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Meta 打造遊戲新社交體驗 - Social Stand

Meta 打造遊戲新社交體驗

自去年以來，Facebook 遊戲正大受歡迎。這就是平台添加的原因 貨幣化工具 對於遊戲創作者，例如昇級程序、現場休息和 星星.它還啟用了 Messenger 一體化 在 Oculus VR 遊戲上。更名後 元, 資格 加密貨幣廣告 擴大。如今，Meta 在遊戲上構建了新的社交體驗。

Facebook 遊戲增長

新的遊戲社交體驗被稱為“Play Watch Connect”。這是一個旨在圍繞 Facebook 遊戲提供更身臨其境的社交體驗的框架。它將共同構建3個支柱：

  • 玩遊戲
  • 觀看遊戲視頻
  • 圍繞遊戲與他人建立聯繫

Meta 在遊戲方面的新社交體驗的主要方面是能夠在觀看遊戲流時只需單擊按鈕即可進入遊戲。這可以使遊戲相當輕量級，無需下載。 

Meta 在遊戲上構建新的社交體驗 2021 年 12 月 7 日. 

營銷人員的行動方案： 

Meta 在遊戲方面的新社交體驗是在 Facebook 上贏回年輕一代的另一種方式。對於營銷人員來說，嘗試一種圍繞 Facebook 遊戲化的新策略可能是值得的。擁有 10 億 Facebook 遊戲社區成員，它可以提升品牌參與度和影響力。 

#Pinterest 商業模式

資料來源：: https://www.facebook.com/fbgaminghome/blog/play-watch-connect

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