{"id":7668,"date":"2021-02-19T08:00:02","date_gmt":"2021-02-19T00:00:02","guid":{"rendered":"https:\/\/social-stand.com\/?p=7668"},"modified":"2021-02-18T09:39:53","modified_gmt":"2021-02-18T01:39:53","slug":"become-a-thought-leader-in-your-industry","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/become-a-thought-leader-in-your-industry\/","title":{"rendered":"\u6210\u70ba\u60a8\u6240\u5728\u884c\u696d\u7684\u601d\u60f3\u9818\u8896"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u4e0d\u4e45\u524d\uff0c\u6211\u548c\u4e00\u4f4d\u516c\u95dc\u670b\u53cb\u5206\u4eab\u4e86\u4e00\u500b\u5c0f\u7b11\u8a71\u3002\u5979\u9080\u8acb\u6211\u53c3\u52a0\u4e00\u500b\u5c0f\u898f\u6a21\u7684\u696d\u52d9\u555f\u52d5\u6d3b\u52d5\uff0c\u57fa\u65bc\u5ba2\u6236\u6b63\u5728\u5c0b\u627e\u201c<\/span><a href=\"https:\/\/social-stand.com\/zh\/being-a-kol-is-not-an-easy-task\/\"><span style=\"font-weight: 400;\">\u610f\u898b\u9818\u8896<\/span><\/a><span style=\"font-weight: 400;\">\u201d\u53c3\u52a0\u3002\u4f5c\u70ba\u4e00\u5bb6\u6578\u5b57\u71df\u92b7\u516c\u53f8\uff0c\u6211\u5011\u901a\u5e38\u4ee3\u8868\u5ba2\u6236\u8207 KOL \u806f\u7e6b\u548c\u4e92\u52d5\u3002\u7136\u800c\uff0c\u8853\u8a9e\u201cKOL\u201d\uff08\u6216 <\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/key-opinion-leaders\"><span style=\"font-weight: 400;\">\u95dc\u9375\u610f\u898b\u9818\u8896<\/span><\/a><span style=\"font-weight: 400;\">) \u5b9a\u7fa9\u9b06\u6563\u3002\u4ed6\u6216\u5979\u6709\u6c92\u6709\u610f\u898b\u4e26\u4e0d\u662f\u6700\u91cd\u8981\u7684\u3002\u76f8\u53cd\uff0c\u91cd\u8981\u7684\u662f\u7c89\u7d72\u7684\u6578\u91cf\u548c\u4ed6\u6216\u5979\u5728\u516c\u773e\u773c\u4e2d\u7684\u53ef\u53d6\u6027\u3002<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/become-a-thought-leader-in-your-industry\/#KOLs_need_to_develop_a_niche\" >KOL\u9700\u8981\u958b\u767c\u4e00\u500b\u5229\u57fa\u5e02\u5834<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/become-a-thought-leader-in-your-industry\/#Brands_strive_to_be_the_thought_leader_of_their_industry\" >\u54c1\u724c\u52aa\u529b\u6210\u70ba\u5176\u884c\u696d\u7684\u601d\u60f3\u9818\u8896<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/social-stand.com\/zh\/become-a-thought-leader-in-your-industry\/#What_does_your_branding_look_like\" >\u4f60\u7684\u54c1\u724c\u5f62\u50cf\u662f\u4ec0\u9ebc\u6a23\u7684\uff1f<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400;\">\u6211\u60f3\u76e1\u4e00\u5207\u8fa6\u6cd5\u512a\u96c5\u5730\u62d2\u7d55\uff0c\u6211\u7684\u670b\u53cb\u4e0d\u6703\u63a5\u53d7\u5426\u5b9a\u7684\u56de\u7b54\u3002\u5979\u5805\u6301\u89e3\u91cb\u8aaa\uff0c\u5ba2\u6236\u6b63\u5728\u5c0b\u627e\u4e00\u4e9b\u771f\u6b63\u7684\u884c\u696d\u5c08\u5bb6\u53c3\u8207\u3002\u4f5c\u70ba\u56de\u61c9\uff0c\u6211\u5efa\u8b70\u5979\u63a1\u7528\u201c<\/span><a href=\"https:\/\/marketinginsidergroup.com\/content-marketing\/what-is-thought-leadership-and-when-you-should-use-it\/\"><span style=\"font-weight: 400;\">\u610f\u898b\u9818\u8896<\/span><\/a><span style=\"font-weight: 400;\">\u201d\u800c\u662f\u5728\u9080\u8acb\u5176\u4ed6\u4eba\u6642\uff0c\u56e0\u70ba\u9019\u662f\u4e00\u500b\u66f4\u9762\u5411\u5546\u696d\u7684\u8853\u8a9e\u3002\u5f8c\u4f86\uff0c\u7576\u5979\u7684\u5176\u9918\u9080\u8acb\u9806\u5229\u9032\u884c\u6642\uff0c\u5979\u8868\u9054\u4e86\u5979\u7684\u8877\u5fc3\u611f\u8b1d\uff0c\u6c92\u6709\u9032\u4e00\u6b65\u7684\u6253\u55dd\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"KOLs_need_to_develop_a_niche\"><\/span><b>KOL\u9700\u8981\u958b\u767c\u4e00\u500b\u5229\u57fa\u5e02\u5834<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">KOL\u9019\u500b\u8a5e\u88ab\u8a87\u5927\u4e86\u597d\u5e7e\u6b21\u3002\u5c31\u50cf\u516c\u53f8\u5de5\u4f5c\u5834\u6240\u4e2d\u4e00\u4e9b\u7d93\u7406\u548c\u8463\u4e8b\u7684\u8077\u7a31\u4e00\u6a23\uff0c\u4ed6\u5011\u7684\u5de5\u4f5c\u7bc4\u570d\u8207\u4ee5\u524d\u6c92\u6709\u4ec0\u9ebc\u4e0d\u540c\u3002\u4f86\u81ea\u535a\u4e3b\uff0c <\/span><a href=\"https:\/\/doubleuvideo.com\/ryans-world-is-still-youtubes-top-earner-for-2020\/\"><span style=\"font-weight: 400;\">YouTuber<\/span><\/a><span style=\"font-weight: 400;\"> \u5c0d KOL \u548c <\/span><a href=\"https:\/\/social-stand.com\/zh\/bernie-wong-on-the-best-social-media-influencer\/\"><span style=\"font-weight: 400;\">\u5f71\u97ff\u8005<\/span><\/a><span style=\"font-weight: 400;\"> \u2014\u2014\u90a3\u4e9b\u7c89\u7d72\u8f03\u5c11\u7684\u4eba\u7a31\u81ea\u5df1\u70ba\u201c\u5fae\u5f71\u97ff\u8005\u201d\u2014\u2014\u4e92\u806f\u7db2\u4e0a\u4f3c\u4e4e\u7e3d\u662f\u6709\u4e00\u500b\u6a19\u984c\u3002\u4e00\u500b\u771f\u6b63\u7684KOL\u61c9\u8a72\u662f\u64c1\u6709\u5c08\u696d\u77e5\u8b58\u4ee5\u53ca\u7368\u7279\u6d1e\u5bdf\u529b\u548c\u5f71\u97ff\u529b\u7684\u4eba\u3002\u540c\u6642\uff0c\u5b83\u61c9\u8a72\u662f\u5225\u4eba\u7a31\u547c\u4f60\u7684\u6771\u897f\uff0c\u800c\u4e0d\u662f\u4f60\u8ce6\u4e88\u81ea\u5df1\u7684\u982d\u929c\u3002\u7531\u65bc\u6211\u7684\u500b\u6027\uff0c\u7576\u4eba\u5011\u7a31\u81ea\u5df1\u70ba\u201cKOL\u201d\u6642\uff0c\u6211\u7e3d\u662f\u559c\u6b61\u554f\u5728\u4ec0\u9ebc\u7d30\u5206\u5e02\u5834\uff0c\u770b\u770b\u6709\u591a\u5c11 <\/span><a href=\"https:\/\/social-stand.com\/zh\/facebook-launches-a-new-design-for-pages\/\"><span style=\"font-weight: 400;\">\u8ffd\u96a8\u8005<\/span><\/a><span style=\"font-weight: 400;\"> \u4ed6\u6709\u3002\u8981\u6210\u70baKOL\uff0c\u60a8\u5fc5\u9808\u627e\u5230\u81ea\u5df1\u7684\u5229\u57fa\u548c\u539f\u5275\u89c0\u9ede\u3002\u6211\u6703\u8a8d\u70ba<\/span><a href=\"https:\/\/www.instagram.com\/hinscheung\/\"><span style=\"font-weight: 400;\"> \u5f35\u656c\u8ed2<\/span><\/a><span style=\"font-weight: 400;\"> \u4f5c\u70ba\u65e9\u9910\u754c\u7684 KOL\uff0c\u56e0\u70ba\u4ed6\u8aaa\u4e86\u5f88\u591a\u95dc\u65bc\u5403\u78b3\u6c34\u5316\u5408\u7269\u7684\u4e8b<\/span><a href=\"https:\/\/www.instagram.com\/p\/CGrOOd8D3NY\/\"><span style=\"font-weight: 400;\"> \u4ed6\u7684\u65e9\u9910<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Brands_strive_to_be_the_thought_leader_of_their_industry\"><\/span><b>\u54c1\u724c\u52aa\u529b\u6210\u70ba\u5176\u884c\u696d\u7684\u601d\u60f3\u9818\u8896<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u6211\u4e0d\u662f\u60f3\u5c0d\u4e00\u5806\u540d\u8a5e\u9032\u884c\u6392\u540d\uff0c\u4f46\u5728\u73fe\u5be6\u751f\u6d3b\u4e2d\u7684\u61c9\u7528\u548c\u6280\u8853\u6027\u65b9\u9762\uff0c\u6211\u66f4\u591a\u5730\u5728\u5efa\u7acb\u601d\u60f3\u9818\u5c0e\u529b\u65b9\u9762\u5de5\u4f5c\u3002 \u201c\u601d\u60f3\u9818\u8896\u201d\u5728\u542b\u7fa9\u4e0a\u8207 KOL \u975e\u5e38\u76f8\u4f3c\uff0c\u56e0\u70ba\u5b83\u5011\u6307\u7684\u662f\u5728\u8868\u9054\u67d0\u4e9b\u89c0\u9ede\u6642\u7a81\u51fa\u548c\u76f4\u8a00\u4e0d\u8af1\u7684\u9818\u5c0e\u8005\u3002\u7531\u65bc\u6211\u5728\u5a92\u9ad4\u65b9\u9762\u7684\u80cc\u666f\uff0c\u6211\u4e00\u76f4\u5728\u70ba\u6211\u7684\u5ba2\u6236\u505a\u9019\u7a2e\u985e\u578b\u7684\u516c\u95dc\u5de5\u4f5c\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7136\u800c\uff0c\u201c\u601d\u60f3\u9818\u8896\u201d\u4e26\u4e0d\u5c40\u9650\u65bc\u500b\u4eba\u3002\u53bb\u5e74\uff0c\u8a31\u591a <\/span><a href=\"https:\/\/social-stand.com\/zh\/know-your-brands-true-value-before-embarking-on-marketing\/\"><span style=\"font-weight: 400;\">\u54c1\u724c<\/span><\/a><span style=\"font-weight: 400;\"> \u529b\u6c42\u5c07\u81ea\u5df1\u78ba\u7acb\u70ba\u5404\u81ea\u9818\u57df\u7684\u201c\u601d\u60f3\u9818\u8896\u201d\u3002\u8a31\u591a <\/span><a href=\"https:\/\/www.investopedia.com\/terms\/b\/btob.asp\"><span style=\"font-weight: 400;\">B2B<\/span><\/a><span style=\"font-weight: 400;\"> \u670d\u52d9\u7af6\u722d\u6fc0\u70c8\uff0c\u800c\u71df\u92b7\u52aa\u529b\u4e0d\u5982 <\/span><a href=\"https:\/\/www.investopedia.com\/terms\/b\/btoc.asp\"><span style=\"font-weight: 400;\">B2C<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u4ed6\u5011\u5df2\u7d93\u78ba\u7acb\u4e86\u81ea\u5df1\u5728\u9019\u4e00\u7279\u5b9a\u9818\u57df\u7684\u5148\u9a45\u5730\u4f4d\u3002\u6295\u5c04\u9019\u6a23\u7684\u5f62\u50cf\u662f\u8b93\u5ba2\u6236\u812b\u7a4e\u800c\u51fa\u7684\u597d\u65b9\u6cd5\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_does_your_branding_look_like\"><\/span><b>\u4f60\u7684\u54c1\u724c\u5f62\u50cf\u662f\u4ec0\u9ebc\u6a23\u7684\uff1f<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u7576\u6211\u6559\u6388\u6211\u7684\u5728\u7dda\u71df\u92b7\u8ab2\u7a0b\u6642\uff0c\u6211\u901a\u5e38\u6703\u9080\u8acb\u6211\u7684\u5b78\u751f\u544a\u8a34\u6211\u4ed6\u5011\u60f3\u5728\u6211\u5011\u7684\u6700\u5f8c\u4e00\u5802\u8ab2\u4e2d\u5b78\u5230\u4ec0\u9ebc\u3002\u4ee4\u6211\u9a5a\u8a1d\u7684\u662f\uff0c\u201c\u5b9a\u7fa9\u4e00\u500b <\/span><a href=\"https:\/\/social-stand.com\/zh\/what-omnipork-has-taught-me-about-marketing\/\"><span style=\"font-weight: 400;\">\u500b\u4eba\u54c1\u724c<\/span><\/a><span style=\"font-weight: 400;\">\u201d\u662f\u6211\u5728\u8077\u5b78\u751f\u7684\u71b1\u9580\u9078\u64c7\u3002\u7121\u8ad6\u60a8\u662f\u5d84\u9732\u982d\u89d2\u7684\u4f01\u696d\u5bb6\u9084\u662f\u7d93\u71df\u4e00\u5bb6\u516c\u53f8\uff0c\u64c1\u6709\u826f\u597d\u7684\u500b\u4eba\u54c1\u724c\u90fd\u6703\u70ba\u60a8\u7684\u4f01\u696d\u5e36\u4f86\u5947\u8e5f\u3002\u9019\u5305\u62ec\u70ba\u60a8\u7684\u672a\u4f86\u6295\u8cc7\u8005\u7559\u4e0b\u826f\u597d\u7684\u5370\u8c61\u3002\u64c1\u6709\u826f\u597d\u500b\u4eba\u54c1\u724c\u7684\u71df\u92b7\u4eba\u54e1\u5c0d\u8001\u95c6\u4f86\u8aaa\u4e5f\u662f\u4e00\u7a2e\u734e\u52f5\uff0c\u66f4\u4e0d\u7528\u8aaa\uff0c\u5c0d\u884c\u696d\u548c\u4f60\u7684\u4e0b\u4e00\u4efd\u5de5\u4f5c\u90fd\u5f88\u6709\u50f9\u503c\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6211\u5011\u5275\u5efa\u4e86 50 \u591a\u500b\u9805\u76ee\u4f9b\u9ad8\u7ba1\u6aa2\u67e5\uff0c\u4ee5\u78ba\u7acb\u4ed6\u5011\u4f5c\u70ba\u601d\u60f3\u9818\u8896\u7684\u5730\u4f4d\u3002\u4ee5\u4e0b\u662f\u60a8\u53ef\u4ee5\u7acb\u5373\u505a\u7684\u4e09\u4ef6\u4e8b\uff1a\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u7528\u4e2d\u6587\u548c\u82f1\u6587\u641c\u7d22\u4f60\u7684\u540d\u5b57\uff0c\u7136\u5f8c\u88fd\u5b9a\u8a08\u5283\u3002\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u62cd\u4e00\u5f35\u5408\u9069\u7684\u5c08\u696d\u7167\u7247 - \u4e0d\u8981\u53ea\u662f\u91cd\u8907\u4f7f\u7528\u60a8\u7684\u8b49\u4ef6\u7167\u7247\uff01\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u66f4\u65b0\u60a8\u7684 <\/span><a href=\"https:\/\/social-stand.com\/zh\/linkedin-provides-new-guides-to-linkedin-marketing\/\"><span style=\"font-weight: 400;\">\u9818\u82f1\u982d\u689d<\/span><\/a><span style=\"font-weight: 400;\"> \u2013 \u9664\u975e\u60a8\u662f\u77e5\u540d\u4f01\u696d\u7684\u9ad8\u7ba1\u6216\u5275\u59cb\u4eba\uff0c\u5426\u5247\u4e0d\u8981\u4f7f\u7528\u60a8\u7684\u516c\u53f8\u540d\u7a31\u3002\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u90a3\u9ebc\uff0c\u662f\u6642\u5019\u884c\u52d5\u4e86\uff01<\/span><\/p>\n<p><strong>\u8cc7\u6599\u4f86\u6e90\uff1a<\/strong>\u00a0<a href=\"https:\/\/berniewong.net\/become-a-thought-leader-in-your-industry\/\">https:\/\/berniewong.net\/become-a-thought-leader-in-your-industry\/<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>A while back, I shared a little joke with a PR friend. She had invited me to attend a small-scale business launch event on the basis that a client was looking for &#8220;KOLs&#8221; to participate. As a digital marketing company, we typically contact and interact with KOLs on our clients\u2019 behalf. However, the term &#8220;KOL&#8221; [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":7669,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[32,315,316,6],"tags":[631,427,1290,1401],"class_list":["post-7668","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-digital-marketing","category-social-media-marketing","category-social-media-","tag-branding","tag-kol","tag-niche","tag-thought-leader"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Become a Thought Leader in Your Industry - Social Stand<\/title>\n<meta name=\"description\" content=\"A while back, I shared a little joke with a PR friend. 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