{"id":9898,"date":"2021-08-02T15:53:29","date_gmt":"2021-08-02T07:53:29","guid":{"rendered":"https:\/\/social-stand.com\/?p=9898"},"modified":"2021-09-14T00:35:59","modified_gmt":"2021-09-13T16:35:59","slug":"snapchat-introduces-campaign-lab","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/snapchat-introduces-campaign-lab\/","title":{"rendered":"Snapchat \u63a8\u51fa\u904b\u52d5\u5be6\u9a57\u5ba4"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Snapchat \u5805\u4fe1\u5ee3\u544a\u5546\u548c\u71df\u92b7\u4eba\u54e1\u61c9\u8a72\u4e0d\u65b7\u5617\u8a66\u4e0d\u540c\u7684\u7b56\u7565\u3002\u9019\u5c31\u662f\u5e73\u53f0\u4e0d\u65b7\u5275\u65b0\u7684\u539f\u56e0\uff0c\u6bd4\u5982\u63a8\u51fa <\/span><a href=\"https:\/\/social-stand.com\/zh\/snapchat-introduces-new-ar-spectacles\/\"><span style=\"font-weight: 400;\">\u589e\u5f37\u73fe\u5be6\u773c\u93e1<\/span><\/a><span style=\"font-weight: 400;\"> \u53ca <\/span><a href=\"https:\/\/social-stand.com\/zh\/snapchat-rolls-out-3d-bitmoji-avatars\/\"><span style=\"font-weight: 400;\">3D \u8868\u60c5\u7b26\u865f<\/span><\/a><span style=\"font-weight: 400;\">.\u4ed6\u5011\u9084\u5e0c\u671b\u70ba\u54c1\u724c\u548c\u4f01\u696d\u63d0\u4f9b\u6b63\u78ba\u7684\u898b\u89e3\uff0c\u8b93\u4ed6\u5011\u77e5\u9053\u4ec0\u9ebc\u53ef\u4ee5\u548c\u4ec0\u9ebc\u5c0d\u4ed6\u5011\u6709\u7528\u3002\u53bb\u5e74 6 \u6708\uff0c\u591a\u6d88\u606f\u61c9\u7528\u7a0b\u5e8f\u63d0\u524d\u63a8\u51fa <\/span><a href=\"https:\/\/social-stand.com\/zh\/snapchat-launches-its-new-holiday-resource-hub\/\"><span style=\"font-weight: 400;\">\u5ea6\u5047\u4e2d\u5fc3<\/span><\/a><span style=\"font-weight: 400;\">.\u4eca\u5929\uff0cSnapchat \u63a8\u51fa\u4e86 Campaign Lab\u3002\u904b\u52d5\u5be6\u9a57\u5ba4\u662f <\/span><a href=\"https:\/\/forbusiness.snapchat.com\/\"><span style=\"font-weight: 400;\">\u5feb\u7167\u5ee3\u544a\u7ba1\u7406\u5668<\/span><\/a><span style=\"font-weight: 400;\">.\u8a72\u5de5\u5177\u65e8\u5728\u70ba\u54c1\u724c\u63d0\u4f9b\u66f4\u591a\u6307\u5c0e\uff0c\u4ee5\u6700\u5927\u9650\u5ea6\u5730\u63d0\u9ad8\u5176\u5ee3\u544a\u6548\u679c\u3002\u00a0<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/snapchat-introduces-campaign-lab\/#Get_Recommendations\" >\u7372\u5f97\u63a8\u85a6<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/snapchat-introduces-campaign-lab\/#Run_Split_Tests\" >\u904b\u884c\u62c6\u5206\u6e2c\u8a66<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/social-stand.com\/zh\/snapchat-introduces-campaign-lab\/#Track_and_Analyze_Split_Tests\" >\u8ddf\u8e2a\u548c\u5206\u6790\u62c6\u5206\u6e2c\u8a66<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/social-stand.com\/zh\/snapchat-introduces-campaign-lab\/#Implications_for_Marketers\" >\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n\n<h3><span class=\"ez-toc-section\" id=\"Get_Recommendations\"><\/span><b>\u7372\u5f97\u63a8\u85a6<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u904b\u52d5\u5be6\u9a57\u5ba4\u8a2d\u6709\u5b78\u7fd2\u4e2d\u5fc3\u548c\u5efa\u8b70\u90e8\u5206 <\/span><a href=\"https:\/\/social-stand.com\/zh\/snapchat-introduces-dynamic-ads\/\"><span style=\"font-weight: 400;\">\u5feb\u7167\u5ee3\u544a<\/span><\/a><span style=\"font-weight: 400;\">.\u9019\u4e9b\u90e8\u5206\u5305\u62ec\u95dc\u65bc\u5f62\u6210\u5047\u8a2d\u548c\u958b\u59cb\u65b0\u7684\u6e2c\u8a66\u6d3b\u52d5\u7684\u884c\u52d5\u3001\u8b70\u7a0b\u548c\u898b\u89e3\u3002\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" src=\"https:\/\/www.socialmediatoday.com\/user_media\/diveimage\/Snap_campaign_lab1.png\" alt=\"Snapchat \u904b\u52d5\u5be6\u9a57\u5ba4\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Run_Split_Tests\"><\/span><b>\u904b\u884c\u62c6\u5206\u6e2c\u8a66<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u71df\u92b7\u4eba\u54e1\u9084\u53ef\u4ee5\u901a\u904e Snapchat \u7684 Campaign Lab \u5c0d\u5176\u5ee3\u544a\u9032\u884c\u4e0d\u540c\u985e\u578b\u7684\u62c6\u5206\u6e2c\u8a66\u3002\u9019\u662f\u4e00\u500b\u9ad8\u7d1a\u7684\u6d3b\u52d5\u5275\u5efa\u6d41\u7a0b\u3002\u5305\u62ec\u7684\u62c6\u5206\u6e2c\u8a66\u985e\u578b\u5305\u62ec\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u89c0\u773e\u62c6\u5206\u6e2c\u8a66<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5275\u610f\u62c6\u5206\u6e2c\u8a66\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u76ee\u6a19\u62c6\u5206\u6e2c\u8a66<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5206\u73ed\u8003\u8a66<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Track_and_Analyze_Split_Tests\"><\/span><b>\u8ddf\u8e2a\u548c\u5206\u6790\u62c6\u5206\u6e2c\u8a66<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Campaign Lab \u9084\u5305\u62ec\u4e00\u500b\u201c\u5206\u6790\u201d\u90e8\u5206\uff0c\u71df\u92b7\u4eba\u54e1\u53ef\u4ee5\u5728\u5176\u4e2d\u67e5\u770b\u6709\u95dc\u4ed6\u5011\u6240\u505a\u7684\u6bcf\u500b\u72f9\u7e2b\u6e2c\u8a66\u7684\u66f4\u6df1\u5165\u7684\u6578\u64da\u3002\u9019\u5305\u62ec\u6b63\u5728\u9032\u884c\u7684\u548c\u4ee5\u524d\u904b\u884c\u7684\u62c6\u5206\u6e2c\u8a66\u7684\u8a73\u7d30\u5831\u544a\u548c\u6642\u9593\u8868\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Snapchat \u5728 <\/span><a href=\"https:\/\/forbusiness.snapchat.com\/blog\/introducing-campaign-lab\"><span style=\"font-weight: 400;\">2021 \u5e74 7 \u6708 30 \u65e5<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Implications_for_Marketers\"><\/span><b>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Snapchat \u7684 Campaign Lab \u662f\u71df\u92b7\u4eba\u54e1\u5b8c\u5584\u5176\u5275\u610f\u8cc7\u7522\u7684\u4fbf\u6377\u5de5\u5177\u3002\u8a72\u5de5\u5177\u4e0a\u7684\u6bcf\u500b\u62c6\u5206\u6e2c\u8a66\u90fd\u53ef\u4ee5\u5e6b\u52a9\u6539\u9032\u60a8\u7684\u6d3b\u52d5\u65b9\u6cd5\u4e26\u5c07\u5176\u6700\u5927\u5316\u3002\u00a0<\/span><\/p>\n<p><b>#Pinterest \u5546\u696d\u6a21\u5f0f<br><br>\u8cc7\u6599\u4f86\u6e90\uff1a<\/b><span style=\"font-weight: 400;\">:\u00a0<a href=\"https:\/\/forbusiness.snapchat.com\/blog\/introducing-campaign-lab\">https:\/\/forbusiness.snapchat.com\/blog\/introducing-campaign-lab<\/a><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Snapchat strongly believes that advertisers and marketers should continuously experiment with different strategies. That is why the platform continues to innovate, like launching AR spectacles and 3D Bitmojis. They also want to give brands and businesses the right insights on what can and what works for them. Last June, the multi-messaging app rolled out an [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":9916,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[37,316,6],"tags":[2171,1445,39,2172],"class_list":["post-9898","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-snapchat-zh-hant","category-social-media-marketing","category-social-media-","tag-campaign-lab","tag-snap-ads","tag-snapchat","tag-split-tests"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Snapchat Introduces Campaign Lab - Social Stand<\/title>\n<meta name=\"description\" content=\"Snapchat strongly believes that advertisers and marketers should continuously experiment with different strategies. 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