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Snapchat 推出 AR 假日購物廊 - Social Stand

Snapchat 推出 AR 假日購物廊

這是 Snapchat 的最後一次電子商務推動！ Snapchat 推出了一個 AR 假日購物畫廊。它被稱為“Snap Holiday Market”。啟動後 食物掃描 及 多格式交付, 平台設置為 進步 它的 AR 試穿。

Snapchat假日市場

Snap Holiday Market 是一個與黑色星期五相關的 AR 假日購物畫廊。它將以品牌為特色，例如：

  • 亞馬遜
  • 美國之鷹
  • 可口可樂
  • 迪奧
  • 霍利斯特
  • 托里·伯奇
  • 安德瑪
  • 威瑞森
  • 沃爾瑪

這些品牌中的每一個都將在 Snap Holiday Market 開設專門的商店。在那裡，Snap 聊天者可以在獨特的 AR 空間中瀏覽和試用假日優惠和產品。可以在 Lens Carousel 中訪問 Snapchat 的 AR 假日購物廊。它具有個性化產品展示的交互式演示元素。 

Snapchat 推出 AR 假日購物畫廊 2021 年 11 月 23 日.

營銷人員的行動方案： 

Snapchat 的 AR 假日購物畫廊融合了物理和數字元素。對於營銷人員來說，這可能是一個新的轉變。通過在廣告和活動中添加 AR 元素，品牌可以為目標受眾提供更加身臨其境的體驗。它可能會增加參與度和收入。

#Pinterest 商業模式

資料來源：: https://newropeans.org/2021/11/23/snapchat-launches-a-new-augmented-reality-shopping-gallery-as-part-of-the-festive-season-campaign/

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