{"id":8122,"date":"2021-03-31T09:48:04","date_gmt":"2021-03-31T01:48:04","guid":{"rendered":"https:\/\/social-stand.com\/?p=8122"},"modified":"2021-07-11T14:00:03","modified_gmt":"2021-07-11T06:00:03","slug":"facebook-social-skills-video-series-part-3-ad-placement","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/facebook-social-skills-video-series-part-3-ad-placement\/","title":{"rendered":"Facebook \u793e\u4ea4\u6280\u5de7\u8996\u983b\u7cfb\u5217\u7b2c 3 \u90e8\u5206 - \u201c\u5ee3\u544a\u5c55\u793a\u4f4d\u7f6e\u201d"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u9019\u662f Facebook \u793e\u4ea4\u6280\u80fd\u8996\u983b\u7cfb\u5217\u7684\u7b2c 3 \u90e8\u5206\u3002\u9019\u4e00\u96c6\u7684\u91cd\u9ede\u662f\u201c\u5ee3\u544a\u5c55\u793a\u4f4d\u7f6e\u201d\u3002 Facebook \u793e\u4ea4\u6280\u80fd\u662f\u6700\u5f8c\u63a8\u51fa\u7684 7 \u96c6\u5c08\u5bb6\u8a2a\u8ac7 <\/span><a href=\"https:\/\/social-stand.com\/zh\/facebook-launches-social-skills-video-series-for-businesses\/\"><span style=\"font-weight: 400;\">2021 \u5e74 3 \u6708 17 \u65e5<\/span><\/a><span style=\"font-weight: 400;\">.\u5176\u76ee\u6a19\u662f\u5e6b\u52a9\u54c1\u724c\u63d0\u9ad8\u793e\u4ea4\u5a92\u9ad4\u7ba1\u7406\u6280\u80fd\u3002 1<\/span><span style=\"font-weight: 400;\">\u82f1\u77f3<\/span><span style=\"font-weight: 400;\"> \u90e8\u5206\u8ac7\u5230 <\/span><a href=\"https:\/\/social-stand.com\/zh\/brand-storytelling-in-digital-era\/\"><span style=\"font-weight: 400;\">\u54c1\u724c\u6545\u4e8b<\/span><\/a><span style=\"font-weight: 400;\">. 2<\/span><span style=\"font-weight: 400;\">nd<\/span><span style=\"font-weight: 400;\"> \u90e8\u5206\u8ac7\u5230 <\/span><a href=\"https:\/\/social-stand.com\/zh\/facebook-social-skills-video-series-part-2-community-building\/\"><span style=\"font-weight: 400;\">\u793e\u5340\u5efa\u8a2d<\/span><\/a><span style=\"font-weight: 400;\">.\u4eca\u5929\uff0cFacebook \u793e\u4ea4\u6280\u80fd\u8996\u983b\u7cfb\u5217\u7b2c 3 \u90e8\u5206\u7684\u91cd\u9ede\u662f\u201c\u5ee3\u544a\u5c55\u793a\u4f4d\u7f6e\u201d\u3002<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/facebook-social-skills-video-series-part-3-ad-placement\/#KEYNOTES\" >\u4e3b\u984c\u6f14\u8b1b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/facebook-social-skills-video-series-part-3-ad-placement\/#Implications_for_Marketers\" >\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-8143\" src=\"https:\/\/social-stand.com\/wp-content\/uploads\/2021\/04\/Capture-3.png\" alt=\"\" width=\"682\" height=\"604\" srcset=\"https:\/\/social-stand.com\/wp-content\/uploads\/2021\/04\/Capture-3.png 682w, https:\/\/social-stand.com\/wp-content\/uploads\/2021\/04\/Capture-3-300x266.png 300w, https:\/\/social-stand.com\/wp-content\/uploads\/2021\/04\/Capture-3-14x12.png 14w\" sizes=\"(max-width: 682px) 100vw, 682px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u55ac\u7433\u8f9b<\/span><span style=\"font-weight: 400;\">, \u8463\u4e8b\/\u5275\u59cb\u4eba <\/span><a href=\"https:\/\/mobuzzasia.com\/\"><span style=\"font-weight: 400;\">\u66b4\u6c11<\/span><\/a><span style=\"font-weight: 400;\"> \u4e3b\u6d41\u5728\u7dda\u55e1\u55e1\u8072\uff0c\u8ac7\u8ad6\u516c\u53f8\u5982\u4f55\u958b\u59cb\u4e26\u6210\u70ba\u6210\u529f\u7684\u793e\u4ea4\u5a92\u9ad4\u4ee3\u7406\u6a5f\u69cb\u3002 Jolene \u65bc 2010 \u5e74 6 \u6708\u5275\u7acb\u4e86 MOB \u4f5c\u70ba\u5e73\u9762\u5ee3\u544a\u4ee3\u7406\u5546\u3002\u50cf\u5176\u4ed6\u521d\u5275\u516c\u53f8\u4e00\u6a23\uff0c\u4ed6\u5011\u5f88\u96e3\u627e\u5230\u5ba2\u6236\u3002\u56e0\u6b64\uff0c\u4ed6\u5011\u6240\u505a\u7684\u662f\u5411\u9280\u884c\u3001\u96fb\u4fe1\u516c\u53f8\u548c\u5176\u4ed6\u6f5b\u5728\u5ba2\u6236\u63d0\u4f9b\u96dc\u8a8c\u5ee3\u544a\u548c\u793e\u4ea4\u5a92\u9ad4\u6d3b\u52d5\u7684\u4e00\u652c\u5b50\u4ea4\u6613\u3002\u6700\u7d42\uff0c\u793e\u4ea4\u5a92\u9ad4\u6d3b\u52d5\u5927\u7372\u6210\u529f\u3002\u56e0\u6b64\uff0c\u8a72\u516c\u53f8\u5c07\u91cd\u9ede\u5f9e\u5e73\u9762\u5ee3\u544a\u8f49\u5411\u6578\u5b57\u71df\u92b7\u3002\u4eca\u5929\uff0cMOB \u70ba\u4f86\u81ea\u5370\u5ea6\u5c3c\u897f\u4e9e\u3001\u99ac\u4f86\u897f\u4e9e\u3001\u65b0\u52a0\u5761\u3001\u6cf0\u570b\u548c\u8d8a\u5357\u7684\u5ba2\u6236\u63d0\u4f9b\u670d\u52d9\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"KEYNOTES\"><\/span><b>\u4e3b\u984c\u6f14\u8b1b<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Jolene \u63a1\u8a2a\u7684\u4e3b\u8981\u5167\u5bb9\u5305\u62ec\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u8cfc\u8cb7\u7b26\u5408\u60a8\u696d\u52d9\u76ee\u6a19\u7684\u5ee3\u544a<\/b><span style=\"font-weight: 400;\">.\u6839\u64da\u7d93\u9a57\uff0cJolene \u610f\u8b58\u5230\u5f88\u591a\u932f\u8aa4\u767c\u751f\u5728\u8a08\u5283\u968e\u6bb5\u800c\u4e0d\u662f\u57f7\u884c\u968e\u6bb5\u3002\u56e0\u6b64\uff0c\u54c1\u724c\u9700\u8981\u627e\u51fa\u4ed6\u5011\u60f3\u8981\u5be6\u73fe\u7684\u76ee\u6a19\uff0c\u7136\u5f8c\u5012\u9000\u4e26\u5f04\u6e05\u695a\u8981\u8cb7\u4ec0\u9ebc\u624d\u80fd\u5be6\u73fe\u76ee\u6a19\u3002\u9019\u610f\u5473\u8457\u5c0d\u6bcf\u500b\u5ee3\u544a\u5c55\u793a\u4f4d\u7f6e\u90fd\u6709\u660e\u78ba\u7684\u76ee\u6a19\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u8a66\u7528 Messenger \u5ee3\u544a<\/b><span style=\"font-weight: 400;\">.\u6839\u64da Jolene \u7684\u8aaa\u6cd5\uff0cMessenger <\/span><a href=\"https:\/\/berniewong.net\/a-peek-on-chatbots-past-future\/\"><span style=\"font-weight: 400;\">\u6a5f\u5668\u4eba<\/span><\/a><span style=\"font-weight: 400;\"> \u5ee3\u544a\u91dd\u5c0d\u5ba2\u6236\u670d\u52d9\u9032\u884c\u4e86\u512a\u5316\u3001\u66f4\u5feb\u3001\u66f4\u81ea\u7136\u3002\u5b83\u5011\u662f\u8207\u5728\u7dda\u793e\u5340\u5efa\u7acb\u806f\u7e6b\u7684\u597d\u65b9\u6cd5\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u4f7f\u7528\u52d5\u614b\u5ee3\u544a<\/b><span style=\"font-weight: 400;\">.\u81c9\u66f8\u7684 <\/span><a href=\"https:\/\/social-stand.com\/zh\/snapchat-introduces-dynamic-ads\/\"><span style=\"font-weight: 400;\">\u52d5\u614b\u5ee3\u544a<\/span><\/a><span style=\"font-weight: 400;\"> \u5141\u8a31\u54c1\u724c\u9032\u884c a\/B \u6e2c\u8a66\u4ee5\u78ba\u5b9a\u54ea\u7a2e\u5ee3\u544a\u7d44\u5408\u6548\u679c\u597d\u3002\u5f71\u97ff\u4e26\u4e0d\u96e3\uff0c\u4e26\u4e14\u53ef\u4ee5\u5e6b\u52a9\u54c1\u724c\u7522\u751f\u6f5b\u5728\u5ba2\u6236\u548c\u92b7\u552e\u3002\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Facebook \u793e\u4ea4\u6280\u5de7\u8996\u983b\u7cfb\u5217\u7b2c 3 \u90e8\u5206 - \u201c\u5ee3\u544a\u5c55\u793a\u4f4d\u7f6e\u201d\u5df2\u64ad\u51fa <\/span><a href=\"https:\/\/www.socialmediatoday.com\/news\/facebook-provides-ad-placement-tips-in-latest-social-skills-video\/597701\/\"><span style=\"font-weight: 400;\">2021 \u5e74 3 \u6708 31 \u65e5<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Implications_for_Marketers\"><\/span><b>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Facebook \u793e\u4ea4\u6280\u80fd\u8996\u983b\u7cfb\u5217\u7b2c 3 \u90e8\u5206\u63d0\u4f9b\u4e86\u6709\u95dc\u5ee3\u544a\u6295\u653e\u7684\u771f\u5be6\u898b\u89e3\u3002\u5c0d\u65bc\u71df\u92b7\u4eba\u54e1\u4f86\u8aaa\uff0c\u9019\u500b\u77ed\u7247\u503c\u5f97\u4e00\u770b\u3002 <\/span><a href=\"https:\/\/social-stand.com\/zh\/a-2020-review-of-social-media-and-messaging-platforms\/\"><span style=\"font-weight: 400;\">\u793e\u4ea4\u5a92\u9ad4\u5ee3\u544a<\/span><\/a><span style=\"font-weight: 400;\"> \u5305\u62ec\u5927\u91cf\u9810\u7b97\u548c\u5a92\u9ad4\u898f\u5283\u4ee5\u53ca\u4ecb\u65bc\u5169\u8005\u4e4b\u9593\u7684\u5275\u610f\u3002\u91cd\u8981\u7684\u662f\u4ed4\u7d30\u898f\u5283\u5167\u5bb9\u548c\u5ee3\u544a\u7684\u7d44\u5408\u4ee5\u5be6\u73fe\u696d\u52d9\u76ee\u6a19\u3002\u00a0<\/span><\/p>\n<p><b>#Pinterest \u5546\u696d\u6a21\u5f0f<br><br>\u8cc7\u6599\u4f86\u6e90\uff1a<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/www.socialmediatoday.com\/news\/facebook-provides-ad-placement-tips-in-latest-social-skills-video\/597701\/\"><span style=\"font-weight: 400;\">https:\/\/www.socialmediatoday.com\/news\/facebook-provides-ad-placement-tips-in-latest-social-skills-video\/597701\/<\/span><\/a><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Here&#8217;s part 3 of Facebook&#8217;s Social Skills video series. The focus on such an episode is \u201cAd Placement.\u201d Facebook Social Skills was a 7-episode experts interview launched last 17 March 2021. Its goal is to help brands improve social media management skills. The 1st part talked about brand storytelling. The 2nd part talked about community [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":8142,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[315,5,316,6],"tags":[1577,1076,964,10,1579,1578],"class_list":["post-8122","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-facebook","category-social-media-marketing","category-social-media-","tag-ad-placement","tag-chatbots","tag-dynamic-ads","tag-facebook","tag-messenger-ads","tag-social-skills"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook Social Skills Video Series Part 3 \u2013 \u201cAd Placement\u201d - Social Stand<\/title>\n<meta name=\"description\" content=\"Here&#039;s part 3 of Facebook&#039;s Social Skills video series. 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