{"id":9991,"date":"2021-08-05T15:38:50","date_gmt":"2021-08-05T07:38:50","guid":{"rendered":"https:\/\/social-stand.com\/?p=9991"},"modified":"2023-11-20T07:20:26","modified_gmt":"2023-11-19T23:20:26","slug":"twitter-launches-agency-playbook-back","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/twitter-launches-agency-playbook-back\/","title":{"rendered":"Twitter \u63a8\u51fa\u4ee3\u7406\u624b\u518a \u8fd4\u56de"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u6211\u5011\u73fe\u5728\u770b\u5230 Twitter \u4e0a\u96fb\u5b50\u5546\u52d9\u7684\u5927\u529b\u63a8\u52d5\u3002\u770b\u4f86\u5e73\u53f0\u662f\u6c7a\u5fc3\u8f49\u578b\u70ba <a href=\"https:\/\/social-stand.com\/zh\/\">\u793e\u6703\u7684<\/a> \u8cfc\u7269\u7db2\u7ad9\u3002\u76ee\u524d\u6b63\u5728\u6e2c\u8a66 <\/span><a href=\"https:\/\/social-stand.com\/zh\/twitter-tests-convert-to-professional-profile-option\/\"><span style=\"font-weight: 400;\">\u8f49\u63db<\/span><\/a><span style=\"font-weight: 400;\"> \u54c1\u724c\u548c\u4f01\u696d\u9032\u5165 <\/span><a href=\"https:\/\/social-stand.com\/zh\/twitter-launches-professional-profiles\/\"><span style=\"font-weight: 400;\">\u5c08\u696d\u7c21\u4ecb<\/span><\/a><span style=\"font-weight: 400;\">.\u8a72\u5e73\u53f0\u4e5f\u5728\u5617\u8a66 <\/span><a href=\"https:\/\/social-stand.com\/zh\/twitter-tests-shop-modules\/\"><span style=\"font-weight: 400;\">\u5e36\u5546\u5e97\u6a21\u584a<\/span><\/a><span style=\"font-weight: 400;\"> \u53ca <\/span><a href=\"https:\/\/social-stand.com\/zh\/twitter-enables-a-15-second-view-buying-model-for-video-ads\/\"><span style=\"font-weight: 400;\">\u8996\u983b\u5ee3\u544a<\/span><\/a><span style=\"font-weight: 400;\">.\u4eca\u5929\uff0cTwitter \u63a8\u51fa\u4e86\u201c\u4ee3\u7406\u624b\u518a\u201d\u3002\u5b83\u662f Twitter \u5275\u5efa\u6709\u6548\u5ee3\u544a\u548c\u6d3b\u52d5\u6307\u5357\u7684\u66f4\u65b0\u7248\u672c\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5728 <\/span><a href=\"https:\/\/www.socialmediatoday.com\/news\/twitter-launches-new-agency-playbook-to-help-businesses-better-understand\/562555\/\"><span style=\"font-weight: 400;\">2019<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u63a8\u7279\u63a8\u51fa\u4e86 1<\/span><span style=\"font-weight: 400;\">\u82f1\u77f3<\/span><span style=\"font-weight: 400;\"> \u201c\u4ee3\u7406\u624b\u518a\u201d\u7684\u7248\u672c\u3002\u6700\u521d\uff0c\u5176\u4e3b\u8981\u76ee\u6a19\u662f\u5e6b\u52a9\u54c1\u724c\u548c\u4f01\u696d\u66f4\u597d\u5730\u4e86\u89e3\u8a72\u5e73\u53f0\u3002\u7531\u65bc Twitter \u7684\u529f\u80fd\u548c\u5de5\u5177\u6709\u8a31\u591a\u8b8a\u5316\u548c\u66f4\u65b0\uff0c\u8a72\u5e73\u53f0\u63a8\u51fa\u4e86\u201c\u4ee3\u7406\u624b\u518a\u201d\u7684\u589e\u5f37\u7248\u3002\u5b83\u5305\u542b\u56db\u500b\u90e8\u5206\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u63a8\u7279 <\/span><span style=\"font-weight: 400;\">\u57fa\u672c <\/span><span style=\"font-weight: 400;\">\u5305\u62ec\u6709\u95dc\u5982\u4f55\u5275\u5efa\u500b\u4eba\u8cc7\u6599\u7684\u6307\u5357\u3001\u6709\u95dc\u5982\u4f55\u5efa\u7acb\u548c\u7ba1\u7406\u793e\u5340\u7684\u6700\u4f73\u5be6\u8e10\u4ee5\u53ca\u767c\u4ec0\u9ebc\u63a8\u6587\u7684\u6307\u5357\u3002\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u63a8\u7279 <\/span><span style=\"font-weight: 400;\">\u5ee3\u544a<\/span><span style=\"font-weight: 400;\"> \u5305\u62ec\u5b78\u7fd2\u5206\u6790\u3001\u5ee3\u544a\u5275\u4f5c\u7684\u6700\u4f73\u5be6\u8e10\u3001\u6d3b\u52d5\u76ee\u6a19\u548c\u5408\u4f5c\u6a5f\u6703\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u9019 <\/span><span style=\"font-weight: 400;\">\u8cc7\u6e90\u548c\u6307\u5357<\/span><span style=\"font-weight: 400;\"> \u90e8\u5206\u5305\u62ec\u4ee3\u7406\u8cc7\u6e90\u3001\u53ef\u4e0b\u8f09\u7684\u6307\u5357\u548c\u7db2\u7d61\u7814\u8a0e\u6703\u3001\u71df\u92b7\u65e5\u66c6\u3001\u5c0f\u578b\u4f01\u696d\u8cc7\u6e90\u3001\u6210\u529f\u6848\u4f8b\u548c\u8996\u983b\u8cc7\u6e90\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u9019 <\/span><span style=\"font-weight: 400;\">\u5ee3\u544a\u5e6b\u52a9\u4e2d\u5fc3<\/span><span style=\"font-weight: 400;\"> \u5305\u62ec\u5ee3\u544a\u653f\u7b56\u3001\u5e38\u898b\u554f\u984c\u89e3\u7b54\u548c Twitter \u5ee3\u544a\u7591\u96e3\u89e3\u7b54\u3002\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Twitter\u91cd\u65b0\u555f\u52d5\u201c\u4ee3\u7406\u624b\u518a\u201d <\/span><a href=\"https:\/\/business.twitter.com\/en\/blog\/introducing-the-twitter-agency-playbook.html\"><span style=\"font-weight: 400;\">2021 \u5e74 8 \u6708 5 \u65e5<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h3><b>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Twitter \u7684\u201c\u4ee3\u7406\u624b\u518a\u201d\u662f\u638c\u63e1\u5e73\u53f0\u5167\u5ee3\u544a\u548c\u6d3b\u52d5\u7684\u4fbf\u6377\u6307\u5357\u3002\u5c0d\u65bc\u60f3\u8981\u5728 Twitter \u71df\u92b7\u65b9\u9762\u8868\u73fe\u51fa\u8272\u7684\u71df\u92b7\u4eba\u54e1\u4f86\u8aaa\uff0c\u9019\u662f\u4e00\u672c\u5fc5\u8b80\u7684\u8b1b\u7fa9\u3002<\/span><\/p>\n<p><b>#Pinterest \u5546\u696d\u6a21\u5f0f<br><br>\u8cc7\u6599\u4f86\u6e90\uff1a<\/b><span style=\"font-weight: 400;\">:\u00a0<a href=\"https:\/\/business.twitter.com\/en\/blog\/introducing-the-twitter-agency-playbook.html\">https:\/\/business.twitter.com\/en\/blog\/introducing-the-twitter-agency-playbook.html<\/a><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>We are now seeing a big eCommerce push on Twitter. It seems that the platform is determined to transform into a social shopping site. It is currently testing the conversion of brands and businesses into Professional Profiles. The platform is also experimenting with Shop Modules and video ads. Today, Twitter launches \u201cAgency Playbook.\u201d It is [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":10034,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[316,6,109],"tags":[2208,111,1462],"class_list":["post-9991","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-marketing","category-social-media-","category-twitter","tag-agency-playbook","tag-twitter","tag-twitter-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Twitter Launches Agency Playbook Back - Social Stand<\/title>\n<meta name=\"description\" content=\"We are now seeing a big eCommerce push on Twitter. 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