{"id":9697,"date":"2021-07-15T08:00:33","date_gmt":"2021-07-15T00:00:33","guid":{"rendered":"https:\/\/social-stand.com\/?p=9697"},"modified":"2021-07-13T12:07:27","modified_gmt":"2021-07-13T04:07:27","slug":"facebook-explains-how-its-news-feed-works","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/facebook-explains-how-its-news-feed-works\/","title":{"rendered":"Facebook \u89e3\u91cb\u5176\u65b0\u805e\u63d0\u8981\u7684\u5de5\u4f5c\u539f\u7406"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u8fd1\u65e5\uff0cFacebook \u63a8\u51fa\u4e86\u201c<\/span><a href=\"https:\/\/www.facebook.com\/business\/news\/how-facebook-addresses-covid-19-misinformation\"><span style=\"font-weight: 400;\">\u8b93\u6211\u89e3\u91cb<\/span><\/a><span style=\"font-weight: 400;\">\u201d\u8996\u983b\u7cfb\u5217\u3002\u6b64\u985e\u8a08\u5283\u7684\u76ee\u6a19\u662f\u8207\u932f\u8aa4\u4fe1\u606f\u4f5c\u9b25\u722d\u4e26\u4f7f\u7528\u8996\u983b\u5728\u5e73\u53f0\u4e0a\u6559\u80b2\u7528\u6236\u3002\u8a72\u7cfb\u5217\u7684\u7b2c\u4e00\u90e8\u5206\u662f\u95dc\u65bc COVID-19 \u75ab\u82d7\u63a5\u7a2e\u7684\u3002 2<\/span><span style=\"font-weight: 400;\">nd<\/span><span style=\"font-weight: 400;\"> \u90e8\u5206\u8ac7\u5230\u4e86\u5e73\u53f0\u7684\u793e\u5340\u6a19\u6e96\u3002\u4f5c\u70ba\u81c9\u66f8 <\/span><a href=\"https:\/\/social-stand.com\/zh\/facebook-updates-its-news-feed-algorithm\/\"><span style=\"font-weight: 400;\">\u66f4\u65b0<\/span><\/a><span style=\"font-weight: 400;\"> \u5b83\u7684 <\/span><a href=\"https:\/\/social-stand.com\/zh\/facebook-explains-how-newsfeed-algorithm-works\/\"><span style=\"font-weight: 400;\">\u65b0\u805e\u63d0\u8981\u7b97\u6cd5<\/span><\/a><span style=\"font-weight: 400;\"> \u4e0d\u6642\u5730\uff0c3<\/span><span style=\"font-weight: 400;\">rd<\/span><span style=\"font-weight: 400;\"> \u8a72\u7cfb\u5217\u7684\u8996\u983b\u89e3\u91cb\u4e86 Facebook \u65b0\u805e\u63d0\u8981\u7684\u5de5\u4f5c\u539f\u7406\u3002<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/facebook-explains-how-its-news-feed-works\/#4_Factors_Affecting_News_Feed_Ranking\" >\u5f71\u97ff\u52d5\u614b\u6d88\u606f\u6392\u540d\u7684 4 \u500b\u56e0\u7d20<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/facebook-explains-how-its-news-feed-works\/#Implications_for_Marketers\" >\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400;\">\u7576 Facebook \u65bc 2004 \u5e74\u63a8\u51fa\u6642\uff0c\u4eba\u5011\u770b\u4e0d\u5230\u4ed6\u5011\u4eca\u5929\u770b\u5230\u7684\u65b0\u805e\u6587\u7ae0\u3001\u7167\u7247\u548c\u8996\u983b\u3002\u7528\u6236\u5fc5\u9808\u55ae\u64ca\u6bcf\u500b\u914d\u7f6e\u6587\u4ef6\u624d\u80fd\u67e5\u770b\u4efb\u4f55\u66f4\u65b0\u3002 2006 \u5e74\uff0cFacebook \u63a8\u51fa\u4e86\u65b0\u805e\u63d0\u8981\u3002\u5b83\u5c07 Facebook \u7528\u6236\u8207\u5bb6\u4eba\u3001\u670b\u53cb\u548c\u4e16\u754c\u9023\u63a5\u5728\u4e00\u500b\u5730\u65b9\u3002\u60a8\u7684\u65b0\u805e\u63d0\u8981\u662f\u60a8\u767b\u9304 Facebook \u500b\u4eba\u8cc7\u6599\u6642\u770b\u5230\u7684\u5167\u5bb9\u3002\u4f46\u662f\u6bcf\u500b\u4eba\u7684\u65b0\u805e\u63d0\u8981\u90fd\u4e0d\u4e00\u6a23\u3002\u90a3\u9ebc\uff0cFacebook \u65b0\u805e\u63d0\u8981\u5982\u4f55\u904b\u4f5c\uff1f<\/span><\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" src=\"https:\/\/www.socialmediatoday.com\/user_media\/diveimage\/Hw_feed_works2.png\" alt=\"\u65b0\u805e\u63d0\u8981\u7684\u5de5\u4f5c\u539f\u7406\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Factors_Affecting_News_Feed_Ranking\"><\/span><b>\u5f71\u97ff\u52d5\u614b\u6d88\u606f\u6392\u540d\u7684 4 \u500b\u56e0\u7d20<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5728\u4efb\u4f55\u4e00\u5929\uff0c\u4eba\u5011\u90fd\u53ef\u80fd\u5728\u4ed6\u5011\u7684\u65b0\u805e\u63d0\u8981\u4e2d\u770b\u5230\u5927\u91cf\u5167\u5bb9\u3002\u5982\u679c\u4f60\u662f\u4e00\u500b\u8d85\u7d1a\u9ad4\u80b2\u8ff7\uff0c\u4f60\u53ef\u80fd\u6703\u5c0d\u7c43\u7403\u4eae\u9ede\u6216\u6b50\u6d32\u8db3\u7403\u611f\u8208\u8da3\u3002 Facebook \u4f7f\u7528\u4e00\u7a2e\u7b97\u6cd5\u4f86\u9810\u6e2c\u7528\u6236\u6700\u6709\u53ef\u80fd\u5728\u4ed6\u6216\u5979\u7684\u65b0\u805e\u6e90\u4e0a\u770b\u5230\u7684\u5e16\u5b50\u3002\u56db\u500b\u56e0\u7d20\u5f71\u97ff Facebook \u7684\u65b0\u805e\u63d0\u8981\u6392\u540d\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u5b58\u8ca8<\/b><span style=\"font-weight: 400;\"> \u662f\u7528\u6236\u53ef\u80fd\u770b\u5230\u7684\u6240\u6709\u5e16\u5b50\uff0c\u5305\u62ec\u4f86\u81ea\u670b\u53cb\u548c\u7fa4\u7d44\u7684\u5e16\u5b50\u6216\u8207\u7528\u6236\u8208\u8da3\u548c\u5728\u7dda\u6d3b\u52d5\u76f8\u95dc\u7684\u5ee3\u544a\u3002\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u4fe1\u865f<\/b><span style=\"font-weight: 400;\"> \u662f\u95dc\u65bc Facebook \u7b97\u6cd5\u5982\u4f55\u5c0d\u65b0\u805e\u63d0\u8981\u9032\u884c\u6392\u540d\u7684\u985e\u5225\uff0c\u4f8b\u5982\u5e16\u5b50\u7684\u4f5c\u8005\u3001\u4ed6\/\u5979\u8207\u500b\u4eba\u8cc7\u6599\u6240\u6709\u8005\u7684\u95dc\u4fc2\u4ee5\u53ca\u683c\u5f0f\u985e\u578b\u2014\u2014\u7121\u8ad6\u662f\u93c8\u63a5\u3001\u7167\u7247\u9084\u662f\u8996\u983b\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u9810\u6e2c<\/b><span style=\"font-weight: 400;\"> \u662f\u4f86\u81ea Facebook AI \u7684\u95dc\u65bc\u53ef\u4ee5\u5728\u7528\u6236\u7684\u65b0\u805e\u63d0\u8981\u4e2d\u986f\u793a\u54ea\u4e9b\u5e16\u5b50\u7684\u5efa\u8b70\u3002\u4ed6\u5011\u57fa\u65bc\u7528\u6236\u8207\u5e33\u6236\u4ea4\u4e92\u7684\u983b\u7387\u4ee5\u53ca\u5e16\u5b50\u662f\u5426\u503c\u5f97\u7528\u6236\u82b1\u8cbb\u6642\u9593\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u5206\u6578<\/b><span style=\"font-weight: 400;\"> \u662f\u6839\u64da\u4fe1\u865f\u548c\u9810\u6e2c\u8a08\u7b97\u51fa\u4f86\u7684\u3002\u5206\u6578\u8d8a\u9ad8\uff0c\u5b83\u6700\u6709\u53ef\u80fd\u986f\u793a\u5728\u7528\u6236\u7684\u65b0\u805e\u63d0\u8981\u4e2d\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Facebook \u89e3\u91cb\u5176\u65b0\u805e\u63d0\u8981\u5982\u4f55\u904b\u4f5c <\/span><a href=\"https:\/\/www.facebook.com\/business\/news\/let-me-explain-video-series-how-does-news-feed-work\"><span style=\"font-weight: 400;\">2021 \u5e74 7 \u6708 12 \u65e5<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Implications_for_Marketers\"><\/span><b>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Facebook \u5df2\u7d93\u591a\u6b21\u89e3\u91cb\u4e86\u5176\u65b0\u805e\u63d0\u8981\u7b97\u6cd5\u3002\u4f46\u662f\u8996\u983b\u89e3\u91cb\u5668\u53ef\u4ee5\u66f4\u6e05\u695a\u5730\u4e86\u89e3\u8a72\u904e\u7a0b\u7684\u5de5\u4f5c\u539f\u7406\u3002\u5c0d\u65bc\u71df\u92b7\u4eba\u54e1\u4f86\u8aaa\uff0c\u9019\u53ef\u4ee5\u662f\u4e00\u689d\u7d66\u5b9a\u7684\u4fe1\u606f\u3002\u4f46\u70ba\u4e86\u66f4\u597d\u5730\u4e86\u89e3 Facebook \u7684\u65b0\u805e\u63d0\u8981\u6392\u540d\uff0c\u53ef\u80fd\u4ecd\u7136\u503c\u5f97\u6aa2\u67e5\u3002<\/span><\/p>\n<p><b>#Pinterest \u5546\u696d\u6a21\u5f0f<br><br>\u8cc7\u6599\u4f86\u6e90\uff1a<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/www.socialmediatoday.com\/news\/facebook-provides-new-explainer-on-how-its-news-feed-algorithm-works\/603189\/\"><span style=\"font-weight: 400;\">https:\/\/www.socialmediatoday.com\/news\/facebook-provides-new-explainer-on-how-its-news-feed-algorithm-works\/603189\/<\/span><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Recently, Facebook introduced a \u201cLet Me Explain\u201d video series. The goal of such an initiative is to battle misinformation and educate users on the platform using videos. The first part of the series is about COVID-19 vaccination. The 2nd part talked about the platform\u2019s community standards. As Facebook updates its news feed algorithm from time [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":9710,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5,316,6],"tags":[10,2076,2074,1666,2075,2078,2079,2077],"class_list":["post-9697","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook","category-social-media-marketing","category-social-media-","tag-facebook","tag-inventory","tag-mews-feed-algorithm","tag-news-feed","tag-news-feed-ranking","tag-predictions","tag-scores","tag-signals"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook Explains How Its News Feed Works - Social Stand<\/title>\n<meta name=\"description\" content=\"Recently, Facebook introduced a \u201cLet Me Explain\u201d video series. 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