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Instagram 為選定的創作者啟用品牌合作管理器 - 社交立場

Instagram 為選定的創作者啟用品牌合作管理器

2019 年 12 月 18 日,Instagram 允許 Instagram 上的特定創作者訪問品牌合作管理器。它為與品牌建立聯繫並獲得共享見解提供了機會。

Instagram 為選定的創作者啟用品牌合作管理器
資料來源:臉書和Instagram

創作者或影響者可以找到與其目標一致的品牌。通過 Brand Collabs Manager,創作者可以與品牌進行交易、管理品牌合作夥伴關係並與品牌分享見解。當品牌在 Brand Collabs Manager 和 Instagram 上的任何品牌內容中被標記時,品牌也可以看到洞察力。
Instagram 希望保持其透明度政策。通過這樣做,Instagram 旨在為煙草、酒精、武器和飲食補充劑等產品製作品牌內容。 Facebook 的廣告政策禁止宣傳電子煙、煙草和武器。
同時,酒類和膳食補充劑等商品將有單獨的廣告政策,也會有一些限制。
對品牌的影響
HK Brands 可以觀察品牌合作經理如何加強與關鍵意見領袖的合作關係的影響。
#數位創作者是什麼

資料來源:https://business.twitter.com/en/blog/must-have-twitter-lists.html
https://business.instagram.com/blog/helping-creators-turn-their-passion-into-a-living/

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