{"id":9841,"date":"2021-07-26T08:00:07","date_gmt":"2021-07-26T00:00:07","guid":{"rendered":"https:\/\/social-stand.com\/?p=9841"},"modified":"2021-07-26T11:26:41","modified_gmt":"2021-07-26T03:26:41","slug":"facebook-adds-new-features-for-the-tokyo-olympics","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/facebook-adds-new-features-for-the-tokyo-olympics\/","title":{"rendered":"Facebook\u70ba\u6771\u4eac\u5967\u904b\u6703\u6dfb\u52a0\u65b0\u529f\u80fd"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u904a\u6232\u548c\u9ad4\u80b2\u4e00\u76f4\u662f Facebook \u5275\u65b0\u7684\u91cd\u9ede\u3002\u53bb\u5e74\u4e94\u6708\uff0cFacebook \u88dc\u5145\u9053 <\/span><a href=\"https:\/\/social-stand.com\/zh\/facebook-adds-new-monetization-tools-for-gaming-creators-2\/\"><span style=\"font-weight: 400;\">\u65b0\u7684\u8ca8\u5e63\u5316\u5de5\u5177<\/span><\/a><span style=\"font-weight: 400;\"> \u5c0d\u65bc\u904a\u6232\u5275\u4f5c\u8005\u3002\u9019\u4e9b\u5305\u62ec\u901a\u904e <\/span><a href=\"https:\/\/social-stand.com\/zh\/earning-in-facebook-through-stars\/\"><span style=\"font-weight: 400;\">\u661f\u661f<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u5347\u7d1a\u7a0b\u5e8f\u548c\u73fe\u5834\u4f11\u606f\u3002\u8a72\u5e73\u53f0\u9084\u64f4\u5c55\u4e86 <\/span><a href=\"https:\/\/social-stand.com\/zh\/facebook-allows-paid-online-events\/\"><span style=\"font-weight: 400;\">\u4ed8\u8cbb\u5728\u7dda\u6d3b\u52d5<\/span><\/a><span style=\"font-weight: 400;\"> \u5230 <\/span><a href=\"https:\/\/social-stand.com\/zh\/facebook-expands-paid-events-to-local-sports\/\"><span style=\"font-weight: 400;\">\u7576\u5730\u9ad4\u80b2<\/span><\/a><span style=\"font-weight: 400;\">.\u4eca\u5929\uff0cFacebook \u70ba\u6771\u4eac\u5967\u904b\u6703\u6dfb\u52a0\u4e86\u65b0\u529f\u80fd\u3002<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/facebook-adds-new-features-for-the-tokyo-olympics\/#FACEBOOK\" >FACEBOOK<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/facebook-adds-new-features-for-the-tokyo-olympics\/#INSTAGRAM\" >INSTAGRAM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/social-stand.com\/zh\/facebook-adds-new-features-for-the-tokyo-olympics\/#WHATSAPP\" >WHATSAPP<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/social-stand.com\/zh\/facebook-adds-new-features-for-the-tokyo-olympics\/#Implications_for_Marketers\" >\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n\n<p style=\"text-align: center;\"><img decoding=\"async\" src=\"https:\/\/www.socialmediatoday.com\/user_media\/diveimage\/Fb_olympics_hub.png\" alt=\"Facebook \u5967\u904b\u6703\u4e2d\u5fc3\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"FACEBOOK\"><\/span><b>FACEBOOK<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u9019\u4e9b\u5e74 <\/span><a href=\"https:\/\/olympics.com\/\"><span style=\"font-weight: 400;\">\u5967\u904b\u6703<\/span><\/a><span style=\"font-weight: 400;\"> \u5c07\u65bc 7 \u6708 23 \u65e5\u81f3 8 \u6708 8 \u65e5\u5728\u65e5\u672c\u6771\u4eac\u8209\u884c\u3002\u70ba\u4e86\u5c07 Facebook \u7c89\u7d72\u8207\u904a\u6232\u806f\u7e6b\u8d77\u4f86\uff0c\u8a72\u5e73\u53f0\u6dfb\u52a0\u4e86\u4e00\u500b <\/span><a href=\"https:\/\/www.facebook.com\/tokyo-2020-olympics\"><span style=\"font-weight: 400;\">\u4fe1\u606f\u4e2d\u5fc3<\/span><\/a><span style=\"font-weight: 400;\">.\u8a72\u4e2d\u5fc3\u5c07\u5c55\u793a\u904b\u52d5\u54e1\u7684\u6982\u6cc1\u3001\u6bd4\u8cfd\u7684\u89e3\u91cb\u3001\u5ee3\u64ad\u5408\u4f5c\u5925\u4f34\u7684\u4eae\u9ede\u3001\u5967\u904b\u6703\u7684\u6b77\u53f2\uff0c\u751a\u81f3\u670b\u53cb\u7684\u5e16\u5b50\u7b49\u3002\u6bcf\u500b\u4eae\u9ede\u90fd\u5305\u542b\u6a19\u7c64 #Olympics \u6216 #Tokyo2020\u3002\u5728\u5b98\u65b9 <\/span><a href=\"https:\/\/www.facebook.com\/olympics\"><span style=\"font-weight: 400;\">\u5967\u904b\u81c9\u66f8\u5c08\u9801<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u5a92\u9ad4\u5408\u4f5c\u5925\u4f34\u9084\u5c07\u64ad\u653e\u6771\u4eac\u5967\u904b\u6703\u7cbe\u5f69\u7247\u6bb5\u7684\u8996\u983b\u5167\u5bb9\u3002\u9019\u4e9b\u5305\u62ec <\/span><a href=\"https:\/\/www.facebook.com\/beINSPORTS\/\"><span style=\"font-weight: 400;\">\u8c9d\u56e0<\/span><\/a><span style=\"font-weight: 400;\">\u00a0\u5728\u4e2d\u6771\u548c\u5317\u975e\uff0c <\/span><a href=\"https:\/\/www.facebook.com\/Eurosport\"><span style=\"font-weight: 400;\">\u6b50\u6d32\u9ad4\u80b2<\/span><\/a><span style=\"font-weight: 400;\"> \u5c0d\u65bc\u6b50\u6d32\u90e8\u5206\u5730\u5340\uff0c\u4ee5\u53ca <\/span><a href=\"https:\/\/www.facebook.com\/nbcolympics\"><span style=\"font-weight: 400;\">NBC\u74b0\u7403<\/span><\/a><span style=\"font-weight: 400;\">\u00a0\u5728\u7f8e\u570b\u3002\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" src=\"https:\/\/www.socialmediatoday.com\/user_media\/diveimage\/instagram_Olympic_effects.png\" alt=\"Instagram \u5967\u904b\u6703 AR \u6548\u679c\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"INSTAGRAM\"><\/span><b>INSTAGRAM<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Facebook \u9084\u5728 Instagram Reels \u548c Stories \u4e2d\u6dfb\u52a0\u4e86\u4e00\u4e9b\u589e\u5f37\u73fe\u5be6 (AR) \u529f\u80fd\u3002\u9019\u662f\u70ba\u4e86\u7d66\u6771\u4eac\u5967\u904b\u6703\u7684\u7403\u8ff7\u4e00\u500b\u7368\u7279\u7684\u9ad4\u9a57\uff0c\u6bd4\u5982\u82072020\u5e74\u6771\u4eac\u5967\u904b\u6703\u7684\u5b98\u65b9\u7bc0\u62cd\u4e00\u8d77\u8df3\u821e\uff0c\u70ba\u4ed6\u5011\u7684\u8868\u6f14\u8d0f\u5f97\u734e\u724c\uff0c\u4e26\u53cd\u6620\u5967\u904b\u6703\u5409\u7965\u7269\u7684\u52d5\u4f5c\uff0c <\/span><a href=\"https:\/\/olympics.com\/tokyo-2020\/en\/games\/olympics-mascot\/\"><span style=\"font-weight: 400;\">\u672a\u4f86\u8f2a<\/span><\/a><span style=\"font-weight: 400;\">.\u6548\u679c\u53ef\u901a\u904e\u00a0<\/span><a href=\"https:\/\/www.instagram.com\/olympics\/\"><span style=\"font-weight: 400;\">@\u5967\u6797\u5339\u514b<\/span><\/a><span style=\"font-weight: 400;\"> \u53ca <\/span><a href=\"https:\/\/www.instagram.com\/tokyo2020\/\"><span style=\"font-weight: 400;\">@\u6771\u4eac2020<\/span><\/a><span style=\"font-weight: 400;\"> Instagram \u5e33\u6236\u3002<\/span><\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" src=\"https:\/\/www.socialmediatoday.com\/user_media\/diveimage\/whatsapp_olympic_chatbot.png\" alt=\"WhatsApp \u5967\u904b\u6703\u804a\u5929\u6a5f\u5668\u4eba\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"WHATSAPP\"><\/span><b>WHATSAPP<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5728 WhatsApp \u4e2d\uff0cFacebook \u63a8\u51fa\u4e86\u5b98\u65b9 <\/span><a href=\"https:\/\/wa.me\/message\/KQRHQU35FL7PE1\"><span style=\"font-weight: 400;\">\u5967\u904b\u6703\u804a\u5929\u6a5f\u5668\u4eba<\/span><\/a><span style=\"font-weight: 400;\">.\u5b83\u5c07\u5206\u4eab\u6700\u65b0\u7684\u734e\u724c\u699c\u3001\u65b0\u805e\u548c\u6bd4\u8cfd\u65e5\u7a0b\u3002\u4e16\u754c\u5404\u5730\u7684\u7403\u8ff7\u9084\u53ef\u4ee5\u6536\u807d\u6709\u95dc\u5967\u904b\u6703\u7684\u7576\u5730\u5ee3\u64ad\u4fe1\u606f\u3002\u4ed6\u5011\u9084\u53ef\u4ee5\u4f7f\u7528\u5b98\u65b9\u8cbc\u7d19\u3001\u5967\u6797\u5339\u514b\u6e2c\u9a57\u548c #SstrongerTogether \u6d3b\u52d5\u53c3\u8207\u6d3b\u52d5\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Facebook\u70ba\u6771\u4eac\u5967\u904b\u6703\u589e\u52a0\u4e86\u65b0\u529f\u80fd <\/span><a href=\"https:\/\/about.fb.com\/news\/2021\/07\/connecting-fans-to-tokyo-olympic-games\/\"><span style=\"font-weight: 400;\">2021 \u5e74 7 \u6708 23 \u65e5<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Implications_for_Marketers\"><\/span><b>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5118\u7ba1\u5b58\u5728\u5065\u5eb7\u554f\u984c\u548c\u5927\u6d41\u884c\u5c01\u9396\uff0cFacebook \u70ba\u6771\u4eac\u5967\u904b\u6703\u6dfb\u52a0\u7684\u65b0\u529f\u80fd\u65e8\u5728\u4fc3\u9032\u4eba\u5011\u53c3\u8207\u5967\u904b\u6703\u3002\u5c0d\u65bc\u71df\u92b7\u4eba\u54e1\u4f86\u8aaa\uff0c\u9019\u4e9b\u65b0\u529f\u80fd\u4e5f\u53ef\u4ee5\u6210\u70ba\u8207\u4ed6\u5011\u7684\u76ee\u6a19\u53d7\u773e\uff08\u5373\u5967\u904b\u6703\u7c89\u7d72\uff09\u5efa\u7acb\u806f\u7e6b\u7684\u6a5f\u6703\u3002\u00a0<\/span><\/p>\n<p><b>#Pinterest \u5546\u696d\u6a21\u5f0f<br><br>\u8cc7\u6599\u4f86\u6e90\uff1a<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/www.socialmediatoday.com\/news\/facebook-adds-new-features-for-the-tokyo-olympics-including-a-games-hub-an\/603869\/\"><span style=\"font-weight: 400;\">https:\/\/www.socialmediatoday.com\/news\/facebook-adds-new-features-for-the-tokyo-olympics-including-a-games-hub-an\/603869\/<\/span><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Gaming and sports have been a significant focus of Facebook&#8217;s innovation. Last May, Facebook added new monetization tools for gaming creators. These include earning through Stars, a level-up program, and live breaks. The platform also expanded its paid online events to local sports. Today, Facebook adds new features for the Tokyo Olympics. FACEBOOK This year\u2019s [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":9853,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5,316,6],"tags":[520,10,2137,2138,2139,2136],"class_list":["post-9841","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook","category-social-media-marketing","category-social-media-","tag-ar-effects","tag-facebook","tag-hub-of-information","tag-miraitowa","tag-olympic-chatbot","tag-tokyo-olympics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook Adds New Features for the Tokyo Olympics - Social Stand<\/title>\n<meta name=\"description\" content=\"Gaming and sports have been a significant focus of Facebook&#039;s innovation. Last May, Facebook added new monetization tools for gaming creators. These\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/social-stand.com\/zh\/facebook-adds-new-features-for-the-tokyo-olympics\/\" \/>\n<meta property=\"og:locale\" content=\"zh_HK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Adds New Features for the Tokyo Olympics - Social Stand\" \/>\n<meta property=\"og:description\" content=\"Gaming and sports have been a significant focus of Facebook&#039;s innovation. Last May, Facebook added new monetization tools for gaming creators. 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