{"id":9097,"date":"2021-06-02T13:39:32","date_gmt":"2021-06-02T05:39:32","guid":{"rendered":"https:\/\/social-stand.com\/?p=9097"},"modified":"2021-06-07T13:44:59","modified_gmt":"2021-06-07T05:44:59","slug":"using-clubhouse-as-a-lesson-in-marketing","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/using-clubhouse-as-a-lesson-in-marketing\/","title":{"rendered":"\u4f7f\u7528\u6703\u6240\u4f5c\u70ba\u71df\u92b7\u8ab2\u7a0b"},"content":{"rendered":"<p dir=\"ltr\">\u793e\u4ea4\u5a92\u9ad4\u5e73\u53f0\u4e0a\u6709\u8a31\u591a\u96b1\u85cf\u7684\u5c08\u5bb6\u3002\u9019\u00a0<a lang=\"en\" href=\"https:\/\/www.joinclubhouse.com\/\" target=\"\" data-href=\"https:\/\/www.joinclubhouse.com\/\" aria-label=\"\u958b\u555f\u8d85\u93c8\u63a5Clubhouse(\u5c07\u6253\u958b\u4e00\u500b\u65b0\u7684\u6a21\u614b\u8996\u7a97)\" rel=\"noopener\">\u4ff1\u6a02\u90e8<\/a>\u00a0\u61c9\u7528\u7a0b\u5e8f\u5df2\u7d93\u770b\u5230\u4e86\u8a31\u591a\u4f86\u81ea\u6d77\u5916\u7684\u9ad8\u54c1\u8cea\u623f\u9593\u3002\u5728\u53f0\u7063\uff0c\u71df\u92b7\u5167\u5bb9\u7b56\u7565\u7684\u8a0e\u8ad6\u548c\u5206\u4eab\u975e\u5e38\u9f13\u821e\u4eba\u5fc3\u3002\u7136\u800c\uff0c\u96a8\u8457\u9019\u500b\u793e\u4ea4\u5a92\u9ad4\u5e73\u53f0\u7684\u666e\u53ca\uff0c\u5728\u5176\u4e0a\u767c\u73fe\u7684\u5167\u5bb9\u8cea\u91cf\u8b8a\u5f97\u53c3\u5dee\u4e0d\u9f4a\u3002\u8fd1\u65e5\uff0c\u5916\u5a92\u5831\u5c0e\u7a31\uff0c\u6975\u53d7\u6b61\u8fce\u7684\u97f3\u983b\u793e\u4ea4\u5a92\u9ad4\u5e73\u53f0 Clubhouse \u7684\u4e0b\u8f09\u91cf\u51fa\u73fe\u4e86\u6025\u5287\u4e0b\u964d\u3002\u9664\u4e86\u4e0b\u8f09\u91cf\u4e4b\u5916\uff0c\u6211\u7684\u8a31\u591a\u670b\u53cb\u5df2\u7d93\u534a\u653e\u68c4\u4e86\u8a72\u61c9\u7528\u7a0b\u5e8f\uff0c\u4e26\u62b1\u6028\u8aaa\uff1a\u201c\u4f86\u4f86\u5f80\u5f80\u7684\u4eba\u5f88\u5c11\uff0c\u4ed6\u5011\u958b\u59cb\u807d\u8d77\u4f86\u50cf\u562e\u53e8\u3002\u201d\u9664\u4e86\uff0c\u00a0<a lang=\"en\" href=\"https:\/\/social-stand.com\/zh\/facebook-tests-its-clubhouse-clone-hotline\/\" target=\"\" data-href=\"https:\/\/social-stand.com\/facebook-tests-its-clubhouse-clone-hotline\/\" aria-label=\"\u958b\u555f\u8d85\u93c8\u63a5Facebook(\u5c07\u6253\u958b\u4e00\u500b\u65b0\u7684\u6a21\u614b\u8996\u7a97)\" rel=\"noopener\">Facebook<\/a>\u00a0\u53ca\u00a0<a lang=\"en\" href=\"https:\/\/social-stand.com\/zh\/twitter-globally-launches-spaces\/\" target=\"\" data-href=\"https:\/\/social-stand.com\/twitter-globally-launches-spaces\/\" aria-label=\"\u958b\u555f\u8d85\u93c8\u63a5Twitter(\u5c07\u6253\u958b\u4e00\u500b\u65b0\u7684\u6a21\u614b\u8996\u7a97)\" rel=\"noopener\">\u63a8\u7279<\/a>\u00a0\u5148\u5f8c\u5ba3\u5e03\u4e86\u958b\u767c\u985e\u4f3c\u529f\u80fd\u7684\u8a08\u5283\u3002\u9762\u5c0d\u5167\u90e8\u548c\u5916\u90e8\u7684\u6311\u6230\uff0c\u6703\u6240\u80fd\u5426\u5728\u5149\u5f69\u6d88\u5931\u4e4b\u524d\u626d\u8f49\u5c40\u9762\uff1f<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span 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ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/using-clubhouse-as-a-lesson-in-marketing\/#The_Glow_of_New_Online_Services\" >\u65b0\u5728\u7dda\u670d\u52d9\u7684\u5149\u8292<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/using-clubhouse-as-a-lesson-in-marketing\/#Let_Users_First_Experience_the_Product_Value\" >\u8b93\u7528\u6236\u9996\u5148\u9ad4\u9a57\u7522\u54c1\u50f9\u503c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/social-stand.com\/zh\/using-clubhouse-as-a-lesson-in-marketing\/#Be_Mindful_of_the_User_Experience\" >\u6ce8\u610f\u7528\u6236\u9ad4\u9a57<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/social-stand.com\/zh\/using-clubhouse-as-a-lesson-in-marketing\/#Growth_Marketing_and_Product_Service\" >\u6210\u9577\u71df\u92b7\u8207\u7522\u54c1\u670d\u52d9<\/a><\/li><\/ul><\/nav><\/div>\n\n<h3 dir=\"ltr\"><span class=\"ez-toc-section\" id=\"The_Glow_of_New_Online_Services\"><\/span>\u65b0\u5728\u7dda\u670d\u52d9\u7684\u5149\u8292<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p dir=\"ltr\">\u9019\u00a0<a lang=\"en\" href=\"https:\/\/social-stand.com\/zh\/clubhouse-unveils-a-new-audio-based-social-media-platform\/\" target=\"\" data-href=\"https:\/\/social-stand.com\/clubhouse-unveils-a-new-audio-based-social-media-platform\/\" aria-label=\"\u958b\u555f\u8d85\u93c8\u63a5Clubhouse(\u5c07\u6253\u958b\u4e00\u500b\u65b0\u7684\u6a21\u614b\u8996\u7a97)\" rel=\"noopener\">\u4ff1\u6a02\u90e8<\/a>\u00a0\u61c9\u7528\u7a0b\u5e8f\u662f\u5728\u5b83\u63d0\u4f9b\u7368\u7279\u7522\u54c1\u7684\u6642\u5019\u63a8\u51fa\u7684\u3002\u5b83\u4f9d\u8cf4\u65bc\u50c5\u9650\u9080\u8acb\u7684\u71df\u92b7\u7b56\u7565\u3002\u9019\u7121\u9700\u904e\u591a\u95e1\u8ff0\uff0c\u56e0\u70ba\u6bcf\u500b\u4eba\u53ef\u80fd\u90fd\u7d93\u6b77\u904e\u6536\u5230\u7368\u5bb6\u9080\u8acb\u7684\u611f\u89ba\u3002\u518d\u52a0\u4e0a\u9996\u6279\u7528\u6236\u7684\u660e\u661f\u6548\u61c9\uff0cClubhouse\u4e00\u591c\u4e4b\u9593\u8f5f\u52d5\u5168\u57ce\u3002\u5b83\u4e5f\u6210\u529f\u8d0f\u5f97\u4e86\u98a8\u96aa\u6295\u8cc7\u57fa\u91d1\u7684\u9752\u775e\u3002\u4f46\u5c0d\u65bc\u50cf\u6211\u9019\u6a23\u719f\u6089\u6280\u8853\u7684\u4eba\u4f86\u8aaa\uff0c\u9019\u4e26\u4e0d\u662f\u4ec0\u9ebc\u7279\u5225\u65b0\u5947\u7684\u4e8b\u60c5\u3002\u00a0<a lang=\"en\" href=\"https:\/\/www.google.com\/gmail\/\" target=\"\" data-href=\"https:\/\/www.google.com\/gmail\/\" aria-label=\"\u958b\u555f\u8d85\u93c8\u63a5Gmail(\u5c07\u6253\u958b\u4e00\u500b\u65b0\u7684\u6a21\u614b\u8996\u7a97)\" rel=\"noopener\">\u90f5\u7bb1<\/a>\u00a0\u65e9\u5728 2004 \u5e74\uff0c\u5b83\u5c31\u5df2\u7d93\u901a\u904e\u9080\u8acb\u5438\u5f15\u4e86\u7528\u6236\u8207\u4ed6\u5011\u4e00\u8d77\u958b\u8a2d\u96fb\u5b50\u90f5\u4ef6\u5e33\u6236\u3002\u00a0<a lang=\"en\" href=\"https:\/\/www.dropbox.com\/\" target=\"\" data-href=\"https:\/\/www.dropbox.com\/\" aria-label=\"\u958b\u555f\u8d85\u93c8\u63a5Dropbox(\u5c07\u6253\u958b\u4e00\u500b\u65b0\u7684\u6a21\u614b\u8996\u7a97)\" rel=\"noopener\">\u6295\u905e\u7bb1<\/a>\u00a0\u63a1\u7528\u9019\u7a2e\u65b9\u5f0f\u8d0f\u5f97\u4e86\u7b2c\u4e00\u6279\u5fe0\u5be6\u7528\u6236\u3002<\/p>\n<h3 dir=\"ltr\"><span class=\"ez-toc-section\" id=\"Let_Users_First_Experience_the_Product_Value\"><\/span>\u8b93\u7528\u6236\u9996\u5148\u9ad4\u9a57\u7522\u54c1\u50f9\u503c<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p dir=\"ltr\">\u958b\u5c40\u826f\u597d\uff0c\u4f46\u73fe\u5728\u9762\u81e8\u4e0b\u8f09\u91cf\u548c\u7528\u6236\u4e0b\u964d\u7684\u554f\u984c\uff0c\u95dc\u65bc Clubhouse \u61c9\u7528\u7a0b\u5e8f\u662f\u5426\u904e\u6642\u4ee5\u53ca\u5b83\u662f\u5426\u5df2\u7d93\u904e\u6642\u7684\u5728\u7dda\u8a0e\u8ad6\u00a0<a lang=\"en\" href=\"https:\/\/social-stand.com\/zh\/the-time-for-marketing-on-hong-kongs-clubhouse-is-here\/\" target=\"\" data-href=\"https:\/\/social-stand.com\/the-time-for-marketing-on-hong-kongs-clubhouse-is-here\/\" aria-label=\"\u958b\u555f\u8d85\u93c8\u63a5\u71df\u92b7\u7b56\u7565(\u5c07\u6253\u958b\u4e00\u500b\u65b0\u7684\u6a21\u614b\u8996\u7a97)\" rel=\"noopener\">\u5e02\u5834\u7b56\u7565<\/a>\u00a0\u5df2\u7d93\u6709\u6548\u3002\u5141\u8a31\u65b0\u6703\u54e1\u901a\u904e\u9080\u8acb\u8a2a\u554f Clubhouse 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id=\"Be_Mindful_of_the_User_Experience\"><\/span>\u6ce8\u610f\u7528\u6236\u9ad4\u9a57<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p dir=\"ltr\">\u4e00\u4e9b\u7528\u6236\u4e00\u76f4\u5728\u62b1\u6028 Clubhouse \u61c9\u7528\u7a0b\u5e8f\u672c\u8eab\u7684\u7528\u6236\u9ad4\u9a57\u3002\u4f8b\u5982\uff0c\u6587\u672c\u7a7a\u9593\u4e0d\u8db3\u53ef\u80fd\u610f\u5473\u8457\u7121\u6cd5\u63d0\u4f9b\u8db3\u5920\u7684\u4e0a\u4e0b\u6587\u4f86\u5e6b\u52a9\u53ef\u80fd\u5728\u4e2d\u9014\u52a0\u5165\u8a0e\u8ad6\u7684\u807d\u773e\u3002\u5176\u6b21\uff0c\u7576\u7528\u6236\u60f3\u8981\u6642\uff0c\u5b83\u7d55\u5c0d\u662f\u4e00\u5718\u7cdf\u00a0<a lang=\"en\" href=\"https:\/\/social-stand.com\/zh\/instagram-rolls-out-keyword-search\/\" target=\"\" data-href=\"https:\/\/social-stand.com\/instagram-rolls-out-keyword-search\/\" aria-label=\"\u958b\u555f\u8d85\u93c8\u63a5\u641c\u7d22\u4e3b\u984c\uff08\u5c07\u6253\u958b\u4e00\u500b\u65b0\u7684\u6a21\u614b\u8996\u7a97\uff09\" rel=\"noopener\">\u641c\u7d22\u4e3b\u984c<\/a>.\u5c0d\u65bc\u793e\u4ea4\u5a92\u9ad4\u7522\u54c1\uff0cClubhouse \u61c9\u7528\u7a0b\u5e8f\u5728\u8b93\u7528\u6236\u8f15\u9b06\u5171\u4eab\u5167\u5bb9\u65b9\u9762\u6c92\u6709\u8003\u616e\u66f4\u7cbe\u7d30\u7684\u7d30\u7bc0\u3002\u5176\u4e2d\u5305\u62ec\u63d0\u4f9b\u5408\u9069\u7684\u7e2e\u7565\u5716\u548c\u6587\u672c\u3002\u7576\u7136\uff0c\u6700\u8fd1YouTube\u4e0a\u7684\u76dc\u7248\u6d41\u4e8b\u4ef6\u4e5f\u52d5\u6416\u4e86\u7528\u6236\u7684\u4fe1\u5fc3\u3002\u4e00\u4e9b\u7528\u6236\u5efa\u8b70\uff0c\u6709\u6642\u9593\u9650\u5236\u7684\u8a55\u8ad6\u529f\u80fd\u5c07\u662f\u6709\u610f\u7fa9\u7684\uff0c\u9019\u6a23\u611f\u8208\u8da3\u7684\u4eba\u5c31\u6709\u6a5f\u6703\u5728\u5e73\u53f0\u4e0a\u8a55\u8ad6\u5167\u5bb9\u3002\u9019\u662f\u5f9e\u7528\u6236\u7684\u89d2\u5ea6\u6539\u9032\u7522\u54c1\u7684\u597d\u6a5f\u6703\u3002<\/p>\n<h3 dir=\"ltr\"><span class=\"ez-toc-section\" id=\"Growth_Marketing_and_Product_Service\"><\/span>\u6210\u9577\u71df\u92b7\u8207\u7522\u54c1\u670d\u52d9<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u6703\u6240\u78ba\u5be6\u6709\u4e00\u500b\u826f\u597d\u7684\u958b\u7aef\u3002\u4f46\u662f\u9019\u4e00\u6b21\u7684\u7528\u6236\u53cd\u61c9\u537b\u8b93\u5927\u5bb6\u601d\u8003\u3002\u5982\u679c\u4e00\u500b\u54c1\u724c\u53ea\u5c08\u6ce8\u65bc\u589e\u52a0\u7528\u6236\u6578\u91cf\uff0c\u800c\u4e0d\u662f\u5c08\u6ce8\u65bc\u63d0\u4f9b\u826f\u597d\u7684\u7528\u6236\u9ad4\u9a57\uff0c\u5b83\u5c31\u7121\u6cd5\u7d93\u53d7\u4f4f\u6642\u9593\u7684\u8003\u9a57\u3002\u8fd1\u5e74\u4f86\uff0c\u4e00\u500b\u71df\u92b7\u8853\u8a9e\uff0c\u00a0<a lang=\"en\" href=\"https:\/\/berniewong.net\/digital-marketing-is-the-epitome-of-endless-learning\/\" target=\"\" data-href=\"https:\/\/berniewong.net\/digital-marketing-is-the-epitome-of-endless-learning\/\" aria-label=\"\u958b\u555f\u8d85\u93c8\u63a5Growth Marketing(\u5c07\u6253\u958b\u4e00\u500b\u65b0\u7684\u6a21\u614b\u8996\u7a97)\" rel=\"noopener\">\u589e\u9577\u71df\u92b7<\/a>, \u7522\u751f\u4e86\u76f8\u61c9\u7684\u589e\u9577\u71df\u92b7\u4eba\u54e1\u982d\u929c\u3002\u4ee5\u7e3e\u6548\u548c\u76ee\u6a19\u70ba\u5c0e\u5411\u7684\u71df\u92b7\u7b56\u7565\u7d55\u4e0d\u80fd\u5fd8\u8a18\u7522\u54c1\u548c\u670d\u52d9\u672c\u8eab\u3002\u5426\u5247\uff0c\u5c31\u50cf\u67d0\u4e9b\u96fb\u8a71\u3001\u96fb\u4fe1\u548c\u96fb\u8996\u670d\u52d9\u4e00\u6a23\uff0c\u96d6\u7136\u5b83\u5011\u53ef\u80fd\u7531\u8857\u982d\u4e00\u6d41\u7684\u92b7\u552e\u5718\u968a\u638c\u8235\uff0c\u4f46\u5982\u679c\u670d\u52d9\u672c\u8eab\u4e0d\u7b26\u5408\u6a19\u6e96\uff0c\u4e92\u806f\u7db2\u4e0a\u4ecd\u6703\u51fa\u73fe\u6295\u8a34\u3002\u56e0\u6b64\uff0c\u71df\u92b7\u6c38\u9060\u4e0d\u61c9\u8207\u7522\u54c1\u958b\u767c\u6216\u7528\u6236\u9ad4\u9a57\u5206\u958b\u3002<\/p>\n<p><strong>\u8cc7\u6599\u4f86\u6e90\uff1a<\/strong> <a href=\"https:\/\/berniewong.net\/using-clubhouse-as-a-lesson-in-marketing\/\">https:\/\/berniewong.net\/using-clubhouse-as-a-lesson-in-marketing\/<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>There are many hidden experts across social media platforms. The\u00a0Clubhouse\u00a0app has seen many high-quality rooms from overseas. In Taiwan, the discussion and sharing of marketing content strategies have been very inspiring. However, with the rise in popularity of this social media platform, the quality of content found on it has become uneven. Recently, foreign media [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":9098,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[32,315,316,6],"tags":[1892,1895,1891,1893,1894],"class_list":["post-9097","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-digital-marketing","category-social-media-marketing","category-social-media-","tag-growth-marketing","tag-online-services","tag-product-service","tag-product-value","tag-user-experience"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Using Clubhouse as a Lesson in Marketing - Social Stand<\/title>\n<meta name=\"description\" content=\"There are many hidden experts across social media platforms. 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