Snapchat Adds Local Lenses to Its AR Tools

Snapchat Adds Local Lenses to Its AR Tools

Snapchat was launched in 2011. It’s an image and video messaging app. Today, the platform has around 314.6 million users globally. A major percentage of these users are the Gen Zs and millennials. So, it focuses on innovations for digital marketing. Last 27 August 2019, it launched the Lens Studio 2.1. Such a tool makes …

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