{"id":9311,"date":"2021-06-25T08:00:03","date_gmt":"2021-06-25T00:00:03","guid":{"rendered":"https:\/\/social-stand.com\/?p=9311"},"modified":"2021-06-22T14:20:18","modified_gmt":"2021-06-22T06:20:18","slug":"instagram-is-testing-collectibles-and-fan-club-stories","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/instagram-is-testing-collectibles-and-fan-club-stories\/","title":{"rendered":"Instagram \u6b63\u5728\u6e2c\u8a66\u6536\u85cf\u54c1\u548c\u7c89\u7d72\u4ff1\u6a02\u90e8\u6545\u4e8b"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Instagram \u91cd\u56de\u6b63\u8ecc\uff01\u8a72\u5e73\u53f0\u4e00\u76f4\u5728\u63a8\u51fa\u65b0\u7684\u529f\u80fd\u548c\u5de5\u5177\u3002\u8fd1\u65e5\uff0c\u6b63\u5f0f\u4e0a\u7dda <\/span><a href=\"https:\/\/social-stand.com\/zh\/instagram-releases-the-2nd-edition-of-its-digital-magazine\/\"><span style=\"font-weight: 400;\">\u6578\u5b57\u96dc\u8a8c<\/span><\/a><span style=\"font-weight: 400;\"> \u53ca <\/span><a href=\"https:\/\/social-stand.com\/zh\/the-global-launch-of-instagram-reels-ads\/\"><span style=\"font-weight: 400;\">\u6372\u8ef8\u5ee3\u544a<\/span><\/a><span style=\"font-weight: 400;\">.\u5b83\u9084\u6dfb\u52a0\u4e86 <\/span><a href=\"https:\/\/social-stand.com\/zh\/instagram-adds-new-elements-to-branded-content-tools\/\"><span style=\"font-weight: 400;\">\u65b0\u5143\u7d20<\/span><\/a><span style=\"font-weight: 400;\"> \u95dc\u65bc\u54c1\u724c\u5167\u5bb9\u548c <\/span><a href=\"https:\/\/social-stand.com\/zh\/instagram-enables-new-monetization-options-on-creator-week\/\"><span style=\"font-weight: 400;\">\u65b0\u7684\u8ca8\u5e63\u5316\u9078\u9805<\/span><\/a><span style=\"font-weight: 400;\"> \u5c0d\u65bc\u5275\u4f5c\u8005\u3002\u4eca\u5929\uff0cInstagram \u6b63\u5728\u6e2c\u8a66\u6536\u85cf\u54c1\u548c\u7c89\u7d72\u4ff1\u6a02\u90e8\u7684\u6545\u4e8b\u3002<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/instagram-is-testing-collectibles-and-fan-club-stories\/#Collectibles\" >\u6536\u85cf\u54c1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/instagram-is-testing-collectibles-and-fan-club-stories\/#Fan_Club_Stories\" >\u7c89\u7d72\u4ff1\u6a02\u90e8\u6545\u4e8b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/social-stand.com\/zh\/instagram-is-testing-collectibles-and-fan-club-stories\/#Implications_for_Marketers\" >\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n\n<p style=\"text-align: center;\"><img decoding=\"async\" src=\"https:\/\/www.socialmediatoday.com\/user_media\/diveimage\/ig_collectibles.png\" alt=\"Instagram \u6536\u85cf\u54c1\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Collectibles\"><\/span><b>\u6536\u85cf\u54c1<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Instagram Collectibles \u662f\u4e00\u9805\u6b63\u5728\u6e2c\u8a66\u7684\u65b0\u529f\u80fd\uff0c\u7528\u6236\u53ef\u4ee5\u5728\u5176\u4e2d\u7af6\u6a19\u8996\u983b\u6d41\u4e2d\u7684\u6578\u5b57\u5546\u54c1\u3002\u5e36\u6709\u6536\u85cf\u54c1\u7684\u5e16\u5b50\u6703\u986f\u793a\u9019\u6a23\u7684\u6a19\u7c64\u3002\u4e2d\u6a19\u8005\u4e5f\u5c07\u901a\u904e\u8996\u983b\u63d2\u64ad\u516c\u4f48\u3002\u6536\u85cf\u54c1\u9078\u9805\u76ee\u524d\u8207 NFT \u71b1\u6f6e\u6709\u95dc\u3002\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" src=\"https:\/\/www.socialmediatoday.com\/user_media\/diveimage\/ig_fan_club_stories.png\" alt=\"Instagram\u7c89\u7d72\u4ff1\u6a02\u90e8\u6545\u4e8b\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Fan_Club_Stories\"><\/span><b>\u7c89\u7d72\u4ff1\u6a02\u90e8\u6545\u4e8b<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u7c89\u7d72\u4ff1\u6a02\u90e8\u6545\u4e8b\u662f\u7368\u5bb6\u5167\u5bb9\uff0c\u53ea\u6709\u7d93\u904e\u6279\u51c6\u7684\u7fa4\u7d44\u6216\u7c89\u7d72\u4ff1\u6a02\u90e8\u7684\u6210\u54e1\u624d\u80fd\u5728 Instagram \u4e0a\u67e5\u770b\u3002\u7c89\u7d72\u6210\u54e1\u53ef\u4ee5\u5728\u7fa4\u7d44\u6216\u4ff1\u6a02\u90e8\u5167\u79c1\u4e0b\u767c\u5e03\u548c\u5206\u4eab IG \u6545\u4e8b\u3002\u89c0\u773e\u5c07\u7121\u6cd5\u622a\u53d6\u9019\u7a2e\u6545\u4e8b\u683c\u5f0f\u7684\u5c4f\u5e55\u622a\u5716\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instagram \u6b63\u5728\u6e2c\u8a66\u6536\u85cf\u54c1\u548c\u7c89\u7d72\u4ff1\u6a02\u90e8\u7684\u6545\u4e8b <\/span><a href=\"https:\/\/www.socialmediatoday.com\/news\/instagram-tests-fan-club-stories-nft-style-collectibles-in-app\/602180\/\"><span style=\"font-weight: 400;\">2021 \u5e74 6 \u6708 21 \u65e5<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Implications_for_Marketers\"><\/span><b>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Instagram \u6536\u85cf\u54c1\u662f\u5f71\u97ff Instagram \u7528\u6236\u8cfc\u8cb7\u884c\u70ba\u7684\u4e00\u7a2e\u65b0\u65b9\u5f0f\u3002\u4ed6\u5011\u9084\u53ef\u4ee5\u5e6b\u52a9\u6578\u5b57\u5275\u4f5c\u8005\u901a\u904e\u76f4\u64ad\u62cd\u8ce3\u548c\u5c55\u793a\u8cfa\u66f4\u591a\u7684\u9322\u3002\u53e6\u4e00\u65b9\u9762\uff0c\u7c89\u7d72\u4ff1\u6a02\u90e8\u6545\u4e8b\u662f\u7c89\u7d72\u4ff1\u6a02\u90e8\u548c Instagram \u7fa4\u7d44\u7684\u4e00\u500b\u65b0\u9078\u9805\uff0c\u53ef\u4ee5\u8b93\u4ed6\u5011\u7684\u5167\u5bb9\u66f4\u52a0\u7368\u7279\u3002\u5b83\u53ef\u80fd\u6703\u5c0e\u81f4\u5728\u7ba1\u7406\u54e1\u548c\u5275\u4f5c\u8005\u4e4b\u9593\u63d0\u4f9b\u4ed8\u8cbb\u6703\u54e1\u8cc7\u683c\u3002\u5c0d\u65bc\u71df\u92b7\u4eba\u54e1\u4f86\u8aaa\uff0c\u9019\u4e9b\u65b0\u529f\u80fd\u53ef\u4ee5\u66f4\u5ee3\u6cdb\u5730\u63a8\u52d5\u6578\u5b57\u652f\u51fa\u3002\u56e0\u6b64\uff0c\u5b83\u5c07\u5fb9\u5e95\u6539\u8b8a Instagram \u4e0a\u7684\u71df\u92b7\u65b9\u5f0f\u3002<\/span><\/p>\n<p><b>#Pinterest \u5546\u696d\u6a21\u5f0f<br><br>\u8cc7\u6599\u4f86\u6e90\uff1a<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/www.socialmediatoday.com\/news\/instagram-tests-fan-club-stories-nft-style-collectibles-in-app\/602180\/\"><span style=\"font-weight: 400;\">https:\/\/www.socialmediatoday.com\/news\/instagram-tests-fan-club-stories-nft-style-collectibles-in-app\/602180\/<\/span><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Instagram is back on track! The platform has been rolling out new features and tools. Recently, it officially launched Digital Magazine and Reels ads. It also added new elements on branded content and new monetization options for creators. Today, Instagram is testing collectibles and fan club stories. Collectibles Instagram Collectibles is a new feature under [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":9332,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9,316,6],"tags":[1981,1982,28,1983],"class_list":["post-9311","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-instagram","category-social-media-marketing","category-social-media-","tag-collectibles","tag-fan-club-stories","tag-instagram-2","tag-nft"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Instagram Is Testing Collectibles and Fan Club Stories - Social Stand<\/title>\n<meta name=\"description\" content=\"Instagram is back on track! The platform has been rolling out new features and tools. Recently, it officially launched Digital Magazine and Reels ads. It\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/social-stand.com\/zh\/instagram-is-testing-collectibles-and-fan-club-stories\/\" \/>\n<meta property=\"og:locale\" content=\"zh_HK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instagram Is Testing Collectibles and Fan Club Stories - Social Stand\" \/>\n<meta property=\"og:description\" content=\"Instagram is back on track! The platform has been rolling out new features and tools. Recently, it officially launched Digital Magazine and Reels ads. It\" \/>\n<meta property=\"og:url\" content=\"https:\/\/social-stand.com\/zh\/instagram-is-testing-collectibles-and-fan-club-stories\/\" \/>\n<meta property=\"og:site_name\" content=\"Social Stand\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-25T00:00:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/social-stand.com\/wp-content\/uploads\/2021\/06\/SSB2106-050-Instagram-Is-Testing-Collectibles-and-Fan-Club-Stories.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cristy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"cristy\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9810\u8a08\u95b1\u8b80\u6642\u9593\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 \u5206\u9418\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Instagram \u6b63\u5728\u6e2c\u8a66\u6536\u85cf\u54c1\u548c\u7c89\u7d72\u4ff1\u6a02\u90e8\u6545\u4e8b - \u793e\u4ea4\u7acb\u5834","description":"Instagram \u91cd\u56de\u6b63\u8ecc\uff01\u8a72\u5e73\u53f0\u4e00\u76f4\u5728\u63a8\u51fa\u65b0\u7684\u529f\u80fd\u548c\u5de5\u5177\u3002\u6700\u8fd1\uff0c\u5b83\u6b63\u5f0f\u63a8\u51fa\u4e86\u6578\u5b57\u96dc\u8a8c\u548c\u6372\u8ef8\u5ee3\u544a\u3002\u5b83","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/social-stand.com\/zh\/instagram-is-testing-collectibles-and-fan-club-stories\/","og_locale":"zh_HK","og_type":"article","og_title":"Instagram Is Testing Collectibles and Fan Club Stories - Social Stand","og_description":"Instagram is back on track! 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