Snapchat Adds Local Lenses to Its AR Tools

Snapchat was launched in 2011. It’s an image and video messaging app. Today, the platform has around 314.6 million users globally. A major percentage of these users are the Gen Zs and millennials. So, it focuses on innovations for digital marketing. Last 27 August 2019, it launched the Lens Studio 2.1. Such a tool makes …

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