{"id":7671,"date":"2021-02-09T09:31:27","date_gmt":"2021-02-09T01:31:27","guid":{"rendered":"https:\/\/social-stand.com\/?p=7671"},"modified":"2021-02-18T09:38:36","modified_gmt":"2021-02-18T01:38:36","slug":"facebook-is-removing-likes-on-pages","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/facebook-is-removing-likes-on-pages\/","title":{"rendered":"Facebook \u6b63\u5728\u522a\u9664\u9801\u9762\u4e0a\u7684\u8b9a\uff01"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u7121\u8ad6\u4f60\u662f\u5426\u4ecd\u7136\u559c\u6b61 Facebook\uff0c\u5982\u679c\u4f60\u4f7f\u7528 Facebook \u9032\u884c\u71df\u92b7\uff0c\u8acb\u6ce8\u610f Facebook \u5373\u5c07 <\/span><a href=\"https:\/\/social-stand.com\/zh\/facebook-launches-a-new-design-for-pages\/\"><span style=\"font-weight: 400;\">\u5f9e\u9801\u9762\u4e2d\u522a\u9664\u201c\u559c\u6b61\u201d<\/span><\/a><span style=\"font-weight: 400;\">.\u9019\u610f\u5473\u8457\u7528\u6236\u5c07\u4e0d\u518d\u80fd\u5920\u201c\u559c\u6b61\u201d\u9801\u9762\u3002\u76f8\u53cd\uff0cFacebook \u6b63\u5728\u8f49\u5411\u201c\u8ffd\u96a8\u8005\u201d\u3002\u9801\u9762\u4e0a\u7684\u201c\u95dc\u6ce8\u201d\u529f\u80fd\u96d6\u7136\u4e0d\u8d77\u773c\uff0c\u4f46\u4e00\u76f4\u5b58\u5728\u3002\u9019\u7a2e\u8b8a\u5316\u5927\u5bb6\u4e0d\u6703\u964c\u751f <\/span><a href=\"https:\/\/social-stand.com\/zh\/instagram-launches-professional-dashboard\/\"><span style=\"font-weight: 400;\">Instagram<\/span><\/a><span style=\"font-weight: 400;\"> \u7528\u6236\u3002\u95dc\u6ce8\u8005\u7684\u6982\u5ff5\u65e9\u5df2\u61c9\u7528\u65bc IG \u5e33\u6236\uff0c\u56e0\u6b64 Facebook \u4e0a\u7684\u9019\u7a2e\u8b8a\u5316\u5c07\u5f88\u5bb9\u6613\u7406\u89e3\u3002\u4f46\u662f\u6a19\u8a18\u4ecd\u7136\u5fc5\u9808\u4e86\u89e3\u9019\u7a2e\u8b8a\u5316\u7684\u7d30\u7bc0\u3002<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/facebook-is-removing-likes-on-pages\/#Distinguish_those_who_%E2%80%9CLike%E2%80%9D_but_dont_%E2%80%9CFollow%E2%80%9D\" >\u5340\u5206\u90a3\u4e9b\u201c\u559c\u6b61\u201d\u4f46\u4e0d\u201c\u95dc\u6ce8\u201d\u7684\u4eba<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/facebook-is-removing-likes-on-pages\/#Analyze_the_mentality_of_followers_behind_the_numbers\" >\u5206\u6790\u6578\u5b57\u80cc\u5f8c\u7684\u8ffd\u96a8\u8005\u5fc3\u614b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/social-stand.com\/zh\/facebook-is-removing-likes-on-pages\/#Truly_build_up_a_community\" >\u771f\u6b63\u5efa\u7acb\u4e00\u500b\u793e\u5340<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/social-stand.com\/zh\/facebook-is-removing-likes-on-pages\/#Is_Facebook_still_popular\" >\u81c9\u66f8\u9084\u6d41\u884c\u55ce\uff1f<\/a><\/li><\/ul><\/nav><\/div>\n\n<h3><span class=\"ez-toc-section\" id=\"Distinguish_those_who_%E2%80%9CLike%E2%80%9D_but_dont_%E2%80%9CFollow%E2%80%9D\"><\/span><b>\u5340\u5206\u90a3\u4e9b\u201c\u559c\u6b61\u201d\u4f46\u4e0d\u201c\u95dc\u6ce8\u201d\u7684\u4eba<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Facebook \u4e00\u76f4\u5141\u8a31\u7528\u6236\u5340\u5206\u4ed6\u5011\u559c\u6b61\u548c\u95dc\u6ce8\u7684\u5c0d\u8c61\u548c\u5c0d\u8c61\u3002\u4ed6\u5011\u559c\u6b61\u4ec0\u9ebc\u5c07\u6c7a\u5b9a\u4ed6\u5011\u5728\u4ed6\u5011\u95dc\u6ce8\u7684\u9801\u9762\u4e0a\u770b\u5230\u7684\u5167\u5bb9\u3002\u4f46\u7528\u6236\u53ef\u80fd\u5be6\u969b\u4e0a\u559c\u6b61\u4e00\u500b\u9801\u9762\uff0c\u4f46\u4ecd\u7136\u6c92\u6709\u95dc\u6ce8\u6216\u53d6\u6d88\u95dc\u6ce8\u9801\u9762\uff0c\u9019\u610f\u5473\u8457\u5167\u5bb9\u4e0d\u518d\u986f\u793a\u5728\u7528\u6236\u7684\u63d0\u8981\u4e2d\u3002\u56e0\u6b64\uff0c\u71df\u92b7\u4eba\u54e1\u6703\u770b\u5230\u559c\u6b61\u548c\u95dc\u6ce8\u8005\u7684\u6578\u91cf\u4e4b\u9593\u5b58\u5728\u5dee\u7570 <\/span><a href=\"https:\/\/social-stand.com\/zh\/facebook-pages-will-move-our-story-to-additional-information\/\"><span style=\"font-weight: 400;\">\u81c9\u66f8\u5c08\u9801<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5f9e\u7406\u8ad6\u4e0a\u8b1b\uff0c\u64c1\u6709\u66f4\u591a\u95dc\u6ce8\u8005\u5f88\u91cd\u8981\uff0c\u56e0\u70ba\u5b83\u4ee3\u8868\u4e86\u6709\u591a\u5c11\u4eba\u67e5\u770b\u4e86\u9801\u9762\u7684\u5167\u5bb9\u3002\u7136\u800c\uff0cFacebook \u7684\u6709\u6a5f\u8986\u84cb\u7387\u4f4e\u5f97\u4ee4\u4eba\u6cae\u55aa\u3002\u54c1\u724c\u4e0d\u6703\u7b49\u5f85 Facebook \u50b3\u64ad\u5167\u5bb9\uff0c\u800c\u662f\u50be\u5411\u65bc\u6295\u8cc7\u5ee3\u544a\u4ee5\u64f4\u5927\u8986\u84cb\u9762\u3002 Facebook \u5ee3\u544a\u662f\u57fa\u65bc\u559c\u6b61\u9801\u9762\u7684\u7528\u6236\u3002\u6b64\u5916\uff0c\u4f01\u696d\u4e3b\u53ef\u80fd\u7121\u6cd5\u5b8c\u5168\u4e86\u89e3\u95dc\u6ce8\u8005\u7684\u5f71\u97ff\uff0c\u4e26\u76f2\u76ee\u5730\u5c07\u9ede\u8d0a\u6578\u4f5c\u70ba KPI\u3002\u56e0\u6b64\uff0c\u8b93\u7528\u6236\u559c\u6b61\u4e00\u500b\u9801\u9762\u4f3c\u4e4e\u66f4\u91cd\u8981\uff0c\u56e0\u70ba Facebook \u4e5f\u53ea\u5c07\u5176\u5ee3\u544a\u5b9a\u5411\u7d66\u90a3\u4e9b\u559c\u6b61\u4e00\u500b\u9801\u9762\u7684\u4eba\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Analyze_the_mentality_of_followers_behind_the_numbers\"><\/span><b>\u5206\u6790\u6578\u5b57\u80cc\u5f8c\u7684\u8ffd\u96a8\u8005\u5fc3\u614b<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u9019\u4e9b\u66f4\u6539\u4e0d\u6703\u5f71\u97ff\u6240\u6709\u5df2\u7d93\u6210\u70ba\u95dc\u6ce8\u8005\u7684\u7528\u6236\uff0c\u4f46\u6703\u8207\u90a3\u4e9b\u559c\u6b61\u4f46\u4e0d\u95dc\u6ce8\u60a8\u7684\u9801\u9762\u7684\u4eba\u8aaa\u518d\u898b\u3002\u71df\u92b7\u4eba\u54e1\u4e0d\u5fc5\u904e\u5ea6\u7126\u616e\uff0c\u56e0\u70ba\u9ede\u8d0a\u6578\u548c\u95dc\u6ce8\u7528\u6236\u6578\u4e4b\u9593\u7684\u5dee\u7570\u61c9\u8a72\u592a\u5927\uff0c\u9019\u610f\u5473\u8457\u5f71\u97ff\u4e0d\u5927\u3002\u4f46\u9019\u500b\u5dee\u8ddd\u4e5f\u5c07\u8d77\u5230\u63d0\u9192\u4f5c\u7528\uff1a\u70ba\u4ec0\u9ebc\u6709\u4e9b\u7528\u6236\u559c\u6b61\u800c\u4e0d\u662f\u95dc\u6ce8\uff1f\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u54c1\u724c\u61c9\u8a72\u85c9\u6b64\u6a5f\u6703\u91cd\u65b0\u8003\u616e\u5176\u9801\u9762\u7684\u5167\u5bb9\u7b56\u7565\u548c\u8cc7\u6e90\u5206\u914d\u3002\u5982\u679c\u4e00\u500b\u9801\u9eb5\u5305\u542b\u4f4e\u8cea\u91cf\u7684\u5167\u5bb9\uff0c\u4e26\u4e14\u53ea\u6703\u6301\u7e8c\u92b7\u552e\u7522\u54c1\uff0c\u90a3\u9ebc\u7121\u8ad6\u8a72\u54c1\u724c\u767c\u5e03\u4e86\u591a\u5c11\u5e16\u5b50\u6216\u5ee3\u544a\uff0c\u5b83\u53ea\u6703\u589e\u52a0\u7528\u6236\u201c\u4e0d\u559c\u6b61\u201d\u4e26\u786c\u8457\u982d\u76ae\u53d6\u6d88\u95dc\u6ce8\u8a72\u9801\u9762\u7684\u6a5f\u6703\u3002\u4eca\u5e74\u5617\u8a66\u6539\u8b8a\u89c0\u9ede\uff0c\u4e26\u85c9\u6b64\u6a5f\u6703\u6539\u9032\u60a8\u7684\u5167\u5bb9\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Truly_build_up_a_community\"><\/span><b>\u771f\u6b63\u5efa\u7acb\u4e00\u500b\u793e\u5340<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5728\u6b64\u4e4b\u5f8c\uff0c\u9084\u9700\u8981\u8003\u616e\u65b0\u805e\u6e90\u3002\u9019\u985e\u4f3c\u65bc\u9f13\u52f5\u54c1\u724c\u4e0d\u50c5\u5728\u5176\u9801\u9762\u4e0a\u767c\u4f48\u5167\u5bb9\uff0c\u800c\u4e14\u9084\u589e\u52a0\u8207\u793e\u5340\u7684\u4e92\u52d5\u3002\u9801\u9762\u61c9\u8a72\u800c\u4e14\u5fc5\u9808\u8207\u7528\u6236\u4ea4\u4e92\u3002\u65b0\u589e\u7684\u554f\u7b54\u529f\u80fd\u4e5f\u662f\u9080\u8acb\u66f4\u591a\u7528\u6236\u53c3\u8207\u7684\u597d\u9014\u5f91\u3002\u9664\u4e86\u751f\u7522\u5167\u5bb9\uff0c\u54c1\u724c\u9084\u61c9\u8a72\u6295\u5165\u66f4\u591a\u7684\u8cc7\u6e90\u4f86\u4fc3\u9032\u4e92\u52d5\u548c\u793e\u5340\u5efa\u8a2d\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Is_Facebook_still_popular\"><\/span><b>\u81c9\u66f8\u9084\u6d41\u884c\u55ce\uff1f<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u8fd1\u671f\uff0c <\/span><a href=\"https:\/\/berniewong.net\/is-facebook-outdated\/\"><span style=\"font-weight: 400;\">Facebook\u7684\u547d\u904b<\/span><\/a><span style=\"font-weight: 400;\"> \u4e26\u6c92\u6709\u90a3\u9ebc\u51fa\u8272\uff0c\u5176\u7ba1\u7406\u5c64\u7684\u9738\u9053\u884c\u70ba\u5c0e\u81f4\u8a31\u591a\u4eba\u8f49\u5411 <\/span><a href=\"https:\/\/social-stand.com\/zh\/should-i-open-a-mewe-account-for-my-brand\/\"><span style=\"font-weight: 400;\">\u6211\u662f<\/span><\/a><span style=\"font-weight: 400;\"> \u53cd\u800c\u3002\u4e4b\u524d\u7684\u4e00\u7bc7\u6587\u7ae0\u8a0e\u8ad6\u4e86\u54c1\u724c\u61c9\u8a72\u5982\u4f55\u61c9\u5c0d\u3002\u6700\u8fd1\uff0c\u751a\u81f3 <\/span><a href=\"https:\/\/social-stand.com\/zh\/whatsapp-moves-its-privacy-policy-update-to-15-may-2021\/\"><span style=\"font-weight: 400;\">WhatsApp\u5f37\u8feb\u7528\u6236<\/span><\/a><span style=\"font-weight: 400;\"> \u63a5\u53d7Facebook\u7684\u96b1\u79c1\u689d\u6b3e\u5426\u5247\u5c07\u7121\u6cd5\u6b63\u5e38\u5de5\u4f5c\uff0c\u9019\u4e5f\u63d0\u793a\u7528\u6236\u6253\u958b\u4e00\u500b <\/span><a href=\"https:\/\/signal.org\/en\/\"><span style=\"font-weight: 400;\">\u4fe1\u865f<\/span><\/a><span style=\"font-weight: 400;\"> \u5e33\u6236\u3002\u8a08\u5283 2021 \u5e74\u7684\u71df\u92b7\u4eba\u54e1\u4e0d\u61c9\u6050\u614c\u3002\u5e02\u5834\u77ac\u606f\u842c\u8b8a\uff0c\u56e0\u6b64\u5728\u60a8\u7684\u7b56\u7565\u4e2d\u5efa\u7acb\u9748\u6d3b\u6027\uff0c\u4e26\u771f\u6b63\u5efa\u7acb\u60a8\u7684\u6578\u5b57\u8cc7\u7522\uff0c\u540c\u6642\u89c0\u5bdf\u5408\u9069\u7684\u6642\u6a5f\uff01\u6700\u91cd\u8981\u7684\u662f\u6240\u6709\u4eba\u90fd\u63a1\u7528 <\/span><a href=\"https:\/\/berniewong.net\/more-than-anything-2020-has-been-a-laborious-year\/\"><span style=\"font-weight: 400;\">\u6210\u9577\u5fc3\u614b<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u4e00\u500b\u6c38\u9060\u4e0d\u6703\u505c\u6b62\u5b78\u7fd2\u7684\u4eba\u3002<\/span><\/p>\n<p><strong>\u8cc7\u6599\u4f86\u6e90\uff1a<\/strong>\u00a0<a href=\"https:\/\/berniewong.net\/facebook-is-removing-likes-on-pages\/\">https:\/\/berniewong.net\/facebook-is-removing-likes-on-pages\/<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Whether you still like Facebook, if you use Facebook for marketing, be aware that Facebook is about to remove \u201cLikes\u201d from Pages. This means that users will no longer be able to &#8220;Like&#8221; pages. Instead, Facebook is shifting to &#8220;Followers&#8221;. The \u201cFollow\u201d function on pages has always been there although it is inconspicuous. This change [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":7672,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[32,315,316,6],"tags":[1402,10,1212,1211,1403],"class_list":["post-7671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-digital-marketing","category-social-media-marketing","category-social-media-","tag-community","tag-facebook","tag-follow","tag-like","tag-mentality"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook is Removing Likes on Pages! - Social Stand<\/title>\n<meta name=\"description\" content=\"Whether you still like Facebook, if you use Facebook for marketing, be aware that Facebook is about to remove \u201cLikes\u201d from Pages. 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