{"id":8293,"date":"2021-04-20T12:20:29","date_gmt":"2021-04-20T04:20:29","guid":{"rendered":"https:\/\/social-stand.com\/?p=8293"},"modified":"2021-04-20T12:20:29","modified_gmt":"2021-04-20T04:20:29","slug":"facebook-brings-a-new-social-audio-experience","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/facebook-brings-a-new-social-audio-experience\/","title":{"rendered":"Facebook \u5e36\u4f86\u5168\u65b0\u7684\u793e\u4ea4\u97f3\u983b\u9ad4\u9a57"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Facebook \u73fe\u5728\u70ba\u5176\u7528\u6236\u5e36\u4f86\u4e86\u5168\u65b0\u7684\u793e\u4ea4\u97f3\u983b\u9ad4\u9a57\u3002\u9019\u662f\u5e73\u53f0\u8d85\u8d8a\u7af6\u722d\u7684\u8209\u63aa <\/span><a href=\"https:\/\/social-stand.com\/zh\/clubhouse-unveils-a-new-audio-based-social-media-platform\/\"><span style=\"font-weight: 400;\">\u4ff1\u6a02\u90e8<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u4e00\u500b\u6d41\u884c\u7684\u50c5\u9650\u9080\u8acb\u7684\u97f3\u983b\u5e73\u53f0\u3002\u6709\u8a18\u9304 <\/span><a href=\"https:\/\/social-stand.com\/zh\/clubhouse-celebrates-its-1st-anniversary-with-13-million-downloads\/\"><span style=\"font-weight: 400;\">1300 \u842c\u6b21\u4e0b\u8f09<\/span><\/a><span style=\"font-weight: 400;\"> \u5728\u5176 1<\/span><span style=\"font-weight: 400;\">\u82f1\u77f3<\/span><span style=\"font-weight: 400;\"> \u9031\u5e74\u7d00\u5ff5\u65e5\uff0cFacebook \u5c0d\u4ed6\u5011\u7a31\u4e4b\u70ba\u7684\u514b\u9686\u9032\u884c\u4e86\u8a66\u9a57 <\/span><a href=\"https:\/\/social-stand.com\/zh\/facebook-tests-its-clubhouse-clone-hotline\/\"><span style=\"font-weight: 400;\">\u71b1\u7dda<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/facebook-brings-a-new-social-audio-experience\/#Audio-Only_Rooms\" >\u7d14\u97f3\u983b\u623f\u9593<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/facebook-brings-a-new-social-audio-experience\/#Turning_Facebook_Live_into_Podcast\" >\u5c07 Facebook Live \u8b8a\u6210\u64ad\u5ba2<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/social-stand.com\/zh\/facebook-brings-a-new-social-audio-experience\/#Soundbites\" >\u8072\u97f3\u7247\u6bb5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/social-stand.com\/zh\/facebook-brings-a-new-social-audio-experience\/#Implications_for_Marketers\" >\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/a><\/li><\/ul><\/nav><\/div>\n\n<figure id=\"attachment_8303\" aria-describedby=\"caption-attachment-8303\" style=\"width: 603px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-8303\" src=\"https:\/\/social-stand.com\/wp-content\/uploads\/2021\/04\/Screenshot_1.png\" alt=\"\" width=\"603\" height=\"401\" srcset=\"https:\/\/social-stand.com\/wp-content\/uploads\/2021\/04\/Screenshot_1.png 603w, https:\/\/social-stand.com\/wp-content\/uploads\/2021\/04\/Screenshot_1-300x200.png 300w, https:\/\/social-stand.com\/wp-content\/uploads\/2021\/04\/Screenshot_1-18x12.png 18w\" sizes=\"(max-width: 603px) 100vw, 603px\" \/><figcaption id=\"caption-attachment-8303\" class=\"wp-caption-text\">Facebook<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Audio-Only_Rooms\"><\/span><b>\u7d14\u97f3\u983b\u623f\u9593<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Facebook \u7684\u65b0\u793e\u4ea4\u97f3\u983b\u9ad4\u9a57\u73fe\u5728\u5141\u8a31\u7528\u6236\u5275\u5efa\u7d14\u97f3\u983b <\/span><a href=\"https:\/\/social-stand.com\/zh\/facebook-launches-joinable-group-video-calls\/\"><span style=\"font-weight: 400;\">\u623f\u9593<\/span><\/a><span style=\"font-weight: 400;\"> \u96d9\u65b9 <\/span><a href=\"https:\/\/social-stand.com\/zh\/facebook-officially-launches-multi-participant-live-streaming-on-ig\/\"><span style=\"font-weight: 400;\">\u81c9\u66f8\u76f4\u64ad<\/span><\/a><span style=\"font-weight: 400;\"> \u53ca <\/span><a href=\"https:\/\/social-stand.com\/zh\/facebook-experiments-with-audio-only-rooms-in-messenger\/\"><span style=\"font-weight: 400;\">\u4fe1\u4f7f<\/span><\/a><span style=\"font-weight: 400;\">.\u5c31\u50cf\u4ff1\u6a02\u90e8\u6703\u6240\u4e00\u6a23\uff0c\u7d14\u97f3\u983b\u623f\u9593\u5141\u8a31\u591a\u4eba\u52a0\u5165\u6216\u6536\u807d\u5c0d\u8a71\u3002\u7d14\u97f3\u983b\u623f\u9593\u4e5f\u53ef\u4ee5\u8a2d\u7f6e\u70ba\u79c1\u4eba\u6216\u516c\u5171\u3002\u5b83\u5011\u4e5f\u51fa\u73fe\u5728\u623f\u9593\u5167 <\/span><a href=\"https:\/\/social-stand.com\/zh\/new-rooms-discovery-tools-rolled-out-by-facebook\/\"><span style=\"font-weight: 400;\">\u767c\u73fe\u9078\u9805\u5361<\/span><\/a><span style=\"font-weight: 400;\"> \u5728\u81c9\u66f8\u4e0a\u3002 Facebook \u7fa4\u7d44\u6700\u521d\u53ef\u4ee5\u4f7f\u7528\u7d14\u97f3\u983b\u623f\u9593\u3002\u6b64\u5916\uff0c\u5275\u4f5c\u8005\u53ef\u4ee5\u901a\u904e\u5411\u60f3\u8981\u53c3\u8207\u7684\u7528\u6236\u6536\u8cbb\u4f86\u901a\u904e\u9019\u4e9b\u529f\u80fd\u7372\u5229\u3002\u9019\u662f\u4e00\u500b\u65b0\u7684\u9078\u64c7\uff0c\u9664\u4e86 <\/span><a href=\"https:\/\/social-stand.com\/zh\/instagram-rolls-out-donation-stickers\/\"><span style=\"font-weight: 400;\">\u6350\u8d08\u8cbc\u7d19<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Turning_Facebook_Live_into_Podcast\"><\/span><b>\u5c07 Facebook Live \u8b8a\u6210\u64ad\u5ba2<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u53e6\u4e00\u500b\u65b0\u589e\u529f\u80fd\u662f\u5275\u4f5c\u8005\u80fd\u5920\u5c07\u73fe\u5834\u5c0d\u8a71\u8b8a\u6210 <\/span><a href=\"https:\/\/social-stand.com\/zh\/new-podcast-by-facebook-on-business-insights-and-advice\/\"><span style=\"font-weight: 400;\">\u64ad\u5ba2<\/span><\/a><span style=\"font-weight: 400;\">.\u9019\u662f\u901a\u904e\u5728 Facebook \u9801\u9762\u4e0a\u96c6\u6210\u64ad\u5ba2\u61c9\u7528\u7a0b\u5e8f\u3002\u56e0\u6b64\uff0c\u7528\u6236\u53ef\u4ee5\u76f4\u63a5\u5728 Facebook \u61c9\u7528\u4e0a\u6536\u807d\u64ad\u5ba2\u3002\u64ad\u5ba2\u53cd\u904e\u4f86\u53ef\u4ee5\u8a2a\u554f\u4e00\u7d44\u97f3\u983b\u5275\u4f5c\u5de5\u5177\u4f86\u589e\u5f37\u4ed6\u5011\u7684\u5ee3\u64ad\u3002\u5176\u4e2d\u5305\u62ec Facebook \u7684\u97f3\u6548\u3001\u904e\u6ffe\u5668\u548c\u8a9e\u97f3\u6548\u679c\u96c6\u5408\u3002\u9019\u5c31\u50cf\u5728\u4f60\u7684\u53e3\u888b\u88e1\u6709\u4e00\u500b\u97f3\u97ff\u7cfb\u7d71\u3002\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Soundbites\"><\/span><b>\u8072\u97f3\u7247\u6bb5<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Facebook \u65b0\u793e\u4ea4\u97f3\u983b\u9ad4\u9a57\u7684\u6700\u4f73\u88dc\u5145\u662f Soundbites\u3002\u5b83\u662f\u4e00\u500b\u4f7f\u7528\u4e00\u7cfb\u5217\u97f3\u6548\u548c\u8a9e\u97f3\u904e\u6ffe\u5668\u7684\u77ed\u683c\u5f0f\u5275\u610f\u97f3\u983b\u526a\u8f2f\u5de5\u5177\u3002 Soundbites \u975e\u5e38\u9069\u5408\u6355\u6349\u8efc\u4e8b\u3001\u9748\u611f\u3001\u7b11\u8a71\u3001\u8a69\u6b4c\u7b49\u3002\u8a72\u5de5\u5177\u6700\u521d\u5c07\u53ef\u4f9b\u9078\u5b9a\u6578\u91cf\u7684\u5275\u4f5c\u8005\u4f7f\u7528\uff0c\u4ee5\u5617\u8a66\u4e0d\u540c\u7684\u6982\u5ff5\u3002 Soundbites \u526a\u8f2f\u662f\u4e00\u7a2e\u53ef\u4ee5\u5728 Facebook \u4e0a\u767c\u5e03\u7684\u65b0\u683c\u5f0f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Facebook \u5e36\u4f86\u4e86\u5168\u65b0\u7684\u793e\u4ea4\u97f3\u983b\u9ad4\u9a57 <\/span><a href=\"https:\/\/about.fb.com\/news\/2021\/04\/bringing-social-audio-experiences-to-facebook\/\"><span style=\"font-weight: 400;\">2021 \u5e74 4 \u6708 19 \u65e5<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Implications_for_Marketers\"><\/span><b>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Facebook \u7684\u65b0\u793e\u4ea4\u97f3\u983b\u9ad4\u9a57\u53ef\u4ee5\u901a\u904e\u97f3\u983b\u53c3\u8207\u589e\u5f37 Facebook \u793e\u5340\u4e4b\u9593\u7684\u806f\u7e6b\u3002\u5c0d\u65bc\u71df\u92b7\u4eba\u54e1\u800c\u8a00\uff0c\u9019\u4e9b\u662f\u6dfb\u52a0\u7b56\u7565\u4ee5\u9032\u4e00\u6b65\u9069\u61c9\u793e\u4ea4\u97f3\u983b\u8f49\u8b8a\u7684\u65b0\u65b9\u6cd5\u3002\u548c <\/span><a href=\"https:\/\/social-stand.com\/zh\/a-2020-review-of-social-media-and-messaging-platforms\/\"><span style=\"font-weight: 400;\">27.4\u5104<\/span><\/a><span style=\"font-weight: 400;\"> \u6bcf\u6708\u6d3b\u8e8d\u7528\u6236\uff0c\u5728\u5e73\u53f0\u4e2d\u5617\u8a66\u4e0d\u540c\u7684\u5ee3\u544a\u548c\u5167\u5bb9\u683c\u5f0f\u662f\u503c\u5f97\u7684\u3002<\/span><\/p>\n<p><b>#Pinterest \u5546\u696d\u6a21\u5f0f<br><br>\u8cc7\u6599\u4f86\u6e90\uff1a<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/www.socialmediatoday.com\/news\/facebook-announces-a-range-of-new-audio-tools-including-audio-rooms-new-s\/598596\/\"><span style=\"font-weight: 400;\">https:\/\/www.socialmediatoday.com\/news\/facebook-announces-a-range-of-new-audio-tools-including-audio-rooms-new-s\/598596\/<\/span><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Facebook now brings a new social audio experience to its users. This is the platform\u2019s move to outcompete Clubhouse, a trending invite-only audio platform. With a record of 13 million downloads on its 1st anniversary, Facebook experimented on its clone which they called Hotline.\u00a0 Audio-Only Rooms Facebook\u2019s new social audio experience now allows users to [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":8302,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5,316,6],"tags":[1645,10,823,1646],"class_list":["post-8293","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook","category-social-media-marketing","category-social-media-","tag-audio-only-rooms","tag-facebook","tag-podcast","tag-soundbites"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook Brings a New Social Audio Experience - Social Stand<\/title>\n<meta name=\"description\" content=\"Facebook now brings a new social audio experience to its users. 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