{"id":8958,"date":"2021-05-31T12:04:51","date_gmt":"2021-05-31T04:04:51","guid":{"rendered":"https:\/\/social-stand.com\/?p=8958"},"modified":"2021-05-28T12:20:50","modified_gmt":"2021-05-28T04:20:50","slug":"facebook-adds-new-monetization-tools-for-gaming-creators-2","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/facebook-adds-new-monetization-tools-for-gaming-creators-2\/","title":{"rendered":"Facebook \u70ba\u904a\u6232\u5275\u4f5c\u8005\u6dfb\u52a0\u4e86\u65b0\u7684\u76c8\u5229\u5de5\u5177"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u9019\u662f\u904a\u6232\u5275\u4f5c\u8005\u9700\u8981\u6ce8\u610f\u7684\u4e8b\u60c5\uff01 Facebook\u589e\u52a0\u4e86\u65b0\u7684 <\/span><a href=\"https:\/\/social-stand.com\/zh\/facebook-enables-new-monetization-tools-for-creators\/\"><span style=\"font-weight: 400;\">\u8ca8\u5e63\u5316\u5de5\u5177<\/span><\/a><span style=\"font-weight: 400;\">.\u9019\u662f\u4e00\u9805\u65b0\u529f\u80fd\uff0c\u53ef\u901a\u904e\u9ede\u64ad\u904a\u6232\u8996\u983b\u8cfa\u53d6\u984d\u5916\u6536\u5165\u3002\u8a72\u5e73\u53f0\u53bb\u5e74\u5831\u5c0e <\/span><a href=\"https:\/\/www.socialmediatoday.com\/news\/twitch-continues-to-lead-in-game-streaming-but-youtube-and-facebook-are-gr\/586962\/\"><span style=\"font-weight: 400;\">\u5341\u5104\u5c0f\u6642\u7684\u89c0\u770b\u6b21\u6578<\/span><\/a><span style=\"font-weight: 400;\"> \u7528\u65bc Facebook \u904a\u6232\u3002\u9019\u5c31\u662f Facebook \u7e7c\u7e8c\u5728\u904a\u6232\u793e\u5340\u5efa\u7acb\u5f71\u97ff\u529b\u7684\u539f\u56e0\u3002<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/facebook-adds-new-monetization-tools-for-gaming-creators-2\/#Expansion_of_Facebook_Stars_to_VOD\" >Facebook Stars \u64f4\u5c55\u5230 VOD<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/facebook-adds-new-monetization-tools-for-gaming-creators-2\/#Live_Breaks\" >\u73fe\u5834\u4f11\u606f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/social-stand.com\/zh\/facebook-adds-new-monetization-tools-for-gaming-creators-2\/#Level_Up_Program\" >\u5347\u7d1a\u7a0b\u5e8f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/social-stand.com\/zh\/facebook-adds-new-monetization-tools-for-gaming-creators-2\/#Implications_for_Marketers\" >\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n\n<p style=\"text-align: center;\"><img decoding=\"async\" src=\"https:\/\/www.socialmediatoday.com\/user_media\/diveimage\/Stars_in_stream.gif\" alt=\"Facebook \u904a\u6232\u660e\u661f\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Expansion_of_Facebook_Stars_to_VOD\"><\/span><b>Facebook Stars \u64f4\u5c55\u5230 VOD<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u9996\u5148\uff0cFacebook \u6b63\u5728\u64f4\u5927\u5728\u904a\u6232\u5275\u4f5c\u8005\u4e2d\u5c0d\u8996\u983b\u9ede\u64ad (VOD) \u5167\u5bb9\u7684 Star \u7684\u4f7f\u7528\u3002 <\/span><a href=\"https:\/\/www.facebook.com\/creators\/tools\/stars\"><span style=\"font-weight: 400;\">\u661f\u661f<\/span><\/a><span style=\"font-weight: 400;\"> \u662f Facebook \u7c89\u7d72\u53ef\u4ee5\u8cfc\u8cb7\u4e26\u767c\u9001\u7d66\u5275\u4f5c\u8005\u7684\u865b\u64ec\u79ae\u7269\u3002\u6bcf\u4e00\u9846\u661f\u661f\uff0c\u5275\u9020\u8005\u90fd\u6703\u5f97\u5230 <\/span><a href=\"https:\/\/www.facebook.com\/business\/help\/903272529876480?id=648321075955172\"><span style=\"font-weight: 400;\">$0.01<\/span><\/a><span style=\"font-weight: 400;\"> \u4f86\u81ea\u81c9\u66f8\u3002 Stars for Gaming VOD \u76ee\u524d\u6b63\u5728\u8207\u4e00\u5c0f\u90e8\u5206\u9078\u5b9a\u7684\u904a\u6232\u5275\u4f5c\u8005\u9032\u884c\u8a66\u9ede\u6e2c\u8a66\u3002\u8a72\u5e73\u53f0\u9084\u5e0c\u671b\u4f7f\u7528\u6253\u6298\u7684 Stars \u5957\u9910\u9032\u884c\u904a\u6232\u3002\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Live_Breaks\"><\/span><b>\u73fe\u5834\u4f11\u606f<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Facebook \u9084\u70ba\u904a\u6232\u5275\u4f5c\u8005\u63a8\u51fa\u4e86\u4e00\u7a2e\u65b0\u5f62\u5f0f\u7684\u63d2\u64ad\u5ee3\u544a\u3002\u9019\u4e9b\u88ab\u7a31\u70ba\u201c\u73fe\u5834\u4f11\u606f\u201d\u3002\u5b83\u5011\u662f\u5275\u4f5c\u8005\u751f\u6210\u6216\u7528\u6236\u751f\u6210\u7684\u5167\u5bb9\u4ee5\u53ca\u6a19\u6e96\u63d2\u64ad\u5ee3\u544a\u7684\u6df7\u5408\u9ad4\u3002\u5b83\u5011\u662f\u624b\u52d5\u89f8\u767c\u7684\uff0c\u6301\u7e8c\u6642\u9593\u70ba 30 \u79d2\u300190 \u79d2\u6216 150 \u79d2\u3002\u901a\u904e\u73fe\u5834\u4f11\u606f\uff0c\u904a\u6232\u5275\u4f5c\u8005\u53ef\u4ee5\u7a81\u51fa\u7cbe\u5f69\u7684\u6bd4\u8cfd\u548c\u7b56\u5283\u7684\u865f\u53ec\u6027\u7528\u8a9e (CTA)\u3002 CTA \u53ef\u4ee5\u5305\u62ec\u7c89\u7d72\u8a02\u95b1\u3001\u52a0\u5165 FB \u7fa4\u7d44\u3001\u660e\u661f\u7b49\u3002\u540c\u6a23\uff0c\u6b64\u985e\u529f\u80fd\u6b63\u5728\u8207\u4e00\u5c0f\u7fa4\u9078\u5b9a\u7684\u904a\u6232\u5275\u4f5c\u8005\u9032\u884c\u8a66\u9ede\u6e2c\u8a66\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Level_Up_Program\"><\/span><b>\u5347\u7d1a\u7a0b\u5e8f<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Facebook \u73fe\u5728\u9084\u5c07\u201c\u5347\u7d1a\u8a08\u5283\u201d\u64f4\u5c55\u5230\u4ee5\u4e0b\u570b\u5bb6\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u9999\u6e2f<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u80af\u5c3c\u4e9e<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5c3c\u65e5\u5229\u4e9e<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u632a\u5a01<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5df4\u62c9\u572d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u65af\u91cc\u862d\u5361<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u745e\u58eb<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u70cf\u514b\u862d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u59d4\u5167\u745e\u62c9\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u201c\u5347\u7d1a\u7a0b\u5e8f\u201d\u662f 1<\/span><span style=\"font-weight: 400;\">\u82f1\u77f3<\/span><span style=\"font-weight: 400;\"> \u8e0f\u4e0a\u6210\u70ba Facebook \u904a\u6232\u5275\u4f5c\u8005\u7684\u9053\u8def\u3002\u901a\u904e\u8a3b\u518a\uff0c\u904a\u6232\u4e3b\u64ad\u53ef\u4ee5\u6e2c\u8a66\u8a2a\u554f Facebook \u904a\u6232\u7684\u65b0\u529f\u80fd\u548c\u5de5\u5177\uff0c\u4e26\u7372\u5f97\u8a72\u5e73\u53f0\u7684\u5b9a\u5236\u652f\u6301\u3002\u53ea\u6709\u201c\u5347\u7d1a\u8a08\u5283\u201d\u4e0b\u7684\u904a\u6232\u5275\u4f5c\u8005\u624d\u80fd\u7372\u5f97\u661f\u661f\u548c\u7c89\u7d72\u8a02\u95b1\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Facebook \u589e\u52a0\u4e86\u65b0\u7684\u8ca8\u5e63\u5316\u5de5\u5177 <\/span><a href=\"https:\/\/social-stand.com\/zh\/facebook-adds-new-monetization-tools-for-gaming-creators\/\"><span style=\"font-weight: 400;\">\u904a\u6232\u5275\u4f5c\u8005<\/span><\/a><span style=\"font-weight: 400;\"> \u5728 <\/span><a href=\"https:\/\/www.facebook.com\/fbgaminghome\/blog\/vod-monetization\"><span style=\"font-weight: 400;\">2021 \u5e74 5 \u6708 26 \u65e5<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Implications_for_Marketers\"><\/span><b>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Facebook \u4e0a\u9762\u5411\u904a\u6232\u5275\u4f5c\u8005\u7684\u65b0\u8ca8\u5e63\u5316\u5de5\u5177\u53ef\u4ee5\u5e6b\u52a9\u5275\u4f5c\u8005\u901a\u904e\u8996\u983b\u9ede\u64ad\u8cfa\u53d6\u984d\u5916\u6536\u5165\u3002\u5c0d\u65bc\u71df\u92b7\u4eba\u54e1\u4f86\u8aaa\uff0c\u4ed6\u5011\u53ef\u4ee5\u6293\u4f4f\u6a5f\u6703\u901a\u904e\u63d2\u64ad\u5ee3\u544a\u7a81\u51fa\u76f8\u95dc\u7522\u54c1\u548c\u670d\u52d9\u3002\u8207\u904a\u6232\u76f8\u95dc\u7684\u54c1\u724c\u6709\u53ef\u80fd\u901a\u904e\u9019\u4e9b\u5ee3\u544a\u589e\u52a0\u6536\u5165\u3002\u00a0<\/span><\/p>\n<p><b>#Pinterest \u5546\u696d\u6a21\u5f0f<br><br>\u8cc7\u6599\u4f86\u6e90\uff1a<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/www.socialmediatoday.com\/news\/facebook-adds-new-monetization-tools-for-gaming-streamers-including-stars\/600892\/\"><span style=\"font-weight: 400;\">https:\/\/www.socialmediatoday.com\/news\/facebook-adds-new-monetization-tools-for-gaming-streamers-including-stars\/600892\/<\/span><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Here\u2019s something to watch out for gaming creators! Facebook adds new monetization tools. It\u2019s a new feature to earn extra revenue for gaming videos on demand. Last year, the platform reported a billion hours of views for Facebook gaming. That is why Facebook continues to build its presence in the gaming community. Expansion of Facebook [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":8981,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5,316,6],"tags":[10,1836,642,1835,355,1834],"class_list":["post-8958","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook","category-social-media-marketing","category-social-media-","tag-facebook","tag-facebook-gaming","tag-level-up-program","tag-live-breaks","tag-stars","tag-video-on-demand"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook Adds New Monetization Tools for Gaming Creators - Social Stand<\/title>\n<meta name=\"description\" content=\"Here\u2019s something to watch out for gaming creators! Facebook adds new monetization tools. It\u2019s a new feature to earn extra revenue for gaming videos on\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/social-stand.com\/zh\/facebook-adds-new-monetization-tools-for-gaming-creators-2\/\" \/>\n<meta property=\"og:locale\" content=\"zh_HK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Adds New Monetization Tools for Gaming Creators - Social Stand\" \/>\n<meta property=\"og:description\" content=\"Here\u2019s something to watch out for gaming creators! Facebook adds new monetization tools. It\u2019s a new feature to earn extra revenue for gaming videos on\" \/>\n<meta property=\"og:url\" content=\"https:\/\/social-stand.com\/zh\/facebook-adds-new-monetization-tools-for-gaming-creators-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Social Stand\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-31T04:04:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/social-stand.com\/wp-content\/uploads\/2021\/05\/SSB2105-048_Facebook.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"cristy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"cristy\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9810\u8a08\u95b1\u8b80\u6642\u9593\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 \u5206\u9418\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Facebook \u70ba\u904a\u6232\u5275\u4f5c\u8005\u6dfb\u52a0\u4e86\u65b0\u7684\u7372\u5229\u5de5\u5177 - \u793e\u4ea4\u7acb\u5834","description":"\u9019\u662f\u904a\u6232\u5275\u4f5c\u8005\u9700\u8981\u6ce8\u610f\u7684\u4e8b\u60c5\uff01 Facebook \u589e\u52a0\u4e86\u65b0\u7684\u76c8\u5229\u5de5\u5177\u3002\u9019\u662f\u4e00\u9805\u65b0\u529f\u80fd\uff0c\u53ef\u901a\u904e\u904a\u6232\u8996\u983b\u8cfa\u53d6\u984d\u5916\u6536\u5165","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/social-stand.com\/zh\/facebook-adds-new-monetization-tools-for-gaming-creators-2\/","og_locale":"zh_HK","og_type":"article","og_title":"Facebook Adds New Monetization Tools for Gaming Creators - Social Stand","og_description":"Here\u2019s something to watch out for gaming creators! 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