{"id":9985,"date":"2021-08-06T08:00:44","date_gmt":"2021-08-06T00:00:44","guid":{"rendered":"https:\/\/social-stand.com\/?p=9985"},"modified":"2021-08-05T13:59:45","modified_gmt":"2021-08-05T05:59:45","slug":"is-there-a-future-for-clubhouses-social-media-audio-marketing","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/is-there-a-future-for-clubhouses-social-media-audio-marketing\/","title":{"rendered":"Clubhouse \u7684\u793e\u4ea4\u5a92\u9ad4\u97f3\u983b\u71df\u92b7\u6709\u524d\u9014\u55ce\uff1f"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u9999\u6e2f\u7e3d\u5546\u6703\u6700\u8fd1\u7d50\u675f\u4e86\u4e00\u7cfb\u5217\u95dc\u65bc\u793e\u4ea4\u5a92\u9ad4\u71df\u92b7\u8da8\u52e2\u7684\u8ab2\u7a0b\u00a0<\/span><a href=\"https:\/\/berniewong.net\/\"><span style=\"font-weight: 400;\">\u9ec3\u4f2f\u5c3c\u5148\u751f<\/span><\/a><span style=\"font-weight: 400;\">.\u4f2f\u5c3c\u7d93\u5e38\u958b\u73a9\u7b11\u8aaa\uff0c\u8ac7\u8ad6\u8da8\u52e2\u5c31\u50cf\u7b97\u547d\u3002\u5f88\u9ad8\u8208\u807d\u5230\uff0c\u4f46\u50c5\u6b64\u800c\u5df2\u3002\u7136\u5f8c\uff0c\u4ed6\u5805\u6301\u63a1\u53d6\u5207\u5be6\u53ef\u884c\u7684\u6b65\u9a5f\uff0c\u540c\u6642\u8a0e\u8ad6\u71df\u92b7\u4eba\u54e1\u53ef\u4ee5\u5be6\u65bd\u7684\u8da8\u52e2\u3002\u4e00\u7a2e\u9019\u6a23\u7684\u8da8\u52e2\u662f <\/span><a href=\"https:\/\/berniewong.net\/clubhouse-unveils-a-new-audio-based-social-media-platform\/\"><span style=\"font-weight: 400;\">\u4ff1\u6a02\u90e8<\/span><\/a><span style=\"font-weight: 400;\"> \u61c9\u7528\u7a0b\u5e8f\u3002\u81ea\u4eca\u5e74\u5e74\u521d\u4ee5\u4f86\uff0c\u5b83\u5df2\u5ee3\u53d7\u6b61\u8fce\uff0c\u4e26\u5fb9\u5e95\u6539\u8b8a\u4e86\u793e\u4ea4\u5a92\u9ad4 <\/span><a href=\"https:\/\/berniewong.net\/earn-revenue-with-podcasting-audio-marketing-is-the-new-future\/\"><span style=\"font-weight: 400;\">\u97f3\u983b\u71df\u92b7<\/span><\/a><span style=\"font-weight: 400;\">.\u7136\u800c\uff0c\u5230\u76ee\u524d\u70ba\u6b62\uff0c\u9019\u80a1\u71b1\u6f6e\u4e26\u6c92\u6709\u50cf\u4ee5\u524d\u90a3\u9ebc\u6fc0\u70c8\u3002 Clubhouse \u9084\u662f\u71df\u92b7\u4eba\u54e1\u61c9\u8a72\u95dc\u6ce8\u7684\u793e\u4ea4\u5a92\u9ad4\u5e73\u53f0\u55ce\uff1f<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/is-there-a-future-for-clubhouses-social-media-audio-marketing\/#Downloads_for_Clubhouse_Have_Fallen_But_Audio_Media_Has_Taken_Off\" >Clubhouse \u7684\u4e0b\u8f09\u91cf\u4e0b\u964d\u4f46\u97f3\u983b\u5a92\u9ad4\u5df2\u8d77\u98db<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/is-there-a-future-for-clubhouses-social-media-audio-marketing\/#The_Audio_Community_Taps_Into_Broadcasting_as_an_Advertising_Technique\" >\u97f3\u983b\u793e\u5340\u5c07\u5ee3\u64ad\u4f5c\u70ba\u4e00\u7a2e\u5ee3\u544a\u6280\u8853<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/social-stand.com\/zh\/is-there-a-future-for-clubhouses-social-media-audio-marketing\/#Time_for_KOLs_to_Use_Audio_to_Express_Themselves\" >KOL \u662f\u6642\u5019\u4f7f\u7528\u97f3\u983b\u4f86\u8868\u9054\u81ea\u5df1\u4e86<\/a><\/li><\/ul><\/nav><\/div>\n\n<h3><span class=\"ez-toc-section\" id=\"Downloads_for_Clubhouse_Have_Fallen_But_Audio_Media_Has_Taken_Off\"><\/span><b>Clubhouse \u7684\u4e0b\u8f09\u91cf\u4e0b\u964d\u4f46\u97f3\u983b\u5a92\u9ad4\u5df2\u8d77\u98db<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Clubhouse \u61c9\u7528\u7a0b\u5e8f\u5df2\u6b63\u5f0f\u5ba3\u5e03\u5c07\u9000\u51fa beta \u6e2c\u8a66\u968e\u6bb5\u3002\u5b83\u6703 <\/span><a href=\"https:\/\/social-stand.com\/zh\/clubhouse-is-no-longer-an-invite-only-app\/\"><span style=\"font-weight: 400;\">\u4e0d\u518d\u662f\u50c5\u9650\u9080\u8acb\u7684\u61c9\u7528\u7a0b\u5e8f<\/span><\/a><span style=\"font-weight: 400;\">.\u611f\u8208\u8da3\u7684\u7528\u6236\u7121\u9700\u5728\u7b49\u5f85\u540d\u55ae\u4e0a\u3002\u5118\u7ba1\u5982\u6b64\uff0cClubhouse \u7684\u4e0b\u8f09\u91cf\u537b\u6025\u5287\u4e0b\u964d\u3002\u5982\u679c\u61c9\u7528\u7a0b\u5e8f\u53ea\u662f\u5141\u8a31\u4e0d\u53d7\u9650\u5236\u7684\u8a2a\u554f\uff0c\u800c\u6c92\u6709\u4efb\u4f55\u9769\u547d\u6027\u7684\u529f\u80fd\u5347\u7d1a\uff0c\u90a3\u9ebc\u9019\u7a2e\u8da8\u52e2\u5c07\u96e3\u4ee5\u9006\u8f49\u3002\u4f46\u662f\uff0c\u71df\u92b7\u4eba\u54e1\u61c9\u8a72\u610f\u8b58\u5230\uff0c\u71df\u92b7\u7684\u524d\u9032\u65b9\u5411\u4e0d\u50c5\u50c5\u57fa\u65bc\u5404\u500b\u793e\u4ea4\u5a92\u9ad4\u5e73\u53f0\u7684\u77ed\u671f\u8868\u73fe\u3002\u53ea\u6709\u6642\u9593\u624d\u80fd\u8b49\u660eClubhouse\u662f\u5426\u80fd\u5920\u6372\u571f\u91cd\u4f86\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7121\u8ad6\u5982\u4f55\uff0c\u97f3\u983b\u793e\u5340\u7684\u7e41\u69ae\u6c92\u6709\u505c\u6b62\u7684\u8de1\u8c61\u3002\u9664\u4e86\u860b\u679c\u76ee\u524d\u63a8\u52d5\u4ed8\u8cbb\u00a0<\/span><a href=\"https:\/\/social-stand.com\/zh\/facebook-officially-launches-live-audio-rooms-and-podcasts\/\"><span style=\"font-weight: 400;\">\u64ad\u5ba2<\/span><\/a><span style=\"font-weight: 400;\">\uff0cFacebook\u3001Instagram\u3001Twitter\u7b49\u5404\u5927\u793e\u4ea4\u5a92\u9ad4\u5e73\u53f0\u7d1b\u7d1b\u63a8\u51fa\u00a0<\/span><a href=\"https:\/\/social-stand.com\/zh\/using-clubhouse-as-a-lesson-in-marketing\/\"><span style=\"font-weight: 400;\">\u97f3\u983b\u71df\u92b7<\/span><\/a><span style=\"font-weight: 400;\">\u00a0\u7279\u5fb5\u3002\u5b83\u4f3c\u4e4e\u5c07\u6210\u70ba\u4e3b\u6d41\u793e\u4ea4\u5a92\u9ad4\u5e73\u53f0\u7684\u91cd\u8981\u7279\u5fb5\u4e4b\u4e00\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_Audio_Community_Taps_Into_Broadcasting_as_an_Advertising_Technique\"><\/span><b>\u97f3\u983b\u793e\u5340\u5c07\u5ee3\u64ad\u4f5c\u70ba\u4e00\u7a2e\u5ee3\u544a\u6280\u8853<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5728\u793e\u4ea4\u5a92\u9ad4\u4e0a\u9032\u884c\u97f3\u983b\u71df\u92b7\uff0c\u53ef\u4ee5\u53c3\u8003\u50b3\u7d71\u5ee3\u64ad\u96fb\u53f0\u6216\u00a0<\/span><a href=\"https:\/\/doubleuvideo.com\/new-to-you-by-youtube\/\"><span style=\"font-weight: 400;\">YouTube<\/span><\/a><span style=\"font-weight: 400;\">\u00a0\u6e20\u9053\u9f13\u52d5\u5ba3\u50b3\u3002\u5982\u679c\u60a8\u6b63\u5728\u7ba1\u7406\u54c1\u724c\u81ea\u5df1\u7684\u5e33\u6236\uff0c\u8acb\u5c0b\u627e\u540d\u4eba\u4e3b\u6301\u7bc0\u76ee\u4ee5\u5438\u5f15\u5927\u91cf\u4eba\u7fa4\u3002\u9019\u662f Clubhouse \u5728\u6700\u521d\u5e7e\u500b\u6708\u8208\u8d77\u4e26\u5d1b\u8d77\u6642\u54c1\u724c\u6240\u4f7f\u7528\u7684\u7b56\u7565\u3002\u9019\u500b\u7b56\u7565\u4f3c\u4e4e\u505a\u5f97\u5f88\u597d\u3002\u7576\u5176\u4ed6\u793e\u4ea4\u5a92\u9ad4\u5e73\u53f0\u63a8\u51fa Clubhouse \u514b\u9686\u7522\u54c1\u6642\uff0c\u4e5f\u662f\u6642\u5019\u63a1\u53d6\u4e0b\u4e00\u6b65\u884c\u52d5\u4e86\u3002\u60a8\u9084\u53ef\u4ee5\u8003\u616e\u50b3\u7d71\u5ee3\u64ad\u7bc0\u76ee\u7684\u5ee3\u544a\u505a\u6cd5\u3002\u5ee3\u544a\u5728\u00a0<\/span><a href=\"https:\/\/doubleuvideo.com\/the-true-power-of-trueview-video-ads\/\"><span style=\"font-weight: 400;\">\u958b\u59cb\u3001\u671f\u9593\u548c\u7d50\u675f<\/span><\/a><span style=\"font-weight: 400;\">\u00a0\u7684\u97f3\u983b\u7bc0\u76ee\u3002\u4e00\u500b\u54c1\u724c\u64d4\u4efb\u8a72\u8a08\u5283\u7684\u51a0\u540d\u8d0a\u52a9\u5546\u3002\u4e00\u500b\u66f4\u597d\u7684\u65b9\u6cd5\u662f\u00a0<\/span><a href=\"https:\/\/doubleuvideo.com\/youtubes-new-video-editing-process\/\"><span style=\"font-weight: 400;\">\u7de8\u8f2f<\/span><\/a><span style=\"font-weight: 400;\">\u00a0\u8207\u5167\u5bb9\u76f8\u9069\u61c9\u7684\u7522\u54c1\u6982\u5ff5\u6216\u5834\u666f\u3002\u8a31\u591a YouTube \u7528\u6236\u5df2\u7d93\u5c07\u9019\u4e00\u7b56\u7565\u6700\u5927\u5316\uff0c\u4ed6\u5011\u671f\u5f85\u5728\u97f3\u983b\u71df\u92b7\u4e2d\u91cd\u8907\u9019\u4e00\u7b56\u7565\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Time_for_KOLs_to_Use_Audio_to_Express_Themselves\"><\/span><b>KOL \u662f\u6642\u5019\u4f7f\u7528\u97f3\u983b\u4f86\u8868\u9054\u81ea\u5df1\u4e86<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5728\u5404\u7a2e\u793e\u4ea4\u5a92\u9ad4\u5e73\u53f0\u4e0a\u5f15\u5165\u97f3\u983b\u529f\u80fd\u70ba\u6240\u6709\u5167\u5bb9\u5275\u4f5c\u8005\u63d0\u4f9b\u4e86\u65b0\u7684\u6a5f\u6703\u3002\u8a31\u591a\u4eba\u53ef\u80fd\u5c0d\u93e1\u982d\u611f\u5230\u5bb3\u7f9e\uff0c\u6216\u8005\u6709\u6210\u70ba DJ \u6216\u5ee3\u64ad\u96fb\u53f0\u4e3b\u6301\u4eba\u7684\u5d07\u9ad8\u9858\u671b\u3002\u501f\u52a9\u6b64\u529f\u80fd\uff0c\u4ee5\u53ca Apple \u5728\u63a8\u5ee3\u64ad\u5ba2\u65b9\u9762\u7684\u52aa\u529b\uff0c\u662f\u6642\u5019\u8b93\u6f5b\u5728\u7684\u96fb\u53f0\u4e3b\u6301\u4eba\u76e1\u6700\u5927\u52aa\u529b\u4e86\u3002\u6216\u8a31\uff0c\u4ed6\u5011\u4e5f\u5c07\u7372\u5f97\u65b0\u7684\u5546\u6a5f\u3002<\/span><\/p>\n<p><strong>#\u6578\u4f4d\u5275\u4f5c\u8005\u662f\u4ec0\u9ebc<br><br>\u8cc7\u6599\u4f86\u6e90\uff1ahttps:\/\/business.twitter.com\/en\/blog\/must-have-twitter-lists.html<\/strong>\u00a0<a href=\"https:\/\/berniewong.net\/is-there-a-future-for-clubhouses-social-media-audio-marketing\/\">https:\/\/berniewong.net\/is-there-a-future-for-clubhouses-social-media-audio-marketing\/<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>A series of classes on social media marketing trends have been recently concluded at the Hong Kong General Chamber of Commerce by\u00a0Mr. Bernie Wong. Bernie often joked that talking about trends is like having a fortune told. It is something nice to hear, but that\u2019s about it. He then insisted on putting in place practical [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":9986,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[32,315,316,6],"tags":[30,2205,1042,780],"class_list":["post-9985","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-digital-marketing","category-social-media-marketing","category-social-media-","tag-advertising-3","tag-audio-media","tag-clubhouse","tag-kols"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Is There a Future for Clubhouse\u2019s Social Media Audio Marketing? - Social Stand<\/title>\n<meta name=\"description\" content=\"A series of classes on social media marketing trends have been recently concluded at the Hong Kong General Chamber of Commerce by\u00a0Mr. Bernie Wong. 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