YouTube Monetization Policy

Google Adds New RPM Metric to YouTube to Help Assess Content’s Performance for Monetization

On 10 July 2020, YouTube announced that it will be adding new metrics for content creators to get a better grasp of their channel’s performance in terms of monetization.  This is YouTube’s response to its lowered returns due to the COVID-19 pandemic’s impacts on the platform and across the globe. Advertising on YouTube has plummeted …

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Ads Are Now Available on Shorter Youtube Videos

YouTube’s monetization policy currently only allows for videos above 10 minutes to have ads cut through the middle. However, the video-sharing platform seeks to amend this and allow for videos with lower durations to have mid-roll ads.  For YouTubers who want to make YouTube an income-generating platform, the length of their videos needs to span …

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