{"id":7980,"date":"2021-03-23T08:00:11","date_gmt":"2021-03-23T00:00:11","guid":{"rendered":"https:\/\/social-stand.com\/?p=7980"},"modified":"2021-03-22T13:13:47","modified_gmt":"2021-03-22T05:13:47","slug":"executing-business-strategy-in-the-online-retail-era","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/executing-business-strategy-in-the-online-retail-era\/","title":{"rendered":"\u5728\u7dda\u96f6\u552e\u6642\u4ee3\u7684\u5546\u696d\u6230\u7565\u57f7\u884c"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u51b0\u706b\u9023\u9396\u7684\u6e05\u76e4\uff0c\u5f15\u767c\u4e0d\u5c11\u7db2\u53cb\u7684\u61f7\u820a\u4e4b\u60c5\u3002\u6211\u4e5f\u662f\u5b83\u7684\u9577\u671f\u652f\u6301\u8005\u4e4b\u4e00\u3002\u4f46\u5728\u6211\u61f7\u5ff5\u5b83\u7684\u540c\u6642\uff0c\u6211\u4e5f\u505c\u4e0b\u4f86\u60f3\u60f3\u9019\u5e7e\u5e74\u4f86\u6211\u53bb\u904e\u591a\u5c11\u6b21\u9019\u5bb6\u5e97\u3002\u534a\u5e74\u524d\uff0c\u8857\u89d2\u7684\u5c0f\u5e97\u6f14\u8b8a\u6210\u8a31\u591a\u610f\u60f3\u4e0d\u5230\u7684\u696d\u614b\u3002\u6211\u4e0d\u662f\u5546\u5e97\u5c08\u5bb6\uff0c\u6240\u4ee5\u6211\u7e3d\u662f\u7121\u6cd5\u60f3\u50cf\u9019\u4e9b\u8ce3\u96f6\u98df\u3001\u6c34\u679c\u548c\u53e3\u7f69\u7684\u5546\u5e97\u2014\u2014\u6bcf\u5929\u7684\u5ba2\u6d41\u91cf\u4e0d\u5230\u4e00\u767e\u500b\u2014\u2014\u600e\u9ebc\u80fd\u8ca0\u64d4\u5f97\u8d77\u4ed6\u5011\u7684\u79df\u91d1\u3002<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/executing-business-strategy-in-the-online-retail-era\/#So_youve_opened_an_online_shop_%E2%80%93_what_next\" >\u6240\u4ee5\uff0c\u4f60\u958b\u4e86\u4e00\u5bb6\u7db2\u4e0a\u5546\u5e97\u2014\u2014\u4e0b\u4e00\u6b65\u600e\u9ebc\u8fa6\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/executing-business-strategy-in-the-online-retail-era\/#Opening_online_stores_in_times_of_adversity\" >\u5728\u9006\u5883\u4e2d\u958b\u8a2d\u7db2\u4e0a\u5546\u5e97<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/social-stand.com\/zh\/executing-business-strategy-in-the-online-retail-era\/#Making_a_business_breakthrough_A_transformation\" >\u5be6\u73fe\u696d\u52d9\u7a81\u7834\uff1a\u8f49\u578b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/social-stand.com\/zh\/executing-business-strategy-in-the-online-retail-era\/#The_next_step_is_achieved_through_a_team_growth_mindset\" >\u4e0b\u4e00\u6b65\u662f\u901a\u904e\u5718\u968a\u6210\u9577\u5fc3\u614b\u5be6\u73fe\u7684<\/a><\/li><\/ul><\/nav><\/div>\n\n<h3><span class=\"ez-toc-section\" id=\"So_youve_opened_an_online_shop_%E2%80%93_what_next\"><\/span><b>\u6240\u4ee5\uff0c\u4f60\u958b\u4e86\u4e00\u5bb6\u7db2\u4e0a\u5546\u5e97\u2014\u2014\u4e0b\u4e00\u6b65\u600e\u9ebc\u8fa6\uff1f<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u7f8e\u570b\u96fb\u5546\u5e73\u53f0\uff0c <\/span><a href=\"https:\/\/www.shopify.com\/\"><span style=\"font-weight: 400;\">Shopify<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u516c\u4f48\u4e86\u4e0a\u8cfd\u5b63\u7684\u6210\u7e3e\uff0c\u6392\u540d\u7b2c2<\/span><span style=\"font-weight: 400;\">nd<\/span><span style=\"font-weight: 400;\"> \u53ea\u70ba <\/span><a href=\"https:\/\/amazon.com\"><span style=\"font-weight: 400;\">\u4e9e\u99ac\u905c<\/span><\/a><span style=\"font-weight: 400;\"> \u2014\u2014\u8db3\u4ee5\u8b93\u6295\u8cc7\u8005\u9ad8\u8208\uff01\u5176\u5728\u7dda\u96f6\u552e\u696d\u7e3e\u751a\u81f3\u6bd4\u6c83\u723e\u746a\u9084\u8981\u51fa\u8272\u3002\u5982\u679c\u60a8\u7d93\u71df\u4e00\u5bb6\u5f37\u5927\u7684\u516c\u53f8\uff0c\u514b\u670d\u9006\u5883\u4e0d\u4e00\u5b9a\u662f\u78ba\u5b9a\u7684\u3002\u76f8\u53cd\uff0c\u52dd\u5229\u6216\u5931\u6557\u53d6\u6c7a\u65bc\u60a8\u662f\u5426\u8db3\u5920\u5feb\u5730\u9069\u61c9\u5e02\u5834\u8b8a\u5316\u3002\u9999\u6e2f\u4eba\u4ee5\u505a\u4e8b\u5feb\u800c\u8457\u7a31\uff0c\u4ed6\u5011\u5e0c\u671b\u76e1\u5feb\u5c07\u5546\u54c1\u4e0a\u67b6\u3002\u9700\u8981\u505a\u7684\u4e8b\u60c5\uff0c\u5f88\u53ef\u80fd\u53bb\u5e74\u5c31\u5df2\u7d93\u5b8c\u6210\u4e86\u3002\u7136\u800c\uff0c\u9019\u4e26\u4e0d\u610f\u5473\u8457\u60a8\u53ef\u4ee5\u5728\u958b\u8a2d\u7db2\u4e0a\u5546\u5e97\u5f8c\u5750\u7b49\u9322\u6efe\u6efe\u800c\u4f86\u3002 <\/span><a href=\"https:\/\/social-stand.com\/zh\/facebook-provides-free-training-about-some-ecommerce-tools\/\"><span style=\"font-weight: 400;\">\u96fb\u5b50\u5546\u52d9<\/span><\/a><span style=\"font-weight: 400;\"> \u71b1\u6f6e\u7db2\u6c11\u5c0d\u5728\u7dda\u6d88\u8cbb\u5f88\u719f\u6089\uff0c\u9019\u662f\u597d\u4e8b\u3002\u4f46\u8981\u771f\u6b63\u5efa\u7acb\u8d77\u4e00\u500b\u7cfb\u5217\u7684\u7db2\u5e97\uff0c\u9700\u8981\u5f37\u70c8\u7684\u6a39\u7acb\u81ea\u5df1\u7684\u54c1\u724c\u4e26\u6709\u6240\u7a81\u7834\uff01<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Opening_online_stores_in_times_of_adversity\"><\/span><b>\u5728\u9006\u5883\u4e2d\u958b\u8a2d\u7db2\u4e0a\u5546\u5e97<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Shopify \u7684\u5831\u544a\u4e2d\u6709\u5169\u500b\u6848\u4f8b\u7814\u7a76\u3002\u4e00\u662f\u5728\u9006\u5883\u4e2d\u6210\u70ba\u4f01\u696d\u5bb6\u3002\u9019\u5728\u9999\u6e2f\u5f88\u5e38\u898b\u3002\u6211\u76f8\u4fe1\u53bb\u5e74\u5728\u9999\u6e2f\u7d93\u6b77\u5de5\u4f5c\u8b8a\u5316\u7684\u5f88\u591a\u4eba\u90fd\u6210\u70ba\u4e86\u517c\u8077\u6216 <\/span><a href=\"https:\/\/social-stand.com\/zh\/facebook-rolls-out-shop-tabs-in-canada-and-the-uk\/\"><span style=\"font-weight: 400;\">\u7db2\u4e0a\u5546\u5e97<\/span><\/a><span style=\"font-weight: 400;\"> \u64c1\u6709\u8005\u3002\u6211\u5728\u822a\u7a7a\u696d\u7684\u670b\u53cb\u5df2\u7d93\u201c\u88ab\u8feb\u201d\u8ce3\u6389\u4e86\u4e00\u67b6\u98db\u6a5f\u3002\u6211\u770b\u5230\u4e86\u5f88\u591a\u6f5b\u529b\uff0c\u4f46\u5728\u958b\u767c\u4e2d\u9700\u8981\u66f4\u5927\u7684\u5805\u6301 <\/span><a href=\"https:\/\/berniewong.net\/bernie-wong-x-ming-pao-upgrading-the-web-live-marketing-strategy\/\"><span style=\"font-weight: 400;\">\u7d93\u71df\u7b56\u7565<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Making_a_business_breakthrough_A_transformation\"><\/span><b>\u5be6\u73fe\u696d\u52d9\u7a81\u7834\uff1a\u8f49\u578b<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u53e6\u4e00\u500b\u6848\u4f8b\u662f\u82f1\u570b\u62ab\u85a9\u9023\u9396\u5e97\uff0c <\/span><a href=\"https:\/\/www.pizzapilgrims.co.uk\/\"><span style=\"font-weight: 400;\">\u62ab\u85a9\u671d\u8056\u8005<\/span><\/a><span style=\"font-weight: 400;\">, \u6210\u529f\u5730\u6539\u9020\u548c\u52a0\u5f37\u4e86 <\/span><a href=\"https:\/\/berniewong.net\/bernie-wong-x-ming-pao-social-media-marketing-trends-in-2021\/\"><span style=\"font-weight: 400;\">\u793e\u4ea4\u5a92\u9ad4\u71df\u92b7<\/span><\/a><span style=\"font-weight: 400;\"> \u4e26\u5efa\u7acb\u4e86\u90f5\u5bc4\u62ab\u85a9\u696d\u52d9\u4ee5\u6c42\u751f\u5b58\u3002\u672c\u6848\u4f8b\u7814\u7a76\u7684\u512a\u9ede\u4e0d\u50c5\u5728\u65bc\u4f7f\u60a8\u7684\u696d\u52d9\u5728\u7dda\u4e0a\uff0c\u800c\u4e14\u5728\u65bc\u9762\u5c0d\u74b0\u5883\u7684\u8b8a\u5316\u6642\u8981\u505a\u51fa\u8abf\u6574\u3002\u5728\u7db2\u7d61\u96f6\u552e\u6642\u4ee3\uff0c\u4f01\u696d\u5bb6\u548c\u71df\u92b7\u4eba\u54e1\u5c07\u6700\u719f\u6089\u7db2\u7d61\u96f6\u552e\u548c\u71df\u92b7\u3002\u70ba\u4e86\u61c9\u5c0d\u4e0d\u65b7\u8b8a\u5316\u7684\u6d88\u8cbb\u7fd2\u6163\uff0c\u4f01\u696d\u7684\u751f\u5b58\u5c07\u53d6\u6c7a\u65bc\u4f01\u696d\u53ef\u4ee5\u9032\u4e00\u6b65\u8f49\u5411\u591a\u5c11\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_next_step_is_achieved_through_a_team_growth_mindset\"><\/span><b>\u4e0b\u4e00\u6b65\u662f\u901a\u904e\u5718\u968a\u6210\u9577\u5fc3\u614b\u5be6\u73fe\u7684<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u6211\u76f8\u7576\u6a02\u89c0\uff0c\u76f8\u4fe1\u96f6\u552e\u696d\u6709\u5149\u660e\u7684\u672a\u4f86\u2014\u2014\u7576\u5e02\u5834\u6062\u5fa9\u6b63\u5e38\u3001\u9910\u9928\u6eff\u54e1\u3001\u9152\u5427\u518d\u6b21\u71b1\u9b27\u6642\u3002\u5728\u5e02\u5834\u64d4\u6182\u4e2d\uff0c\u6d88\u8cbb\u529b\u59cb\u7d42\u5b58\u5728\u3002\u5373\u4f7f\u5728\u4e00\u500b\u4eba\u63a8\u51fa\u4e86\u5728\u7dda\u696d\u52d9\u4e4b\u5f8c\uff0c\u73fe\u5728\u662f\u6642\u5019\u9032\u4e00\u6b65\u898f\u5283\u5982\u4f55\u5728\u5730\u7406\u9650\u5236\u5167\u7a81\u7834\u904b\u71df\u3001\u570b\u969b\u5316\u548c\u81ea\u52d5\u5316\u4e86\u3002\u5c0d\u6bcf\u500b\u4eba\u4f86\u8aaa\uff0c\u6700\u91cd\u8981\u7684\u662f\u8981\u6709\u4e00\u7a2e\u6210\u9577\u5fc3\u614b\uff0c\u4ee5\u9762\u5c0d\u672a\u4f86\u5728\u7dda\u96f6\u552e\u6240\u9700\u7684\u8f49\u8b8a\u3002<\/span><\/p>\n<p><strong>\u8cc7\u6599\u4f86\u6e90\uff1a<\/strong>\u00a0<a href=\"https:\/\/berniewong.net\/executing-business-strategy-in-the-online-retail-era\/\">https:\/\/berniewong.net\/executing-business-strategy-in-the-online-retail-era\/<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>The winding-up of the Ice Fire chain has evoked nostalgia in many netizens. I am also one of its long-time supporters. But even as I cherish its memory, I also pause to think how many times I have visited the shop in recent years. Half a year ago, the stores around the street corner evolved [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":7982,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[32,315,316,6],"tags":[1519,621,1520,1238,591],"class_list":["post-7980","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-digital-marketing","category-social-media-marketing","category-social-media-","tag-breakthrough","tag-mindful-wellnes","tag-mindset","tag-online-shop","tag-transformation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Executing Business Strategy in the Online Retail Era - Social Stand<\/title>\n<meta name=\"description\" content=\"The winding-up of the Ice Fire chain has evoked nostalgia in many netizens. I am also one of its long-time supporters. But even as I cherish its memory, I\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/social-stand.com\/zh\/executing-business-strategy-in-the-online-retail-era\/\" \/>\n<meta property=\"og:locale\" content=\"zh_HK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Executing Business Strategy in the Online Retail Era - Social Stand\" \/>\n<meta property=\"og:description\" content=\"The winding-up of the Ice Fire chain has evoked nostalgia in many netizens. I am also one of its long-time supporters. 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