{"id":9401,"date":"2021-06-28T10:45:06","date_gmt":"2021-06-28T02:45:06","guid":{"rendered":"https:\/\/social-stand.com\/?p=9401"},"modified":"2021-07-01T10:46:15","modified_gmt":"2021-07-01T02:46:15","slug":"twitter-publishes-a-blog-about-listening-to-the-real-customer-voice","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/twitter-publishes-a-blog-about-listening-to-the-real-customer-voice\/","title":{"rendered":"Twitter \u767c\u5e03\u4e86\u4e00\u500b\u95dc\u65bc\u50be\u807d\u771f\u5be6\u5ba2\u6236\u8072\u97f3\u7684\u535a\u5ba2"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Twitter \u65e8\u5728\u8046\u807d\u771f\u5be6\u7684\u5ba2\u6236\u8072\u97f3\u3002\u9019\u662f\u7531 \u767c\u5e03\u7684\u535a\u5ba2\u7684\u5167\u5bb9 <\/span><a href=\"https:\/\/blog.twitter.com\/en_us\/authors.josephlrice\"><span style=\"font-weight: 400;\">\u55ac\u00b7\u8cf4\u65af<\/span><\/a><span style=\"font-weight: 400;\">\uff0cTwitter \u4e3b\u8981\u7522\u54c1\u89e3\u6c7a\u65b9\u6848\u7684\u92b7\u552e\u7d93\u7406\u3002\u5728\u535a\u5ba2\u4e0a\uff0cJoe \u5f37\u8abf Twitter \u662f\u9818\u5148\u7684\u793e\u4ea4\u5a92\u9ad4\u7db2\u7d61\u4e4b\u4e00\uff0c\u5ba2\u6236\u671f\u671b\u5728 24 \u5c0f\u6642\u5167\u5f97\u5230\u97ff\u61c9\u3002\u8a72\u535a\u5ba2\u662f\u4e00\u7a2e\u63d0\u9192\u54c1\u724c\u5982\u4f55\u505a\u5230\u9019\u4e00\u9ede\u7684\u8f15\u9b06\u65b9\u6cd5\u3002\u00a0<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/twitter-publishes-a-blog-about-listening-to-the-real-customer-voice\/#The_Oldest_Customer_Complaint\" >\u6700\u65e9\u7684\u5ba2\u6236\u6295\u8a34<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/twitter-publishes-a-blog-about-listening-to-the-real-customer-voice\/#Failure_of_Surveys_in_Listening_to_the_Real_Customer_Voice\" >\u8abf\u67e5\u672a\u80fd\u50be\u807d\u771f\u5be6\u5ba2\u6236\u7684\u8072\u97f3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/social-stand.com\/zh\/twitter-publishes-a-blog-about-listening-to-the-real-customer-voice\/#Twitter_Customer_Experience_CX\" >Twitter \u5ba2\u6236\u9ad4\u9a57 (CX)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/social-stand.com\/zh\/twitter-publishes-a-blog-about-listening-to-the-real-customer-voice\/#Implications_for_Marketers\" >\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n\n<h3><span class=\"ez-toc-section\" id=\"The_Oldest_Customer_Complaint\"><\/span><b>\u6700\u65e9\u7684\u5ba2\u6236\u6295\u8a34<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Joe \u7684\u535a\u5ba2\u59cb\u65bc\u6b77\u53f2\u4e0a\u6700\u53e4\u8001\u7684\u5ba2\u6236\u6295\u8a34\u8a18\u9304\u3002\u8ffd\u6eaf\u5230\u516c\u5143\u524d 1750 \u5e74\u5de6\u53f3\uff0c\u5728\u7f8e\u7d22\u4e0d\u9054\u7c73\u4e9e\u767c\u73fe\u7684\u4e00\u584a\u5c0f\u6ce5\u677f\u986f\u793a\u4e86\u4e00\u500b\u540d\u53eb\u5357\u5c3c\u7684\u4eba\u7684\u6771\u9583\u7c73\u7279\u6587\u5b57\u3002 Nanni \u5f9e\u4e00\u500b\u540d\u53eb Ea-nasir \u7684\u5546\u4eba\u90a3\u88e1\u5f97\u5230\u4e86\u932f\u8aa4\u7684\u9285\u54c1\u7d1a\u3002\u56e0\u6b64\uff0c\u4ed6\u5728\u5e73\u677f\u96fb\u8166\u4e0a\u5beb\u4e0b\u4e86\u9019\u6bb5\u5f15\u7528\u7684\u4fe1\u606f\uff1a\u201c<\/span><i><span style=\"font-weight: 400;\">\u4f60\u628a\u6211\u7576\u4ec0\u9ebc\uff0c\u4f60\u5c0d\u6211\u9019\u6a23\u7684\u4eba\u5982\u6b64\u8511\u8996\uff1f<\/span><\/i><span style=\"font-weight: 400;\">\u201d \u4e0d\u5e78\u7684\u662f\uff0c\u6c92\u6709\u95dc\u65bc\u5357\u5c3c\u7684\u6295\u8a34\u662f\u5426\u5f97\u5230\u89e3\u6c7a\u7684\u8a18\u9304\u3002\u8a72\u4fe1\u606f\u552f\u4e00\u6e05\u695a\u7684\u662f\uff0c\u5ba2\u6236\u5df2\u7d93\u62b1\u6028\u4e86\u9019\u9ebc\u9577\u6642\u9593\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Failure_of_Surveys_in_Listening_to_the_Real_Customer_Voice\"><\/span><b>\u8abf\u67e5\u672a\u80fd\u50be\u807d\u771f\u5be6\u5ba2\u6236\u7684\u8072\u97f3<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u6839\u64da <\/span><a href=\"https:\/\/go.forrester.com\/blogs\/new-research-state-of-cx-measurement-voc-programs-we-need-you\/\"><span style=\"font-weight: 400;\">\u798f\u745e\u65af\u7279\u7814\u7a76<\/span><\/a><span style=\"font-weight: 400;\">, 70% \u7684\u7d44\u7e54\u4f9d\u9760\u8abf\u67e5\u4f86\u6536\u96c6\u5ba2\u6236\u53cd\u994b\u3002\u4ed6\u5011\u9084\u4f7f\u7528\u4e86\u5927\u91cf\u7684\u7814\u7a76\u65b9\u6cd5\uff0c\u5982 CSAT\u3001\u6578\u64da\u5206\u6790\u6280\u8853\u548c\u6de8\u63a8\u85a6\u503c (NPS)\u3002\u4eba\u5011\u5c0d\u592a\u591a\u7684\u8abf\u67e5\u611f\u5230\u4e0d\u77e5\u6240\u63aa\uff0c\u5c0e\u81f4\u53c3\u8207\u7387\u4f4e\u3002\u96d6\u7136\u6fc0\u52f5\u9019\u4e9b\u8abf\u67e5\u6703\u5c0e\u81f4\u6b3a\u8a50\u3002\u56e0\u6b64\uff0c\u5b83\u5011\u9084\u4e0d\u8db3\u4ee5\u6709\u6548\u5730\u767c\u73fe\u771f\u6b63\u7684\u5ba2\u6236\u8072\u97f3\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Twitter_Customer_Experience_CX\"><\/span><b>Twitter \u5ba2\u6236\u9ad4\u9a57 (CX)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Twitter \u7684\u5ba2\u6236\u9ad4\u9a57 (CX) \u70ba\u8046\u807d\u771f\u5be6\u5ba2\u6236\u8072\u97f3\u63d0\u4f9b\u4e86\u5ee3\u6cdb\u7684\u6a5f\u6703\u3002 Twitter \u4e0a\u7684\u8072\u97f3\u96a8\u8457\u4eba\u5011\u7684\u9ad4\u9a57\u800c\u9ad4\u9a57\u3002\u9019\u4e9b\u4f7f\u4ed6\u5011 <\/span><a href=\"https:\/\/blog.twitter.com\/en_us\/topics\/insights\/2019\/but-how-do-you-really-feel\"><span style=\"font-weight: 400;\">\u60c5\u7dd2\u5316\u7684<\/span><\/a><span style=\"font-weight: 400;\"> \u548c\u771f\u5be6\u7684\u3002\u4f5c\u70ba\u4e00\u500b\u5feb\u7bc0\u594f\u7684\u793e\u4ea4\u5a92\u9ad4\u5e73\u53f0\uff0c\u5b83\u8fce\u5408\u4e86\u4e0d\u53d7\u63a7\u5236\u548c\u672a\u7d93\u904e\u6ffe\u7684\u5728\u7dda\u5c0d\u8a71\u3002\u9019\u4f7f\u5f97\u5c07\u63a8\u6587\u8f49\u8b8a\u70ba\u5ba2\u6236\u670d\u52d9\u5c0d\u8a71\u975e\u5e38\u5b8c\u7f8e\u3002\u7531\u65bc\u6d88\u8cbb\u8005\u5e0c\u671b\u8f15\u9b06\u7372\u5f97\u54c1\u724c\u7684\u5e6b\u52a9\uff0c\u56e0\u6b64\u767c\u63a8\u6587\u662f\u4e00\u500b\u5f88\u597d\u7684\u958b\u59cb\u65b9\u5f0f\u3002\u5c0d\u5ba2\u6236\u63a8\u6587\u7684\u5feb\u901f\u97ff\u61c9\u53ef\u4ee5\u5efa\u7acb\u5fe0\u8aa0\u5ea6\u4e26\u5ef6\u9577\u5ba2\u6236\u95dc\u4fc2\u3002\u6b64\u5916\uff0cTwitter CX \u5141\u8a31 <\/span><a href=\"https:\/\/social-stand.com\/zh\/twitter-tests-audio-recording-on-dms\/\"><span style=\"font-weight: 400;\">\u9304\u97f3DM<\/span><\/a><span style=\"font-weight: 400;\"> \u52a0\u4e0a DM \u641c\u7d22 <\/span><a href=\"https:\/\/social-stand.com\/zh\/twitter-is-working-on-dm-searching\/\"><span style=\"font-weight: 400;\">\u5217\u8868\u548c\u4e3b\u984c<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Twitter \u767c\u5e03\u4e86\u4e00\u500b\u95dc\u65bc\u8046\u807d\u771f\u5be6\u5ba2\u6236\u8072\u97f3\u7684\u535a\u5ba2 <\/span><a href=\"https:\/\/blog.twitter.com\/en_us\/topics\/insights\/2021\/how-to-hear-the-real-voice-of-the-customer\"><span style=\"font-weight: 400;\">2021 \u5e74 6 \u6708 28 \u65e5<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Implications_for_Marketers\"><\/span><b>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Twitter \u4e00\u76f4\u5728\u50be\u807d\u771f\u6b63\u7684\u5ba2\u6236\u8072\u97f3\u3002\u5b83\u662f\u4e00\u500b\u5728\u6d88\u8cbb\u8005\u4e4b\u9593\u5206\u4eab\u8c50\u5bcc\u610f\u898b\u7684\u5e73\u53f0\u3002\u96d6\u7136\u5b83\u662f\u8207\u5ba2\u6236\u4e92\u52d5\u548c\u89e3\u6c7a\u71df\u92b7\u4eba\u54e1\u554f\u984c\u7684\u597d\u5730\u65b9\u3002\u6240\u4ee5\uff0c\u8207\u5176\u8f5f\u70b8\u6536\u4ef6\u7bb1\u6216\u5728\u7db2\u7d61\u4e0a\u8ffd\u9010\u4eba\u5011\uff0c\u70ba\u4ec0\u9ebc\u4e0d\u807d\u807d\u4ed6\u5011\u7684\u771f\u5be6\u8072\u97f3\u5462\uff1f\u901a\u904e\u767c\u63a8\u6587\u548c\u56de\u590d\u63a8\u6587\u4f86\u505a\u5230\u9019\u4e00\u9ede\u3002<\/span><\/p>\n<p><b>#Pinterest \u5546\u696d\u6a21\u5f0f<br><br>\u8cc7\u6599\u4f86\u6e90\uff1a<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/www.socialmediatoday.com\/news\/twitter-highlights-its-customer-service-compatibility-in-a-creative-blog-po\/602650\/\"><span style=\"font-weight: 400;\">https:\/\/www.socialmediatoday.com\/news\/twitter-highlights-its-customer-service-compatibility-in-a-creative-blog-po\/602650\/<\/span><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Twitter is designed to listen to the real customer voice. This is the content of a blog published by Joe Rice, a Sales Manager of Twitter\u2019s Lead Product Solutions. On the blog, Joe highlighted Twitter as one of the leading social media networks where customers expect a less than 24 hours response. The blog is [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":9407,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[316,6,109],"tags":[2016,2017,2019,2018,111],"class_list":["post-9401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-marketing","category-social-media-","category-twitter","tag-customer-experience-cx","tag-joe-rice","tag-oldest-customer-complaint","tag-real-customer-voice","tag-twitter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Twitter Publishes a Blog About Listening to the Real Customer Voice - Social Stand<\/title>\n<meta name=\"description\" content=\"Twitter is designed to listen to the real customer voice. 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