Is It the End of Live Marketing? June 16, 2021 No Comments Live streaming on social media platforms seems to be growing in popularity. Sales from live streaming are growing, too. Most physical events today are live-streamed. Read More »
「社交平台移民潮」 April 27, 2021 No Comments Facebook在成立早期僅屬於朋友之間的互動,但現時逐步發展成為數碼廣告頻道,演算法的出現能夠按照用戶的喜好提供內容,令用戶更能投入其中,與內容提供者有更多的互動。Facebook亦同時靠著其演算法向目標客戶精盡地投放廣告。不過近年Facebook就因為投放提供太多廣告,以及私隱度不夠透明而引起不少用戶不滿。 Read More »