{"id":8412,"date":"2021-04-04T12:06:44","date_gmt":"2021-04-04T04:06:44","guid":{"rendered":"https:\/\/social-stand.com\/?p=8412"},"modified":"2021-07-11T14:00:03","modified_gmt":"2021-07-11T06:00:03","slug":"being-a-big-brand-is-not-necessarily-an-advantage","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/being-a-big-brand-is-not-necessarily-an-advantage\/","title":{"rendered":"\u6210\u70ba\u5927\u54c1\u724c\u4e0d\u4e00\u5b9a\u662f\u512a\u52e2"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u8c37\u6b4c\u548c Facebook \u6700\u8fd1\u90fd\u982d\u75bc\u4e0d\u5df2\u3002\u860b\u679c <\/span><a href=\"https:\/\/social-stand.com\/zh\/facebook-conducts-webinars-about-apples-idfa\/\"><span style=\"font-weight: 400;\">\u96b1\u79c1\u63aa\u65bd<\/span><\/a><span style=\"font-weight: 400;\"> \u4e0d\u50c5\u5f15\u8d77\u4e86\u5e7e\u5bb6\u516c\u53f8\u7684\u5629\u7136\u3002\u7528\u6236\u5c0d\u96b1\u79c1\u554f\u984c\u4e5f\u66f4\u52a0\u654f\u611f\u3002\u5982\u679c\u4ed6\u5011\u4e0d\u9075\u5b88\u4ed6\u5011\u7684\u8981\u6c42\uff0c\u4ed6\u5011\u5a01\u8105\u8981\u653e\u68c4\u5927\u516c\u53f8\u3002\u50cf\u8c37\u6b4c\u9019\u6a23\u7684\u5927\u516c\u53f8\u88ab\u8feb\u5728 App Store \u4e2d\u6dfb\u52a0\u860b\u679c\u7684\u5f37\u5236\u6027\u96b1\u79c1\u6a19\u7c64\u3002\u4ed6\u5011\u5c07\u9010\u6b65\u6dd8\u6c70\u7b2c\u4e09\u65b9 cookie\u3002\u54c1\u724c\u5546\u548c\u5ee3\u544a\u5546\u9700\u8981\u95dc\u6ce8\u9019\u4e9b\u8b8a\u5316\u3002<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/being-a-big-brand-is-not-necessarily-an-advantage\/#Digital_Marketing_Department_%E2%80%9CIm_helping_you_Im_helping_you%E2%80%9D\" >\u6578\u5b57\u71df\u92b7\u90e8\uff1a\u201c\u6211\u5e6b\u4f60\uff01\u6211\u5e6b\u4f60\uff01\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/being-a-big-brand-is-not-necessarily-an-advantage\/#Choose_Nimble_Marketing\" >\u9078\u64c7\u654f\u6377\u71df\u92b7<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/social-stand.com\/zh\/being-a-big-brand-is-not-necessarily-an-advantage\/#Be_Aware_or_Proceed_Unknowingly\" >\u610f\u8b58\u5230\u6216\u5728\u4e0d\u77e5\u4e0d\u89ba\u4e2d\u7e7c\u7e8c<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400;\">\u7576\u7136\uff0c\u50cf\u8c37\u6b4c\u9019\u6a23\u5927\u7684\u516c\u53f8\u64c1\u6709\u8ca1\u5bcc\u548c\u6b0a\u529b\u4f86\u5f71\u97ff\u4ec0\u9ebc\u53ef\u4ee5\u6539\u8b8a\uff0c\u4ec0\u9ebc\u53ef\u4ee5\u4fdd\u6301\u3002\u4f46\u9664\u77ad\u5982\u6b64\u5de8\u5927\u7684\u512a\u52e2\u4e4b\u5916\uff0c\u9084\u7f3a\u4e4f\u9069\u61c9\u6027\u3002 <\/span><span style=\"font-weight: 400;\">\u65af\u91cc\u9054\u723e<\/span><span style=\"font-weight: 400;\"> \u82b1\u4e86 15 \u5e74\u6642\u9593\u5efa\u7acb Google \u7684\u5ee3\u544a\u90e8\u9580\u3002\u5118\u7ba1<\/span><a href=\"https:\/\/www.nytimes.com\/2020\/06\/19\/technology\/google-neeva-executive.html\"><span style=\"font-weight: 400;\"> \u7dad\u97cb\u514b<\/span><\/a><span style=\"font-weight: 400;\"> \u901a\u904e\u641c\u7d22\u548c YouTube \u5ee3\u544a\u8b93\u8c37\u6b4c\u767c\u4e86\u8ca1\u3002\u5169\u8005\u90fd\u6c7a\u5b9a\u5c07\u7528\u6236\u653e\u5728\u9996\u4f4d\u4e26\u5275\u5efa <\/span><a href=\"https:\/\/neeva.co\/\"><span style=\"font-weight: 400;\">\u5c3c\u74e6<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u4e00\u500b\u512a\u5148\u8003\u616e\u500b\u4eba\u96b1\u79c1\u548c\u7528\u6236\u9ad4\u9a57\u7684\u641c\u7d22\u5f15\u64ce\u3002\u5c0d\u65bc\u6240\u6709\u7684\u5927\u516c\u53f8\uff0c\u6211\u5e0c\u671b\u4f60\u610f\u8b58\u5230\uff0c\u7576\u9054\u5230\u81e8\u754c\u9ede\u6642\uff0c\u6703\u6709\u4eba\u8d70\u51fa\u53bb\u3002\u7576\u516c\u53f8\u610f\u8b58\u5230\u9019\u4e00\u9ede\u6642\uff0c\u53ef\u80fd\u70ba\u6642\u5df2\u665a\u3002\u8c37\u6b4c\u61c9\u8a72\u5f9e\u5b83\u7684\u6b77\u53f2\u548c\u96c5\u864e\u7684\u6b77\u53f2\u4e2d\u7406\u89e3\u9019\u4e00\u9ede\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Digital_Marketing_Department_%E2%80%9CIm_helping_you_Im_helping_you%E2%80%9D\"><\/span><b>\u6578\u5b57\u71df\u92b7\u90e8\uff1a\u201c\u6211\u5e6b\u4f60\uff01\u6211\u5e6b\u4f60\uff01\u201d<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u8a31\u591a\u5927\u54c1\u724c\u8a8d\u70ba\uff0c\u61c9\u5c0d\u77ac\u606f\u842c\u8b8a\u7684\u6578\u5b57\u71df\u92b7\u5834\u666f\uff0c\u8058\u8acb\u6578\u5b57\u71df\u92b7\u7d93\u7406\u6216\u5efa\u7acb\u76f8\u95dc\u90e8\u9580\u5373\u53ef\u3002\u6c92\u6709\u5168\u516c\u53f8\u6230\u7565\u7684\u66f4\u597d\u652f\u6301\uff0c\u55ae\u500b\u90e8\u9580\u5f88\u96e3\u5e36\u982d <\/span><a href=\"https:\/\/social-stand.com\/zh\/bernie-wong-x-ming-pao-upgrading-the-web-live-marketing-strategy\/\"><span style=\"font-weight: 400;\">\u9032\u6b65<\/span><\/a><span style=\"font-weight: 400;\"> \u5728\u71df\u92b7\u65b9\u9762\uff0c\u5176\u5f71\u97ff\u529b\u5c07\u662f\u6709\u9650\u7684\u3002\u53ef\u6015\u7684\u662f\uff0c\u5982\u679c\u7ba1\u7406\u5c64\u8a8d\u70ba\u4e8b\u60c5\u5df2\u7d93\u5b8c\u6210\uff0c\u201c\u6578\u5b57\u71df\u92b7\u90e8\u9580\u201d\u4e5f\u9010\u6f38\u653e\u7de9\u3002\u9019\u662f\u4e00\u500b\u201c\u6211\u5728\u5e6b\u4f60\uff0c\u6211\u5728\u5e6b\u4f60\u201d\u7684\u60b2\u6158\u6545\u4e8b\uff0c\u6bcf\u5929\u90fd\u5728\u6211\u8eab\u908a\u767c\u751f\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Choose_Nimble_Marketing\"><\/span><b>\u9078\u64c7\u654f\u6377\u71df\u92b7<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u6211\u66fe\u5728\u8de8\u570b\u516c\u53f8\u4ee5\u53ca\u70ba\u591a\u500b\u5730\u5340\u670d\u52d9\u7684\u6a5f\u69cb\u5de5\u4f5c\u4e86\u5e7e\u5e74\u3002\u96d6\u7136\u8cc7\u6e90\u7e3d\u662f\u53ef\u7528\u7684\uff0c\u4f46\u6211\u6700\u5bb3\u6015\u7684\u662f\u904e\u65bc\u5fa9\u96dc\u7684\u6e9d\u901a\u548c\u4e0d\u5fc5\u8981\u7684\u5b98\u50da\u4e3b\u7fa9\u9020\u6210\u7684\u8cc7\u6e90\u6d41\u5931\u3002 <\/span><a href=\"https:\/\/social-stand.com\/zh\/bernie-wong-on-5-ways-brands-can-reinvent-their-digital-marketing-strategy\/\"><span style=\"font-weight: 400;\">\u6578\u5b57\u71df\u92b7<\/span><\/a><span style=\"font-weight: 400;\"> \u9700\u8981\u80fd\u5920\u8db3\u5920\u5feb\u5730\u505a\u51fa\u53cd\u61c9\u4e26\u57f7\u884c\u7b56\u7565\u3002\u56e0\u6b64\uff0c\u6211\u51fa\u4f86\u80fd\u5920\u66f4\u9748\u6d3b\u5730\u9032\u884c\u71df\u92b7\u3002\u5e78\u597d\u4e00\u4e8c\u7dda <\/span><a href=\"https:\/\/social-stand.com\/zh\/facebook-updates-its-brand-safety-and-ip-protection-tools\/\"><span style=\"font-weight: 400;\">\u54c1\u724c<\/span><\/a><span style=\"font-weight: 400;\"> \u8fd1\u4f86\u5df2\u7d93\u770b\u5230\u4e86\u5f9e\u4e8b\u5c0f\u578b\u4ee3\u7406\u670d\u52d9\u7684\u512a\u52e2\u3002\u54c1\u724c\u672c\u8eab\u4e5f\u662f\u5982\u6b64\u3002\u96a8\u8457\u5b83\u7684\u767c\u5c55\uff0c\u8907\u96dc\u7684\u7d50\u69cb\u548c\u6d41\u7a0b\u5f80\u5f80\u662f\u54c1\u724c\u672a\u80fd\u5411\u524d\u767c\u5c55\u7684\u539f\u56e0\u3002\u4f8b\u5982\uff0c\u6709\u4e00\u500b\u820a\u7684\u63a1\u8cfc\u8981\u6c42\uff0c\u5373\u6700\u4f4e\u51fa\u50f9\u7372\u52dd\u3002\u7d93\u904e\u591a\u5e74\u7684\u7d93\u9a57\uff0c\u5305\u62ec\u6211\u81ea\u5df1\u5728\u5167\u7684\u8a31\u591a\u5ee3\u544a\u5c08\u5bb6\u4e0d\u518d\u70ba\u9019\u4e9b\u6295\u6a19\uff0c\u800c\u662f\u958b\u59cb\u5b78\u7fd2\u9019\u53e5\u8a71\u7684\u542b\u7fa9\uff0c\u201c<\/span><a href=\"https:\/\/social-stand.com\/zh\/know-your-brands-true-value-before-embarking-on-marketing\/\"><span style=\"font-weight: 400;\">\u4f60\u5f97\u5230\u4f60\u6240\u4ed8\u51fa\u7684<\/span><\/a><span style=\"font-weight: 400;\">\u201c\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Be_Aware_or_Proceed_Unknowingly\"><\/span><b>\u610f\u8b58\u5230\u6216\u5728\u4e0d\u77e5\u4e0d\u89ba\u4e2d\u7e7c\u7e8c<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u77e5\u8b58\u6539\u8b8a\u4f60\u7684\u672a\u4f86\u3002\u64c1\u6709\u77e5\u8b58\u53ef\u4ee5\u4f7f\u6211\u5011\u610f\u8b58\u5230\u6539\u8b8a\u7684\u5fc5\u8981\u6027\u3002\u6c92\u6709\u77e5\u8b58\uff0c\u4e00\u500b\u4eba\u53ef\u80fd\u6703\u5728\u4e0d\u77e5\u4e0d\u89ba\u4e2d\u9047\u5230\u6b7b\u4ea1\u3002\u8a31\u591a\u54c1\u724c\u63d0\u4f9b <\/span><a href=\"https:\/\/social-stand.com\/zh\/facebook-expands-its-community-manager-program\/\"><span style=\"font-weight: 400;\">\u57f9\u8a13\u6a5f\u6703<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u6211\u6536\u5230\u4e86\u5f88\u591a\u8207\u4ed6\u5011\u6709\u95dc\u7684\u8a62\u554f\u3002\u5373\u4f7f\u516c\u53f8\u6c92\u6709\u8db3\u5920\u7684\u8cc7\u6e90\u63d0\u4f9b\u5168\u516c\u53f8\u7bc4\u570d\u7684\u57f9\u8a13\uff0c\u6211\u5f37\u70c8\u5efa\u8b70\u70ba\u54e1\u5de5\u63d0\u4f9b\u57f9\u8a13\u88dc\u8cbc\u3002\u6700\u91cd\u8981\u7684\u662f\uff0c\u7ba1\u7406\u5c64\u548c\u4f01\u696d\u4e3b\u4e5f\u61c9\u8a72\u9858\u610f\u5347\u7d1a\u81ea\u5df1\u3002\u5982\u679c\u9ad8\u5c64\u4e0d\u9858\u610f\u5347\u7d1a\uff0c\u90a3\u9ebc\u53ea\u6709\u5169\u689d\u8def\u53ef\u8d70\u3002\u4e00\u662f\u9192\u4f86\u2014\u2014\u5118\u7ba1\u9ad8\u5c64\u4eba\u58eb\u5f88\u96e3\u505a\u5230\u9019\u4e00\u9ede\u3002\u4e8c\u662f\u8b93\u4ed6\u5011\u7761\u500b\u597d\u89ba\uff0c\u4ee5\u514d\u6253\u64fe\u5230\u7528\u5fc3\u5de5\u4f5c\u7684\u54e1\u5de5\u3002\u9019\u4e0d\u662f\u6211\u8aaa\u7684\u6c92\u6709\u7d93\u904e\u6df1\u601d\u719f\u616e\u7684\u4e8b\u60c5\uff0c\u800c\u662f\u4f86\u81ea\u4e00\u4f4d\u5de5\u4f5c\u670b\u53cb\u7684\u660e\u667a\u4e4b\u8a00\u3002<\/span><\/p>\n<p><b>\u539f\u59cb\u4f86\u6e90<\/b><span style=\"font-weight: 400;\">: <a href=\"https:\/\/berniewong.net\/being-a-big-brand-is-not-necessarily-an-advantage\/\">https:\/\/berniewong.net\/being-a-big-brand-is-not-necessarily-an-advantage\/<\/a><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Google and Facebook have had big headaches lately. Apple\u2019s privacy measures have not only caused a few companies to make noise. Users have also been more sensitive about privacy issues. They threaten to abandon large corporates if they do not comply with their demands. Large companies like Google are forced to add Apple\u2019s mandatory privacy [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[32,315,316,6],"tags":[1715,1710,1714],"class_list":["post-8412","post","type-post","status-publish","format-standard","hentry","category-content-marketing","category-digital-marketing","category-social-media-marketing","category-social-media-","tag-awareness","tag-knowledge","tag-trainings"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Being a Big Brand Is Not Necessarily an Advantage - Social Stand<\/title>\n<meta name=\"description\" content=\"Google and Facebook have had big headaches lately. Apple\u2019s privacy measures have not only caused a few companies to make noise. Users have also been more\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/social-stand.com\/zh\/being-a-big-brand-is-not-necessarily-an-advantage\/\" \/>\n<meta property=\"og:locale\" content=\"zh_HK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Being a Big Brand Is Not Necessarily an Advantage - Social Stand\" \/>\n<meta property=\"og:description\" content=\"Google and Facebook have had big headaches lately. Apple\u2019s privacy measures have not only caused a few companies to make noise. 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