{"id":8163,"date":"2021-04-12T08:00:03","date_gmt":"2021-04-12T00:00:03","guid":{"rendered":"https:\/\/social-stand.com\/?p=8163"},"modified":"2021-04-12T10:36:06","modified_gmt":"2021-04-12T02:36:06","slug":"twitter-rebrands-its-ad-products","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/twitter-rebrands-its-ad-products\/","title":{"rendered":"Twitter \u91cd\u65b0\u547d\u540d\u5176\u5ee3\u544a\u7522\u54c1"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Twitter \u73fe\u5728\u5c08\u6ce8\u65bc\u52a0\u5f37\u5e73\u53f0\u5167\u7684\u6d3b\u52d5\u548c\u71df\u92b7\u3002\u5b83\u5df2\u7d93\u63a8\u51fa <\/span><a href=\"https:\/\/social-stand.com\/zh\/twitter-updates-the-features-of-amplify-pre-roll-video-ads\/\"><span style=\"font-weight: 400;\">\u653e\u5927\u7684\u8996\u983b\u5ee3\u544a<\/span><\/a><span style=\"font-weight: 400;\">,\u00a0 <\/span><a href=\"https:\/\/social-stand.com\/zh\/twitter-is-working-on-communities-tool\/\"><span style=\"font-weight: 400;\">\u793e\u5340\u5de5\u5177<\/span><\/a><span style=\"font-weight: 400;\">\uff0c \u548c <\/span><a href=\"https:\/\/social-stand.com\/zh\/twitter-introduces-conversation-settings-for-ads\/\"><span style=\"font-weight: 400;\">\u5c0d\u8a71\u8a2d\u7f6e<\/span><\/a><span style=\"font-weight: 400;\"> \u5c0d\u65bc\u5ee3\u544a\u3002\u70ba\u4e86\u4f7f\u5ee3\u544a\u6e05\u6670\u7c21\u55ae\uff0cTwitter \u5c0d\u5176\u5ee3\u544a\u7522\u54c1\u9032\u884c\u4e86\u91cd\u65b0\u547d\u540d\u3002\u00a0<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-8185\" src=\"https:\/\/social-stand.com\/wp-content\/uploads\/2021\/04\/rebranded-ad-suite.jpg.twimg_.2560.jpg\" alt=\"\" width=\"1000\" height=\"500\" srcset=\"https:\/\/social-stand.com\/wp-content\/uploads\/2021\/04\/rebranded-ad-suite.jpg.twimg_.2560.jpg 1000w, https:\/\/social-stand.com\/wp-content\/uploads\/2021\/04\/rebranded-ad-suite.jpg.twimg_.2560-300x150.jpg 300w, https:\/\/social-stand.com\/wp-content\/uploads\/2021\/04\/rebranded-ad-suite.jpg.twimg_.2560-768x384.jpg 768w, https:\/\/social-stand.com\/wp-content\/uploads\/2021\/04\/rebranded-ad-suite.jpg.twimg_.2560-16x8.jpg 16w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Twitter \u91cd\u65b0\u547d\u540d\u7684\u5ee3\u544a\u7522\u54c1\u5957\u4ef6\u73fe\u5728\u5206\u70ba 5 \u500b\u985e\u5225\u3002\u9019\u4e9b\u662f\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u8ffd\u96a8\u8005\u5ee3\u544a<\/b><span style=\"font-weight: 400;\"> \u65e8\u5728\u901a\u904e\u5728\u76ee\u6a19\u53d7\u773e\u4e2d\u5efa\u7acb\u610f\u8b58\u4f86\u5438\u5f15\u65b0\u7684\u8ffd\u96a8\u8005\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u63a8\u5ee3\u5ee3\u544a<\/b><span style=\"font-weight: 400;\"> \u53ef\u4ee5\u4ee5\u591a\u7a2e\u65b9\u5f0f\u4f7f\u7528\u4ee5\u5be6\u73fe\u591a\u500b\u76ee\u6a19\u3002\u6b64\u985e\u5ee3\u544a\u53ef\u80fd\u5305\u62ec\u8f2a\u64ad\u3001\u5716\u7247\u3001\u670b\u53cb\u5708\u3001\u6587\u5b57\u3001\u8996\u983b\u7b49\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u63a8\u7279\u653e\u5927<\/b><span style=\"font-weight: 400;\"> \u5c07\u512a\u8cea\u8996\u983b\u5ee3\u544a\u8207\u6700\u76f8\u95dc\u7684\u767c\u5e03\u5546\u4fdd\u6301\u4e00\u81f4\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u63a8\u7279\u76f4\u64ad<\/b><span style=\"font-weight: 400;\"> \u5141\u8a31\u5ee3\u544a\u5546\u5411 Twitter \u570b\u5bb6\u5be6\u6642\u5ee3\u64ad\u4e8b\u4ef6\u548c\u6709\u610f\u7fa9\u7684\u6642\u523b\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u63a8\u7279\u6536\u8cfc<\/b><span style=\"font-weight: 400;\"> \u5728\u201c\u63a2\u7d22\u201d\u548c\u201c\u6642\u9593\u8ef8\u201d\u9078\u9805\u5361\u4e0a\u63d0\u4f9b\u6700\u512a\u8cea\u7684\u5ee3\u544a\u5c55\u793a\u4f4d\u7f6e\u4ee5\u63a8\u52d5\u7d50\u679c\u3002\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Twitter \u5c07\u5176\u5ee3\u544a\u7522\u54c1\u91cd\u65b0\u547d\u540d\u70ba <\/span><a href=\"https:\/\/www.socialmediatoday.com\/news\/twitter-re-brands-its-ad-options-to-simplify-its-promotional-offerings\/598008\/\"><span style=\"font-weight: 400;\">2021 \u5e74 4 \u6708 7 \u65e5<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Twitter \u91cd\u65b0\u547d\u540d\u7684\u5ee3\u544a\u7522\u54c1\u5957\u4ef6\u4f7f\u71df\u92b7\u4eba\u54e1\u80fd\u5920\u66f4\u6e05\u6670\u3001\u66f4\u8f15\u9b06\u5730\u5c0d\u5176\u5ee3\u544a\u9032\u884c\u5206\u985e\u548c\u4e86\u89e3\u6700\u4f73\u65b9\u6cd5\u3002\u5b83\u7c21\u5316\u4e86\u65b0\u4e8b\u7269\u7684\u767c\u5e03\u4e26\u8207 Twitter \u570b\u5bb6\u5efa\u7acb\u4e86\u66f4\u597d\u7684\u806f\u7e6b\u3002<\/span><\/p>\n<p><b>#Pinterest \u5546\u696d\u6a21\u5f0f<br><br>\u8cc7\u6599\u4f86\u6e90\uff1a<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/business.twitter.com\/en\/blog\/announcing-rebranded-ad-suite.html\"><span style=\"font-weight: 400;\">https:\/\/business.twitter.com\/en\/blog\/announcing-rebranded-ad-suite.html<\/span><\/a><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Twitter now focuses on strengthening campaign and marketing within the platform. It has rolled out amplified video ads,\u00a0 community tools, and conversation settings for ads. To make ads clear and simple, Twitter rebrands its ad products.\u00a0 Twitter\u2019s rebranded suite of ad products is now divided into 5 categories. These are: Follower ads that aim to [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":8184,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[316,6,109],"tags":[1591,1592,111,1593,1594,1595],"class_list":["post-8163","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-marketing","category-social-media-","category-twitter","tag-follower-ads","tag-promoted-ads","tag-twitter","tag-twitter-amplify","tag-twitter-live","tag-twitter-takeover"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Twitter Rebrands Its Ad Products - Social Stand<\/title>\n<meta name=\"description\" content=\"Twitter now focuses on strengthening campaign and marketing within the platform. 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