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Snapchat 想要在全世界傳播正能量。這個受歡迎的消息傳遞平台通過啟用 AR 功能來慶祝其年度鏡頭節 聾.它還推出了一個 善意挑戰 啟發 聚光燈 用戶在傳播 愛.今天，Snapchat 推出了“嘿，你好嗎？”活動。
Snapchat 的“嘿，你好嗎？”的目標運動是黑人社區的心理健康教育。 Snapchat 創意委員會與 ADCOLOR，多元化和包容性的擁護者，為該活動開發創意。 “嘿，你好嗎？”活動包括濾鏡、鏡頭、Discover 頻道上的迷你係列，以及他們可以找到治療師的微型網站。所有這些新功能都鼓勵黑人檢查自己和心理健康。
Snapchat 推出“嘿，你好嗎？”競選活動 2022 年 2 月 22 日.
像 Snapchat 的“嘿，你好嗎？”這樣的積極運動有助於了解品牌的目標受眾。營銷人員可以採用這樣的策略來接觸他們的目標受眾。有時，做一個立場就是一個品牌。
#Pinterest 商業模式
資料來源：: https://newsroom.snap.com/snapchats-creative-council-asks-hey-you-good
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