{"id":9463,"date":"2021-07-09T08:00:59","date_gmt":"2021-07-09T00:00:59","guid":{"rendered":"https:\/\/social-stand.com\/?p=9463"},"modified":"2021-07-08T10:36:20","modified_gmt":"2021-07-08T02:36:20","slug":"ecommerce-insights-from-buying-a-can-of-coke","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/ecommerce-insights-from-buying-a-can-of-coke\/","title":{"rendered":"\u8cfc\u8cb7\u4e00\u7f50\u53ef\u6a02\u7684\u96fb\u5b50\u5546\u52d9\u898b\u89e3"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u201c<\/span><i><span style=\"font-weight: 400;\">\u6211\u5df2\u7d93\u5efa\u7acb\u4e86\u6211\u7684\u5728\u7dda\u5546\u5e97\u3002\u63a5\u4e0b\u4f86\u5982\u4f55\u589e\u52a0\u92b7\u91cf\uff1f<\/span><\/i><span style=\"font-weight: 400;\">\u201d \u6700\u8fd1\uff0c\u8a31\u591a\u5ba2\u6236\u5c0b\u6c42\u5e6b\u52a9\uff0c\u70ba\u4ed6\u5011\u7684\u5728\u7dda\u5546\u5e97\u9032\u884c\u4e0b\u4e00\u968e\u6bb5\u7684\u71df\u92b7\u3002\u8a31\u591a\u54c1\u724c\u5df2\u7d93\u7d93\u6b77\u4e86\u7af6\u722d\uff0c\u53ea\u662f\u70ba\u4e86\u5728\u5e02\u5834\u4e0a\u4e0a\u5e02\uff0c\u6bd4\u5982 <\/span><a href=\"https:\/\/www.hktvmall.com\/\"><span style=\"font-weight: 400;\">\u9999\u6e2f\u96fb\u8996\u5546\u5834<\/span><\/a><span style=\"font-weight: 400;\">.\u6253\u7b97\u9019\u6a23\u505a\u7684\u4e2d\u5c0f\u4f01\u696d\u61c9\u8a72\u5df2\u7d93\u4e0a\u5e02\u4e86\u3002\u5f9eHKTV Mall\u7684\u4e00\u4e9b\u4ee3\u7406\u904b\u71df\u670d\u52d9\u7684\u51fa\u73fe\u4f86\u770b\uff0c\u4e00\u4e9b\u5927\u578b\u5e02\u5834\u7684listing\u53ef\u80fd\u6703\u770b\u5230\u5546\u6a5f\u9010\u6f38\u6d88\u5931\u3002\u7af6\u722d\u4e26\u8d0f\u5f97\u6bd4\u8cfd <\/span><a href=\"https:\/\/social-stand.com\/zh\/facebook-adds-holiday-mode-feature-in-marketplace\/\"><span style=\"font-weight: 400;\">\u5728\u7dda\u5e02\u5834<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u7b2c\u4e00\u500b\u9078\u64c7\u662f\u6253\u50f9\u683c\u6230\u3002\u7b2c\u4e8c\u7a2e\u9078\u64c7\u662f\u8fce\u5408\u719f\u6089\u8a72\u54c1\u724c\u7684\u9867\u5ba2\u8cfc\u8cb7\u5e97\u5167\u5176\u4ed6\u7522\u54c1\u3002\u6700\u7d42\uff0c\u60a8\u4ecd\u7136\u9700\u8981\u88fd\u5b9a\u4e00\u500b <\/span><a href=\"https:\/\/berniewong.net\/bernie-wong-on-5-ways-brands-can-reinvent-their-digital-marketing-strategy\/\"><span style=\"font-weight: 400;\">\u826f\u597d\u7684\u54c1\u724c\u6230\u7565<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/ecommerce-insights-from-buying-a-can-of-coke\/#Multi-channel_Marketing_for_eCommerce\" >\u96fb\u5b50\u5546\u52d9\u7684\u591a\u6e20\u9053\u71df\u92b7<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/ecommerce-insights-from-buying-a-can-of-coke\/#Relentless_Price_Wars_on_the_Marketplace\" >\u5e02\u5834\u4e0a\u7121\u60c5\u7684\u50f9\u683c\u6230<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/social-stand.com\/zh\/ecommerce-insights-from-buying-a-can-of-coke\/#Venture_Out_of_Social_Commerce\" >\u8d70\u51fa\u793e\u4ea4\u5546\u52d9<\/a><\/li><\/ul><\/nav><\/div>\n\n<h3><span class=\"ez-toc-section\" id=\"Multi-channel_Marketing_for_eCommerce\"><\/span><b>\u96fb\u5b50\u5546\u52d9\u7684\u591a\u6e20\u9053\u71df\u92b7<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u4f60\u7684 <\/span><a href=\"https:\/\/berniewong.net\/buck-the-trend-increase-sales-through-an-online-pop-up-store\/\"><span style=\"font-weight: 400;\">\u7db2\u4e0a\u5546\u57ce<\/span><\/a><span style=\"font-weight: 400;\"> \u5df2\u555f\u52d5\u4e26\u904b\u884c\uff0c\u5b83\u53ef\u4ee5\u5728\u5e02\u5834\u4e0a\u4e0a\u5e02\u3002\u4f46\u662f\u60a8\u5fc5\u9808\u8a18\u4f4f\uff0c\u9019\u4e26\u4e0d\u610f\u5473\u8457\u60a8\u7684\u5728\u7dda\u5546\u5e97\u7b56\u7565\u5df2\u7d93\u5b8c\u6210\u4e26\u5875\u57c3\u843d\u5b9a\u3002\u6700\u8fd1\uff0c <\/span><a href=\"https:\/\/www.swire.com\/\"><span style=\"font-weight: 400;\">\u592a\u53e4<\/span><\/a><span style=\"font-weight: 400;\"> \u6b63\u5728\u70ba\u5c16\u6c99\u5480\u7684\u4e00\u5bb6\u7db2\u4e0a\u5546\u5e97\u505a\u5ee3\u544a\u3002\u9019\u662f\u534a\u5e74\u524d\u8aaa\u904e\u7684\u3002\u4ed6\u5011\u7684\u5728\u7dda\u5546\u5e97\u63d0\u4f9b\u7a2e\u985e\u7e41\u591a\u7684\u7522\u54c1\uff0c\u800c\u4e14\u50f9\u683c\u66f4\u4fbf\u5b9c\u3002\u90a3\u662f\u56e0\u70ba\u7528\u6236\u9032\u7a0b\u4e00\u958b\u59cb\u4e26\u6c92\u6709\u505a\u597d\u3002\u6b64\u5916\uff0c\u5b83\u5011\u4e26\u975e\u4e3b\u8981\u91dd\u5c0d\u5546\u696d\u5ba2\u6236\u3002\u4ed6\u5011\u73fe\u5728\u4f3c\u4e4e\u8fce\u5408\u4e86\u5927\u773e\u5e02\u5834\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u50cf\u592a\u53e4\u4e00\u6a23\uff0c\u4e0d\u8981\u4ee5\u70ba\u5728\u5e02\u5834\u4e0a\u4e0a\u5e02\u5c31\u610f\u5473\u8457\u60a8\u7684\u5728\u7dda\u5546\u5e97\u6230\u7565\u5df2\u7d93\u5b8c\u6210\u3002\u9664\u4e86\u71df\u92b7\u7b56\u7565\uff0c\u6c92\u6709\u55ae\u4e00\u7684\u5728\u7dda\u92b7\u552e\u6e20\u9053\u3002\u4eca\u5929\u7684\u5927\u54c1\u724c\u5fc5\u9808\u7ba1\u7406\u591a\u500b\u6e20\u9053\u3001\u4e0d\u540c\u7684\u5ba2\u6236\u7fa4\u3001\u4e0d\u540c\u7684\u7522\u54c1\u7dda\u6216\u6346\u7d81\u7522\u54c1\uff0c\u4ee5\u53ca\u4e0d\u540c\u7684\u71df\u92b7\u6280\u5de7\u3002\u7121\u8ad6\u60a8\u7d93\u71df\u7684\u662f\u5927\u578b\u3001\u5c0f\u578b\u9084\u662f\u4e2d\u578b\u5546\u5e97\uff0c\u90fd\u8981\u82b1\u6642\u9593\u601d\u8003\u548c\u6aa2\u67e5\u6700\u9069\u5408\u60a8\u696d\u52d9\u7684\u7b56\u7565\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Relentless_Price_Wars_on_the_Marketplace\"><\/span><b>\u5e02\u5834\u4e0a\u7121\u60c5\u7684\u50f9\u683c\u6230<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u4e00\u500b\u9577\u671f\u7684\u6230\u7565\u662f\u5efa\u7acb\u4f60\u7684 <\/span><a href=\"https:\/\/social-stand.com\/zh\/a-small-business-guide-to-facebook-and-instagram-shops\/\"><span style=\"font-weight: 400;\">\u54c1\u724c\u7684\u5728\u7dda\u5546\u5e97<\/span><\/a><span style=\"font-weight: 400;\"> \u9019\u6a23\u60a8\u5c31\u53ef\u4ee5\u76f4\u63a5\u8207\u5ba2\u6236\u806f\u7e6b\u3002\u5b83\u9084\u5141\u8a31\u60a8\u6709\u6548\u5730\u5411\u4ed6\u5011\u63d0\u4f9b\u6709\u95dc\u60a8\u7684\u54c1\u724c\u548c\u7522\u54c1\u7684\u4fe1\u606f\u3002\u5982\u679c\u60a8\u5c07\u5546\u54c1\u4f5c\u70ba\u4e00\u7a2e\u5546\u696d\u5f62\u5f0f\u9032\u884c\u8cb7\u8ce3\uff0c\u60a8\u5c07\u9ad4\u9a57\u5230\u5e02\u5834\u50f9\u683c\u6230\u7684\u7121\u60c5\u5f71\u97ff\u3002\u552f\u4e00\u7684\u51fa\u8def\u662f\u64c1\u6709\u60a8\u54c1\u724c\u7684\u5728\u7dda\u5546\u5e97\uff0c\u60a8\u53ef\u4ee5\u5728\u5176\u4e2d\u9078\u64c7\u5177\u6709\u7368\u7279\u98a8\u683c\u548c\u7b56\u7565\u7684\u7522\u54c1\u3002\u5ba2\u6236\u4e0d\u50c5\u6703\u8a18\u4f4f\u60a8\u7684\u54c1\u724c\uff0c\u9084\u6703\u8a18\u4f4f\u60a8\u7684\u54c1\u724c\u3002 <\/span><a href=\"https:\/\/social-stand.com\/zh\/bernie-wong-at-branding-360-a-discussion-on-brand-evolution\/\"><span style=\"font-weight: 400;\">\u54c1\u724c\u63a8\u5ee3<\/span><\/a><span style=\"font-weight: 400;\"> \u60a8\u7684\u5728\u7dda\u5546\u5e97\u3002\u8001\u5be6\u8aaa\uff0c\u9019\u7a2e\u985e\u578b\u7684\u5546\u696d\u4e26\u4e0d\u50cf\u4ee5\u524d\u90a3\u6a23\u5bb9\u6613\u64cd\u4f5c\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Venture_Out_of_Social_Commerce\"><\/span><b>\u8d70\u51fa\u793e\u4ea4\u5546\u52d9<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u4f5c\u70ba\u4e00\u9805\u77ed\u671f\u7b56\u7565\uff0c\u5728 <\/span><a href=\"https:\/\/social-stand.com\/zh\/a-2020-review-of-social-media-and-messaging-platforms\/\"><span style=\"font-weight: 400;\">\u793e\u4ea4\u5a92\u9ad4<\/span><\/a><span style=\"font-weight: 400;\"> \u5e7e\u4e4e\u662f\u4e0d\u53ef\u907f\u514d\u7684\u3002\u96d6\u7136\u6b64\u985e\u7db2\u4e0a\u5546\u5e97\u53ef\u80fd\u4e0d\u6703\u76f4\u63a5\u9023\u63a5\u5230\u9999\u6e2f\u5546\u5bb6\u7684\u6536\u8cbb\u7cfb\u7d71\uff0c\u4f46\u64c1\u6709\u5b83\u5011\u6703\u5e36\u4f86\u984d\u5916\u7684\u66dd\u5149\u7387\u3002\u7121\u8ad6\u662f\u901a\u904e\u4f7f\u7528\u4e00\u9ede\u6280\u8853\u9084\u662f\u624b\u52d5\uff0c\u90fd\u5fc5\u9808\u5c07\u5728\u7dda\u5546\u5e97\u4e0a\u7684\u7522\u54c1\u5217\u8868\u8207\u793e\u4ea4\u5a92\u9ad4\u4e0a\u7684\u7522\u54c1\u5217\u8868\u540c\u6b65\u3002\u986f\u800c\u6613\u898b\u7684\u662f\uff0cFacebook\u3001Instagram \u548c <\/span><a href=\"https:\/\/berniewong.net\/you-can-now-shop-on-whatsapp-in-the-era-of-social-commerce\/\"><span style=\"font-weight: 400;\">WhatsApp<\/span><\/a><span style=\"font-weight: 400;\"> \u6b63\u5728\u4e0d\u77e5\u75b2\u5026\u5730\u52aa\u529b\u5c07\u4ed6\u5011\u7684\u5728\u7dda\u5546\u5e97\u67b6\u69cb\u6574\u5408\u5230\u5404\u7a2e\u5e73\u53f0\u4e0a\u3002\u6beb\u7121\u7591\u554f\uff0c\u5927\u591a\u6578\u9999\u6e2f\u4eba\u90fd\u6d3b\u8e8d\u5728\u9019\u4e09\u500b\u5e73\u53f0\u4e0a\u3002\u770b\u5230\u6709\u4e00\u7cfb\u5217\u76f8\u95dc\u7684\u51fd\u6578 <\/span><a href=\"https:\/\/berniewong.net\/finding-new-business-opportunities-in-e-commerce\/\"><span style=\"font-weight: 400;\">\u96fb\u5b50\u5546\u52d9<\/span><\/a><span style=\"font-weight: 400;\"> \u6b63\u5728\u6e2c\u8a66\uff0c\u5305\u62ec IG \u5716\u7247\u641c\u7d22\u3001WhatsApp \u5546\u5e97\u3001\u7528\u6236\u8a55\u8ad6\u548c <\/span><a href=\"https:\/\/social-stand.com\/zh\/google-enables-ar-try-on-shopping-tools\/\"><span style=\"font-weight: 400;\">\u589e\u5f37\u73fe\u5be6\u8cfc\u7269<\/span><\/a><span style=\"font-weight: 400;\">\u7b49\u7b49\uff0c\u793e\u4ea4\u96fb\u5546\u7684\u8da8\u52e2\u771f\u7684\u662f\u7121\u4eba\u554f\u6d25\u3002\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>\u539f\u59cb\u4f86\u6e90\uff1a\u00a0<\/b><a href=\"https:\/\/berniewong.net\/ecommerce-insights-from-buying-a-can-of-coke\/\">https:\/\/berniewong.net\/ecommerce-insights-from-buying-a-can-of-coke\/<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>&#8220;I\u2019ve set up my online store. How can I increase sales next?\u201d Recently, many clients asked for help in conducting the next phase of marketing for their online stores. Many brands have already experienced competition just to be listed on marketplaces like HKTV Mall. SMEs who intend to do so should have already been listed. 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