{"id":8056,"date":"2021-03-30T23:22:45","date_gmt":"2021-03-30T15:22:45","guid":{"rendered":"https:\/\/social-stand.com\/?p=8056"},"modified":"2021-04-05T23:24:02","modified_gmt":"2021-04-05T15:24:02","slug":"twitter-updates-the-features-of-amplify-pre-roll-video-ads","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/twitter-updates-the-features-of-amplify-pre-roll-video-ads\/","title":{"rendered":"Twitter\u66f4\u65b0\u201c\u653e\u5927\u524d\u8cbc\u7247\u8996\u983b\u5ee3\u544a\u201d\u529f\u80fd"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Twitter \u662f\u4e86\u89e3\u4e16\u754c\u6700\u65b0\u52d5\u614b\u548c\u8da8\u52e2\u7684\u9996\u9078\u793e\u4ea4\u5a92\u9ad4\u5e73\u53f0\u3002\u5c0d\u65bc\u5e73\u53f0\u4f86\u8aaa\uff0c\u8996\u983b\u662f\u5c55\u793a\u9019\u4e9b\u5167\u5bb9\u7684\u6700\u6709\u6548\u65b9\u5f0f\u3002\u9019\u5c31\u662f\u70ba\u4ec0\u9ebc\u5b83\u63a8\u51fa\u4e86 <\/span><a href=\"https:\/\/blog.twitter.com\/en_us\/topics\/product\/2018\/Update-on-Amplify-Publisher-Program-Requirements.html\"><span style=\"font-weight: 400;\">\u64f4\u5927\u51fa\u7248\u5546\u8a08\u5283<\/span><\/a><span style=\"font-weight: 400;\"> \u53bb\u5e74 2018 \u5e74\u3002\u5b83\u5141\u8a31\u51fa\u7248\u5546\u901a\u904e 10 \u5206\u9418\u7684\u5ee3\u544a\u7372\u5229 <\/span><a href=\"https:\/\/social-stand.com\/zh\/what-marketers-need-to-know-about-youtubes-trueview-video-ads\/\"><span style=\"font-weight: 400;\">\u8996\u983b<\/span><\/a><span style=\"font-weight: 400;\"> \u5728\u8996\u983b\u5167\u5bb9\u64ad\u653e\u4e4b\u524d\u526a\u8f2f\u3002 Twitter\u4e5f\u63a8\u51fa\u4e86 <\/span><a href=\"https:\/\/social-stand.com\/zh\/twitter-is-working-on-communities-tool\/\"><span style=\"font-weight: 400;\">\u65b0\u7684\u793e\u5340\u5de5\u5177<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/social-stand.com\/zh\/twitter-introduces-conversation-settings-for-ads\/\"><span style=\"font-weight: 400;\">\u5ee3\u544a\u7684\u5c0d\u8a71\u8a2d\u7f6e<\/span><\/a><span style=\"font-weight: 400;\">\uff0c \u548c <\/span><a href=\"https:\/\/social-stand.com\/zh\/twitter-experiments-adding-shop-button-on-twitter-cards\/\"><span style=\"font-weight: 400;\">Twitter \u5361\u7247\u4e0a\u7684\u5546\u5e97\u6309\u9215<\/span><\/a><span style=\"font-weight: 400;\">.\u9019\u4e9b\u529f\u80fd\u53ef\u4ee5\u5e6b\u52a9\u54c1\u724c\u9032\u4e00\u6b65\u5c07\u5176\u5167\u5bb9\u8ca8\u5e63\u5316\u3002\u4eca\u5929\uff0cTwitter \u66f4\u65b0\u4e86\u201c\u653e\u5927\u524d\u8cbc\u7247\u8996\u983b\u5ee3\u544a\u201d\u7684\u529f\u80fd\u3002<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/twitter-updates-the-features-of-amplify-pre-roll-video-ads\/#Curated_Categories\" >\u7b56\u5283\u985e\u5225<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/twitter-updates-the-features-of-amplify-pre-roll-video-ads\/#New_Format_and_Set-Up_for_Amplify_Pre-Roll_Video_Ads\" >\u653e\u5927\u524d\u8cbc\u7247\u8996\u983b\u5ee3\u544a\u7684\u65b0\u683c\u5f0f\u548c\u8a2d\u7f6e<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/social-stand.com\/zh\/twitter-updates-the-features-of-amplify-pre-roll-video-ads\/#Video_Partnership_Expansion\" >\u8996\u983b\u5408\u4f5c\u64f4\u5c55<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/social-stand.com\/zh\/twitter-updates-the-features-of-amplify-pre-roll-video-ads\/#Implications_for_Marketers\" >\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/a><\/li><\/ul><\/nav><\/div>\n\n<figure id=\"attachment_8097\" aria-describedby=\"caption-attachment-8097\" style=\"width: 532px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-8097\" src=\"https:\/\/social-stand.com\/wp-content\/uploads\/2021\/04\/Capture.png\" alt=\"\" width=\"532\" height=\"313\" srcset=\"https:\/\/social-stand.com\/wp-content\/uploads\/2021\/04\/Capture.png 532w, https:\/\/social-stand.com\/wp-content\/uploads\/2021\/04\/Capture-300x177.png 300w, https:\/\/social-stand.com\/wp-content\/uploads\/2021\/04\/Capture-16x9.png 16w\" sizes=\"(max-width: 532px) 100vw, 532px\" \/><figcaption id=\"caption-attachment-8097\" class=\"wp-caption-text\">\u63a8\u7279<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Curated_Categories\"><\/span><b>\u7b56\u5283\u985e\u5225<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u4eca\u5929\uff0cTwitter \u6b63\u5728\u70ba\u8996\u983b\u5167\u5bb9\u6dfb\u52a0\u65b0\u7684\u5229\u57fa\u4e3b\u984c\u3002\u5b83\u5011\u88ab\u7a31\u70ba\u201c\u7b56\u5283\u985e\u5225\u201d\uff0c\u662f\u8996\u983b\u5167\u5bb9\u6a19\u6e96\u985e\u5225\u9802\u90e8\u7684\u4e00\u500b\u65b0\u5217\u8868\u3002\u7cbe\u9078\u985e\u5225\u662f Twitter \u570b\u5bb6\u6700\u559c\u6b61\u7684\u4e3b\u984c\u548c\u8f15\u9b06\u7684\u5167\u5bb9\u3002\u5176\u4e2d\u5305\u62ec\u7c43\u7403\u3001\u96fb\u5b50\u7af6\u6280\u5718\u968a\u3001\u8db3\u7403\u3001\u904a\u6232\u4eba\u7269\u548c\u8db3\u7403\u3002\u6b64\u985e\u985e\u5225\u5141\u8a31\u5ee3\u544a\u5546\u8207\u5177\u6709\u76f8\u4f3c\u5167\u5bb9\u7684\u767c\u5e03\u5546\u4e00\u8d77\u904b\u884c\u524d\u8cbc\u7247\u8996\u983b\u5ee3\u544a\u3002\u9019\u4e9b\u767c\u5e03\u8005\u7531 Twitter \u5c08\u5bb6\u5718\u968a\u7cbe\u5fc3\u6311\u9078\uff0c\u4ee5\u4fbf\u9032\u4e00\u6b65\u8abf\u6574\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"New_Format_and_Set-Up_for_Amplify_Pre-Roll_Video_Ads\"><\/span><b>\u653e\u5927\u524d\u8cbc\u7247\u8996\u983b\u5ee3\u544a\u7684\u65b0\u683c\u5f0f\u548c\u8a2d\u7f6e<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Twitter \u9084\u63a8\u51fa\u4e86\u4e00\u7a2e\u65b0\u683c\u5f0f\u4e26\u8a2d\u7f6e\u4e86\u524d\u8cbc\u7247\u8996\u983b\u5ee3\u544a\u3002\u73fe\u5728\uff0c\u5b83\u5728\u5ee3\u544a\u64ad\u653e\u671f\u9593\u5177\u6709\u89e3\u91cb\u8aaa\u660e\u3001\u5fbd\u6a19\u548c\u54c1\u724c\u540d\u7a31\u3002\u8a72\u5e73\u53f0\u9084\u4f7f\u54c1\u724c\u66f4\u5bb9\u6613\u8a2d\u7f6e\u9019\u4e9b\u8996\u983b\u5ee3\u544a\u3002\u9019\u662f\u901a\u904e\u5728\u5b9a\u4f4d\u968e\u6bb5\u51fa\u73fe\u7684\u5b8c\u6574\u7684\u7372\u5229\u985e\u5225\u5217\u8868\u3002\u00a0\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Video_Partnership_Expansion\"><\/span><b>\u8996\u983b\u5408\u4f5c\u64f4\u5c55<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Twitter \u5ba3\u5e03\u5176\u8996\u983b\u5408\u4f5c\u5925\u4f34\u95dc\u4fc2\u64f4\u5c55\u5230 200 \u591a\u500b\u54c1\u724c\u3002\u6700\u65b0\u52a0\u5165\u540d\u55ae\u7684\u662f Buzzfeed\u3001Hearst\u3001Fox Sports \u548c <\/span><a href=\"https:\/\/social-stand.com\/zh\/twitter-and-nbcuniversal-expand-partnership\/\"><span style=\"font-weight: 400;\">NBC\u74b0\u7403<\/span><\/a><span style=\"font-weight: 400;\">.\u56e0\u6b64\uff0c\u8a72\u5e73\u53f0\u70ba\u524d\u8cbc\u7247\u8996\u983b\u5ee3\u544a\u63d0\u4f9b\u4e86\u66f4\u5ee3\u6cdb\u7684\u6a5f\u6703\u3002\u9019\u4e9b\u985e\u5225\u6700\u521d\u9069\u7528\u65bc\u5df4\u897f\u3001\u4e2d\u6771\u3001\u5317\u975e\u3001\u82f1\u570b\u548c\u7f8e\u570b\u3002\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Twitter \u66f4\u65b0\u201c\u653e\u5927\u524d\u8cbc\u7247\u8996\u983b\u5ee3\u544a\u201d\u529f\u80fd <\/span><a href=\"https:\/\/www.socialmediatoday.com\/news\/twitter-updates-amplify-pre-roll-video-ads-with-new-display-format-and-cur\/597457\/\"><span style=\"font-weight: 400;\">2021 \u5e74 3 \u6708 30 \u65e5<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Implications_for_Marketers\"><\/span><b>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Twitter \u524d\u8cbc\u7247\u8996\u983b\u5ee3\u544a\u7684\u65b0\u529f\u80fd\u53ef\u4ee5\u5e6b\u52a9\u71df\u92b7\u4eba\u54e1\u66f4\u597d\u5730\u70ba\u4ed6\u5011\u7684\u6d3b\u52d5\u5438\u5f15\u5408\u9069\u7684\u53d7\u773e\u3002\u7cbe\u9078\u985e\u5225\u63d0\u4f9b\u4e86\u66f4\u591a\u6a5f\u6703\u4f86\u5229\u7528\u9ad4\u80b2\u7b49\u71b1\u9580\u512a\u8cea\u5167\u5bb9\u3002\u65b0\u7684\u524d\u8cbc\u7247\u8996\u983b\u5ee3\u544a\u683c\u5f0f\u548c\u8a2d\u7f6e\u53ef\u4ee5\u63d0\u9ad8\u54c1\u724c\u6307\u6a19\u7684\u6e05\u6670\u5ea6\uff0c\u5f9e\u800c\u66f4\u597d\u5730\u63a8\u52d5\u7d50\u679c\u3002\u96d6\u7136\u64f4\u5927\u7684\u8996\u983b\u5408\u4f5c\u5925\u4f34\u95dc\u4fc2\u5c07 Twitter \u63a8\u5ee3\u5b9a\u4f4d\u5230\u66f4\u5927\u7684\u7bc4\u570d\u3002\u00a0<\/span><\/p>\n<p><b>#Pinterest \u5546\u696d\u6a21\u5f0f<br><br>\u8cc7\u6599\u4f86\u6e90\uff1a<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/www.socialmediatoday.com\/news\/twitter-updates-amplify-pre-roll-video-ads-with-new-display-format-and-cur\/597457\/\"><span style=\"font-weight: 400;\">https:\/\/www.socialmediatoday.com\/news\/twitter-updates-amplify-pre-roll-video-ads-with-new-display-format-and-cur\/597457\/<\/span><\/a><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Twitter is the go-to social media platform to find out the latest happenings and trends in the world. For the platform, video is the most effective way to show these contents. That is why it rolled out the Amplify Publisher Program last 2018. It allowed publishers to monetize a 10-minute video clip before a video [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":8096,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[316,6,109],"tags":[1563,1564,111,1565],"class_list":["post-8056","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-marketing","category-social-media-","category-twitter","tag-amplify-pre-roll-video-ads","tag-curated-categories","tag-twitter","tag-video-partnership-expansion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Twitter Updates the Features of \u201cAmplify Pre-Roll Video Ads\u201d - Social Stand<\/title>\n<meta name=\"description\" content=\"Twitter is the go-to social media platform to find out the latest happenings and trends in the world. For the platform, video is the most effective way to\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/social-stand.com\/zh\/twitter-updates-the-features-of-amplify-pre-roll-video-ads\/\" \/>\n<meta property=\"og:locale\" content=\"zh_HK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Twitter Updates the Features of \u201cAmplify Pre-Roll Video Ads\u201d - Social Stand\" \/>\n<meta property=\"og:description\" content=\"Twitter is the go-to social media platform to find out the latest happenings and trends in the world. 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