{"id":8400,"date":"2021-04-28T14:19:56","date_gmt":"2021-04-28T06:19:56","guid":{"rendered":"https:\/\/social-stand.com\/?p=8400"},"modified":"2021-04-28T14:19:56","modified_gmt":"2021-04-28T06:19:56","slug":"instagram-is-working-on-branded-content-marketplace-and-creator-shops","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/instagram-is-working-on-branded-content-marketplace-and-creator-shops\/","title":{"rendered":"Instagram \u6b63\u5728\u958b\u9aee\u54c1\u724c\u5167\u5bb9\u5e02\u5834\u548c\u5275\u4f5c\u8005\u5546\u5e97"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u5728 Facebook \u5275\u59cb\u4eba\u99ac\u514b\u624e\u514b\u4f2f\u683c\u548c Instagram \u9996\u5e2d\u57f7\u884c\u5b98\u4e9e\u7576\u83ab\u585e\u91cc\u7684\u76f4\u64ad\u8a0e\u8ad6\u4e2d\uff0c\u4ed6\u5011\u90fd\u63d0\u5230 Instagram \u6b63\u5728\u5168\u529b\u652f\u6301\u5275\u4f5c\u8005\u3002\u4ed6\u5011\u5ba3\u5e03 Instagram \u6b63\u5728\u958b\u9aee\u54c1\u724c\u5167\u5bb9\u548c\u5275\u4f5c\u8005\u5546\u5e97\u3002\u6b64\u524d\uff0cInstagram \u63a8\u51fa\u4e86\u65b0\u7684 <\/span><a href=\"https:\/\/social-stand.com\/zh\/instagram-adds-new-creative-tools\/\"><span style=\"font-weight: 400;\">\u5275\u610f\u5de5\u5177<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/social-stand.com\/zh\/instagram-launches-professional-dashboard\/\"><span style=\"font-weight: 400;\">\u5c08\u696d\u5100\u8868\u677f<\/span><\/a><span style=\"font-weight: 400;\">\uff0c \u548c <\/span><a href=\"https:\/\/social-stand.com\/zh\/instagram-officially-launches-remix-option-for-reels\/\"><span style=\"font-weight: 400;\">Reels \u4e0a\u7684\u6df7\u97f3\u9078\u9805<\/span><\/a><span style=\"font-weight: 400;\"> \u5e6b\u52a9\u5275\u4f5c\u8005\u66f4\u597d\u5730\u5275\u4f5c\u5167\u5bb9\u3002\u8a72\u5e73\u53f0\u9084\u555f\u7528\u4e86\u00a0 <\/span><a href=\"https:\/\/social-stand.com\/zh\/shop-pay-integrates-with-facebook-and-instagram\/\"><span style=\"font-weight: 400;\">\u5546\u5e97\u652f\u4ed8<\/span><\/a><span style=\"font-weight: 400;\">\uff0c \u548c <\/span><a href=\"https:\/\/social-stand.com\/zh\/instagram-launches-its-first-ever-shoppable-catalog\/\"><span style=\"font-weight: 400;\">\u8cfc\u7269\u76ee\u9304<\/span><\/a><span style=\"font-weight: 400;\"> \u5e6b\u52a9\u4ed6\u5011\u8cfa\u53d6\u6536\u5165\u3002<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/instagram-is-working-on-branded-content-marketplace-and-creator-shops\/#Branded_Content_Marketplace\" >\u54c1\u724c\u5167\u5bb9\u5e02\u5834<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/instagram-is-working-on-branded-content-marketplace-and-creator-shops\/#Creator_Shops\" >\u5275\u4f5c\u8005\u5546\u5e97<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/social-stand.com\/zh\/instagram-is-working-on-branded-content-marketplace-and-creator-shops\/#Implications_for_Marketers\" >\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/a><\/li><\/ul><\/nav><\/div>\n\n<figure id=\"attachment_8434\" aria-describedby=\"caption-attachment-8434\" style=\"width: 639px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-8434\" src=\"https:\/\/social-stand.com\/wp-content\/uploads\/2021\/04\/Capture-11.png\" alt=\"\" width=\"639\" height=\"558\" srcset=\"https:\/\/social-stand.com\/wp-content\/uploads\/2021\/04\/Capture-11.png 639w, https:\/\/social-stand.com\/wp-content\/uploads\/2021\/04\/Capture-11-300x262.png 300w, https:\/\/social-stand.com\/wp-content\/uploads\/2021\/04\/Capture-11-14x12.png 14w\" sizes=\"(max-width: 639px) 100vw, 639px\" \/><figcaption id=\"caption-attachment-8434\" class=\"wp-caption-text\">Instagram<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Branded_Content_Marketplace\"><\/span><b>\u54c1\u724c\u5167\u5bb9\u5e02\u5834<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Instagram \u73fe\u5728\u6b63\u81f4\u529b\u65bc\u6539\u9032\u54c1\u724c\u5167\u5bb9\u5e02\u5834\u3002\u5176\u4e3b\u8981\u76ee\u6a19\u662f\u70ba\u54c1\u724c\u548c\u5275\u4f5c\u8005\u5339\u914d\u76f8\u95dc\u4fc3\u92b7\u6d3b\u52d5\u3002\u624e\u514b\u4f2f\u683c\u6307\u51fa\uff0c\u9019\u6a23\u7684\u5e02\u5834\u53ef\u4ee5\u5e6b\u52a9\u5d84\u9732\u982d\u89d2\u7684\u4eba\u624d\u901a\u904e\u6210\u70ba\u4e2d\u7522\u968e\u7d1a\u5275\u4f5c\u8005\u4f86\u901a\u904e\u4ed6\u5011\u7684\u5167\u5bb9\u7372\u5229\u3002\u5b83\u9084\u5c07\u6975\u5927\u5730\u6539\u8b8a\u5f71\u97ff\u8005\u901a\u904e\u8ffd\u96a8\u8005\u8cfa\u53d6\u6536\u5165\u7684\u65b9\u5f0f\u3002\u624e\u514b\u4f2f\u683c\u6697\u793a\u54c1\u724c\u5167\u5bb9\u548c\u5728\u7dda\u5546\u5e97\u4e4b\u9593\u7684\u6574\u5408\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Creator_Shops\"><\/span><b>\u5275\u4f5c\u8005\u5546\u5e97<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5275\u4f5c\u8005\u5546\u5e97\u5c31\u50cf\u73fe\u6709\u7684 Facebook \u548c Instagram \u5546\u5e97\u3002\u7136\u800c\uff0c\u4e3b\u8981\u5340\u5225\u5728\u65bc\u5b83\u5c0d\u66f4\u5ee3\u6cdb\u7684\u7528\u6236\u7684\u53ef\u8a2a\u554f\u6027\u3002\u53ea\u6709\u4f01\u696d\u5e33\u6236\u624d\u6709\u8cc7\u683c\u52a0\u5165 Facebook \u548c Instagram \u5546\u5e97\u3002\u800c\u5ee3\u544a\u5546\u548c\u5275\u4f5c\u8005\u7b49\u5176\u4ed6\u7528\u6236\u5e33\u6236\u53ef\u4ee5\u8a2d\u7f6e\u5275\u4f5c\u8005\u5546\u5e97\u3002\u8207 YouTube \u7684\u5275\u4f5c\u8005\u5de5\u5177\u4e00\u6a23\uff0cCreator Shops \u5c07\u5305\u62ec\u7522\u54c1\u8ca8\u67b6\uff0c\u4e26\u5141\u8a31\u5728\u76f4\u64ad\u671f\u9593\u7a81\u51fa\u986f\u793a\u7279\u8272\u7522\u54c1\u3002\u624e\u514b\u4f2f\u683c\u9084\u6307\u51fa\uff0c\u4ed6\u5011\u6b63\u5728\u70ba Instagram \u660e\u661f\u958b\u767c\u5de5\u5177\uff0c\u4ee5\u901a\u904e\u7522\u54c1\u4fc3\u92b7\u7372\u5f97\u5831\u916c\u3002\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instagram \u6b63\u5728\u958b\u9aee\u54c1\u724c\u5167\u5bb9\u548c\u5275\u4f5c\u8005\u5546\u5e97 <\/span><a href=\"https:\/\/www.engadget.com\/instagram-creator-shops-content-marketplace-190211314.html?utm_content=bufferafbe8&amp;utm_medium=social&amp;utm_source=twitter&amp;utm_campaign=buffer&amp;guccounter=1&amp;guce_referrer=aHR0cHM6Ly93d3cuc29jaWFsbWVkaWF0b2RheS5jb20v&amp;guce_referrer_sig=AQAAABNVWYwZ8H826MbdDuB-SvWoqWmGoE91JLPR3-XtUrl-5eFlN_5wy4UOrd6P3OgoFtAsNJ9Pj1CrGx4G9Pbsowg9YI6NO5W6pHzUBXYDtvDm0C43cW7L9zevnDpomXEHo2J3nWVxQV6DK5Epw_z7gGfq9mmZcXI-mhIzO7_o4hg-\"><span style=\"font-weight: 400;\">2021 \u5e74 4 \u6708 27 \u65e5<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Implications_for_Marketers\"><\/span><b>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Instagram \u7684\u54c1\u724c\u5167\u5bb9\u548c\u5275\u4f5c\u8005\u5546\u5e97\u662f\u5728\u5e73\u53f0\u5167\u5efa\u7acb\u4ea4\u6613\u7684\u660e\u78ba\u8209\u63aa\u3002\u56e0\u6b64\uff0c\u5275\u4f5c\u8005\u5c07\u82b1\u8cbb\u66f4\u591a\u6642\u9593\u5275\u5efa\u5f15\u4eba\u5165\u52dd\u7684\u5167\u5bb9\uff0c\u4ee5\u52a0\u5f37\u8207 Instagram \u793e\u5340\u7684\u806f\u7e6b\u3002\u5c0d\u65bc\u71df\u92b7\u4eba\u54e1\u800c\u8a00\uff0c\u9019\u9700\u8981\u8207\u5275\u4f5c\u8005\u548c\u5f71\u97ff\u8005\u5efa\u7acb\u5408\u4f5c\u5925\u4f34\u95dc\u4fc2\uff0c\u4ee5\u5728 Instagram \u63a8\u5ee3\u54c1\u724c\u3002 Zuckerberg \u548c Mosseri \u5ba3\u5e03\u7684\u65b0\u529f\u80fd\u66f4\u6709\u53ef\u80fd\u589e\u52a0\u767c\u73fe\u548c\u92b7\u552e\u3002<\/span><\/p>\n<p><b>#Pinterest \u5546\u696d\u6a21\u5f0f<br><br>\u8cc7\u6599\u4f86\u6e90\uff1a<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/www.socialmediatoday.com\/news\/zuckerberg-lays-out-plans-for-new-revenue-tools-for-instagram-creators-and\/599160\/\"><span style=\"font-weight: 400;\">https:\/\/www.socialmediatoday.com\/news\/zuckerberg-lays-out-plans-for-new-revenue-tools-for-instagram-creators-and\/599160\/<\/span><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>On a live stream discussion by Facebook\u2019s founder Mark Zuckerberg and Instagram\u2019s Chief Adam Mosseri, both of them mentioned that Instagram is going all-in for creators. They announced that Instagram is working on Branded Content and Creator Shops. Previously, Instagram rolled out new creative tools, professional dashboards, and remix options on Reels to help creators [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":8433,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[9,316,6],"tags":[1708,1709,1707,28],"class_list":["post-8400","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-instagram","category-social-media-marketing","category-social-media-","tag-branded-content-marketplace","tag-creator","tag-creator-shops","tag-instagram-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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