{"id":9100,"date":"2021-06-05T13:50:12","date_gmt":"2021-06-05T05:50:12","guid":{"rendered":"https:\/\/social-stand.com\/?p=9100"},"modified":"2021-06-08T10:14:29","modified_gmt":"2021-06-08T02:14:29","slug":"earn-revenue-with-podcasting-audio-marketing-is-the-new-future","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/earn-revenue-with-podcasting-audio-marketing-is-the-new-future\/","title":{"rendered":"\u901a\u904e\u64ad\u5ba2\u8cfa\u53d6\u6536\u5165\uff1a\u97f3\u983b\u71df\u92b7\u662f\u65b0\u7684\u672a\u4f86"},"content":{"rendered":"<p dir=\"ltr\">\u4e92\u52d5\u5ee3\u544a\u5c40 (IAB) \u6700\u8fd1\u767c\u5e03\u4e86\u95dc\u65bc\u64ad\u5ba2\u7684\u7814\u7a76\u5831\u544a\u3002\u64ad\u5ba2\u5ee3\u544a\u5e74\u589e\u9577\u7387\u70ba\u00a0<a lang=\"en\" href=\"https:\/\/www.iab.com\/news\/us-podcast-ad-revenues-grew-19-yoy-in-2020-set-to-exceed-1b-this-year-and-2b-by-2023\" target=\"\" data-href=\"https:\/\/www.iab.com\/news\/us-podcast-ad-revenues-grew-19-yoy-in-2020-set-to-exceed-1b-this-year-and-2b-by-2023\" aria-label=\"\u958b\u555f\u8d85\u93c8\u63a519%(\u5c07\u6253\u958b\u4e00\u500b\u65b0\u7684\u6a21\u614b\u8996\u7a97)\" rel=\"noopener\">19%<\/a>. 2020\u5e74\uff0c\u7f8e\u570b\u64ad\u5ba2\u5ee3\u544a\u9054$842\u842c\u3002\u96d6\u7136\u64ad\u5ba2\u5728\u9999\u6e2f\u4e0d\u662f\u5f88\u53d7\u6b61\u8fce\uff0c\u4f46\u5728\u7f8e\u570b\u537b\u5f15\u8d77\u4e86\u54c1\u724c\u7684\u95dc\u6ce8\u3002\u8a31\u591a\u7f8e\u570b\u4eba\u5728\u4ed6\u5011\u7684\u5a92\u9ad4\u8a08\u5283\u4e2d\u52a0\u5165\u4e86\u64ad\u5ba2\u5ee3\u544a\u3002<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/earn-revenue-with-podcasting-audio-marketing-is-the-new-future\/#After_a_Surge_in_Popularity_in_Taiwan_What_Comes_Next\" >\u53f0\u7063\u4eba\u6c23\u98c6\u5347\u5f8c\uff0c\u63a5\u4e0b\u4f86\u6703\u767c\u751f\u4ec0\u9ebc\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/earn-revenue-with-podcasting-audio-marketing-is-the-new-future\/#Clubhouse_Fever_Did_Not_Make_Podcasts_Popular\" >\u6703\u6240\u72c2\u71b1\u4e26\u6c92\u6709\u4f7f\u64ad\u5ba2\u6d41\u884c\u8d77\u4f86<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/social-stand.com\/zh\/earn-revenue-with-podcasting-audio-marketing-is-the-new-future\/#Room_for_Audio_Marketing_to_Grow\" >\u97f3\u983b\u71df\u92b7\u7684\u767c\u5c55\u7a7a\u9593<\/a><\/li><\/ul><\/nav><\/div>\n\n<h3 dir=\"ltr\"><span class=\"ez-toc-section\" id=\"After_a_Surge_in_Popularity_in_Taiwan_What_Comes_Next\"><\/span>\u53f0\u7063\u4eba\u6c23\u98c6\u5347\u5f8c\uff0c\u63a5\u4e0b\u4f86\u6703\u767c\u751f\u4ec0\u9ebc\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p dir=\"ltr\">\u64ad\u5ba2\u6709\u00a0<a lang=\"en\" href=\"https:\/\/taipeitimes.com\/News\/taiwan\/archives\/2020\/09\/06\/2003742905\" target=\"\" data-href=\"https:\/\/taipeitimes.com\/News\/taiwan\/archives\/2020\/09\/06\/2003742905\" aria-label=\"\u958b\u555f\u8d85\u93c8\u63a5\u6fc0\u589e(\u5c07\u6253\u958b\u4e00\u500b\u65b0\u7684\u6a21\u614b\u8996\u7a97)\" rel=\"noopener\">\u98c6\u5347<\/a>\u00a0\u53bb\u5e74\u5728\u53f0\u7063\u6d41\u884c\u3002\u4ed6\u5011\u5c0e\u81f4\u8a31\u591a\u517c\u8077 YouTube \u7528\u6236\u7684\u5d1b\u8d77\uff0c\u70ba\u64ad\u5ba2\u5e02\u5834\u7684\u589e\u9577\u505a\u51fa\u4e86\u8ca2\u737b\u3002\u751a\u81f3\u53f0\u7063\u7684\u64ad\u5ba2\u6536\u807d\u7387\u4e5f\u98c6\u5347\u3002\u9019\u5c31\u662f\u70ba\u4ec0\u9ebc 2020 \u5e74\u88ab\u8a31\u591a\u4eba\u7a31\u70ba\u53f0\u7063\u64ad\u5ba2\u5e74\u7684\u539f\u56e0\u3002\u9999\u6e2f\u7684\u8a31\u591a\u71b1\u6f6e\u4e5f\u8d77\u6e90\u65bc\u53f0\u7063\u3002\u9019\u00a0<a lang=\"en\" href=\"https:\/\/www.joinclubhouse.com\/\" target=\"\" data-href=\"https:\/\/www.joinclubhouse.com\/\" aria-label=\"\u958b\u555f\u8d85\u93c8\u63a5Clubhouse app(\u5c07\u6253\u958b\u4e00\u500b\u65b0\u7684\u6a21\u614b\u8996\u7a97)\" rel=\"noopener\">\u6703\u6240\u61c9\u7528\u7a0b\u5e8f<\/a>\u00a0\u662f\u5176\u4e2d\u4e4b\u4e00\uff0c\u4f46\u4e0d\u662f\u64ad\u5ba2\u8da8\u52e2\u3002\u5047\u8a2d\u662f\u5728\u53f0\u7063\u958b\u8eca\u7684\u4eba\u6bd4\u5728\u9999\u6e2f\u591a\u5f97\u591a\u3002\u5c0d\u65bc\u8a31\u591a\u4eba\u4f86\u8aaa\uff0c\u9577\u9014\u65c5\u884c\u662f\u4e00\u500b\u6709\u5438\u5f15\u529b\u7684\u9078\u64c7\uff0c\u53ef\u4ee5\u5728\u65c5\u9014\u4e2d\u6536\u807d\u64ad\u5ba2\u6216\u6536\u97f3\u6a5f\u3002<\/p>\n<h3 dir=\"ltr\"><span class=\"ez-toc-section\" id=\"Clubhouse_Fever_Did_Not_Make_Podcasts_Popular\"><\/span>\u6703\u6240\u72c2\u71b1\u4e26\u6c92\u6709\u4f7f\u64ad\u5ba2\u6d41\u884c\u8d77\u4f86<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p dir=\"ltr\">Clubhouse \u662f\u4e00\u500b\u57fa\u65bc\u97f3\u983b\u7684\u793e\u4ea4\u5a92\u9ad4\u5e73\u53f0\uff0c\u5728\u4e00\u500b\u8cfd\u5b63\u4e2d\u4f3c\u4e4e\u662f\u7368\u4e00\u7121\u4e8c\u7684\u3002\u4f46\u9019\u8207\u64ad\u5ba2\u7121\u95dc\u3002\u7576\u7136\uff0c\u5982\u679c\u4ed4\u7d30\u8003\u616e\u6703\u6240\u5728\u9999\u6e2f\u7684\u8868\u73fe\u8da8\u52e2\uff0c\u5b83\u4f3c\u4e4e\u5df2\u7d93\u5931\u53bb\u4e86\u539f\u6709\u7684\u52d5\u529b\u3002\u5b83\u9084\u7f3a\u4e4f\u9ad8\u8cea\u91cf\u7684\u5167\u5bb9\u548c\u8a17\u7ba1\u3002\u53e6\u4e00\u65b9\u9762\uff0c\u96d6\u7136\u64ad\u5ba2\u7bc0\u76ee\u4e0d\u591a\uff0c\u4f46\u6709\u4e00\u4e9b\u7bc0\u76ee\u7684\u8a17\u7ba1\u548c\u5167\u5bb9\u8cea\u91cf\u975e\u5e38\u9ad8\u3002\u7136\u800c\uff0c\u7531\u65bc\u53d7\u773e\u975e\u5e38\u6709\u9650\uff0c\u64ad\u5ba2\u5ee3\u544a\u5728\u9999\u6e2f\u5c1a\u672a\u8d77\u98db\u3002<\/p>\n<h3 dir=\"ltr\"><span class=\"ez-toc-section\" id=\"Room_for_Audio_Marketing_to_Grow\"><\/span>\u97f3\u983b\u71df\u92b7\u7684\u767c\u5c55\u7a7a\u9593<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p dir=\"ltr\">\u64ad\u5ba2\u5728\u9999\u6e2f\u6709\u5f88\u5927\u7684\u767c\u5c55\u6f5b\u529b\u3002\u5e74\u521d\u6642\uff0c\u00a0<a lang=\"en\" href=\"https:\/\/berniewong.net\/\" target=\"\" data-href=\"https:\/\/berniewong.net\/\" aria-label=\"\u958b\u555f\u8d85\u93c8\u63a5Bernie Wong(\u5c07\u6253\u958b\u4e00\u500b\u65b0\u7684\u6a21\u614b\u8996\u7a97)\" rel=\"noopener\">Bernie Wong<\/a>\u00a0\u5206\u4eab\u4e86\u4ed6\u5728\u9999\u6e2f\u7406\u5de5\u5927\u5b78\u7684\u64ad\u5ba2\u7d93\u9a57\u3002\u4ed6\u767c\u73fe\u5f88\u591a\u5b78\u751f\u5c0d\u9019\u500b\u7a7a\u9593\u975e\u5e38\u611f\u8208\u8da3\u3002\u4e5f\u8a31\uff0c\u8a31\u591a\u4eba\u4e5f\u5922\u60f3\u6210\u70ba DJ\u3002\u4f2f\u5c3c\u6bcf\u9694\u4e00\u6bb5\u6642\u9593\u5c31\u5f9e\u88fd\u4f5c\u64ad\u5ba2\u4e2d\u4f11\u606f\u4e00\u4e0b\uff0c\u56e0\u70ba\u5b83\u5011\u9700\u8981\u4ed6\u5927\u91cf\u7684\u6642\u9593\u548c\u7cbe\u529b\u3002\u7136\u800c\uff0c\u7121\u8ad6\u4f55\u6642\u767c\u5e03\uff0c\u4ed6\u7684\u64ad\u5ba2\u4e00\u76f4\u53d7\u5230\u652f\u6301\u8005\u7684\u597d\u8a55\uff0c\u9019\u7e7c\u7e8c\u6fc0\u52f5\u8457\u4f2f\u5c3c\u3002\u4ed4\u7d30\u67e5\u770b IAB \u5831\u544a\uff0c\u00a0<a lang=\"en\" href=\"https:\/\/www.prnewswire.com\/news-releases\/us-podcast-ad-revenues-grew-19-yoy-in-2020-set-to-exceed-1b-this-year-and-2b-by-2023-301289260.html\" target=\"\" data-href=\"https:\/\/www.prnewswire.com\/news-releases\/us-podcast-ad-revenues-grew-19-yoy-in-2020-set-to-exceed-1b-this-year-and-2b-by-2023-301289260.html\" aria-label=\"\u958b\u555f\u8d85\u93c8\u63a576%(\u5c07\u6253\u958b\u4e00\u500b\u65b0\u7684\u6a21\u614b\u8996\u7a97)\" rel=\"noopener\">76%<\/a>\u00a0\u7684\u5ee3\u544a\u5229\u6f64\u4f86\u81ea\u63d2\u64ad\u5ee3\u544a\uff0c\u8d85\u904e\u4e00\u534a\u7684\u64ad\u5ba2\u5ee3\u544a\u6642\u9577\u8d85\u904e 30 \u79d2\u3002\u4f3c\u4e4e\u6709\u4e86\u97f3\u983b\u71df\u92b7\uff0c\u66f4\u591a\u7684\u4eba\u671f\u5f85\u9ad8\u8cea\u91cf\u7684\u7bc0\u76ee\uff0c\u4ee5\u53ca\u9ad8\u8cea\u91cf\u7684\u5ee3\u544a\u5167\u5bb9\u3002<\/p>\n<p dir=\"ltr\">\u860b\u679c\u6700\u8fd1\u767c\u5e03\u4e86\u00a0<a lang=\"en\" href=\"https:\/\/podcasters.apple.com\/878-subscriptions\" target=\"\" data-href=\"https:\/\/podcasters.apple.com\/878-subscriptions\" aria-label=\"\u958b\u555f\u8d85\u93c8\u63a5Apple Podcasts Subscriptions(\u5c07\u6253\u958b\u4e00\u500b\u65b0\u7684\u6a21\u614b\u8996\u7a97)\" rel=\"noopener\">\u860b\u679c\u64ad\u5ba2\u8a02\u95b1<\/a>.\u9019\u500b\u5168\u7403\u5e02\u5834\u7684\u5230\u4f86\u61c9\u8a72\u6703\u9f13\u52f5\u8a31\u591a\u201c\u53ea\u8b1b\u7a7a\u8a71\uff0c\u4e0d\u63a1\u53d6\u884c\u52d5\u201d\u4e26\u4e14\u4e0d\u9858\u610f\u5728\u93e1\u982d\u524d\u6295\u8eab\u65bc\u88fd\u4f5c\u64ad\u5ba2\u7684\u4eba\u3002\u71df\u92b7\u4eba\u54e1\u4e0d\u80fd\u5ffd\u8996\u9019\u7a2e\u97f3\u983b\u71df\u92b7\u8da8\u52e2\u3002<\/p>\n<p dir=\"ltr\"><strong>\u8cc7\u6599\u4f86\u6e90\uff1a<\/strong>\u00a0<a href=\"https:\/\/berniewong.net\/earn-revenue-with-podcasting-audio-marketing-is-the-new-future\/\">https:\/\/berniewong.net\/earn-revenue-with-podcasting-audio-marketing-is-the-new-future\/<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>The Interactive Advertising Bureau (IAB) recently published its research study on podcasts. Podcast advertising grew at an annual growth rate of\u00a019%. In 2020, podcast ads in the United States amounted to $8.42 million. While podcasts are not very popular in Hong Kong, they have attracted the attention of brands in the United States. Many Americans [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":9101,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[32,315,316,6],"tags":[1542,1042,1692,1896],"class_list":["post-9100","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-digital-marketing","category-social-media-marketing","category-social-media-","tag-audio-marketing","tag-clubhouse","tag-podcasts","tag-taiwan"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Earn Revenue with Podcasting: Audio Marketing Is the New Future - Social Stand<\/title>\n<meta name=\"description\" content=\"The Interactive Advertising Bureau (IAB) recently published its research study on podcasts. Podcast advertising grew at an annual growth rate of\u00a019%. In\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/social-stand.com\/zh\/earn-revenue-with-podcasting-audio-marketing-is-the-new-future\/\" \/>\n<meta property=\"og:locale\" content=\"zh_HK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Earn Revenue with Podcasting: Audio Marketing Is the New Future - Social Stand\" \/>\n<meta property=\"og:description\" content=\"The Interactive Advertising Bureau (IAB) recently published its research study on podcasts. Podcast advertising grew at an annual growth rate of\u00a019%. 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