{"id":8255,"date":"2021-04-19T08:00:57","date_gmt":"2021-04-19T00:00:57","guid":{"rendered":"https:\/\/social-stand.com\/?p=8255"},"modified":"2021-04-19T11:59:35","modified_gmt":"2021-04-19T03:59:35","slug":"facebook-adds-new-features-in-business-suite","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/facebook-adds-new-features-in-business-suite\/","title":{"rendered":"Facebook \u5728\u5546\u52d9\u5957\u4ef6\u4e2d\u6dfb\u52a0\u65b0\u529f\u80fd"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">2020 \u5e74\u8b93\u66f4\u591a\u7684\u4eba\u548c\u4f01\u696d\u4e0a\u7db2\u3002\u4eca\u5929\uff0c <\/span><a href=\"https:\/\/about.fb.com\/news\/2021\/04\/latest-state-of-small-business-report\/\"><span style=\"font-weight: 400;\">55%<\/span><\/a><span style=\"font-weight: 400;\"> \u7684\u4f01\u696d\u4f7f\u7528\u6578\u5b57\u5de5\u5177\u8207\u5ba2\u6236\u5efa\u7acb\u806f\u7e6b\u3002\u5728\u7dda\u7684 <\/span><a href=\"https:\/\/social-stand.com\/zh\/instagram-launches-its-first-ever-shoppable-catalog\/\"><span style=\"font-weight: 400;\">\u76ee\u9304<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/social-stand.com\/zh\/a-small-business-guide-to-facebook-and-instagram-shops\/\"><span style=\"font-weight: 400;\">\u5546\u5e97<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/social-stand.com\/zh\/instagram-tests-quick-reply-stickers\/\"><span style=\"font-weight: 400;\">\u8cbc\u7d19<\/span><\/a><span style=\"font-weight: 400;\">\uff0c \u548c <\/span><a href=\"https:\/\/social-stand.com\/zh\/youtube-tests-product-tags-on-video-clips\/\"><span style=\"font-weight: 400;\">\u6a19\u7c64<\/span><\/a><span style=\"font-weight: 400;\"> \u662f\u73fe\u4ee3\u8cfc\u7269\u65b9\u5f0f\u3002\u5b83\u4e5f\u66f4\u5bb9\u6613 <\/span><a href=\"https:\/\/social-stand.com\/zh\/facebook-pay-tests-qr-codes\/\"><span style=\"font-weight: 400;\">\u5728\u7dda\u652f\u4ed8<\/span><\/a><span style=\"font-weight: 400;\"> \u4f7f\u7528 <\/span><a href=\"https:\/\/social-stand.com\/zh\/instagram-replaces-nametags-with-qr-codes\/\"><span style=\"font-weight: 400;\">\u4e8c\u7dad\u78bc<\/span><\/a><span style=\"font-weight: 400;\"> \u73fe\u5728\u3002\u53bb\u5e74 2020 \u5e74 9 \u6708\uff0c <\/span><a href=\"https:\/\/social-stand.com\/zh\/introducing-facebook-business-suite\/\"><span style=\"font-weight: 400;\">Facebook \u5546\u52d9\u5957\u4ef6<\/span><\/a><span style=\"font-weight: 400;\"> \u63a8\u51fa\u65e8\u5728\u5e6b\u52a9\u54c1\u724c\u5c07\u5176 Facebook \u548c Instagram \u9801\u9762\u5408\u4e8c\u70ba\u4e00 <\/span><a href=\"https:\/\/about.fb.com\/news\/2020\/09\/a-faster-and-easier-way-to-manage-your-business-on-facebook-and-instagram\/\"><span style=\"font-weight: 400;\">\u754c\u9762<\/span><\/a><span style=\"font-weight: 400;\">.\u5b83\u5141\u8a31\u4ed6\u5011\u5728\u4e00\u500b\u5730\u65b9\u767c\u4f48\u5167\u5bb9\u548c\u63a5\u6536\u6d88\u606f\u3002\u4eca\u5929\uff0cFacebook \u6b63\u5728\u70ba Business Suite \u6dfb\u52a0\u65b0\u529f\u80fd\u3002<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/facebook-adds-new-features-in-business-suite\/#Scheduling_Post_and_Stories\" >\u5b89\u6392\u5e16\u5b50\u548c\u6545\u4e8b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/facebook-adds-new-features-in-business-suite\/#New_Ways_to_Get_Discovered\" >\u88ab\u767c\u73fe\u7684\u65b0\u65b9\u6cd5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/social-stand.com\/zh\/facebook-adds-new-features-in-business-suite\/#New_Ads_Option\" >\u65b0\u5ee3\u544a\u9078\u9805<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/social-stand.com\/zh\/facebook-adds-new-features-in-business-suite\/#Implications_for_Marketers\" >\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/a><\/li><\/ul><\/nav><\/div>\n\n<figure id=\"attachment_8285\" aria-describedby=\"caption-attachment-8285\" style=\"width: 1500px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-8285\" src=\"https:\/\/social-stand.com\/wp-content\/uploads\/2021\/04\/172155429_257786376070636_7530329033633848347_n.png\" alt=\"\" width=\"1500\" height=\"885\" srcset=\"https:\/\/social-stand.com\/wp-content\/uploads\/2021\/04\/172155429_257786376070636_7530329033633848347_n.png 1500w, https:\/\/social-stand.com\/wp-content\/uploads\/2021\/04\/172155429_257786376070636_7530329033633848347_n-300x177.png 300w, https:\/\/social-stand.com\/wp-content\/uploads\/2021\/04\/172155429_257786376070636_7530329033633848347_n-1024x604.png 1024w, https:\/\/social-stand.com\/wp-content\/uploads\/2021\/04\/172155429_257786376070636_7530329033633848347_n-768x453.png 768w, https:\/\/social-stand.com\/wp-content\/uploads\/2021\/04\/172155429_257786376070636_7530329033633848347_n-18x12.png 18w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><figcaption id=\"caption-attachment-8285\" class=\"wp-caption-text\">Facebook<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Scheduling_Post_and_Stories\"><\/span><b>\u5b89\u6392\u5e16\u5b50\u548c\u6545\u4e8b<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Facebook \u73fe\u5728\u53ef\u4ee5\u66f4\u8f15\u9b06\u5730 <\/span><a href=\"https:\/\/www.facebook.com\/business\/news\/new-facebook-business-suite-features-including-stories\"><span style=\"font-weight: 400;\">\u65e5\u7a0b<\/span><\/a><span style=\"font-weight: 400;\"> \u5e16\u5b50\u548c <\/span><a href=\"https:\/\/social-stand.com\/zh\/facebook-tests-green-screen-option-on-stories\/\"><span style=\"font-weight: 400;\">\u6545\u4e8b<\/span><\/a><span style=\"font-weight: 400;\"> \u5728\u898f\u5283\u968e\u6bb5\u3002\u901a\u904e\u5c0e\u822a Business Suite \u4e0a\u7684\u201c\u5e16\u5b50\u548c\u6545\u4e8b\u201d\u9078\u9805\u5361\uff0c\u54c1\u724c\u73fe\u5728\u53ef\u4ee5\u5275\u5efa\u5167\u5bb9\uff08\u5305\u62ec\u6545\u4e8b\uff09\u4e26\u5b89\u6392\u5728\u672a\u4f86\u7684\u65e5\u671f\u548c\u6642\u9593\u767c\u5e03\u3002\u6b64\u9078\u9805\u9069\u7528\u65bc Facebook \u548c Instagram\u3002\u6216\u8005\uff0c\u54c1\u724c\u53ef\u4ee5\u5728\u4e3b\u9801\u4e3b\u9801\u9078\u9805\u5361\u4e0a\u9078\u64c7\u201c\u5275\u5efa\u6545\u4e8b\u201d\u6642\u57f7\u884c\u76f8\u540c\u64cd\u4f5c\u3002\u54c1\u724c\u662f\u5426\u9700\u8981\u7de8\u8f2f\u9810\u5b9a\u5e16\u5b50\uff0c\u53ea\u9700\u524d\u5f80\u201c\u9810\u5b9a\u5e16\u5b50\u201d\u9078\u9805\u5361\uff0c\u9078\u64c7\u4e00\u500b\u5e16\u5b50\uff0c\u9032\u884c\u66f4\u6539\u4e26\u4fdd\u5b58\uff1f\u6240\u6709\u9810\u5b9a\u7684\u5e16\u5b50\u90fd\u53ef\u4ee5\u5728\u201c\u5e16\u5b50\u548c\u6545\u4e8b\u201d\u9078\u9805\u5361\u7684\u201c\u65e5\u66c6\u201d\u90e8\u5206\u4e2d\u9810\u89bd\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"New_Ways_to_Get_Discovered\"><\/span><b>\u88ab\u767c\u73fe\u7684\u65b0\u65b9\u6cd5<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u73fe\u5728\uff0c\u5c08\u7528\u7684\u63d0\u8981\u5217\u8868\u5c07\u986f\u793a\u5728 Facebook \u65b0\u805e\u63d0\u8981\u7684\u76f8\u95dc\u4e3b\u9801\u63a8\u85a6\u4e0b\u65b9\u3002\u9019\u500b\u65b0\u6d41\u7a0b\u6703\u6839\u64da\u7528\u6236\u7684\u8208\u8da3\u7a81\u51fa\u986f\u793a\u76f8\u95dc\u5167\u5bb9\u3002\u9019\u4e9b\u65b0\u767c\u73fe\u5143\u7d20\u6700\u521d\u5c07\u51fa\u73fe\u5728\u7f8e\u5bb9\u3001\u670d\u88dd\u3001\u5065\u8eab\u548c\u9910\u5ef3\u4e2d\u3002\u4ed6\u5011\u6b63\u5728\u4e00\u500b\u5c0f\u7d44\u4e2d\u9032\u884c\u6e2c\u8a66\uff0c\u4ee5\u78ba\u5b9a\u63a8\u85a6\u5982\u4f55\u5e6b\u52a9\u7528\u6236\u63a2\u7d22 Facebook \u5167\u5bb9\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"New_Ads_Option\"><\/span><b>\u65b0\u5ee3\u544a\u9078\u9805<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Facebook \u9084\u63a8\u51fa\u4e86\u65b0\u7684\u5ee3\u544a\u9078\u9805\uff0c\u5982\u4e0b\u6240\u793a\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u4f86\u96fb\u5ee3\u544a<\/b><span style=\"font-weight: 400;\"> \u5141\u8a31\u5ee3\u544a\u5546\u5728\u5176\u5ee3\u544a\u4e0a\u6dfb\u52a0\u201c\u7acb\u5373\u81f4\u96fb\u201dCTA \u6309\u9215\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u7dda\u7d22\u5ee3\u544a\u7684\u8f49\u5316\u7dda\u7d22\u76ee\u6a19<\/b><span style=\"font-weight: 400;\"> \u63d0\u4f9b\u7d14\u7cb9\u7684\u8f49\u5316\u6d1e\u5bdf\u529b\uff0c\u800c\u4e0d\u662f\u7d14\u7cb9\u7684\u4ea4\u6613\u91cf\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u5c07\u6f5b\u5728\u5ba2\u6236\u8868\u55ae\u8f49\u63db\u70ba Messenger \u6a21\u677f<\/b><span style=\"font-weight: 400;\"> \u5141\u8a31\u5c07 CRM \u6f5b\u5728\u5ba2\u6236\u96c6\u6210\u5230 Facebook \u4e26\u5c07\u6f5b\u5728\u5ba2\u6236\u5ee3\u544a\u8f49\u63db\u70ba Messenger \u6a21\u677f\u3002\u6b64\u529f\u80fd\u65e8\u5728\u66f4\u8f15\u9b06\u5730\u901a\u904e Facebook Messenger \u8ddf\u9032\u5ba2\u6236\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Facebook \u5728 Business Suite \u4e2d\u6dfb\u52a0\u4e86\u65b0\u529f\u80fd <\/span><a href=\"https:\/\/www.socialmediatoday.com\/news\/facebook-adds-scheduling-for-stories-new-ad-and-business-discovery-options\/598508\/\"><span style=\"font-weight: 400;\">2021 \u5e74 4 \u6708 15 \u65e5<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Implications_for_Marketers\"><\/span><b>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Facebook Business Suite \u7684\u65b0\u529f\u80fd\u53ef\u4ee5\u5e6b\u52a9\u71df\u92b7\u4eba\u54e1\u66f4\u597d\u5730\u5236\u5b9a\u4ed6\u5011\u5728 Facebook \u548c Instagram \u4e0a\u7684\u5167\u5bb9\u7b56\u7565\u3002\u8a08\u5283\u9078\u9805\u4f7f\u54c1\u724c\u66f4\u5bb9\u6613\u8a08\u5283\u4ed6\u5011\u7684 <\/span><a href=\"https:\/\/social-stand.com\/zh\/facebook-tests-instagram-content-calendar\/\"><span style=\"font-weight: 400;\">\u5167\u5bb9\u65e5\u66c6<\/span><\/a><span style=\"font-weight: 400;\">.\u5b83\u9084\u5e6b\u52a9\u4ed6\u5011\u6700\u5927\u9650\u5ea6\u5730\u767c\u63ee <\/span><a href=\"https:\/\/www.facebook.com\/business\/news\/new-facebook-business-suite-features-including-stories\"><span style=\"font-weight: 400;\">\u6545\u4e8b\u65b9\u6cd5<\/span><\/a><span style=\"font-weight: 400;\">.\u9801\u9762\u63a8\u85a6\u53ef\u4ee5\u901a\u904e\u5141\u8a31\u767c\u73fe\u7522\u54c1\u548c\u670d\u52d9\u4f86\u5e6b\u52a9\u63a8\u52d5\u96fb\u5b50\u5546\u52d9\u76ee\u6a19\u3002\u96d6\u7136 <\/span><a href=\"https:\/\/www.facebook.com\/business\/news\/new-facebook-tools-for-online-marketing\"><span style=\"font-weight: 400;\">\u65b0\u7684\u5ee3\u544a\u5de5\u5177<\/span><\/a><span style=\"font-weight: 400;\"> \u70ba\u54c1\u724c\u63d0\u4f9b\u66f4\u591a\u5728\u5e73\u53f0\u5167\u76f4\u63a5\u8207\u5176\u5ba2\u6236\u806f\u7e6b\u7684\u80fd\u529b\u3002<\/span><\/p>\n<p><b>#Pinterest \u5546\u696d\u6a21\u5f0f<br><br>\u8cc7\u6599\u4f86\u6e90\uff1a<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/www.facebook.com\/business\/news\/new-facebook-business-suite-features-including-stories\"><span style=\"font-weight: 400;\">https:\/\/www.facebook.com\/business\/news\/new-facebook-business-suite-features-including-stories<\/span><\/a><\/p>\n<p><a href=\"https:\/\/www.facebook.com\/business\/news\/new-facebook-tools-for-online-marketing\"><span style=\"font-weight: 400;\">https:\/\/www.facebook.com\/business\/news\/new-facebook-tools-for-online-marketing<\/span><\/a><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>The year 2020 has brought more people and businesses online. Today, 55% of businesses use digital tools to connect to their customers. Online catalogs, shops, stickers, and tags are modern ways to shop. It is also easier to pay online using QR codes now. Last September 2020, Facebook Business Suite was launched to help brands [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":8284,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[32,315,5,316,6],"tags":[1625,1626,1627,10,1622,1624,1623],"class_list":["post-8255","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-digital-marketing","category-facebook","category-social-media-marketing","category-social-media-","tag-call-ads","tag-conversion-leads-goal","tag-convert-lead-forms-to-messenger-tenmplates","tag-facebook","tag-facebook-business-suite","tag-page-recommendations","tag-scheduling-posts-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook Adds New Features in Business Suite - Social Stand<\/title>\n<meta name=\"description\" content=\"The year 2020 has brought more people and businesses online. Today, 55% of businesses use digital tools to connect to their customers. Online catalogs,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/social-stand.com\/zh\/facebook-adds-new-features-in-business-suite\/\" \/>\n<meta property=\"og:locale\" content=\"zh_HK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Adds New Features in Business Suite - Social Stand\" \/>\n<meta property=\"og:description\" content=\"The year 2020 has brought more people and businesses online. Today, 55% of businesses use digital tools to connect to their customers. 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