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Executing Business Strategy in the Online Retail Era

Executing Business Strategy in the Online Retail Era

The winding-up of the Ice Fire chain has evoked nostalgia in many netizens. I am also one of its long-time supporters. But even as I cherish its memory, I also pause to think how many times I have visited the shop in recent years. Half a year ago, the stores around the street corner evolved …

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You Can Now Shop on WhatsApp in the Era of Social Commerce

You Can Now Shop on WhatsApp in the Era of Social Commerce

In 2020, many brands and retailers have taken advantage of the trend to open online stores. Others have listed themselves on mega shopping platforms as a means to put their products to the market and expand their online sales channels. WhatsApp has officially launched its WhatsApp carts shopping feature to have another look at online …

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