Starbucks Social Media Marketing
We teamed up with Starbucks Hong Kong and took care of their social media efforts. We took care of their daily posts and ran digital campaigns across both Facebook and Instagram. We also collaborated with KOLs and influencers to further promote the brand. For one particularly engaging digital campaign, we made physically redeemable sticker sets and hosted an online campaign to boost audience engagement in an online-to-offline-to-online manner. Many people took photos with their own Starbucks drinks and posted the photos on their social media platforms. The featured product of the campaign was sold out before the campaign even ended.
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If you want to understand more about the successful strategy we formulated for Starbucks, or other Social Media Marketing successful cases, please contact us and formulate your own brand digital storytelling strategy.