{"id":8817,"date":"2021-05-19T11:59:05","date_gmt":"2021-05-19T03:59:05","guid":{"rendered":"https:\/\/social-stand.com\/?p=8817"},"modified":"2021-05-19T11:59:05","modified_gmt":"2021-05-19T03:59:05","slug":"facebook-introduces-live-shopping-fridays","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/facebook-introduces-live-shopping-fridays\/","title":{"rendered":"Facebook \u63a8\u51fa\u9031\u4e94\u76f4\u64ad\u8cfc\u7269"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u547c\u53eb\u6240\u6709 Facebook \u7528\u6236\uff01\u60f3\u9ad4\u9a57\u770b\u76f4\u64ad\u7684\u6a02\u8da3\uff0c\u540c\u6642\u53c8\u65b9\u4fbf\u8cfc\u7269\u55ce\uff1f Facebook \u63a8\u51fa\u4e86\u201cLive Shopping Fridays\u201d\u3002\u4f7f\u7528 <\/span><a href=\"https:\/\/social-stand.com\/zh\/facebook-media-tips-on-maximizing-live-producer\/\"><span style=\"font-weight: 400;\">Facebook \u76f4\u64ad\u88fd\u4f5c\u4eba<\/span><\/a><span style=\"font-weight: 400;\">, \u54c1\u724c\u73fe\u5728\u53ef\u4ee5\u8d70\u4e86 <\/span><a href=\"https:\/\/social-stand.com\/zh\/facebook-relaunches-live-with-starting-24-april-2020\/\"><span style=\"font-weight: 400;\">\u751f\u6d3b<\/span><\/a><span style=\"font-weight: 400;\"> \u5176\u4ed6\u5408\u4f5c\u8005\u63a8\u5ee3\u7522\u54c1\u548c\u670d\u52d9\u3002\u4ed6\u5011\u9084\u53ef\u4ee5 <\/span><a href=\"https:\/\/social-stand.com\/zh\/go-live-on-facebook-through-messenger-rooms\/\"><span style=\"font-weight: 400;\">\u901a\u904e\u4fe1\u4f7f\u5ba4\u4e0a\u7dda<\/span><\/a><span style=\"font-weight: 400;\">.\u9019\u6a23\u7684\u529f\u80fd\u4e5f\u985e\u4f3c\u65bc <\/span><a href=\"https:\/\/social-stand.com\/zh\/instagram-introduces-live-shopping\/\"><span style=\"font-weight: 400;\">Instagram \u76f4\u64ad\u8cfc\u7269<\/span><\/a><span style=\"font-weight: 400;\"> \u65bc 2020 \u5e74 7 \u6708\u63a8\u51fa\u3002\u00a0<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/facebook-introduces-live-shopping-fridays\/#Live_Shopping_Fridays\" >\u9031\u4e94\u73fe\u5834\u8cfc\u7269<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/facebook-introduces-live-shopping-fridays\/#Participating_Brands\" >\u53c3\u8207\u54c1\u724c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/social-stand.com\/zh\/facebook-introduces-live-shopping-fridays\/#Implications_for_Marketers\" >\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n\n<figure id=\"attachment_8832\" aria-describedby=\"caption-attachment-8832\" style=\"width: 890px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-8832\" src=\"https:\/\/social-stand.com\/wp-content\/uploads\/2021\/05\/NR_LSF_Demo.gif\" alt=\"\" width=\"890\" height=\"816\" \/><figcaption id=\"caption-attachment-8832\" class=\"wp-caption-text\">Facebook<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Live_Shopping_Fridays\"><\/span><b>\u9031\u4e94\u73fe\u5834\u8cfc\u7269<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Live Shopping Fridays \u53ef\u5728 Facebook \u61c9\u7528\u7a0b\u5e8f\u7684\u201c\u5546\u5e97\u201d\u9078\u9805\u5361\u4e0a\u8a2a\u554f\u3002\u5f9e 2021 \u5e74 5 \u6708 21 \u65e5\u958b\u59cb\uff0c3 \u500b\u4e0d\u540c\u7684\u54c1\u724c\u5c07\u5728\u6bcf\u500b\u661f\u671f\u4e94\u5728 Facebook \u4e0a\u76f4\u64ad\uff0c\u76f4\u5230 2021 \u5e74 7 \u6708 16 \u65e5\u3002\u9019\u4e9b\u76f4\u64ad\u8cfc\u7269\u6d3b\u52d5\u5c07\u570d\u7e5e\u4ee5\u4e0b 3 \u500b\u4e0d\u540c\u7684\u4e3b\u984c\u5c55\u958b\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u767c\u5149<\/b><span style=\"font-weight: 400;\"> \u4ee5\u7f8e\u5bb9\u54c1\u724c\u70ba\u7279\u8272\u3002\u8a72\u4e3b\u984c\u5c07\u65bc\u592a\u5e73\u6d0b\u6642\u9593 5 \u6708 21 \u65e5\u30016 \u6708 11 \u65e5\u548c 7 \u6708 2 \u65e5\u4e0b\u5348 12:00 \u81f3\u4e0b\u5348 1:30 \u4ee5\u53ca\u592a\u5e73\u6d0b\u6642\u9593\u4e0b\u5348 3:00 \u81f3\u4e0b\u5348 4:30 \u958b\u59cb\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u65b0\u6642\u5c1a\u767c\u73fe<\/b><span style=\"font-weight: 400;\"> \u4ee5\u6700\u65b0\u7684\u590f\u5b63\u6642\u5c1a\u548c\u8da8\u52e2\u70ba\u7279\u8272\u3002\u8a72\u4e3b\u984c\u5c07\u65bc\u592a\u5e73\u6d0b\u6642\u9593 5 \u6708 28 \u65e5\u30016 \u6708 18 \u65e5\u548c 7 \u6708 9 \u65e5\u4e0b\u5348 12:00 \u81f3\u4e0b\u5348 1:30 \u4ee5\u53ca\u592a\u5e73\u6d0b\u6642\u9593\u4e0b\u5348 3:00 \u81f3\u4e0b\u5348 4:30 \u958b\u59cb\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u81ea\u6211\u4fdd\u5065\u805a\u5149\u71c8<\/b><span style=\"font-weight: 400;\"> \u4ee5\u8eab\u9ad4\u3001\u5fc3\u7406\u548c\u76ae\u819a\u5065\u5eb7\u7522\u54c1\u548c\u670d\u52d9\u70ba\u7279\u8272\u3002\u8a72\u4e3b\u984c\u5c07\u65bc\u592a\u5e73\u6d0b\u6642\u9593 6 \u6708 4 \u65e5\u30016 \u6708 25 \u65e5\u548c 7 \u6708 16 \u65e5\u4e0b\u5348 12:00 \u81f3\u4e0b\u5348 1:30 \u4ee5\u53ca\u592a\u5e73\u6d0b\u6642\u9593\u4e0b\u5348 3:00 \u81f3\u4e0b\u5348 4:30 \u958b\u59cb\u3002<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Participating_Brands\"><\/span><b>\u53c3\u8207\u54c1\u724c<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u4ee5\u4e0b\u662f\u53c3\u8207 Facebook Live Shopping Fridays \u7684\u5b8c\u6574\u54c1\u724c\u5217\u8868\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.facebook.com\/abercrombieofficial\/\"><span style=\"font-weight: 400;\">Abercrombie &amp; Fitch<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.facebook.com\/meetalleyoop\/\"><span style=\"font-weight: 400;\">\u5c0f\u5df7<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.facebook.com\/BobbiBrown\"><span style=\"font-weight: 400;\">\u82ad\u6bd4\u5e03\u6717\u5316\u599d\u54c1<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.facebook.com\/cliniqueUS\"><span style=\"font-weight: 400;\">\u5029\u78a7<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.facebook.com\/Dermalogica\"><span style=\"font-weight: 400;\">\u76ae\u819a\u79d1<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.facebook.com\/shopdolcevita\"><span style=\"font-weight: 400;\">\u751c\u871c\u751f\u6d3b<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.facebook.com\/sephora\"><span style=\"font-weight: 400;\">\u7d72\u8299\u862d<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.facebook.com\/ZoxStraps\"><span style=\"font-weight: 400;\">\u4f50\u514b\u65af<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Facebook \u63a8\u51fa\u201cLive Shopping Fridays\u201d <\/span><a href=\"https:\/\/about.fb.com\/news\/2021\/05\/introducing-your-new-favorite-way-to-shop-live-shopping-fridays\/\"><span style=\"font-weight: 400;\">2021 \u5e74 5 \u6708 18 \u65e5<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Implications_for_Marketers\"><\/span><b>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Facebook \u7684 Live Shopping Fridays \u53ef\u4ee5\u5e6b\u52a9\u8cfc\u7269\u8005\u5728\u7dda\u767c\u73fe\u4ed6\u5011\u559c\u611b\u54c1\u724c\u7684\u6700\u65b0\u7522\u54c1\u3002\u5c0d\u65bc\u71df\u92b7\u4eba\u54e1\u4f86\u8aaa\uff0c\u9019\u662f\u4e00\u500b\u5be6\u6642\u589e\u5f37\u5ba2\u6236\u806f\u7e6b\u7684\u6a5f\u6703\u3002\u901a\u904e\u73fe\u5834\u8cfc\u7269\uff0c\u54c1\u724c\u53ef\u4ee5\u901a\u904e\u4ee5\u4e0b\u65b9\u5f0f\u56de\u7b54\u554f\u984c\u3001\u5a1b\u6a02\u89c0\u773e\u4e26\u7c21\u5316\u7d50\u8cec\u6d41\u7a0b <\/span><a href=\"https:\/\/social-stand.com\/zh\/the-launch-of-facebook-shops\/\"><span style=\"font-weight: 400;\">\u81c9\u66f8\u5546\u5e97<\/span><\/a><span style=\"font-weight: 400;\">.\u548c <\/span><a href=\"https:\/\/social-stand.com\/zh\/facebook-reports-revenue-and-user-growth-in-q1-of-2021\/\"><span style=\"font-weight: 400;\">28.5\u5104<\/span><\/a><span style=\"font-weight: 400;\"> \u6bcf\u6708\u6d3b\u8e8d\u7528\u6236\uff0c\u9019\u662f\u4fc3\u9032\u7528\u6236\u6d3b\u52d5\u548c\u53c3\u8207\u5ea6\u7684\u96d9\u8d0f\u9078\u64c7\u3002\u00a0<\/span><\/p>\n<p><b>#Pinterest \u5546\u696d\u6a21\u5f0f<br><br>\u8cc7\u6599\u4f86\u6e90\uff1a<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/www.socialmediatoday.com\/news\/facebook-launches-live-stream-shopping-events-the-next-stage-in-its-evolvi\/600394\/\"><span style=\"font-weight: 400;\">https:\/\/www.socialmediatoday.com\/news\/facebook-launches-live-stream-shopping-events-the-next-stage-in-its-evolvi\/600394\/<\/span><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Calling all Facebook users! Do you want to experience the fun of watching live videos and conveniently shop at the same time? Facebook introduces \u201cLive Shopping Fridays.\u201d Using Facebook Live producer, brands can now go Live with other collaborators to promote products and services. They can also go live via Messenger Rooms. Such a feature [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":8831,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[315,5,316,6],"tags":[10,1778,646,1777,1779,1780],"class_list":["post-8817","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-facebook","category-social-media-marketing","category-social-media-","tag-facebook","tag-glow-up","tag-live-shopping","tag-live-shopping-fridays","tag-new-fashion-finds","tag-self-care-spotlight"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook Introduces Live Shopping Fridays - Social Stand<\/title>\n<meta name=\"description\" content=\"Calling all Facebook users! Do you want to experience the fun of watching live videos and conveniently shop at the same time? Facebook introduces \u201cLive\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/social-stand.com\/zh\/facebook-introduces-live-shopping-fridays\/\" \/>\n<meta property=\"og:locale\" content=\"zh_HK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Introduces Live Shopping Fridays - Social Stand\" \/>\n<meta property=\"og:description\" content=\"Calling all Facebook users! Do you want to experience the fun of watching live videos and conveniently shop at the same time? 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