{"id":9315,"date":"2021-06-23T08:00:56","date_gmt":"2021-06-23T00:00:56","guid":{"rendered":"https:\/\/social-stand.com\/?p=9315"},"modified":"2021-06-22T14:19:15","modified_gmt":"2021-06-22T06:19:15","slug":"facebook-officially-launches-live-audio-rooms-and-podcasts","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/facebook-officially-launches-live-audio-rooms-and-podcasts\/","title":{"rendered":"Facebook \u6b63\u5f0f\u63a8\u51fa\u73fe\u5834\u97f3\u983b\u5ba4\u548c\u64ad\u5ba2"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u97f3\u983b\u71df\u92b7\u662f\u65b0\u7684\u672a\u4f86\uff01\u64ad\u5ba2\u4e5f\u662f\u5982\u6b64\u3002\u5728 Facebook\uff0c\u4ed6\u5011\u6700\u8fd1\u5728\u4eca\u5e74\u5e74\u521d\u63a8\u51fa\u4e86\u65b0\u7684\u97f3\u983b\u5de5\u5177\u3002\u53bb\u5e74\u4e09\u6708\uff0c\u5e73\u53f0\u6e2c\u8a66 <\/span><a href=\"https:\/\/social-stand.com\/zh\/facebook-experiments-with-audio-only-rooms-in-messenger\/\"><span style=\"font-weight: 400;\">Messenger \u4e0a\u7684\u97f3\u983b\u5ba4<\/span><\/a><span style=\"font-weight: 400;\">.\u5b83\u9084\u9032\u884c\u4e86 beta \u6e2c\u8a66 <\/span><a href=\"https:\/\/social-stand.com\/zh\/facebook-is-beta-testing-live-audio-rooms-in-taiwan\/\"><span style=\"font-weight: 400;\">\u73fe\u5834\u97f3\u983b\u5ba4<\/span><\/a><span style=\"font-weight: 400;\"> \u53bb\u5e74\u4e94\u6708\u5728\u53f0\u7063\u3002\u4e0a\u9031\uff0cFacebook \u7684\u9996\u5e2d\u57f7\u884c\u5b98\u99ac\u514b\u624e\u514b\u4f2f\u683c\u767c\u8d77\u4e86 <\/span><a href=\"https:\/\/social-stand.com\/zh\/facebook-runs-its-first-audio-room-live-test-with-its-executives\/\"><span style=\"font-weight: 400;\">1<\/span><span style=\"font-weight: 400;\">\u82f1\u77f3<\/span><span style=\"font-weight: 400;\"> \u73fe\u5834\u9304\u97f3\u5ba4<\/span><\/a><span style=\"font-weight: 400;\"> \u901a\u904e Facebook \u6d3b\u52d5\u8207\u5176\u4ed6 FB \u9ad8\u7ba1\u3002\u9019\u8207 <\/span><a href=\"https:\/\/social-stand.com\/zh\/facebook-rolls-out-new-podcast-listening-tools\/\"><span style=\"font-weight: 400;\">\u65b0\u7684\u64ad\u5ba2\u6536\u807d\u5de5\u5177<\/span><\/a><span style=\"font-weight: 400;\">.\u4eca\u5929\uff0cFacebook \u6b63\u5f0f\u63a8\u51fa\u76f4\u64ad\u97f3\u983b\u5ba4\u548c\u64ad\u5ba2\u3002<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/facebook-officially-launches-live-audio-rooms-and-podcasts\/#Live_Audio_Rooms\" >\u73fe\u5834\u97f3\u983b\u5ba4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/facebook-officially-launches-live-audio-rooms-and-podcasts\/#Podcast_Tools\" >\u64ad\u5ba2\u5de5\u5177<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/social-stand.com\/zh\/facebook-officially-launches-live-audio-rooms-and-podcasts\/#Implications_for_Marketers\" >\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n\n<p style=\"text-align: center;\"><img decoding=\"async\" src=\"https:\/\/www.socialmediatoday.com\/user_media\/diveimage\/fb_live_audio_rooms.png\" alt=\"Facebook \u73fe\u5834\u97f3\u983b\u5ba4\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Live_Audio_Rooms\"><\/span><b>\u73fe\u5834\u97f3\u983b\u5ba4<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Facebook \u73fe\u5728\u70ba\u7f8e\u570b\u5883\u5167\u7684\u9078\u5b9a\u5718\u9ad4\u548c\u516c\u773e\u4eba\u7269\u63d0\u4f9b\u97f3\u983b\u5ba4\u3002\u9019\u662f\u5c0d Clubhouse \u61c9\u7528\u7a0b\u5e8f\u7684\u56de\u61c9\uff0c\u9019\u662f\u4e00\u500b\u50c5\u9650\u9080\u8acb\u7684\u793e\u4ea4\u97f3\u983b\u5ba4\u3002\u76f4\u64ad\u97f3\u983b\u5ba4\u5c07\u5728\u4ed6\u5011\u7684 Facebook \u65b0\u805e\u6e90\u9802\u90e8\u548c\u6545\u4e8b\u9762\u677f\u7684\u6b63\u4e0a\u65b9\u5c0d\u4e3b\u6301\u4eba\u7684\u8ffd\u96a8\u8005\u53ef\u898b\u3002\u7528\u6236\u53ef\u4ee5\u8a3b\u518a\u4e00\u500b\u63d0\u9192\uff0c\u4ee5\u4fbf\u5728\u63d0\u8981\u5e16\u5b50\u958b\u59cb\u5f8c\u9ede\u64ca\u97f3\u983b\u5ba4\u3002\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u97f3\u983b\u5ba4\u7684\u7528\u6236\u754c\u9762\u5f88\u50cf Clubhouse Room \u6216 Twitter Space\u3002\u4e3b\u6a5f\u7684\u500b\u4eba\u8cc7\u6599\u5716\u7247\u5c07\u986f\u793a\u5728\u9802\u90e8\uff0c\u5176\u807d\u773e\u5c07\u986f\u793a\u5728\u5176\u4e0b\u65b9\u3002\u524d\u6392\u5217\u8868\u986f\u793a\u4e5f\u4fdd\u7559\u7d66\u4ed8\u8cbb\u807d\u773e\u3002\u66f4\u91cd\u8981\u7684\u662f\uff0c\u807d\u773e\u53ef\u4ee5\u767c\u9001 <\/span><a href=\"https:\/\/social-stand.com\/zh\/earning-in-facebook-through-stars\/\"><span style=\"font-weight: 400;\">\u661f\u661f<\/span><\/a><span style=\"font-weight: 400;\"> \u4f5c\u70ba\u5c0d\u97f3\u983b\u5ba4\u4e3b\u6301\u4eba\u7684\u63d0\u793a\u3002\u4e3b\u6301\u4eba\u4e5f\u53ef\u4ee5\u9080\u8acb\u6f14\u8b1b\u8005\u52a0\u5165\u97f3\u983b\u6d41\u3002\u5728 Facebook \u7fa4\u7d44\u4e2d\uff0c\u7ba1\u7406\u54e1\u53ef\u4ee5\u6c7a\u5b9a\u8ab0\u53ef\u4ee5\u4e3b\u6301\u97f3\u983b\u623f\u9593\u3002 Facebook \u97f3\u983b\u5ba4\u6709 50 \u500b\u63da\u8072\u5668\u7684\u9650\u5236\uff0c\u4f46\u807d\u773e\u7684\u6578\u91cf\u662f\u7121\u9650\u7684\u3002<\/span><\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" src=\"https:\/\/www.socialmediatoday.com\/user_media\/diveimage\/fb_live_audio_rooms5.png\" alt=\"\u81c9\u66f8\u64ad\u5ba2\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Podcast_Tools\"><\/span><b>\u64ad\u5ba2\u5de5\u5177<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Facebook \u9084\u555f\u7528\u4e86\u65b0\u7684\u64ad\u5ba2\u5de5\u5177\uff0c\u7528\u6236\u7121\u9700\u96e2\u958b Facebook \u61c9\u7528\u7a0b\u5e8f\u5373\u53ef\u767c\u73fe\u548c\u6536\u807d\u3002\u4eca\u5929\uff0c\u8a72\u5e73\u53f0\u5c07\u63a8\u51fa\u4e00\u7d44\u9078\u5b9a\u7684\u64ad\u5ba2\uff0c\u4f8b\u5982\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u55ac\u5e03\u767b\u64ad\u5ba2\u7684\u55ac\u5e03\u767b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u4f86\u81ea The Black Effect Podcast Network \u548c iHeartRadio \u7684\u5c0f\u5fc3\u9b6f\u83bd\u7684 Jess Hilarious<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">LadyGang \u7684 Keltie Knight\u3001Becca Tobin \u548c Jac Vanek<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Side Hustle Pro \u7684 Nicaila Matthews Okome\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u8a72\u5e73\u53f0\u5c07\u5728\u672a\u4f86\u5e7e\u9031\u5167\u6dfb\u52a0\u66f4\u591a\u64ad\u5ba2\u3002\u7576 Facebook \u7528\u6236\u6536\u807d\u9019\u4e9b\u53c3\u8207\u7684\u64ad\u5ba2\u6642\uff0c\u73fe\u5728\u53ef\u4ee5\u4f7f\u7528\u4e00\u500b\u7528\u65bc\u5c4f\u5e55\u5167\u64ad\u653e\u7684\u8ff7\u4f60\u64ad\u653e\u5668\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Facebook \u6b63\u5f0f\u63a8\u51fa\u76f4\u64ad\u97f3\u983b\u5ba4\u548c\u64ad\u5ba2 <\/span><a href=\"https:\/\/about.fb.com\/news\/2021\/06\/live-audio-rooms-and-podcasts-on-facebook\/\"><span style=\"font-weight: 400;\">2021 \u5e74 6 \u6708 21 \u65e5<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Implications_for_Marketers\"><\/span><b>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Facebook \u7684\u73fe\u5834\u97f3\u983b\u5ba4\u548c\u64ad\u5ba2\u662f\u901a\u904e\u5e73\u53f0\u5167\u7684\u97f3\u983b\u5167\u5bb9\u53c3\u8207\u7684\u91cd\u8981\u4e00\u6b65\u3002\u5c0d\u65bc\u71df\u92b7\u4eba\u54e1\u4f86\u8aaa\uff0c\u5b83\u5011\u53ef\u80fd\u662f\u5728 Facebook \u4e0a\u8d0f\u5f97\u97f3\u983b\u71df\u92b7\u7b56\u7565\u7684\u597d\u65b9\u6cd5\u3002\u901a\u904e\u70ba\u6240\u6709\u985e\u578b\u7684\u5167\u5bb9\u69cb\u5efa\u8ca8\u5e63\u5316\uff0c\u96e3\u602a Facebook \u5c07\u6c38\u9060\u8d0f\u5f97\u793e\u4ea4\u7af6\u8cfd\u3002<\/span><\/p>\n<p><b>#Pinterest \u5546\u696d\u6a21\u5f0f<br><br>\u8cc7\u6599\u4f86\u6e90\uff1a<\/b><span style=\"font-weight: 400;\">:<\/span> <a href=\"https:\/\/www.socialmediatoday.com\/news\/facebook-launches-live-audio-rooms-and-podcast-playback-in-stream\/602117\/\"><span style=\"font-weight: 400;\">https:\/\/www.socialmediatoday.com\/news\/facebook-launches-live-audio-rooms-and-podcast-playback-in-stream\/602117\/<\/span><\/a><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Audio Marketing is the new future! The same goes for podcasting. At Facebook, they have recently been rolling out new audio tools early this year. Last March, the platform tested audio rooms on Messenger. It also beta-tested live audio rooms in Taiwan last May. Last week, Facebook\u2019s CEO, Mark Zuckerberg initiated the 1st live audio [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":9329,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5,316,6],"tags":[1798,10,1766,1985,823],"class_list":["post-9315","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook","category-social-media-marketing","category-social-media-","tag-audio-rooms","tag-facebook","tag-live-audio-rooms","tag-mini-player","tag-podcast"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook Officially Launches Live Audio Rooms and Podcasts - Social Stand<\/title>\n<meta name=\"description\" content=\"Audio Marketing is the new future! The same goes for podcasting. At Facebook, they have recently been rolling out new audio tools early this year. Last\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/social-stand.com\/zh\/facebook-officially-launches-live-audio-rooms-and-podcasts\/\" \/>\n<meta property=\"og:locale\" content=\"zh_HK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Officially Launches Live Audio Rooms and Podcasts - Social Stand\" \/>\n<meta property=\"og:description\" content=\"Audio Marketing is the new future! The same goes for podcasting. At Facebook, they have recently been rolling out new audio tools early this year. 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