{"id":8225,"date":"2021-04-15T09:34:53","date_gmt":"2021-04-15T01:34:53","guid":{"rendered":"https:\/\/social-stand.com\/?p=8225"},"modified":"2021-04-15T09:34:53","modified_gmt":"2021-04-15T01:34:53","slug":"a-preview-of-tiktoks-ecommerce-ads","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/a-preview-of-tiktoks-ecommerce-ads\/","title":{"rendered":"Tiktok \u96fb\u5546\u5ee3\u544a\u9810\u89bd"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">TikTok \u73fe\u5728\u6b63\u5c0b\u6c42\u901a\u904e\u96fb\u5b50\u5546\u52d9\u589e\u52a0\u5176\u6536\u5165\u6f5b\u529b\u3002\u6700\u521d\uff0c\u8a72\u61c9\u7528\u7a0b\u5e8f\u662f\u70ba\u4e86\u6709\u8da3\u548c\u6709\u8da3\u7684\u77ed\u8996\u983b\u800c\u63a8\u51fa\u7684\u3002\u6191\u85c9\u5176\u9a5a\u4eba\u7684\u6210\u529f\uff0c\u5176\u4ed6\u5e73\u53f0\u8a66\u5716\u6a21\u4eff\u5b83\u3002 Instagram \u63a8\u51fa <\/span><a href=\"https:\/\/social-stand.com\/zh\/introducing-youtube-shorts-a-tiktok-like-option\/\"><span style=\"font-weight: 400;\">\u6372\u8ef8<\/span><\/a><span style=\"font-weight: 400;\">. Snapchat\u63a8\u51fa <\/span><a href=\"https:\/\/social-stand.com\/zh\/snapchat-tests-remix-snap\/\"><span style=\"font-weight: 400;\">\u805a\u5149\u71c8<\/span><\/a><span style=\"font-weight: 400;\">. YouTube \u5275\u5efa <\/span><a href=\"https:\/\/social-stand.com\/zh\/introducing-youtube-shorts-a-tiktok-like-option\/\"><span style=\"font-weight: 400;\">\u77ed\u8932<\/span><\/a><span style=\"font-weight: 400;\">.\u6700\u591a <\/span><a href=\"https:\/\/social-stand.com\/zh\/bernie-wongs-take-on-businesses-using-tiktok\/\"><span style=\"font-weight: 400;\">\u4f01\u696d<\/span><\/a><span style=\"font-weight: 400;\"> \u7136\u5f8c\u5c07\u77ed\u8996\u983b\u526a\u8f2f\u7528\u65bc\u4ed6\u5011\u7684\u5ee3\u544a\u548c\u6d3b\u52d5\u3002\u56e0\u6b64\uff0cTikTok \u6c7a\u5b9a <\/span><a href=\"https:\/\/social-stand.com\/zh\/tiktok-takes-an-ecommerce-push\/\"><span style=\"font-weight: 400;\">\u96fb\u5546\u63a8\u9001<\/span><\/a><span style=\"font-weight: 400;\">.\u9019\u662f TikTok \u96fb\u5b50\u5546\u52d9\u5ee3\u544a\u7684\u9810\u89bd\u3002 TikTok \u5728\u5168\u7403\u64c1\u6709\u8d85\u904e 7.32 \u5104\u7528\u6236\u3002\u5176\u4e2d\u7d04\u6709 1 \u5104\u4eba\u4f4d\u65bc\u7f8e\u570b\u3002\u4e00\u9805\u7814\u7a76\u8868\u660e\uff0c\u5927\u591a\u6578 TikTok \u7528\u6236\u4fe1\u4efb TikTok \u4e0a\u6709\u95dc\u54c1\u724c\u7684\u5728\u7dda\u8a55\u8ad6\u3002\u56e0\u6b64\uff0cTikTok \u662f\u6fc0\u767c\u885d\u52d5\u8cfc\u8cb7\u7684\u7b2c\u4e00\u5927\u5e73\u53f0\u3002\u56e0\u6b64\uff0c\u8a72\u61c9\u7528\u6c7a\u5b9a\u6d89\u8db3\u96fb\u5b50\u5546\u52d9\u3002<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/a-preview-of-tiktoks-ecommerce-ads\/#New_Shopping_Tools_on_TikTok\" >TikTok \u4e0a\u7684\u65b0\u8cfc\u7269\u5de5\u5177<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/a-preview-of-tiktoks-ecommerce-ads\/#Implications_for_Marketers\" >\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-8239\" src=\"https:\/\/social-stand.com\/wp-content\/uploads\/2021\/04\/tiktok_coming_ads2.png\" alt=\"\" width=\"600\" height=\"302\" srcset=\"https:\/\/social-stand.com\/wp-content\/uploads\/2021\/04\/tiktok_coming_ads2.png 600w, https:\/\/social-stand.com\/wp-content\/uploads\/2021\/04\/tiktok_coming_ads2-300x151.png 300w, https:\/\/social-stand.com\/wp-content\/uploads\/2021\/04\/tiktok_coming_ads2-18x9.png 18w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><span style=\"font-size: 16px; font-weight: 400;\">\u00a0<\/span><\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"New_Shopping_Tools_on_TikTok\"><\/span><b>TikTok \u4e0a\u7684\u65b0\u8cfc\u7269\u5de5\u5177<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Tiktok \u5c07\u6dfb\u52a0\u4e00\u7cfb\u5217\u65b0\u7684\u8cfc\u7269\u5de5\u5177\uff0c\u5982\u4e0b\u6240\u793a\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u6536\u85cf\u5ee3\u544a<\/b><span style=\"font-weight: 400;\">.\u9019\u4e9b\u662f\u54c1\u724c\u8996\u983b\u548c\u7522\u54c1\u76ee\u9304\u7684\u7d44\u5408\u3002\u5b83\u65e8\u5728\u901a\u904e\u8996\u983b\u526a\u8f2f\u4e0a\u7684\u76f8\u95dc\u7522\u54c1\u4f86\u6307\u5c0e TikTokers\u3002\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u52d5\u614b\u7522\u54c1\u5ee3\u544a\uff08Dynamic Product Ads\uff09<\/b><span style=\"font-weight: 400;\">.\u9019\u4e9b\u662f\u6839\u64da TikToker \u901a\u904e\u5ee3\u544a\u5546\u7684\u61c9\u7528\u7a0b\u5e8f\u548c\u7db2\u7ad9\u7684\u6d3b\u52d5\u81ea\u52d5\u91cd\u65b0\u5b9a\u4f4d\u7684\u5ee3\u544a\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u4fc3\u92b7\u74f7\u78da<\/b><span style=\"font-weight: 400;\">.\u9019\u4e9b\u662f\u53ef\u5b9a\u5236\u7684\u4fc3\u92b7\u548c\u92b7\u552e\u8b66\u5831\uff0c\u986f\u793a\u5728\u6d3b\u8e8d\u7684 TikTokers \u7684\u63d0\u8981\u4e2d\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u5c55\u793a\u74f7\u78da<\/b><span style=\"font-weight: 400;\">.\u9019\u4e9b\u662f\u5728 TikTok \u5c4f\u5e55\u5e95\u90e8\u4ee5\u7e2e\u7565\u5716\u5f62\u5f0f\u986f\u793a\u7684\u76f8\u95dc\u7522\u54c1\u4fc3\u92b7\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u6700\u5f8c\u986f\u793a\u7684\u662f Tiktok \u96fb\u5b50\u5546\u52d9\u5ee3\u544a\u7684\u9810\u89bd <\/span><a href=\"https:\/\/www.socialmediatoday.com\/news\/tiktok-previews-coming-ad-and-product-display-options\/598336\/\"><span style=\"font-weight: 400;\">2021 \u5e74 4 \u6708 13 \u65e5<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Implications_for_Marketers\"><\/span><b>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">TikTok \u5df2\u88ab\u8b49\u660e\u662f\u54c1\u724c\u548c\u7522\u54c1\u767c\u73fe\u7684\u95dc\u9375\u5e73\u53f0\u3002\u5176\u65b0\u7684\u96fb\u5b50\u5546\u52d9\u5ee3\u544a\u70ba\u71df\u92b7\u4eba\u54e1\u63d0\u4f9b\u4e86\u63a2\u7d22\u7684\u6a5f\u6703\u3002\u6709\u4e86\u66f4\u597d\u7684\u6536\u76ca\u5206\u4eab\u6a5f\u6703\uff0c\u54c1\u724c\u5c07 TikTok \u4f5c\u70ba\u5176\u6578\u5b57\u71df\u92b7\u6230\u7565\u7684\u4e00\u90e8\u5206\u53ef\u80fd\u662f\u660e\u667a\u4e4b\u8209\u3002\u95dc\u9375\u662f\u5275\u5efa\u8207\u76f8\u95dc\u7522\u54c1\u5408\u4f5c\u7684\u5f15\u4eba\u5165\u52dd\u7684\u8996\u983b\u526a\u8f2f\u3002\u00a0<\/span><\/p>\n<p><b>#Pinterest \u5546\u696d\u6a21\u5f0f<br><br>\u8cc7\u6599\u4f86\u6e90\uff1a<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/www.socialmediatoday.com\/news\/tiktok-previews-coming-ad-and-product-display-options\/598336\/\"><span style=\"font-weight: 400;\">https:\/\/www.socialmediatoday.com\/news\/tiktok-previews-coming-ad-and-product-display-options\/598336\/<\/span><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>TikTok is now seeking to increase its revenue potential via eCommerce. Initially, the app was launched for fun and entertaining short video clips. With its phenomenal success, other platforms tried mimicking it. Instagram launched Reels. Snapchat rolled out Spotlight. YouTube created Shorts. Most businesses are then using short video clips for their ads and campaigns. [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":8238,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[315,316,6,1222],"tags":[1612,1613,1611,1614,1615,349],"class_list":["post-8225","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-social-media-marketing","category-social-media-","category-tiktok","tag-collection-ads","tag-dynamic-product-ads","tag-ecommerce-ads","tag-promo-tiles","tag-showcase-tiles","tag-tiktok"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Preview of Tiktok&#039;s eCommerce Ads - Social Stand<\/title>\n<meta name=\"description\" content=\"TikTok is now seeking to increase its revenue potential via eCommerce. Initially, the app was launched for fun and entertaining short video clips. With\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/social-stand.com\/zh\/a-preview-of-tiktoks-ecommerce-ads\/\" \/>\n<meta property=\"og:locale\" content=\"zh_HK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Preview of Tiktok&#039;s eCommerce Ads - Social Stand\" \/>\n<meta property=\"og:description\" content=\"TikTok is now seeking to increase its revenue potential via eCommerce. Initially, the app was launched for fun and entertaining short video clips. 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