KOL

Which KOL Should You Choose for Brand Marketing?

Which KOL Should You Choose for Brand Marketing?

This was a question thrown to a colleague by one of our clients selling health products. Our company has been regularly managing the social media content for the brand. Recently, the client launched a new product and was keen to engage a key opinion leader (KOL) for marketing purposes. What Value Do KOLs Bring? The …

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Become a Thought Leader in Your Industry

Become a Thought Leader in Your Industry

A while back, I shared a little joke with a PR friend. She had invited me to attend a small-scale business launch event on the basis that a client was looking for “KOLs” to participate. As a digital marketing company, we typically contact and interact with KOLs on our clients’ behalf. However, the term “KOL” …

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