{"id":8406,"date":"2021-04-02T11:50:12","date_gmt":"2021-04-02T03:50:12","guid":{"rendered":"https:\/\/social-stand.com\/?p=8406"},"modified":"2021-07-11T14:00:31","modified_gmt":"2021-07-11T06:00:31","slug":"digital-marketing-is-the-epitome-of-endless-learning","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/digital-marketing-is-the-epitome-of-endless-learning\/","title":{"rendered":"\u6578\u5b57\u71df\u92b7\u662f\u7121\u76e1\u5b78\u7fd2\u7684\u7e2e\u5f71"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u5728\u8a31\u591a\u5de5\u4f5c\u7814\u8a0e\u6703\u4e0a\uff0c\u7576\u88ab\u554f\u5230\u6578\u5b57\u71df\u92b7\u662f\u5426\u5bb9\u6613\u6642\uff0c\u6211\u6703\u7528\u97ff\u4eae\u7684\u201c\u4e0d\u201d\u56de\u7b54\uff01\u5982\u679c\u201c\u5bb9\u6613\u505a\u201d\u548c\u201c\u597d\u5de5\u4f5c\u201d\u88ab\u5b9a\u7fa9\u70ba\u5177\u6709\u56fa\u5b9a\u7bc4\u570d\u4e26\u80fd\u5920\u6309\u6642\u4e0b\u73ed\uff0c\u90a3\u9ebc\u6578\u5b57\u71df\u92b7\u4e26\u4e0d\u80fd\u6eff\u8db3\u5176\u4e2d\u4efb\u4f55\u4e00\u500b\u3002\u71df\u92b7\u6a5f\u69cb\u6bcf\u5929\u90fd\u5728\u904b\u71df OT\u3002\u8001\u5be6\u8aaa\uff0c\u6211\u4e0d\u4e00\u5b9a\u770b\u5230\u5ba2\u6236\u6bd4\u6211\u5011\u66f4\u65e9\u4e0b\u73ed\u3002\u6578\u5b57\u71df\u92b7\u4e26\u4e0d\u662f\u4e16\u754c\u4e0a\u6700\u8f15\u9b06\u7684\u5de5\u4f5c\u3002<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/digital-marketing-is-the-epitome-of-endless-learning\/#FLoC_Without_Cookies\" >\u6c92\u6709 Cookie \u7684 FLoC<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/digital-marketing-is-the-epitome-of-endless-learning\/#Previous_Knowledge_Becomes_an_Obstacle_to_Digital_Marketing\" >\u4ee5\u524d\u7684\u77e5\u8b58\u6210\u70ba\u6578\u5b57\u71df\u92b7\u7684\u969c\u7919<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/social-stand.com\/zh\/digital-marketing-is-the-epitome-of-endless-learning\/#The_Importance_of_Putting_a_Growth_Mindset_and_Unlearning\" >\u6a39\u7acb\u6210\u9577\u5fc3\u614b\u548c\u5fd8\u537b\u5b78\u7fd2\u7684\u91cd\u8981\u6027<\/a><\/li><\/ul><\/nav><\/div>\n\n<h3><span class=\"ez-toc-section\" id=\"FLoC_Without_Cookies\"><\/span><b>\u6c92\u6709 Cookie \u7684 FLoC<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u884c\u696d\u7684\u672c\u8cea\u4e5f\u662f\u5343\u8b8a\u842c\u5316\u7684\u3002\u71df\u92b7\u4eba\u54e1\u4e0d\u50c5\u8981\u95dc\u6ce8\u7576\u524d\u7684\u6d88\u8cbb\u7fd2\u6163\u8da8\u52e2\u3002\u4ed6\u5011\u9084\u9700\u8981\u5728\u71df\u92b7\u6d3b\u52d5\u4e2d\u8003\u616e\u9019\u4e9b\u8da8\u52e2\u3002\u8de8\u5e73\u53f0\u7684\u529f\u80fd\u53ef\u80fd\u6703\u88ab\u589e\u5f37\u6216\u6e1b\u5c11\uff0c\u6055\u4e0d\u53e6\u884c\u901a\u77e5\u3002\u9019\u4e9b\u5076\u723e\u6703\u7acb\u5373\u767c\u751f\u3002\u6280\u8853\u767c\u5c55\u8fc5\u901f\uff0c\u7531\u65bc\u8c37\u6b4c\u5ba3\u5e03\u4e0d\u518d\u958b\u767c\u9019\u65b9\u9762\u7684\u5167\u5bb9\uff0c\u660e\u5929\u53ef\u80fd\u4e0d\u518d\u63d0\u4f9b cookie\u3002\u4e5f\u8a31\u71df\u92b7\u4eba\u54e1\u61c9\u8a72\u7b49\u8457\u770b\u6280\u8853\u9818\u57df\u7684\u8b8a\u5316\u3002\u6a5f\u69cb\u61c9\u8a72\u4e86\u89e3\u5982\u4f55 <\/span><a href=\"https:\/\/searchengineland.com\/floc-is-coming-heres-what-we-know-so-far-346857\"><span style=\"font-weight: 400;\">FLOC<\/span><\/a><span style=\"font-weight: 400;\"> \u7d30\u5206\u5176\u76ee\u6a19\u53d7\u773e\u3002\u4eca\u5929\u5d84\u9732\u982d\u89d2 <\/span><a href=\"https:\/\/social-stand.com\/zh\/clubhouse-unveils-a-new-audio-based-social-media-platform\/\"><span style=\"font-weight: 400;\">\u4ff1\u6a02\u90e8<\/span><\/a><span style=\"font-weight: 400;\"> \u5f88\u53ef\u80fd\u8b93\u4f4d\u65bc Twitter \u7684 <\/span><a href=\"https:\/\/social-stand.com\/zh\/twitter-expands-testing-spaces-together-with-new-features\/\"><span style=\"font-weight: 400;\">\u7a7a\u9593<\/span><\/a><span style=\"font-weight: 400;\">.\u8ffd\u8d95\u5df2\u7d93\u5920\u7d2f\u4e86\u2014\u2014\u8981\u505a\u597d\u6578\u5b57\u71df\u92b7\uff0c\u9019\u4e9b\u53ea\u662f\u6211\u5011\u5fc5\u9808\u5177\u5099\u7684\u57fa\u790e\u77e5\u8b58\u7684\u4f8b\u5b50\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Previous_Knowledge_Becomes_an_Obstacle_to_Digital_Marketing\"><\/span><b>\u4ee5\u524d\u7684\u77e5\u8b58\u6210\u70ba\u6578\u5b57\u71df\u92b7\u7684\u969c\u7919<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u9664\u4e86\u9032\u884c <\/span><a href=\"https:\/\/social-stand.com\/zh\/bernie-wong-teaches-digital-marketing-for-the-hktdcs-digital-academy\/\"><span style=\"font-weight: 400;\">\u6578\u78bc\u71df\u92b7<\/span><\/a><span style=\"font-weight: 400;\"> \u5c0d\u65bc\u4ee3\u7406\u6a5f\u69cb\u7684\u5ba2\u6236\uff0c\u6211\u9084\u5728\u5927\u5b78\u4efb\u6559\u4e26\u63d0\u4f9b\u8ab2\u7a0b\u8b1b\u5ea7\u3002\u6bcf\u500b\u4eba\u90fd\u8a8d\u70ba\u5e74\u8f15\u4eba\u719f\u6089\u6578\u5b57\u548c\u793e\u4ea4\u5a92\u9ad4\u3002\u9019\u662f\u56e0\u70ba\u4ed6\u5011\u662f\u5728\u4e00\u4ee3\u5e73\u677f\u96fb\u8166\u548c\u667a\u80fd\u624b\u6a5f\u4e2d\u9577\u5927\u7684\u3002\u4f46\u5728\u6211\u770b\u4f86\uff0c\u9019\u662f\u56e0\u70ba\u4ed6\u5011\u5728\u5b78\u7fd2\u65b9\u9762\u7684\u8b19\u865b\u614b\u5ea6\u548c\u63a5\u53d7\u65b0\u6982\u5ff5\u7684\u610f\u9858\u3002\u76f8\u53cd\uff0c\u6211\u66fe\u7d93\u9047\u5230\u4e00\u500b\u4eba\uff0c\u4ed6\u5b78\u6703\u4e86\u4e00\u4e9b\u6d41\u884c\u8a9e\uff0c\u95b1\u8b80\u4e86\u4e00\u5169\u500b\u50b3\u7d71\u7684\u71df\u92b7\u7406\u8ad6\u3002\u5f9e\u90a3\u4ee5\u5f8c\uff0c\u6211\u4ee5\u70ba\u4ed6\u4ec0\u9ebc\u90fd\u77e5\u9053\uff0c\u4f46\u4ed6\u4e0d\u77e5\u9053\u3002\u5fc3\u80f8\u72f9\u9698\u4e0d\u5229\u65bc\u5b78\u7fd2\u3002\u6211\u5728\u9019\u500b\u884c\u696d\u5df2\u7d9310\u591a\u5e74\u4e86\uff0c\u6211\u4ecd\u7136\u6bcf\u5929\u90fd\u9762\u81e8\u8457\u65b0\u7684\u4fe1\u606f\u3002\u6211\u5fc5\u9808\u63d0\u9192\u81ea\u5df1\u4e0d\u65b7\u63d0\u9ad8\u81ea\u5df1\u7684\u77e5\u8b58\uff0c\u907f\u514d\u56e0\u6709\u7d93\u9a57\u800c\u6cbe\u6cbe\u81ea\u559c\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_Importance_of_Putting_a_Growth_Mindset_and_Unlearning\"><\/span><b>\u6a39\u7acb\u6210\u9577\u5fc3\u614b\u548c\u5fd8\u537b\u5b78\u7fd2\u7684\u91cd\u8981\u6027<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">CEO <\/span><a href=\"https:\/\/www.generation.org\/people\/brian-cheng\/\"><span style=\"font-weight: 400;\">\u5e03\u840a\u6069\u00b7\u7a0b<\/span><\/a><span style=\"font-weight: 400;\"> \u6700\u8fd1\u627f\u8afe\u8981\u6559\u6388\u4e00\u9580\u6578\u5b57\u71df\u92b7\u8ab2\u7a0b <\/span><a href=\"https:\/\/www.generation.org\/\"><span style=\"font-weight: 400;\">\u9999\u6e2f\u4e00\u4ee3<\/span><\/a><span style=\"font-weight: 400;\">.\u4ed6\u89e3\u91cb\u8aaa\uff0c\u4e16\u4ee3\u8ab2\u7a0b\u65e8\u5728\u89e3\u6c7a\u9752\u5e74\u5931\u696d\u554f\u984c\uff0c\u4e26\u5c07\u5176\u767c\u5c55\u70ba\u9577\u671f\u7684\u8077\u696d\u898f\u5283\u3002\u9664\u4e86 <\/span><a href=\"https:\/\/social-stand.com\/zh\/bernie-wong-on-5-ways-brands-can-reinvent-their-digital-marketing-strategy\/\"><span style=\"font-weight: 400;\">\u6578\u5b57\u71df\u92b7\u6280\u8853<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u540c\u6a23\u91cd\u8981\u7684\u662f\u8981\u5f37\u8abf\u64c1\u6709\u6b63\u78ba\u5fc3\u614b\u7684\u91cd\u8981\u6027\u3002\u5176\u4e2d\uff0c\u6210\u9577\u5fc3\u614b\u5728\u6578\u5b57\u71df\u92b7\u4e2d\u5c24\u70ba\u4e0d\u53ef\u6216\u7f3a\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u70ba\u4e86\u5728\u6578\u5b57\u71df\u92b7\u4e2d\u53d6\u5f97\u6210\u529f\uff0c\u6211\u5f37\u70c8\u63a8\u85a6 <\/span><a href=\"https:\/\/barryoreilly.com\/\"><span style=\"font-weight: 400;\">\u5df4\u91cc\u5967\u840a\u5229<\/span><\/a><span style=\"font-weight: 400;\">\u7684\u66f8\uff0c <\/span><span style=\"font-weight: 400;\">\u5fd8\u8a18<\/span><span style=\"font-weight: 400;\">.\u5b83\u662f\u95dc\u65bc\u5fd8\u537b\u4e26\u8b19\u5351\u5730\u653e\u68c4\u4e0d\u518d\u6709\u6548\u7684\u505a\u6cd5\uff0c\u771f\u6b63\u9081\u51fa\u7372\u5f97\u65b0\u77e5\u8b58\u7684\u4e00\u6b65\u3002\u00a0<\/span><\/p>\n<p><b>\u539f\u59cb\u4f86\u6e90<\/b><span style=\"font-weight: 400;\">: <a href=\"https:\/\/berniewong.net\/digital-marketing-is-the-epitome-of-endless-learning\/\">https:\/\/berniewong.net\/digital-marketing-is-the-epitome-of-endless-learning\/<\/a><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>At many job seminars, when asked whether digital marketing is easy, I would respond with a resounding \u201cNo\u201d! If &#8220;easy to do&#8221; and &#8220;good work&#8221; are defined as having a fixed scope and being able to leave work on time, digital marketing does not fulfill either of these. Marketing agencies operate OT day in and [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":8407,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[32,315,316,6],"tags":[1712,1711,1710,785],"class_list":["post-8406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-digital-marketing","category-social-media-marketing","category-social-media-","tag-floc","tag-growth-mindset","tag-knowledge","tag-ming-pao"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital Marketing Is the Epitome of Endless Learning - Social Stand<\/title>\n<meta name=\"description\" content=\"At many job seminars, when asked whether digital marketing is easy, I would respond with a resounding \u201cNo\u201d! 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