Disney KOL Campaign
During the release of Marvel’s Ant-Man movie, we partnered up with Disney and selected key opinion leaders to promote the new movie. We distributed adorable Ant-Man figurines to resemble Ant-Man’s sized down version in the movies, and the KOLs had fun with them and styled them in their own creative ways. With a holistic communication plan and strategy, the movie had a great turnout during its first week with the online heat generated by the KOL channels and related forums.
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