{"id":8330,"date":"2021-04-22T16:04:36","date_gmt":"2021-04-22T08:04:36","guid":{"rendered":"https:\/\/social-stand.com\/?p=8330"},"modified":"2021-04-26T16:08:32","modified_gmt":"2021-04-26T08:08:32","slug":"facebook-tests-new-options-on-video-advertising","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/facebook-tests-new-options-on-video-advertising\/","title":{"rendered":"Facebook \u6e2c\u8a66\u8996\u983b\u5ee3\u544a\u7684\u65b0\u9078\u64c7"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Facebook \u548c Instagram \u88ab\u8a8d\u70ba\u662f\u6700\u53d7\u54c1\u724c\u6b61\u8fce\u7684\u8996\u983b\u5e73\u53f0\u3002\u4f01\u696d\u901a\u5e38\u4ee5\u4e0d\u540c\u7684\u683c\u5f0f\u5728\u9019\u4e9b\u5e73\u53f0\u4e2d\u4f7f\u7528\u8996\u983b\u71df\u92b7\u3002\u4ed6\u5011\u53ef\u80fd\u662f <\/span><a href=\"https:\/\/social-stand.com\/zh\/facebook-officially-launches-multi-participant-live-streaming-on-ig\/\"><span style=\"font-weight: 400;\">\u76f4\u64ad<\/span><\/a><span style=\"font-weight: 400;\">\uff0c \u9577\u8868 <\/span><a href=\"https:\/\/social-stand.com\/zh\/instagram-makes-igtv-ads-available-in-australia-and-the-uk\/\"><span style=\"font-weight: 400;\">IGTV<\/span><\/a><span style=\"font-weight: 400;\">\uff0c \u6216\u8005 <\/span><a href=\"https:\/\/social-stand.com\/zh\/google-tests-adding-short-form-videos-on-search-results\/\"><span style=\"font-weight: 400;\">\u77ed\u7247<\/span><\/a><span style=\"font-weight: 400;\">.\u7d04 5 \u5104\u7528\u6236\u63a5\u5165 <\/span><a href=\"https:\/\/social-stand.com\/zh\/facebook-tests-green-screen-option-on-stories\/\"><span style=\"font-weight: 400;\">\u6545\u4e8b<\/span><\/a><span style=\"font-weight: 400;\"> \u65e5\u5e38\u3002\u5118\u7ba1 <\/span><a href=\"https:\/\/social-stand.com\/zh\/facebook-officially-tests-sharing-instagram-reels-within-the-platform\/\"><span style=\"font-weight: 400;\">Instagram\u6372\u8ef8<\/span><\/a><span style=\"font-weight: 400;\"> \u7e7c\u7e8c\u8d85\u8d8a TikTok\u3002\u4eca\u5929\uff0cFacebook \u6e2c\u8a66\u4e86\u8996\u983b\u5ee3\u544a\u7684\u65b0\u9078\u64c7\u3002<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/facebook-tests-new-options-on-video-advertising\/#New_Targeting_Options\" >\u65b0\u7684\u5b9a\u4f4d\u9078\u9805<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/facebook-tests-new-options-on-video-advertising\/#Instagram_Reels_Ads\" >Instagram \u6372\u8ef8\u5ee3\u544a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/social-stand.com\/zh\/facebook-tests-new-options-on-video-advertising\/#Sticker_Ads_on_Facebook_Stories\" >Facebook \u6545\u4e8b\u4e0a\u7684\u8cbc\u7d19\u5ee3\u544a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/social-stand.com\/zh\/facebook-tests-new-options-on-video-advertising\/#Implications_for_Marketers\" >\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/a><\/li><\/ul><\/nav><\/div>\n\n<figure id=\"attachment_8359\" aria-describedby=\"caption-attachment-8359\" style=\"width: 326px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-8359\" src=\"https:\/\/social-stand.com\/wp-content\/uploads\/2021\/04\/Screenshot_2.png\" alt=\"\" width=\"326\" height=\"632\" srcset=\"https:\/\/social-stand.com\/wp-content\/uploads\/2021\/04\/Screenshot_2.png 326w, https:\/\/social-stand.com\/wp-content\/uploads\/2021\/04\/Screenshot_2-155x300.png 155w, https:\/\/social-stand.com\/wp-content\/uploads\/2021\/04\/Screenshot_2-6x12.png 6w\" sizes=\"(max-width: 326px) 100vw, 326px\" \/><figcaption id=\"caption-attachment-8359\" class=\"wp-caption-text\">Facebook<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"New_Targeting_Options\"><\/span><b>\u65b0\u7684\u5b9a\u4f4d\u9078\u9805<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Facebook \u5e0c\u671b\u70ba\u5ee3\u544a\u5546\u63d0\u4f9b\u66f4\u591a\u9078\u64c7\uff0c\u8b93\u4ed6\u5011\u9078\u64c7\u5ee3\u544a\u548c\u5167\u5bb9\u7684\u5c55\u793a\u4f4d\u7f6e\u3002\u901a\u904e\u6a5f\u5668\u5b78\u7fd2\uff0c\u8a72\u5e73\u53f0\u70ba\u54c1\u724c\u76ee\u6a19\u548c\u63d2\u64ad\u5ee3\u544a\u6dfb\u52a0\u4e86 20 \u500b\u8996\u983b\u4e3b\u984c\u3002\u9019\u500b\u65b0\u90e8\u5206\u65e8\u5728\u5c07\u5927\u578b\u4e3b\u984c\u985e\u5225\u5206\u89e3\u70ba\u66f4\u5c0f\u7684\u5b50\u96c6\u3002\u8f03\u5c0f\u7684\u5b50\u96c6\u53ef\u4ee5\u901a\u904e\u5b9a\u4f4d\u7279\u5b9a\u53d7\u773e\u4f86\u63d0\u9ad8\u8996\u983b\u5ee3\u544a\u7684\u8986\u84cb\u9762\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Instagram_Reels_Ads\"><\/span><b>Instagram \u6372\u8ef8\u5ee3\u544a<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Instagram \u73fe\u5728\u5728 Reels \u4e0a\u555f\u7528\u201c\u8d0a\u52a9\u6a19\u7c64\u201d\u3002\u53ef\u4ee5\u5c07\u201c\u7acb\u5373\u5b89\u88dd\u201d\u3001\u201c\u7acb\u5373\u8cfc\u8cb7\u201d\u7b49 CTA \u6309\u9215\u6dfb\u52a0\u5230 30 \u79d2\u8f49\u76e4\u4e2d\uff0c\u4ee5\u5c07\u5176\u8f49\u63db\u70ba\u8f49\u76e4\u5ee3\u544a\u3002\u9019\u4e9b\u9644\u52a0\u529f\u80fd\u76ee\u524d\u6b63\u5728\u6fb3\u5927\u5229\u4e9e\u3001\u5df4\u897f\u548c\u5fb7\u570b\u9032\u884c\u6e2c\u8a66\u3002\u4f46\u672a\u4f86\u5e7e\u500b\u6708\u6709\u5168\u7403\u64f4\u5f35\u8a08\u5283\u3002\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Sticker_Ads_on_Facebook_Stories\"><\/span><b>Facebook \u6545\u4e8b\u4e0a\u7684\u8cbc\u7d19\u5ee3\u544a<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Facebook \u73fe\u5728\u6b63\u5728\u6e2c\u8a66 Stories \u4e0a\u7684\u81ea\u5b9a\u7fa9\u8cbc\u7d19\u5ee3\u544a\u3002\u8a72\u6e2c\u8a66\u662f\u7531\u4e00\u7d44\u9078\u5b9a\u7684\u5ee3\u544a\u5546\u548c\u5275\u4f5c\u8005\u9032\u884c\u7684\u3002\u81ea\u5b9a\u7fa9\u8cbc\u7d19\u5ee3\u544a\u65e8\u5728\u901a\u904e Facebook \u6545\u4e8b\u7372\u5229\u3002 Facebook \u5c07\u7372\u5f97\u6b64\u985e\u5ee3\u544a\u6536\u5165\u7684\u4e00\u90e8\u5206\u3002\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Facebook \u6e2c\u8a66\u8996\u983b\u5ee3\u544a\u7684\u65b0\u9078\u9805 <\/span><a href=\"https:\/\/www.facebook.com\/business\/news\/the-evolution-of-facebook-and-instagram-video-advertising\"><span style=\"font-weight: 400;\">2021 \u5e74 4 \u6708 22 \u65e5<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Implications_for_Marketers\"><\/span><b>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Facebook \u5728\u8996\u983b\u5ee3\u544a\u65b9\u9762\u7684\u65b0\u9078\u64c7\u662f\u6539\u9032\u8996\u983b\u71df\u92b7\u7684\u660e\u986f\u8209\u63aa\u3002\u9019\u4e9b\u5c0d\u65bc\u5e0c\u671b\u5728 Facebook \u548c Instagram \u4e0a\u7784\u6e96 20 \u5104\u6d41\u5a92\u9ad4\u89c0\u773e\u7684\u71df\u92b7\u4eba\u54e1\u4f86\u8aaa\u53ef\u80fd\u5f88\u6709\u50f9\u503c\u3002 Reels Ads \u8b93\u54c1\u724c\u6709\u6a5f\u6703\u5229\u7528\u77ed\u8996\u983b\u5ee3\u544a\u7684\u529b\u91cf\u3002\u96d6\u7136\u8cbc\u7d19\u5ee3\u544a\u53ef\u4ee5\u6210\u70ba\u8207\u5f71\u97ff\u8005\u5efa\u7acb\u54c1\u724c\u5408\u4f5c\u95dc\u4fc2\u7684\u53e6\u4e00\u7a2e\u65b9\u5f0f\u3002\u00a0<\/span><\/p>\n<p><b>#Pinterest \u5546\u696d\u6a21\u5f0f<br><br>\u8cc7\u6599\u4f86\u6e90\uff1a<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/www.socialmediatoday.com\/news\/facebook-tests-new-video-ad-options-including-updated-targeting-categories\/598858\/\"><span style=\"font-weight: 400;\">https:\/\/www.socialmediatoday.com\/news\/facebook-tests-new-video-ad-options-including-updated-targeting-categories\/598858\/<\/span><\/a><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Facebook and Instagram have been cited as the most popular video platforms for brands. Businesses commonly use video marketing within these platforms in a different format. They may either be live broadcasts, long-form IGTVs, or short-formed clips. Around 500 million users tap into Stories daily. While Instagram Reels continue to outcompete TikTok. Today, Facebook tests [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":8358,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5,9,316,6],"tags":[10,28,1663,1664,1662,1585,1665,806],"class_list":["post-8330","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook","category-instagram","category-social-media-marketing","category-social-media-","tag-facebook","tag-instagram-2","tag-reels-ads","tag-sticker-ads","tag-targeting-options","tag-video-ads","tag-video-advertising","tag-video-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook Tests New Options on Video Advertising - Social Stand<\/title>\n<meta name=\"description\" content=\"Facebook and Instagram have been cited as the most popular video platforms for brands. Businesses commonly use video marketing within these platforms in a\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/social-stand.com\/zh\/facebook-tests-new-options-on-video-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"zh_HK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Tests New Options on Video Advertising - Social Stand\" \/>\n<meta property=\"og:description\" content=\"Facebook and Instagram have been cited as the most popular video platforms for brands. 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