{"id":7583,"date":"2021-02-18T08:00:23","date_gmt":"2021-02-18T00:00:23","guid":{"rendered":"https:\/\/social-stand.com\/?p=7583"},"modified":"2021-02-16T12:48:24","modified_gmt":"2021-02-16T04:48:24","slug":"twitter-enables-click-id-on-ads","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/twitter-enables-click-id-on-ads\/","title":{"rendered":"Twitter \u5728\u5ee3\u544a\u4e0a\u555f\u7528\u9ede\u64ca ID"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Twitter \u5831\u544a\u7a31\u5176\u6bcf\u65e5\u6d3b\u8e8d\u7528\u6236\u589e\u52a0\u4e86 5%\uff0c\u76ee\u524d\u70ba 1.92 \u5104\u3002 Twitter \u5c07\u9019\u7a2e\u589e\u9577\u6b78\u56e0\u65bc\u4ed6\u5011\u6700\u8fd1\u63a1\u53d6\u7684\u5e73\u53f0\u500b\u6027\u5316\u9ad4\u9a57\u3002\u9019\u4e9b\u5305\u62ec <\/span><a href=\"https:\/\/social-stand.com\/zh\/twitter-enables-frequency-capping-on-ads\/\"><span style=\"font-weight: 400;\">\u983b\u6b21\u4e0a\u9650<\/span><\/a><span style=\"font-weight: 400;\"> \u95dc\u65bc\u5ee3\u544a\uff0c\u9078\u9805 <\/span><a href=\"https:\/\/social-stand.com\/zh\/twitter-is-testing-new-option-to-limit-tweet-replies\/\"><span style=\"font-weight: 400;\">\u9650\u5236\u63a8\u6587\u56de\u590d<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/social-stand.com\/zh\/twitter-allows-sharing-tweets-on-snapchat-stories\/\"><span style=\"font-weight: 400;\">\u5206\u4eab\u63a8\u6587<\/span><\/a><span style=\"font-weight: 400;\"> \u5728 Snapchat \u4e0a\uff0c\u4ee5\u53ca <\/span><a href=\"https:\/\/social-stand.com\/zh\/twitter-tests-spaces-on-virtual-rooms\/\"><span style=\"font-weight: 400;\">\u865b\u64ec\u623f\u9593<\/span><\/a><span style=\"font-weight: 400;\">.\u5982\u4eca\uff0c\u8a72\u5e73\u53f0\u81f4\u529b\u65bc\u70ba\u54c1\u724c\u548c\u4f01\u696d\u63d0\u4f9b\u66f4\u597d\u7684\u5ee3\u544a\u6d1e\u5bdf\u529b\u3002\u56e0\u6b64\uff0cTwitter \u5728\u5ee3\u544a\u4e0a\u555f\u7528\u4e86 Click ID\u3002<\/span><\/p>\n<figure id=\"attachment_7635\" aria-describedby=\"caption-attachment-7635\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-7635\" src=\"https:\/\/social-stand.com\/wp-content\/uploads\/2021\/02\/performance-blog.jpg.twimg_.2560.jpg\" alt=\"\" width=\"1000\" height=\"500\" srcset=\"https:\/\/social-stand.com\/wp-content\/uploads\/2021\/02\/performance-blog.jpg.twimg_.2560.jpg 1000w, https:\/\/social-stand.com\/wp-content\/uploads\/2021\/02\/performance-blog.jpg.twimg_.2560-300x150.jpg 300w, https:\/\/social-stand.com\/wp-content\/uploads\/2021\/02\/performance-blog.jpg.twimg_.2560-768x384.jpg 768w, https:\/\/social-stand.com\/wp-content\/uploads\/2021\/02\/performance-blog.jpg.twimg_.2560-18x9.jpg 18w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-7635\" class=\"wp-caption-text\">\u63a8\u7279<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">\u63a8\u7279\u7684 <\/span><a href=\"https:\/\/business.twitter.com\/en\/blog\/performance-advertising-on-twitter.html\"><span style=\"font-weight: 400;\">\u9ede\u64ca ID<\/span><\/a><span style=\"font-weight: 400;\"> on ads \u662f\u4e00\u7a2e\u65b0\u7684\u6a19\u7c64\u6d41\u7a0b\uff0c\u53ef\u5e6b\u52a9\u5ee3\u544a\u5546\u63d0\u9ad8\u53c3\u8207\u5ea6\u4e26\u4fdd\u6301\u6578\u64da\u5ee3\u544a\u97ff\u61c9\u3002\u9019 1<\/span><span style=\"font-weight: 400;\">\u82f1\u77f3<\/span><span style=\"font-weight: 400;\">-party \u6578\u64da\u4e0d\u4f7f\u7528 3<\/span><span style=\"font-weight: 400;\">rd<\/span><span style=\"font-weight: 400;\"> \u6d3e\u5c0d\u9905\u4e7e\u3002\u9ede\u64ca ID \u662f\u552f\u4e00\u7684\u5ee3\u544a\u6a19\u8b58\u7b26\uff0c\u4e00\u65e6\u7528\u6236\u9ede\u64ca Twitter \u5ee3\u544a\uff0c\u5c31\u6703\u81ea\u52d5\u6355\u7372\u8a72\u6a19\u8b58\u7b26\u3002\u56e0\u6b64\uff0c\u5b83\u6210\u70ba Twitter \u5ee3\u544a\u6d1e\u5bdf\u529b\u4e2d\u7684\u4e00\u500b\u5c6c\u6027\u3002\u9019\u662f\u8861\u91cf Twitter \u570b\u5bb6\u5728\u5ee3\u544a\u4e2d\u7684\u53cd\u61c9\u7684\u4e00\u7a2e\u53ef\u9760\u65b9\u6cd5\u3002\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Twitter \u9084\u91cd\u5efa\u4e86\u5176 App Installs \u7684\u57fa\u790e\u67b6\u69cb\uff0c\u4ee5\u4fbf\u66f4\u597d\u3001\u66f4\u8f15\u9b06\u5730\u9032\u884c\u5ee3\u544a\u7ba1\u7406\u3002\u91cd\u5efa\u7684\u4eae\u9ede\u5305\u62ec\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5373\u4f7f iOS 14 \u555f\u52d5\u4e86\u61c9\u7528\u8ddf\u8e2a\u900f\u660e\u5ea6\u6846\u67b6 (ATT)\uff0c\u9ad8\u7d1a\u79fb\u52d5\u8861\u91cf\u8a08\u5283\u4e5f\u6703\u8b93\u5ee3\u544a\u5546\u8861\u91cf LTV \u548c ROAS\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u589e\u5f37\u7684\u61c9\u7528\u5361\u5275\u610f\u683c\u5f0f\uff0c\u6dfb\u52a0\u4e86\u4e0b\u8f09\u8a73\u7d30\u4fe1\u606f\u3001\u50f9\u683c\u548c\u8a55\u7d1a\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u901a\u904e\u63a8\u51fa\u7af6\u50f9\u512a\u5316\u3001\u9810\u6e2c\u548c\u4f9b\u61c9\u8cea\u91cf\u6539\u9032\u76f8\u7d50\u5408\uff0c\u5347\u7d1a\u5ee3\u544a\u62cd\u8ce3\u7684\u9810\u6e2c\u548c\u4f9b\u61c9\u3002\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u901a\u904e\u7c21\u5316\u7684\u5ee3\u544a\u7d44\u8a73\u7d30\u4fe1\u606f\u548c\u55ae\u500b\u6a19\u7c64\u5275\u5efa\uff0c\u66f4\u8f15\u9b06\u5730\u5275\u5efa\u548c\u7ba1\u7406\u5ee3\u544a\u7cfb\u5217\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Twitter \u5728\u5ee3\u544a\u4e0a\u555f\u7528 Click ID <\/span><a href=\"https:\/\/www.socialmediatoday.com\/news\/twitter-updates-data-tracking-options-for-website-click-and-app-install-cam\/594805\/\"><span style=\"font-weight: 400;\">2021 \u5e74 2 \u6708 9 \u65e5<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><b>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Twitter \u7684 Click ID \u662f\u4e00\u7a2e\u63d0\u9ad8\u5ee3\u544a\u53c3\u8207\u5ea6\u548c\u8ddf\u8e2a\u7684\u65b9\u5f0f\u3002\u5c0d\u65bc\u71df\u92b7\u4eba\u54e1\u4f86\u8aaa\uff0c\u9019\u4e5f\u662f\u5f9e\u63a8\u51fa\u6709\u9650\u7684\u5ee3\u544a\u6d1e\u5bdf\u529b\u4e2d\u89e3\u812b\u51fa\u4f86\u7684\u3002 <\/span><a href=\"https:\/\/social-stand.com\/zh\/facebook-conducts-webinars-about-apples-idfa\/\"><span style=\"font-weight: 400;\">\u860b\u679c\u7684 IDFA<\/span><\/a><span style=\"font-weight: 400;\">. Twitter \u64c1\u6709 1.92 \u5104\u65e5\u6d3b\u8e8d\u7528\u6236\uff0c\u53ef\u4ee5\u901a\u904e\u5176\u7368\u7279\u7684\u9023\u63a5\u5230 Twitter \u570b\u5bb6\u7684\u65b9\u5f0f\u5e6b\u52a9\u54c1\u724c\u63d0\u9ad8\u8f49\u5316\u7387\u548c\u767c\u73fe\u7387\u3002<\/span><\/p>\n<p><b>#Pinterest \u5546\u696d\u6a21\u5f0f<br><br>\u8cc7\u6599\u4f86\u6e90\uff1a<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/business.twitter.com\/en\/blog\/performance-advertising-on-twitter.html\"><span style=\"font-weight: 400;\">https:\/\/business.twitter.com\/en\/blog\/performance-advertising-on-twitter.html<\/span><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Twitter reported a 5% increase of its daily active users, now at 192 million. Twitter attributed such growth on their recent moves to personalized experience in the platform. These include frequency capping on ads, options to limit tweet replies, sharing tweets on Snapchat, and virtual rooms. Today, the platform is working on providing brands and [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":7634,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[316,6,109],"tags":[1364,1241,1363,111],"class_list":["post-7583","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-marketing","category-social-media-","category-twitter","tag-advanced-mobile-measurement-program","tag-apples-idfa","tag-click-id","tag-twitter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Twitter Enables Click ID on Ads - Social Stand<\/title>\n<meta name=\"description\" content=\"Twitter reported a 5% increase of its daily active users, now at 192 million. Twitter attributed such growth on their recent moves to personalized\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/social-stand.com\/zh\/twitter-enables-click-id-on-ads\/\" \/>\n<meta property=\"og:locale\" content=\"zh_HK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Twitter Enables Click ID on Ads - Social Stand\" \/>\n<meta property=\"og:description\" content=\"Twitter reported a 5% increase of its daily active users, now at 192 million. 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