{"id":8560,"date":"2021-05-07T10:59:48","date_gmt":"2021-05-07T02:59:48","guid":{"rendered":"https:\/\/social-stand.com\/?p=8560"},"modified":"2021-05-10T11:02:26","modified_gmt":"2021-05-10T03:02:26","slug":"facebook-adds-new-features-to-its-messaging-apps","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/facebook-adds-new-features-to-its-messaging-apps\/","title":{"rendered":"Facebook \u70ba\u5176\u6d88\u606f\u61c9\u7528\u7a0b\u5e8f\u6dfb\u52a0\u65b0\u529f\u80fd"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Facebook \u4ecd\u7136\u662f\u793e\u4ea4\u5a92\u9ad4\u4e4b\u738b\u3002\u5728 1<\/span><span style=\"font-weight: 400;\">\u82f1\u77f3<\/span><span style=\"font-weight: 400;\"> \u5230 2021 \u5e74\u7684\u5b63\u5ea6\uff0c\u5b83\u73fe\u5728\u6709 <\/span><a href=\"https:\/\/social-stand.com\/zh\/facebook-reports-revenue-and-user-growth-in-q1-of-2021\/\"><span style=\"font-weight: 400;\">28.5\u5104<\/span><\/a><span style=\"font-weight: 400;\"> \u6708\u6d3b\u8e8d\u7528\u6236\u3002\u5728\u6d88\u606f\u50b3\u905e\u65b9\u9762\uff0c\u8a72\u5e73\u53f0\u901a\u904e\u5176\u591a\u500b\u6d88\u606f\u50b3\u905e\u61c9\u7528\u7a0b\u5e8f\u4e3b\u5c0e\u5728\u7dda\u9023\u63a5\u3002\u9019\u4e9b\u662f <\/span><a href=\"https:\/\/social-stand.com\/zh\/facebook-messenger-api-now-supports-instagram-direct\/\"><span style=\"font-weight: 400;\">\u81c9\u66f8\u4fe1\u4f7f<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/messengerkids.com\/\"><span style=\"font-weight: 400;\">\u5152\u7ae5\u4fe1\u4f7f<\/span><\/a><span style=\"font-weight: 400;\">\uff0c \u548c <\/span><a href=\"https:\/\/social-stand.com\/zh\/facebook-integrates-messenger-and-instagram-direct\/\"><span style=\"font-weight: 400;\">Instagram \u76f4\u92b7<\/span><\/a><span style=\"font-weight: 400;\">.\u5982\u4eca\uff0cFacebook \u70ba\u5176\u6d88\u606f\u50b3\u905e\u61c9\u7528\u7a0b\u5e8f\u6dfb\u52a0\u4e86\u65b0\u529f\u80fd\u3002<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/facebook-adds-new-features-to-its-messaging-apps\/#New_Chat_Themes\" >\u65b0\u7684\u804a\u5929\u4e3b\u984c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/facebook-adds-new-features-to-its-messaging-apps\/#New_Stickers\" >\u65b0\u8cbc\u7d19<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/social-stand.com\/zh\/facebook-adds-new-features-to-its-messaging-apps\/#Read_Receipts_on_Instagram_Direct\" >\u5728 Instagram Direct \u4e0a\u95b1\u8b80\u6536\u64da<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/social-stand.com\/zh\/facebook-adds-new-features-to-its-messaging-apps\/#Swipe_to_Archive_Process\" >\u6ed1\u52d5\u5230\u5b58\u6a94\u904e\u7a0b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/social-stand.com\/zh\/facebook-adds-new-features-to-its-messaging-apps\/#Visual_Replies\" >\u8996\u89ba\u56de\u590d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/social-stand.com\/zh\/facebook-adds-new-features-to-its-messaging-apps\/#Implications_for_Marketers\" >\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n\n<figure id=\"attachment_8579\" aria-describedby=\"caption-attachment-8579\" style=\"width: 624px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-8579\" src=\"https:\/\/social-stand.com\/wp-content\/uploads\/2021\/05\/Screenshot_4-1.png\" alt=\"\" width=\"624\" height=\"304\" srcset=\"https:\/\/social-stand.com\/wp-content\/uploads\/2021\/05\/Screenshot_4-1.png 624w, https:\/\/social-stand.com\/wp-content\/uploads\/2021\/05\/Screenshot_4-1-300x146.png 300w, https:\/\/social-stand.com\/wp-content\/uploads\/2021\/05\/Screenshot_4-1-16x8.png 16w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><figcaption id=\"caption-attachment-8579\" class=\"wp-caption-text\">Facebook<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"New_Chat_Themes\"><\/span><b>\u65b0\u7684\u804a\u5929\u4e3b\u984c<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Facebook \u5728 Instagram Direct \u4e0a\u6dfb\u52a0\u4e86\u65b0\u7684\u804a\u5929\u4e3b\u984c\uff0c\u5305\u62ec <\/span><a href=\"https:\/\/social-stand.com\/zh\/instagram-tests-new-stories-stickers-and-star-wars-chat-theme\/\"><span style=\"font-weight: 400;\">\u661f\u7403\u5927\u6230<\/span><\/a><span style=\"font-weight: 400;\"> \u548c\u8cfd\u7433\u5a1c\uff1a\u7cfb\u5217\u3002 \u300a\u661f\u7403\u5927\u6230\u300b\u662f\u4e00\u90e8\u53f2\u8a69\u822c\u7684\u96fb\u5f71\uff0c\u6bcf 4 \u9031\u5e74\u6176\u795d\u4e00\u6b21<\/span><span style=\"font-weight: 400;\">th<\/span><span style=\"font-weight: 400;\"> \u4e94\u6708\u3002\u6dfb\u52a0\u4e86\u65b0\u7684\u661f\u7403\u5927\u6230\u4e3b\u984c\u4f86\u7d00\u5ff5\u9019\u4e00\u4e8b\u4ef6\u3002 Facebook \u9084\u70ba Selena: The Series \u7684 Netflix \u7c89\u7d72\u6dfb\u52a0\u4e86\u7d2b\u8272\u82b1\u6735\u804a\u5929\u4e3b\u984c\u3002\u9019\u4e9b\u804a\u5929\u4e3b\u984c\u4e5f\u53ef\u5728 Facebook Messenger \u4e2d\u4f7f\u7528\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"New_Stickers\"><\/span><b>\u65b0\u8cbc\u7d19<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Facebook Messenger \u548c Messenger for Kids \u7684\u53e6\u4e00\u500b\u65b0\u529f\u80fd\u662f\u4e00\u7d44\u65b0\u8cbc\u7d19\u3002\u9019\u662f\u70ba\u4e86\u6176\u795d\u4e9e\u592a\u907a\u7522\u6708\u3002\u6dfb\u52a0\u4e86\u56db\u500b\u65b0\u8cbc\u7d19\u4ee5\u652f\u6301 API \u793e\u5340\u7684\u610f\u8b58\u3002 Facebook \u9084\u5275\u5efa\u4e86\u4e00\u500b\u8cbc\u7d19 <\/span><a href=\"https:\/\/messengernews.fb.com\/wp-content\/uploads\/2021\/05\/Messenger-Kids-APAHM-Stickers-Guide.pdf\"><span style=\"font-weight: 400;\">\u53c3\u8003\u6307\u5357<\/span><\/a><span style=\"font-weight: 400;\"> \u7528\u65bc\u6559\u80b2\u76ee\u7684\u3002\u9019\u4e9b\u53ef\u80fd\u662f\u6559\u80b2\u5b69\u5b50\u6587\u5316\u548c\u6b77\u53f2\u7684\u66f4\u7c21\u55ae\u65b9\u6cd5\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Read_Receipts_on_Instagram_Direct\"><\/span><b>\u5728 Instagram Direct \u4e0a\u95b1\u8b80\u6536\u64da<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Instagram Direct \u73fe\u5728\u5141\u8a31\u7528\u6236\u67e5\u770b\u670b\u53cb\u662f\u5426\u770b\u5230\u4e86\u767c\u9001\u7684\u6d88\u606f\u3002\u770b\u5230\u7684\u529f\u80fd\u548c\u6587\u672c\u7247\u6bb5\u5c07\u78ba\u8a8d\u662f\u5426\u6709\u4eba\u5df2\u7d93\u95b1\u8b80\u4e86\u60a8\u7684\u6d88\u606f\u3002\u9019\u6a23\u7684\u7279\u5fb5\u53ef\u4ee5\u662f\u6d88\u606f\u767c\u9001\u8005\u7684\u529f\u80fd\u50f9\u503c\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Swipe_to_Archive_Process\"><\/span><b>\u6ed1\u52d5\u5230\u5b58\u6a94\u904e\u7a0b<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Facebook \u73fe\u5728\u5728 Messenger \u4e0a\u6dfb\u52a0\u4e86\u201c\u6ed1\u52d5\u5b58\u6a94\u201d\u6d41\u7a0b\u3002\u6b64\u529f\u80fd\u53ef\u4ee5\u66f4\u8f15\u9b06\u5730\u6e05\u7406\u548c\u7ba1\u7406 Messenger \u6536\u4ef6\u7bb1\u3002\u901a\u904e\u6dfb\u52a0\u201c\u5b58\u6a94\u6587\u4ef6\u593e\u201d\uff0c\u7528\u6236\u4e5f\u53ef\u4ee5\u66f4\u8f15\u9b06\u5730\u627e\u5230\u820a\u804a\u5929\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Visual_Replies\"><\/span><b>\u8996\u89ba\u56de\u590d<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Instagram Direct \u9084\u53ef\u4ee5\u5c0d\u76f4\u63a5\u6d88\u606f\u9032\u884c\u53ef\u8996\u56de\u590d\u3002\u7528\u6236\u6536\u5230\u6d88\u606f\u5f8c\uff0c\u53ef\u4ee5\u901a\u904e\u7167\u7247\u6216\u8996\u983b\u9032\u884c\u56de\u590d\u3002\u901a\u904e\u9ede\u64ca\u76f8\u6a5f\u5716\u6a19\uff0c\u4ed6\u5011\u53ef\u4ee5\u9078\u64c7\u4ed6\u5011\u60f3\u8981\u767c\u9001\u7684\u9996\u9078\u7167\u7247\u6216\u8996\u983b\u3002\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Facebook \u5728\u5176\u6d88\u606f\u61c9\u7528\u7a0b\u5e8f\u4e2d\u6dfb\u52a0\u4e86\u65b0\u529f\u80fd <\/span><a href=\"https:\/\/about.fb.com\/news\/2021\/05\/better-ways-to-express-yourself-new-messenger-features\/\"><span style=\"font-weight: 400;\">2021 \u5e74 5 \u6708 6 \u65e5<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Implications_for_Marketers\"><\/span><b>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Facebook \u6d88\u606f\u61c9\u7528\u7a0b\u5e8f\u7684\u65b0\u529f\u80fd\u4f7f\u8207\u793e\u5340\u7684\u806f\u7e6b\u8b8a\u5f97\u66f4\u52a0\u5bb9\u6613\u3002\u8996\u89ba\u8b8a\u5316\u7684\u66f4\u65b0\u4f7f\u5176\u66f4\u52a0\u6709\u8da3\u548c\u5f15\u4eba\u5165\u52dd\u3002\u5c0d\u65bc\u71df\u92b7\u4eba\u54e1\u800c\u8a00\uff0c\u9019\u4e9b\u65b0\u529f\u80fd\u53ef\u4ee5\u5e6b\u52a9\u54c1\u724c\u901a\u904e\u6d88\u606f\u5ee3\u544a\u9032\u884c\u63a8\u5ee3\u3002\u4ed6\u5011\u53ef\u4ee5\u901a\u904e\u6709\u8da3\u7684\u65b9\u5f0f\u8207\u7c89\u7d72\u548c\u8ffd\u96a8\u8005\u5efa\u7acb\u806f\u7e6b\u3002<\/span><\/p>\n<p><b>#Pinterest \u5546\u696d\u6a21\u5f0f<br><br>\u8cc7\u6599\u4f86\u6e90\uff1a<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/www.socialmediatoday.com\/news\/facebook-adds-new-messaging-features-including-chat-themes-and-read-receip\/599732\/\"><span style=\"font-weight: 400;\">https:\/\/www.socialmediatoday.com\/news\/facebook-adds-new-messaging-features-including-chat-themes-and-read-receip\/599732\/<\/span><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Facebook is still the king of social media. In the 1st quarter of 2021, it now has 2.85 billion monthly active users. When it comes to messaging, the platform dominates online connections through its several messaging apps. These are Facebook Messenger, Messenger for Kids, and Instagram Direct. Today, Facebook adds new features to its messaging [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":8576,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5,316,6],"tags":[10,1753,277,1752],"class_list":["post-8560","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook","category-social-media-marketing","category-social-media-","tag-facebook","tag-instagranm-direct","tag-messenger","tag-messenger-for-kids"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook Adds New Features to Its Messaging Apps - Social Stand<\/title>\n<meta name=\"description\" content=\"Facebook is still the king of social media. In the 1st quarter of 2021, it now has 2.85 billion monthly active users. When it comes to messaging, the\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/social-stand.com\/zh\/facebook-adds-new-features-to-its-messaging-apps\/\" \/>\n<meta property=\"og:locale\" content=\"zh_HK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Adds New Features to Its Messaging Apps - Social Stand\" \/>\n<meta property=\"og:description\" content=\"Facebook is still the king of social media. In the 1st quarter of 2021, it now has 2.85 billion monthly active users. 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