{"id":9451,"date":"2021-07-08T10:27:18","date_gmt":"2021-07-08T02:27:18","guid":{"rendered":"https:\/\/social-stand.com\/?p=9451"},"modified":"2021-07-11T14:00:05","modified_gmt":"2021-07-11T06:00:05","slug":"facebook-outlines-4-key-focuses-on-product-innovation","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/facebook-outlines-4-key-focuses-on-product-innovation\/","title":{"rendered":"Facebook \u6982\u8ff0\u4e86\u7522\u54c1\u5275\u65b0\u7684 4 \u500b\u91cd\u9ede"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u5927\u6d41\u884c\u52a0\u901f\u4e86\u96fb\u5b50\u5546\u52d9\u7684\u767c\u5c55\u3002\u6578\u4ee5\u767e\u842c\u8a08\u7684\u4f01\u696d\u5728\u6b77\u53f2\u4e0a\u9996\u6b21\u958b\u8a2d\u4e86\u865b\u64ec\u5546\u5e97\u3002\u96a8\u8457\u4e16\u754c\u7684\u4e00\u90e8\u5206\u91cd\u65b0\u958b\u653e\uff0cFacebook \u9700\u8981\u958b\u767c\u65b0\u7684\u65b9\u6cd5\u4f86\u5e6b\u52a9\u4f01\u696d\u63a5\u89f8\u66f4\u591a\u5ba2\u6236\u3002\u540c\u6642\uff0c\u5e73\u53f0\u4e5f\u9700\u8981\u4fc3\u9032\u7528\u6236\u7684\u96b1\u79c1\u3002\u4eca\u5929\uff0c <\/span><span style=\"font-weight: 400;\">\u4e39\u00b7\u5229\u7dad<\/span><span style=\"font-weight: 400;\">\uff0cFacebook \u7684\u5ee3\u544a\u548c\u5546\u696d\u7522\u54c1\u526f\u7e3d\u88c1\uff0c\u6982\u8ff0\u4e86 Facebook \u7522\u54c1\u5275\u65b0\u7684 4 \u500b\u91cd\u9ede\u3002<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/facebook-outlines-4-key-focuses-on-product-innovation\/#Business_Tools_Beyond_Marketing\" >\u8d85\u8d8a\u71df\u92b7\u7684\u5546\u696d\u5de5\u5177<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/facebook-outlines-4-key-focuses-on-product-innovation\/#Commerce\" >\u5546\u696d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/social-stand.com\/zh\/facebook-outlines-4-key-focuses-on-product-innovation\/#Privacy-Enhancing_Technologies\" >\u96b1\u79c1\u589e\u5f37\u6280\u8853<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/social-stand.com\/zh\/facebook-outlines-4-key-focuses-on-product-innovation\/#Product_Business_Discovery\" >\u7522\u54c1\u548c\u696d\u52d9\u767c\u73fe<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/social-stand.com\/zh\/facebook-outlines-4-key-focuses-on-product-innovation\/#Implications_for_Marketers\" >\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n\n<p style=\"text-align: center;\"><img decoding=\"async\" src=\"https:\/\/www.socialmediatoday.com\/user_media\/diveimage\/fb_ad_evolution1.png\" alt=\"Facebook \u7522\u54c1\u91cd\u9ede\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Business_Tools_Beyond_Marketing\"><\/span><b>\u8d85\u8d8a\u71df\u92b7\u7684\u5546\u696d\u5de5\u5177<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Facebook \u77e5\u9053\u9810\u7b97\u548c\u6642\u9593\u5728\u4f01\u696d\u4e2d\u90fd\u975e\u5e38\u91cd\u8981\u3002\u9019\u5c31\u662f\u70ba\u4ec0\u9ebc\u9664\u4e86\u8cfc\u8cb7\u5ee3\u544a\u548c\u767c\u5e03\u66f4\u65b0\u4e4b\u5916\uff0c\u4ed6\u5011\u9084\u9700\u8981\u66f4\u591a\u5de5\u5177\u3002\u56e0\u6b64\uff0cFacebook \u7e7c\u7e8c\u6839\u64da\u4ed6\u5011\u7684\u9700\u6c42\u958b\u767c\u7522\u54c1\u548c\u5de5\u5177\u3002\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.facebook.com\/jobs\"><span style=\"font-weight: 400;\">\u81c9\u66f8\u5de5\u4f5c<\/span><\/a><span style=\"font-weight: 400;\"> \u5141\u8a31\u4f01\u696d\u5728\u5e73\u53f0\u5167\u5ba3\u5e03\u8077\u4f4d\u7a7a\u7f3a\u548c\u62db\u8058\u3002\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.facebook.com\/business\/news\/introducing-facebook-business-suite\"><span style=\"font-weight: 400;\">Facebook \u5546\u52d9\u5957\u4ef6<\/span><\/a><span style=\"font-weight: 400;\"> \u5e6b\u52a9\u54c1\u724c\u5728 Facebook \u7684\u61c9\u7528\u7cfb\u5217\u4e2d\u904b\u884c\u591a\u500b\u6e20\u9053\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/messengernews.fb.com\/2021\/06\/02\/the-wait-is-over-messenger-api-for-instagram-is-now-available-to-all-developers\/\"><span style=\"font-weight: 400;\">\u4fe1\u4f7f API<\/span><\/a><span style=\"font-weight: 400;\"> \u901a\u904e\u7d71\u4e00\u7684\u6536\u4ef6\u7bb1\u6216\u55ae\u4e00\u754c\u9762\u8207\u5ba2\u6236\u5efa\u7acb\u806f\u7e6b\u8b8a\u5f97\u66f4\u52a0\u5bb9\u6613\u3002<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Commerce\"><\/span><b>\u5546\u696d<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u65b0\u5e38\u614b\u671f\u5f85\u4e09\u5206\u4e4b\u4e00\u7684\u8cfc\u7269\u8005\u82b1\u66f4\u591a\u6642\u9593\u5728\u7dda\u8cfc\u7269\u3002\u4eca\u5929\u7d04\u6709 75% \u7684\u8cfc\u7269\u8005\u5f9e Facebook\u3001Instagram\u3001Messenger \u548c WhatsApp \u7372\u5f97\u5275\u610f\u3002\u4e8b\u5be6\u4e0a\uff0c\u6bcf\u6708\u6709 10 \u5104\u4eba\u8a2a\u554f Marketplace\u3002\u9019\u5c31\u662f\u70ba\u4ec0\u9ebc Facebook \u63a8\u51fa\u4e86 <\/span><a href=\"https:\/\/social-stand.com\/zh\/the-launch-of-facebook-shops\/\"><span style=\"font-weight: 400;\">\u5546\u5e97<\/span><\/a><span style=\"font-weight: 400;\"> \u53ef\u7528\u65bc <\/span><a href=\"https:\/\/about.fb.com\/news\/2021\/06\/new-ways-to-shop-for-products-you-love-across-our-apps\/\"><span style=\"font-weight: 400;\">\u7f8e\u570b\u5e02\u5834<\/span><\/a><span style=\"font-weight: 400;\">.\u81c9\u66f8\u4e5f\u5728\u767c\u5c55 <\/span><a href=\"https:\/\/social-stand.com\/zh\/facebook-applies-for-an-ar-hat-patent\/\"><span style=\"font-weight: 400;\">\u589e\u5f37\u73fe\u5be6<\/span><\/a><span style=\"font-weight: 400;\"> \u5141\u8a31\u865b\u64ec\u8a66\u7a7f\u54c1\u724c\u548c\u7522\u54c1\u7684\u5ee3\u544a\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Privacy-Enhancing_Technologies\"><\/span><b>\u96b1\u79c1\u589e\u5f37\u6280\u8853<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Facebook \u5f15\u9818\u8457\u5411\u500b\u6027\u5316\u5ee3\u544a\u7684\u8f49\u8b8a\u3002\u96a8\u8457\u5c0d\u6578\u64da\u96b1\u79c1\u7684\u65e5\u76ca\u95dc\u6ce8\uff0c\u8a72\u5e73\u53f0\u9084\u5c08\u6ce8\u65bc\u958b\u767c\u96b1\u79c1\u589e\u5f37\u6280\u8853\u3002\u9019\u662f\u70ba\u4e86\u907f\u514d\u5171\u4eab\u500b\u4eba\u4fe1\u606f\uff0c\u4f46\u4ecd\u6703\u5728\u7528\u6236\u4e4b\u9593\u5c55\u793a\u76f8\u95dc\u5ee3\u544a\u3002\u9019\u5c31\u662f\u70ba\u4ec0\u9ebc\u5b83\u4e0d\u65b7\u66f4\u65b0\u5176 <\/span><a href=\"https:\/\/social-stand.com\/zh\/2256-2\/\"><span style=\"font-weight: 400;\">\u96b1\u79c1\u653f\u7b56<\/span><\/a><span style=\"font-weight: 400;\">.\u5b83\u4e5f\u4e00\u76f4\u5728\u6dfb\u52a0 <\/span><a href=\"https:\/\/social-stand.com\/zh\/facebook-adds-new-control-and-safety-features-on-messenger\/\"><span style=\"font-weight: 400;\">\u65b0\u7684\u63a7\u5236\u548c\u5b89\u5168\u529f\u80fd<\/span><\/a><span style=\"font-weight: 400;\"> \u7528\u6236\u4e4b\u9593\u3002\u70ba\u4e86\u9032\u4e00\u6b65\u589e\u5f37\u7528\u6236\u96b1\u79c1\uff0cFacebook \u8207\u4ee5\u4e0b\u7d44\u7e54\u5408\u4f5c\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u8ca0\u8cac\u4efb\u7684\u53ef\u5c0b\u5740\u5a92\u9ad4\u5925\u4f34\u95dc\u4fc2 (PRAM)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u4e16\u754c\u5ee3\u544a\u5546\u806f\u5408\u6703 (WFA)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u842c\u7dad\u7db2\u806f\u76df (W3C)<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Product_Business_Discovery\"><\/span><b>\u7522\u54c1\u548c\u696d\u52d9\u767c\u73fe<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Facebook Pages \u548c Instagram for Business \u5141\u8a31 2 \u5104\u5bb6\u4f01\u696d\u5728\u5e73\u53f0\u5167\u4f7f\u7528\u514d\u8cbb\u5ee3\u544a\u5de5\u5177\u3002\u8a72\u5e73\u53f0\u6700\u8fd1\u505a\u4e86\u4e00\u4e9b <\/span><a href=\"https:\/\/social-stand.com\/zh\/facebook-ceo-announces-next-level-of-ecommerce-push\/\"><span style=\"font-weight: 400;\">\u96fb\u5546\u63a8\u9001<\/span><\/a><span style=\"font-weight: 400;\"> \u559c\u6b61 <\/span><a href=\"https:\/\/social-stand.com\/zh\/facebook-introduces-live-shopping-fridays\/\"><span style=\"font-weight: 400;\">\u9031\u4e94\u73fe\u5834\u8cfc\u7269<\/span><\/a><span style=\"font-weight: 400;\">,\u00a0 <\/span><a href=\"https:\/\/social-stand.com\/zh\/facebook-introduces-optimize-text-per-person-ads\/\"><span style=\"font-weight: 400;\">\u512a\u5316\u6bcf\u4eba\u5ee3\u544a\u7684\u6587\u5b57<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/social-stand.com\/zh\/facebook-rolls-out-new-messenger-updates\/\"><span style=\"font-weight: 400;\">\u4e8c\u7dad\u78bc\u3001\u5feb\u901f\u56de\u5fa9\u548c\u652f\u4ed8\u93c8\u63a5<\/span><\/a><span style=\"font-weight: 400;\"> \u5728 Messenger \u7b49\u5e73\u53f0\u4e0a\uff0c\u5e73\u53f0\u5c07\u4e0d\u65b7\u5275\u65b0\uff0c\u8b93\u4f01\u696d\u66f4\u5bb9\u6613\u5efa\u7acb\u793e\u5340\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Facebook\u6982\u8ff0\u4e86\u7522\u54c1\u5275\u65b0\u76844\u500b\u91cd\u9ede <\/span><a href=\"https:\/\/www.facebook.com\/business\/news\/building-the-next-era-of-personalized-experiences\"><span style=\"font-weight: 400;\">2021 \u5e74 7 \u6708 7 \u65e5<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Implications_for_Marketers\"><\/span><b>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Facebook \u7684\u7522\u54c1\u4e0d\u65b7\u8b8a\u5316\uff0c\u4f46\u5176\u4f7f\u547d\u59cb\u7d42\u5982\u4e00\u3002\u5b83\u65e8\u5728\u5728\u4eba\u548c\u4f01\u696d\u4e4b\u9593\u5efa\u7acb\u6709\u610f\u7fa9\u7684\u806f\u7e6b\u3002\u71df\u92b7\u4eba\u54e1\u61c9\u8a72\u4ed4\u7d30\u7814\u7a76 Facebook \u7684\u7522\u54c1\u5275\u65b0\u3002\u5b83\u7d55\u5c0d\u53ef\u4ee5\u5e6b\u52a9\u54c1\u724c\u6210\u9577\u548c\u7e41\u69ae\u3002<\/span><\/p>\n<p><b>#Pinterest \u5546\u696d\u6a21\u5f0f<br><br>\u8cc7\u6599\u4f86\u6e90\uff1a<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/www.socialmediatoday.com\/news\/facebooks-business-and-ad-chief-outlines-key-areas-of-focus-for-the-platfo\/602973\/\"><span style=\"font-weight: 400;\">https:\/\/www.socialmediatoday.com\/news\/facebooks-business-and-ad-chief-outlines-key-areas-of-focus-for-the-platfo\/602973\/<\/span><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>The pandemic accelerated the growth of eCommerce. Millions of businesses opened virtual stores for the first time in history. As part of the world reopens, Facebook needs to develop new ways to help businesses reach more customers. At the same time, the platform also needs to promote the users\u2019 privacy. Today, Dan Levy, Facebook\u2019s VP [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":9457,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5,316,6],"tags":[370,296,10,2057,2058,2056],"class_list":["post-9451","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook","category-social-media-marketing","category-social-media-","tag-business-tools","tag-ecommerce","tag-facebook","tag-privacy-enhancing-technologies","tag-product-business-discovery","tag-product-innovation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook Outlines 4 Key Focuses on Product Innovation - Social Stand<\/title>\n<meta name=\"description\" content=\"The pandemic accelerated the growth of eCommerce. Millions of businesses opened virtual stores for the first time in history. As part of the world\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/social-stand.com\/zh\/facebook-outlines-4-key-focuses-on-product-innovation\/\" \/>\n<meta property=\"og:locale\" content=\"zh_HK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Outlines 4 Key Focuses on Product Innovation - Social Stand\" \/>\n<meta property=\"og:description\" content=\"The pandemic accelerated the growth of eCommerce. Millions of businesses opened virtual stores for the first time in history. 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