{"id":7696,"date":"2021-02-26T09:44:38","date_gmt":"2021-02-26T01:44:38","guid":{"rendered":"https:\/\/social-stand.com\/?p=7696"},"modified":"2021-07-11T13:59:49","modified_gmt":"2021-07-11T05:59:49","slug":"youtube-adds-two-better-video-comparison-reports","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/youtube-adds-two-better-video-comparison-reports\/","title":{"rendered":"YouTube \u6dfb\u52a0\u4e86\u5169\u500b\u66f4\u597d\u7684\u8996\u983b\u6bd4\u8f03\u5831\u544a"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u6700\u8fd1\uff0cYouTube \u4e00\u76f4\u5728\u6e2c\u8a66\u65b0\u529f\u80fd\u4ee5\u52a0\u5f37\u96fb\u5b50\u5546\u52d9\u548c\u53c3\u8207\u5ea6\u3002\u9019\u4e9b\u5305\u62ec <\/span><a href=\"https:\/\/social-stand.com\/zh\/youtube-launches-audio-ads\/\"><span style=\"font-weight: 400;\">\u97f3\u983b\u5ee3\u544a<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/social-stand.com\/zh\/youtube-tests-clips-a-fun-way-to-share-part-of-a-video\/\"><span style=\"font-weight: 400;\">\u526a\u8f2f<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/social-stand.com\/zh\/youtube-tests-product-tags-on-video-clips\/\"><span style=\"font-weight: 400;\">\u7522\u54c1\u6a19\u7c64<\/span><\/a><span style=\"font-weight: 400;\">\uff0c \u548c <\/span><a href=\"https:\/\/social-stand.com\/zh\/youtube-explains-how-shorts-impact-a-channel-analytics\/\"><span style=\"font-weight: 400;\">\u77ed\u8932<\/span><\/a><span style=\"font-weight: 400;\">.\u7136\u800c\uff0cYouTube \u96fb\u5b50\u5546\u52d9\u548c\u53c3\u8207\u5ea6\u5728\u5f88\u5927\u7a0b\u5ea6\u4e0a\u53d6\u6c7a\u65bc\u5275\u4f5c\u8005\u4e4b\u9593\u9ad8\u8cea\u91cf\u8996\u983b\u7684\u5275\u4f5c\u3002\u56e0\u6b64\uff0cYouTube \u5728\u5275\u4f5c\u8005\u5de5\u4f5c\u5ba4\u5100\u8868\u677f\u4e0a\u6dfb\u52a0\u4e86\u5169\u500b\u66f4\u597d\u7684\u6bd4\u8f03\u5831\u544a\u3002\u00a0<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/youtube-adds-two-better-video-comparison-reports\/#Dot_or_Scatter_Plot\" >\u9ede\u5716\u6216\u6563\u9ede\u5716\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/youtube-adds-two-better-video-comparison-reports\/#Early_Performance_Report\" >\u65e9\u671f\u7e3e\u6548\u5831\u544a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/social-stand.com\/zh\/youtube-adds-two-better-video-comparison-reports\/#Implications_for_Marketers\" >\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400;\">YouTube \u7522\u54c1\u7d93\u7406 Rachel \u5ba3\u4f48\u5728 YouTube \u5206\u6790\u4e2d\u589e\u52a0\u4e86\u5169\u7a2e\u4e0d\u540c\u7684\u6bd4\u8f03\u5de5\u5177\u3002\u5979\u8aaa\uff0c\u9019\u4e9b\u5de5\u5177\u65e8\u5728\u96a8\u8457\u6642\u9593\u7684\u63a8\u79fb\u5206\u6790\u548c\u6bd4\u8f03\u8996\u983b\u3002\u5b83\u5011\u5c0d\u65bc\u60f3\u8981\u4e86\u89e3\u5176\u983b\u9053\u6b63\u5728\u64ad\u653e\u7684\u5167\u5bb9\u7684\u5275\u4f5c\u8005\u5f88\u91cd\u8981\u3002<\/span><\/p>\n<figure id=\"attachment_7716\" aria-describedby=\"caption-attachment-7716\" style=\"width: 1190px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-7716\" src=\"https:\/\/social-stand.com\/wp-content\/uploads\/2021\/02\/Capture-9.png\" alt=\"\" width=\"1190\" height=\"718\" srcset=\"https:\/\/social-stand.com\/wp-content\/uploads\/2021\/02\/Capture-9.png 1190w, https:\/\/social-stand.com\/wp-content\/uploads\/2021\/02\/Capture-9-300x181.png 300w, https:\/\/social-stand.com\/wp-content\/uploads\/2021\/02\/Capture-9-1024x618.png 1024w, https:\/\/social-stand.com\/wp-content\/uploads\/2021\/02\/Capture-9-768x463.png 768w, https:\/\/social-stand.com\/wp-content\/uploads\/2021\/02\/Capture-9-18x12.png 18w\" sizes=\"(max-width: 1190px) 100vw, 1190px\" \/><figcaption id=\"caption-attachment-7716\" class=\"wp-caption-text\">YouTube<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Dot_or_Scatter_Plot\"><\/span><b>\u9ede\u5716\u6216\u6563\u9ede\u5716\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u7b2c\u4e00\u500b\u6bd4\u8f03\u5de5\u5177\u7a31\u70ba\u9ede\u5716\u6216\u6563\u9ede\u5716\u3002\u9019\u6a23\u7684\u5de5\u5177\u5728\u6bd4\u8f03\u591a\u9054 100 \u500b\u8996\u983b\u6642\u975e\u5e38\u6709\u7528\u3002\u8a72\u5de5\u5177\u6709\u52a9\u65bc\u6bd4\u8f03\u540c\u4e00\u6642\u9593\u7bc4\u570d\u5167\u7684\u8996\u983b\u3002\u8981\u67e5\u627e\u6b64\u5831\u544a\uff0c\u8acb\u8f49\u5230\u6e20\u9053\u5206\u6790 &gt; \u9ede\u64ca\u9ad8\u7d1a\u6a21\u5f0f &gt; \u9ede\u64ca\u6bd4\u8f03 &gt; \u7136\u5f8c\u9078\u64c7\u6642\u9593\u7bc4\u570d\u3002\u60a8\u53ef\u4ee5\u5728\u524d 24 \u5c0f\u6642\u3001\u524d 7 \u5929\u6216\u524d 28 \u5929\u4e4b\u9593\u9032\u884c\u9078\u64c7\u3002\u9032\u5165\u5831\u544a\u9801\u9762\u5f8c\uff0c\u60a8\u53ef\u4ee5\u6839\u64da\u5de6\u5074\u9762\u677f\u4e0a\u7684\u9078\u9805\u5c0d\u5176\u9032\u884c\u81ea\u5b9a\u7fa9\u3002\u60a8\u53ef\u4ee5\u9078\u64c7\u8981\u9078\u64c7\u7684\u767c\u5e03\u65e5\u671f\u3002\u8a72\u529f\u80fd\u9069\u7528\u65bc 2019 \u5e74\u4ee5\u5f8c\u767c\u5e03\u7684\u4efb\u4f55\u8996\u983b\u3002\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e00\u6b21\u53ea\u80fd\u986f\u793a 100 \u500b\u8996\u983b\uff0c\u56e0\u6b64\u5982\u679c\u60a8\u5728\u767c\u5e03\u65e5\u671f\u524d\u5f8c\u9032\u884c\u4e86\u66f4\u6539\uff0c\u4f46\u4e26\u975e\u6240\u6709\u8996\u983b\u90fd\u53ef\u7528\uff0c\u60a8\u53ef\u80fd\u5df2\u9054\u5230 100 \u500b\u8996\u983b\u7684\u9650\u5236\u3002\u63a5\u4e0b\u4f86\uff0c\u60a8\u53ef\u4ee5\u9078\u64c7\u81ea\u767c\u5e03\u4ee5\u4f86\u7684\u6642\u9593\u6bb5\uff0c\u60a8\u53ef\u4ee5\u5728\u7b2c\u4e00\u500b 24 \u5c0f\u6642\u3001\u7b2c\u4e00\u500b 7 \u5929\u6216\u7b2c\u4e00\u500b 28 \u5929\u4e4b\u9593\u9032\u884c\u9078\u64c7\u3002\u6b64\u529f\u80fd\u5141\u8a31\u60a8\u5c0d\u9ede\u6240\u4ee3\u8868\u7684\u6bcf\u500b\u8996\u983b\u9032\u884c\u516c\u5e73\u6bd4\u8f03\u3002\u6700\u5f8c\uff0c\u60a8\u53ef\u4ee5\u9078\u64c7\u8981\u6bd4\u8f03\u7684\u6307\u6a19\u3002\u5b83\u5011\u53ef\u4ee5\u662f\u5e73\u5747\u89c0\u770b\u6642\u9577\u3001\u5c55\u793a\u6b21\u6578\u3001\u89c0\u770b\u6b21\u6578\u7b49\u3002\u5728\u5831\u544a\u4e2d\uff0c\u60a8\u53ef\u4ee5\u5c07\u9f20\u6a19\u61f8\u505c\u5728\u5713\u9ede\u4e0a\u4ee5\u67e5\u770b\u6bcf\u500b\u8996\u983b\u7684\u5167\u5bb9\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5728\u5716\u8868\u4e0b\u65b9\uff0c\u6709 3 \u500b\u985e\u5225\u2014\u2014\u8868\u73fe\u6700\u4f73\u3001\u5e73\u5747\u548c\u8868\u73fe\u6700\u5dee\u7684\u8996\u983b\u3002\u6839\u64da\u60a8\u9078\u64c7\u7684\u4efb\u4f55\u6307\u6a19\uff0c\u9802\u90e8\u548c\u5e95\u90e8\u5217\u8868\u50c5\u4ee3\u8868\u524d 5 \u500b\u548c\u5f8c 5 \u500b\u8996\u983b\u3002\u5728\u8a72\u8868\u4e2d\uff0c\u60a8\u53ef\u4ee5\u4e00\u76ee\u4e86\u7136\u5730\u6bd4\u8f03\u6bcf\u500b\u8996\u983b\u5728\u6642\u9593\u7bc4\u570d\u5167\u7372\u5f97\u7684\u89c0\u770b\u6b21\u6578\u548c\u5c55\u793a\u6b21\u6578\u4ee5\u53ca\u5b83\u5011\u7684\u5438\u5f15\u529b\u3002\u60a8\u53ef\u4ee5\u6bd4\u8f03\u5e73\u5747\u6301\u7e8c\u6642\u9593\u3001\u5e73\u5747\u89c0\u770b\u767e\u5206\u6bd4\u548c\u9ede\u64ca\u7387\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Early_Performance_Report\"><\/span><b>\u65e9\u671f\u7e3e\u6548\u5831\u544a<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5982\u679c\u60a8\u53ea\u60f3\u6bd4\u8f03\u5169\u500b\u8996\u983b\uff0cYouTube \u9084\u6703\u6dfb\u52a0 1<\/span><span style=\"font-weight: 400;\">\u82f1\u77f3<\/span><span style=\"font-weight: 400;\"> 24 \u5c0f\u6642\u8996\u983b\u6642\u9593\u7bc4\u570d\u4ee5\u6bd4\u8f03\u65e9\u671f\u6027\u80fd\u3002\u8981\u67e5\u627e\u6b64\u5831\u544a\uff0c\u8acb\u8f49\u5230\u8996\u983b\u5831\u544a &gt; \u55ae\u64ca\u65e5\u671f\u9078\u64c7\u5668 &gt; \u55ae\u64ca\u7b2c\u4e00\u500b 24 \u5c0f\u6642\u9078\u9805\u3002\u9019\u6a23\u60a8\u5c31\u53ef\u4ee5\u5927\u81f4\u4e86\u89e3\u60a8\u7684\u8996\u983b\u5728\u767c\u5e03\u7b2c\u4e00\u5929\u540e\u7684\u8868\u73fe\u3002 YouTube \u6307\u51fa\uff0c\u4ed6\u5011\u4e0d\u8a8d\u70ba\u7b2c\u4e00\u500b 24 \u5c0f\u6642\u986f\u793a\u8996\u983b\u7684\u771f\u5be6\u8868\u73fe\u3002\u5c0d\u4ed6\u5011\u4f86\u8aaa\uff0c\u8996\u983b\u5728\u767c\u5e03\u5f8c\u7684\u6578\u5468\u548c\u6578\u6708\u5167\u8868\u73fe\u5f97\u975e\u5e38\u597d\u3002\u4ed6\u5011\u53ea\u662f\u6dfb\u52a0\u5831\u544a\uff0c\u56e0\u70ba\u5927\u591a\u6578\u5275\u4f5c\u8005\u901a\u5e38\u5e0c\u671b\u5728\u7b2c\u4e00\u5929\u6bd4\u8f03\u4ed6\u5011\u7684\u8996\u983b\u8868\u73fe\u3002\u8981\u6bd4\u8f03\u6b64\u5831\u544a\u4e2d\u7684\u8996\u983b\uff0c\u8acb\u55ae\u64ca\u9ad8\u7d1a\u6a21\u5f0f &gt;\uff0c\u7136\u5f8c\u55ae\u64ca\u6bd4\u8f03\u5c0d\u8c61\u3002\u9078\u64c7\u4efb\u4f55\u8996\u983b\u4f86\u6bd4\u8f03\u7b97\u6cd5\u3002\u540c\u6a23\uff0c\u60a8\u53ef\u4ee5\u6bd4\u8f03\u5e73\u5747\u6301\u7e8c\u6642\u9593\u3001\u5e73\u5747\u89c0\u770b\u767e\u5206\u6bd4\u548c\u9ede\u64ca\u7387\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">YouTube \u6dfb\u52a0\u4e86\u5169\u500b\u66f4\u597d\u7684\u8996\u983b\u6bd4\u8f03\u5831\u544a <\/span><a href=\"https:\/\/www.socialmediatoday.com\/news\/snapchat-announces-2021-partner-summit\/595492\/\"><span style=\"font-weight: 400;\">2021 \u5e74 2 \u6708 22 \u65e5<\/span><\/a><span style=\"font-weight: 400;\">.\u8acb\u6ce8\u610f\uff0c\u9019\u4e9b\u529f\u80fd\u5c1a\u4e0d\u9069\u7528\u65bc\u85dd\u4eba\u983b\u9053\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Implications_for_Marketers\"><\/span><b>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">YouTube \u5728\u5206\u6790\u4e2d\u6dfb\u52a0\u7684\u5169\u500b\u65b0\u6bd4\u8f03\u5831\u544a\u5c0d\u5275\u4f5c\u8005\u548c\u71df\u92b7\u4eba\u54e1\u90fd\u975e\u5e38\u6709\u5e6b\u52a9\u3002\u5b83\u4f7f\u4ed6\u5011\u66f4\u5bb9\u6613\u6839\u64da\u7b97\u6cd5\u6bd4\u8f03\u8996\u983b\u3002\u71df\u92b7\u4eba\u54e1\u53ef\u4ee5\u6aa2\u67e5\u662f\u4ec0\u9ebc\u8b93\u4e00\u500b\u8996\u983b\u6bd4\u5176\u4ed6\u8996\u983b\u66f4\u5177\u5438\u5f15\u529b\u3002\u9019\u662f\u70ba\u4e86\u77e5\u9053\u5982\u4f55\u5728\u672a\u4f86\u8907\u88fd\u6210\u529f\u3002<\/span><\/p>\n<p><b>#Pinterest \u5546\u696d\u6a21\u5f0f<br><br>\u8cc7\u6599\u4f86\u6e90\uff1a<\/b><span style=\"font-weight: 400;\">: <\/span><span style=\"font-weight: 400;\">https:\/\/www.youtube.com\/watch?v=h2Mefvc6Bt0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Lately, YouTube has been testing new features to strengthen eCommerce and engagement. These include audio ads, clips, product tags, and Shorts. Yet YouTube eCommerce and engagement depend largely on the creation of quality videos among creators. 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