{"id":8265,"date":"2021-04-14T11:50:10","date_gmt":"2021-04-14T03:50:10","guid":{"rendered":"https:\/\/social-stand.com\/?p=8265"},"modified":"2021-07-11T14:00:03","modified_gmt":"2021-07-11T06:00:03","slug":"facebook-social-skills-video-series-part-5-effective-brand-performance","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/facebook-social-skills-video-series-part-5-effective-brand-performance\/","title":{"rendered":"Facebook \u793e\u4ea4\u6280\u5de7\u8996\u983b\u7cfb\u5217\u7b2c 5 \u90e8\u5206\u2014\u2014\u201c\u6709\u6548\u7684\u54c1\u724c\u8868\u73fe\u201d"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Facebook \u793e\u4ea4\u6280\u80fd\u73fe\u5df2\u9032\u5165\u7b2c 5 \u968e\u6bb5<\/span><span style=\"font-weight: 400;\">th<\/span><span style=\"font-weight: 400;\"> \u63d2\u66f2\u3002\u524d 4 \u96c6\u6db5\u84cb\u7684\u4e3b\u984c\u5305\u62ec\uff1a<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy 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>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/a><\/li><\/ul><\/nav><\/div>\n\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/social-stand.com\/zh\/facebook-social-skills-video-series-part-3-ad-placement\/\"><span style=\"font-weight: 400;\">\u5ee3\u544a\u5c55\u793a\u4f4d\u7f6e<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/social-stand.com\/zh\/facebook-social-skills-video-series-part-4-audience-engagement\/\"><span style=\"font-weight: 400;\">\u89c0\u773e\u53c3\u8207<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/social-stand.com\/zh\/facebook-social-skills-video-series-part-2-community-building\/\"><span style=\"font-weight: 400;\">\u793e\u5340\u5efa\u8a2d<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/social-stand.com\/zh\/facebook-launches-social-skills-video-series-for-businesses\/\"><span style=\"font-weight: 400;\">\u793e\u4ea4\u5a92\u9ad4\u7b56\u7565<\/span><\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u4eca\u5929\uff0cFacebook \u793e\u4ea4\u6280\u80fd\u8996\u983b\u7cfb\u5217\u7b2c 5 \u90e8\u5206\u8a0e\u8ad6\u4e86\u201c\u6709\u6548\u7684\u54c1\u724c\u8868\u73fe\u201d\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u9019 <\/span><span style=\"font-weight: 400;\">\u7b2c 5 \u96c6<\/span><span style=\"font-weight: 400;\"> Facebook Social Skills \u7684\u5c08\u984c\u4eba\u7269 Kate Marin Lander\uff0c\u9ad8\u7d1a\u5168\u7403\u793e\u4ea4\u71df\u92b7\u7d93\u7406 <\/span><a href=\"https:\/\/gopro.com\/en\/us\/\"><span style=\"font-weight: 400;\">GoPro<\/span><\/a><span style=\"font-weight: 400;\">.\u51f1\u7279\u6558\u8ff0\u8aaa\uff0c\u7576\u5979\u958b\u59cb\u5728 GoPro 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src=\"https:\/\/www.youtube.com\/embed\/ac51sqHCk7c?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Tips_on_Effective_Brand_Performance\"><\/span><b>\u6709\u6548\u54c1\u724c\u8868\u73fe\u7684\u6280\u5de7<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u4ee5\u4e0b\u662f\u51f1\u7279\u5728\u793e\u4ea4\u5a92\u9ad4\u4e0a\u6709\u6548\u54c1\u724c\u8868\u73fe\u7684\u5efa\u8b70\u3002<\/span><\/p>\n<p><b>\u7784\u6e96\u6d88\u8cbb\u8005\u7684\u4e00\u9805\u884c\u52d5<\/b><span style=\"font-weight: 400;\">.\u5c0d\u65bc GoPro \u4f86\u8aaa\uff0c\u793e\u4ea4\u5a92\u9ad4\u662f\u4e00\u500b\u7d55\u4f73\u7684\u6a5f\u6703\uff0c\u53ef\u4ee5\u4f7f\u7528 POV \u526a\u8f2f\u548c <\/span><a href=\"https:\/\/social-stand.com\/zh\/maximizing-user-generated-content-on-instagram\/\"><span style=\"font-weight: 400;\">\u6559\u8cc7\u6703<\/span><\/a><span style=\"font-weight: 400;\">.\u4ed6\u5011\u5df2\u7d93\u8b49\u660e\u9019\u4e9b\u8996\u983b\u5167\u5bb9\u7684\u8868\u73fe\u975e\u5e38\u597d\u3002<\/span><\/p>\n<p><b>\u4e0d\u8981\u5bb3\u6015\u5617\u8a66<\/b><span style=\"font-weight: 400;\">.\u793e\u4ea4\u5a92\u9ad4\u53ef\u80fd\u4ee4\u4eba\u751f\u754f\uff0c\u4f46 GoPro \u4e0d\u61fc\u6015\u4e86\u89e3\u793e\u5340\u60f3\u8981\u901a\u904e\u4ec0\u9ebc <\/span><a href=\"https:\/\/social-stand.com\/zh\/facebook-simplifies-ad-campaigns-through-experiments\/\"><span style=\"font-weight: 400;\">A\/B \u6e2c\u8a66<\/span><\/a><span style=\"font-weight: 400;\">.\u4ed6\u5011\u5206\u4eab\u771f\u5be6\u548c\u81ea\u7136\u7684\u6771\u897f\u3002\u5167\u5bb9\u4e0d\u9700\u8981\u5b8c\u7f8e\u6216\u7cbe\u7dfb\uff0c\u56e0\u70ba\u60a8\u53ef\u4ee5\u96a8\u6642\u522a\u9664\u5b83\u5011\u3002<\/span><\/p>\n<p><b>\u4f7f\u7528 Facebook \u5546\u5e97<\/b><span style=\"font-weight: 400;\">.\u51f1\u7279\u63d0\u5230\uff0c\u4ed6\u5011\u8868\u73fe\u6700\u597d\u7684\u5167\u5bb9\u4e26\u4e0d\u7e3d\u662f\u90a3\u4e9b\u92b7\u552e\u66f4\u591a\u88dd\u5099\u7684\u5167\u5bb9\u3002\u56e0\u6b64\uff0c\u4ed6\u5011\u5c08\u6ce8\u65bc\u5728\u9019\u5169\u7a2e\u985e\u578b\u7684\u5167\u5bb9\u4e4b\u9593\u627e\u5230\u6700\u4f73\u4f4d\u7f6e\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5e36\u4f86\u7d14\u7cb9\u610f\u8b58\u3001\u6a02\u8da3\u548c\u5feb\u6a02\u7684\u5a1b\u6a02\u5167\u5bb9<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u63a8\u52d5\u92b7\u552e\u3001\u6559\u80b2\u4e26\u4ee5\u7522\u54c1\u70ba\u4e2d\u5fc3\u7684\u5167\u5bb9<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u5927\u591a\u6578\u9019\u985e\u6771\u897f\u90fd\u5728\u4ed6\u5011\u8207\u4fc3\u92b7\u5408\u4f5c\u7684\u77ed\u8996\u983b\u5faa\u74b0\u4e2d\u3002 GoPro \u5c07\u4ed6\u5011\u7684\u76f8\u6a5f\u8207 <\/span><a href=\"https:\/\/social-stand.com\/zh\/the-launch-of-facebook-shops\/\"><span style=\"font-weight: 400;\">\u81c9\u66f8\u5546\u5e97<\/span><\/a><span style=\"font-weight: 400;\">.\u9019\u4e9b\u5ee3\u544a\u4ee5\u76f8\u7576\u4e0d\u932f\u7684\u6027\u80fd\u6c34\u5e73\u9032\u884c\u4e86\u6de8\u6295\u653e\u3002\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Facebook \u793e\u4ea4\u6280\u5de7\u8996\u983b\u7cfb\u5217\u7b2c 5 \u90e8\u5206\u2014\u2014\u201c\u6709\u6548\u7684\u54c1\u724c\u8868\u73fe\u201d\u64ad\u51fa <\/span><a href=\"https:\/\/www.socialmediatoday.com\/news\/facebook-provides-tips-on-effective-brand-performance-measurement-in-latest\/598426\/\"><span style=\"font-weight: 400;\">2021 \u5e74 4 \u6708 14 \u65e5<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Implications_for_Marketers\"><\/span><b>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Facebook \u793e\u4ea4\u6280\u80fd\u8996\u983b\u7cfb\u5217\u7b2c 5 \u90e8\u5206\u63d0\u4f9b\u4e86\u54c1\u724c\u5982\u4f55\u5728 Facebook \u548c Instagram \u4e0a\u6709\u6548\u57f7\u884c\u7684\u65b9\u6cd5\u3002\u5c0d\u65bc\u71df\u92b7\u4eba\u54e1\u4f86\u8aaa\uff0c\u503c\u5f97\u6ce8\u610f\u7684\u662f\u51f1\u7279\u7684\u5c08\u696d\u63d0\u793a\u3002\u54c1\u724c\u61c9\u8003\u616e a\/B \u6e2c\u8a66\u3001Facebook \u5546\u5e97\u548c UGC \u4ee5\u5be6\u73fe\u793e\u4ea4\u5a92\u9ad4\u7684\u6210\u529f\u3002<\/span><\/p>\n<p><b>#Pinterest \u5546\u696d\u6a21\u5f0f<br><br>\u8cc7\u6599\u4f86\u6e90\uff1a<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/www.socialmediatoday.com\/news\/facebook-provides-tips-on-effective-brand-performance-measurement-in-latest\/598426\/\"><span style=\"font-weight: 400;\">https:\/\/www.socialmediatoday.com\/news\/facebook-provides-tips-on-effective-brand-performance-measurement-in-latest\/598426\/<\/span><\/a><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Facebook Social Skills is now on its 5th episode. The first 4 episodes covered topics such as: Ad placement Audience engagement Community building Social media strategies Today, Facebook Social Skills Video Series Part 5 discusses \u201cEffective Brand Performance.\u201d The 5th episode of Facebook Social Skills features Kate Marin Lander, the senior global social marketing manager [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":8278,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5,9,316,6],"tags":[1629,10,1628,28,1578,1508],"class_list":["post-8265","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook","category-instagram","category-social-media-marketing","category-social-media-","tag-effective-brand-performance","tag-facebook","tag-gopro","tag-instagram-2","tag-social-skills","tag-social-skills-video-series"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook Social Skills Video Series Part 5 \u2013 \u201cEffective Brand Performance\u201d - Social Stand<\/title>\n<meta name=\"description\" content=\"Facebook Social Skills is now on its 5th episode. The first 4 episodes covered topics such as: Ad placement Audience engagement Community building Social\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/social-stand.com\/zh\/facebook-social-skills-video-series-part-5-effective-brand-performance\/\" \/>\n<meta property=\"og:locale\" content=\"zh_HK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Social Skills Video Series Part 5 \u2013 \u201cEffective Brand Performance\u201d - Social Stand\" \/>\n<meta property=\"og:description\" content=\"Facebook Social Skills is now on its 5th episode. 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