{"id":9250,"date":"2021-06-16T11:33:18","date_gmt":"2021-06-16T03:33:18","guid":{"rendered":"https:\/\/social-stand.com\/?p=9250"},"modified":"2021-07-11T14:00:31","modified_gmt":"2021-07-11T06:00:31","slug":"is-it-the-end-of-live-marketing","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/is-it-the-end-of-live-marketing\/","title":{"rendered":"\u76f4\u64ad\u71df\u92b7\u7d50\u675f\u4e86\u55ce\uff1f"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u793e\u4ea4\u5a92\u9ad4\u5e73\u53f0\u4e0a\u7684\u76f4\u64ad\u4f3c\u4e4e\u8d8a\u4f86\u8d8a\u53d7\u6b61\u8fce\u3002\u92b7\u552e\u984d\u4f86\u81ea <\/span><a href=\"https:\/\/social-stand.com\/zh\/facebook-media-tips-about-live-streaming\/\"><span style=\"font-weight: 400;\">\u76f4\u64ad<\/span><\/a><span style=\"font-weight: 400;\"> \u4e5f\u5728\u6210\u9577\u3002\u4eca\u5929\u7684\u5927\u591a\u6578\u9ad4\u80b2\u8cfd\u4e8b\u90fd\u662f\u76f4\u64ad\u7684\u3002\u5118\u7ba1\u9700\u6c42\u4e0d\u65b7\u589e\u52a0\uff0c\u4f46\u4e00\u4e9b\u71df\u92b7\u4eba\u54e1\u60b2\u54c0\u5730\u8a55\u8ad6\u8aaa\uff0c\u76f4\u64ad\u7684\u6536\u8996\u7387\u6b63\u5728\u4e0b\u964d\u3002\u9019\u4f7f\u5f97\u5f88\u96e3\u8b49\u660e\u9019\u6a23\u7684 <\/span><a href=\"https:\/\/berniewong.net\/bernie-wong-on-how-marketers-will-use-video-in-2021\/\"><span style=\"font-weight: 400;\">\u8996\u983b\u71df\u92b7<\/span><\/a><span style=\"font-weight: 400;\"> \u8da8\u52e2\u3002\u71df\u92b7\u4eba\u54e1\u958b\u59cb\u61f7\u7591\u76f4\u64ad\u2014\u2014\u904e\u53bb\u4e00\u5e74\u98a8\u9761\u4e00\u6642\u2014\u2014\u73fe\u5728\u662f\u5426\u904e\u6642\u3002\u6240\u4ee5\uff0c\u4ed6\u5011\u60f3\u77e5\u9053\u4e0b\u4e00\u4ef6\u5927\u4e8b\u662f\u4ec0\u9ebc\u3002\u00a0<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/is-it-the-end-of-live-marketing\/#Product_SEO_for_Online_Businesses\" >\u5728\u7dda\u696d\u52d9\u7684\u7522\u54c1\u641c\u7d22\u5f15\u64ce\u512a\u5316<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/is-it-the-end-of-live-marketing\/#Facebook_and_Instagram_Live_Marketing_Has_Only_Just_Begun\" >Facebook \u548c Instagram \u76f4\u64ad\u71df\u92b7\u624d\u525b\u525b\u958b\u59cb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/social-stand.com\/zh\/is-it-the-end-of-live-marketing\/#Launching_a_Business_Through_Social_Media_Platforms\" >\u901a\u904e\u793e\u4ea4\u5a92\u9ad4\u5e73\u53f0\u958b\u5c55\u696d\u52d9<\/a><\/li><\/ul><\/nav><\/div>\n\n<h3><span class=\"ez-toc-section\" id=\"Product_SEO_for_Online_Businesses\"><\/span><b>\u5728\u7dda\u696d\u52d9\u7684\u7522\u54c1\u641c\u7d22\u5f15\u64ce\u512a\u5316<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u76f4\u64ad\u53ef\u80fd\u7121\u6cd5\u63d0\u4f9b\u71df\u92b7\u4eba\u54e1\u5e0c\u671b\u7684\u7d50\u679c\u7684\u539f\u56e0\u6709\u5f88\u591a\u3002\u9996\u5148\uff0c\u7db2\u7d61\u8cfc\u7269\u8da8\u52e2\u662f\u7531\u5168\u7403\u5316\u5851\u9020\u7684\u3002\u9019\u4e9b\u8da8\u52e2\u6b63\u5728\u8fc5\u901f\u8b8a\u5316\uff0c\u65b0\u7684\u8da8\u52e2\u5df2\u7d93\u958b\u59cb\u3002 <\/span><a href=\"https:\/\/www.google.com\/\"><span style=\"font-weight: 400;\">\u8c37\u6b4c<\/span><\/a><span style=\"font-weight: 400;\"> \u53ca <\/span><a href=\"https:\/\/www.pinterest.com\/\"><span style=\"font-weight: 400;\">Pinterest<\/span><\/a><span style=\"font-weight: 400;\"> \u525b\u525b\u5ba3\u5e03\uff0c\u4ed6\u5011\u6253\u7b97\u5e6b\u52a9\u5728\u7dda\u5546\u5bb6\u589e\u52a0\u5176\u7522\u54c1\u7684\u66dd\u5149\u7387\u3002\u9019\u662f\u901a\u904e\u4f7f\u4ed6\u5011\u7684\u7522\u54c1\u66f4\u6709\u53ef\u80fd\u51fa\u73fe\u5728\u5169\u500b\u5e73\u53f0\u7684\u641c\u7d22\u7d50\u679c\u4e2d\u3002\u71df\u92b7\u4eba\u54e1\u61c9\u6ce8\u610f\u7684\u53e6\u4e00\u4ef6\u4e8b\u662f\u5176\u5728\u7dda\u5546\u5e97\u4e2d\u5546\u54c1\u7684\u7522\u54c1\u641c\u7d22\u5f15\u64ce\u512a\u5316\u3002\u4f7f\u7528 <\/span><a href=\"https:\/\/www.shopify.com\/\"><span style=\"font-weight: 400;\">Shopify<\/span><\/a><span style=\"font-weight: 400;\"> \u76ee\u524d\u5177\u6709\u4e00\u5b9a\u7684\u512a\u52e2\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Facebook_and_Instagram_Live_Marketing_Has_Only_Just_Begun\"><\/span><b>Facebook \u548c Instagram \u76f4\u64ad\u71df\u92b7\u624d\u525b\u525b\u958b\u59cb<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u76f4\u64ad\u71df\u92b7\u8207\u5169\u500b\u4e3b\u8981\u76ee\u6a19\u5bc6\u4e0d\u53ef\u5206\u3002\u9996\u5148\u662f\u76f4\u64ad\u671f\u9593\u7684\u5be6\u6642\u6536\u8996\u7387\u3002\u5982\u679c\u76f4\u64ad\u662f\u7db2\u5e97\u505a\u7684\uff0c\u7b2c\u4e8c\u500b\u76ee\u6a19\u662f\u89c0\u773e\u7684\u8f49\u5316\u7387\u3002\u9019\u7b49\u65bc\u901a\u904e\u76f4\u64ad\u5b8c\u6210\u8cfc\u8cb7\u7684\u89c0\u773e\u6bd4\u4f8b\u3002\u9019\u662f\u4ec0\u9ebc\u00a0<\/span><a href=\"https:\/\/www.taobao.com\/\"><span style=\"font-weight: 400;\">\u6dd8\u5bf6<\/span><\/a><span style=\"font-weight: 400;\">\u00a0\u53ca\u00a0<\/span><a href=\"https:\/\/tmall.com\/\"><span style=\"font-weight: 400;\">\u5929\u8c93<\/span><\/a><span style=\"font-weight: 400;\">\u00a0\u5728\u4e2d\u570b\u5927\u9678\u505a\u5f97\u5f88\u597d\u3002\u901a\u904e\u5c07\u76f4\u64ad\u8207\u76f4\u64ad\u7dca\u5bc6\u7d50\u5408 <\/span><a href=\"https:\/\/doubleuvideo.com\/shopping-tags-on-instagrams-short-form-videos\/\"><span style=\"font-weight: 400;\">\u8cfc\u7269\u529f\u80fd<\/span><\/a><span style=\"font-weight: 400;\"> \u5728\u4ed6\u5011\u7684\u7db2\u7ad9\u4e2d\uff0c\u89c0\u773e\u5728\u89c0\u770b\u76f4\u64ad\u6642\u6703\u4e0b\u610f\u8b58\u5730 - \u4e26\u4e14\u885d\u52d5\u5730 - \u5c07\u66f4\u591a\u5167\u5bb9\u6dfb\u52a0\u5230\u4ed6\u5011\u7684\u8cfc\u7269\u8eca\u4e2d\u3002\u9019\u8207\u73fe\u5be6\u4e16\u754c\u975e\u5e38\u76f8\u4f3c\u3002\u7576\u5ba2\u6236\u9032\u5165\u5be6\u9ad4\u5e97\u6642\uff0c\u92b7\u552e\u4eba\u54e1\u6703\u76e1\u529b\u70ba\u5ba2\u6236\u63a8\u92b7\u66f4\u591a\u5546\u54c1\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Facebook \u548c Instagram \u4f86\u665a\u4e86 <\/span><a href=\"https:\/\/doubleuvideo.com\/live-group-streaming-coming-soon-on-instagram\/\"><span style=\"font-weight: 400;\">\u73fe\u5834\u71df\u92b7<\/span><\/a><span style=\"font-weight: 400;\"> \u904a\u6232\u3002\u4ed6\u5011\u6700\u8fd1\u8207\u5927\u54c1\u724c\u5408\u4f5c\u63a8\u51fa\u4e86\u4e00\u7cfb\u5217\u76f4\u64ad\uff0c\u5982 <\/span><span style=\"font-weight: 400;\">A&amp;F<\/span><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.bobbibrowncosmetics.com\/\"><span style=\"font-weight: 400;\">\u82ad\u6bd4\u5e03\u6717<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.clinique.com\/\"><span style=\"font-weight: 400;\">\u5029\u78a7<\/span><\/a><span style=\"font-weight: 400;\">\uff0c \u548c <\/span><span style=\"font-weight: 400;\">\u7d72\u8299\u862d<\/span><span style=\"font-weight: 400;\">\uff0c\u53ef\u4ee5\u5728\u9019\u4e9b\u54c1\u724c\u7684\u9801\u9762\u6216 Instagram Shops \u4e0b\u67e5\u770b\u3002\u71df\u92b7\u4eba\u54e1\u53ef\u80fd\u53ef\u4ee5\u770b\u51fa Facebook \u662f\u591a\u9ebc\u6e34\u671b\u78ba\u4fdd\u60a8\u53ef\u7528\u7684\u71df\u92b7\u9810\u7b97\u3002\u670d\u88dd\u3001\u5f69\u599d\u3001\u8b77\u819a\u4e09\u5927\u884c\u696d\u5c07\u7387\u5148\u5728\u9019\u65b9\u9762\u53d6\u5f97\u7a81\u7834\u3002\u76f4\u64ad\u662f\u8b93\u5ba2\u6236\u770b\u5230\u7522\u54c1\u6548\u679c\u6700\u7c21\u55ae\u7684\u65b9\u5f0f\u3002\u4ed6\u5011\u7684\u91cd\u9ede\u662f\u63d0\u9ad8\u7522\u54c1\u7684\u77e5\u540d\u5ea6\u3002\u5b83\u7684\u76ee\u7684\u662f\u5c55\u793a\u800c\u4e0d\u662f\u544a\u8a34\uff01<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Launching_a_Business_Through_Social_Media_Platforms\"><\/span><b>\u901a\u904e\u793e\u4ea4\u5a92\u9ad4\u5e73\u53f0\u958b\u5c55\u696d\u52d9<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u70ba\u4e86\u64c1\u62b1\u4e0d\u65b7\u589e\u9577\u7684\u76f4\u64ad\u71df\u92b7\u8da8\u52e2\uff0c\u71df\u92b7\u4eba\u54e1\u4e0d\u61c9\u8a72\u7c21\u55ae\u5730\u8003\u616e\u76f4\u64ad\u90e8\u5206\u3002\u7406\u60f3\u60c5\u6cc1\u4e0b\uff0c\u9019\u61c9\u8a72\u8207\u6253\u958b\u4e00\u500b <\/span><a href=\"https:\/\/social-stand.com\/zh\/a-small-business-guide-to-facebook-and-instagram-shops\/\"><span style=\"font-weight: 400;\">\u5728 Facebook \u548c Instagram \u4e0a\u5b58\u5132<\/span><\/a><span style=\"font-weight: 400;\">.\u6211\u76f8\u4fe1\u672a\u4f86\u6703\u6709\u66f4\u591a\u7684\u529f\u80fd\u5c07\u76f4\u64ad\u8207 Facebook \u548c Instagram \u5546\u5e97\u806f\u7e6b\u8d77\u4f86\u3002\u95dc\u65bc\u76f4\u64ad\u662f\u5426\u503c\u5f97\u770b\uff0c\u662f\u5426\u6709\u8db3\u5920\u7684\u5ba3\u50b3\uff0c\u5df2\u7d93\u6709\u5f88\u591a\u8a0e\u8ad6\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5118\u7ba1\u5728\u76f4\u64ad\u671f\u9593\u89c0\u773e\u4eba\u6578\u53ef\u80fd\u6703\u53d7\u5230\u9650\u5236\uff0c\u4f46\u503c\u5f97\u8003\u616e\u7684\u662f\u5373\u4f7f\u5728\u76f4\u64ad\u7d50\u675f\u5f8c\u4ecd\u53ef\u89c0\u770b\u5ee3\u64ad\u5167\u5bb9\u662f\u5426\u6709\u50f9\u503c\u3002\u5982\u679c\u60a8\u5df2\u7d93\u70ba\u76f4\u64ad\u9304\u88fd\u4e26\u53ef\u4f9b\u9032\u4e00\u6b65\u89c0\u770b\u505a\u597d\u4e86\u5fc5\u8981\u7684\u6e96\u5099\uff0c\u90a3\u9ebc\u5c07\u76f4\u64ad\u6d41\u4fdd\u6301\u70ba\u77ed\u7247\u8db3\u4ee5\u70ba\u54c1\u724c\u5e36\u4f86\u66f4\u5927\u7684\u50f9\u503c\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B2B \u5ba2\u6236\u4e5f\u4e0d\u80fd\u5ffd\u8996\u76f4\u64ad\u71df\u92b7\u3002\u5176\u5be6LinkedIn\u4e5f\u6709\u76f4\u64ad\u529f\u80fd\uff0c\u4f46\u9700\u8981\u54c1\u724c\u65b9\u55ae\u7368\u7533\u8acb\u3002\u7db2\u7d61\u7814\u8a0e\u6703\u5f62\u5f0f\u7684 B2B \u92b7\u552e\u5728\u6d77\u5916\u975e\u5e38\u6210\u529f\u3002\u76f4\u64ad\u71df\u92b7\u624d\u525b\u525b\u958b\u59cb\uff1b\u9019\u53ea\u662f\u4e00\u500b\u4e0d\u65b7\u5b8c\u5584\u7684\u7b56\u7565\uff0c\u4ee5\u9069\u61c9\u89c0\u773e\u7684\u53e3\u5473\u548c\u4e0d\u65b7\u589e\u9577\u7684\u9700\u6c42\u3002<\/span><\/p>\n<p><strong>\u539f\u59cb\u4f86\u6e90\uff1a<\/strong> <a href=\"https:\/\/berniewong.net\/is-it-the-end-of-live-marketing\/\">https:\/\/berniewong.net\/is-it-the-end-of-live-marketing\/<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Live streaming on social media platforms seems to be growing in popularity. Sales from live streaming are growing, too. Most physical events today are live-streamed. Despite the increasing demands, some marketers have woefully commented that the viewership for live streaming is dwindling. This makes it difficult to justify such a video marketing trend. Marketers begin [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":9251,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[32,315,316,6],"tags":[1952,539,1951,1683],"class_list":["post-9250","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-digital-marketing","category-social-media-marketing","category-social-media-","tag-live-marketing","tag-online-business","tag-product-seo","tag-social-media-platforms"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Is It the End of Live Marketing? - Social Stand<\/title>\n<meta name=\"description\" content=\"Live streaming on social media platforms seems to be growing in popularity. Sales from live streaming are growing, too. Most physical events today are\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/social-stand.com\/zh\/is-it-the-end-of-live-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"zh_HK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is It the End of Live Marketing? - Social Stand\" \/>\n<meta property=\"og:description\" content=\"Live streaming on social media platforms seems to be growing in popularity. Sales from live streaming are growing, too. 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