{"id":7535,"date":"2021-02-09T17:30:50","date_gmt":"2021-02-09T09:30:50","guid":{"rendered":"https:\/\/social-stand.com\/?p=7535"},"modified":"2021-02-09T17:32:06","modified_gmt":"2021-02-09T09:32:06","slug":"a-2020-review-of-social-media-and-messaging-platforms","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/a-2020-review-of-social-media-and-messaging-platforms\/","title":{"rendered":"2020 \u5e74\u793e\u4ea4\u5a92\u9ad4\u548c\u6d88\u606f\u50b3\u905e\u5e73\u53f0\u56de\u9867"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">2020\u5e74\u5c0d\u6bcf\u500b\u4eba\u4f86\u8aaa\u90fd\u662f\u8271\u96e3\u7684\u4e00\u5e74\u3002 COVID-19 \u5927\u6d41\u884c\u5e36\u4f86\u7684\u5c01\u9396\u548c\u793e\u6703\u758f\u96e2\u63aa\u65bd\u5f71\u97ff\u4e86\u4f01\u696d\u548c\u751f\u6d3b\u3002\u7136\u800c\uff0c\u5b83\u4e5f\u6709\u4e00\u4e9b\u7a4d\u6975\u7684\u5f71\u97ff\u3002\u5b83\u4f7f\u5bb6\u5ead\u53ef\u4ee5\u5728\u5446\u5728\u5bb6\u88e1\u6642\u66f4\u52a0\u7dca\u5bc6\u5730\u806f\u7e6b\u5728\u4e00\u8d77\u3002\u5b83\u9084\u52a0\u901f\u4e86\u793e\u4ea4\u5a92\u9ad4\u5e73\u53f0\u4e2d\u96fb\u5b50\u5546\u52d9\u7684\u767c\u5c55\u3002\u6578\u5b57\u5546\u5e97\u548c\u8cfc\u7269\u6a19\u7c64\u51fa\u73fe\u5728\u5716\u50cf\u548c\u8996\u983b\u5167\u5bb9\u4e0a\u3002\u4ed6\u5011\u751a\u81f3\u5728\u76f4\u64ad\u4e2d\u555f\u7528\u3002\u8b93\u6211\u5011\u4f86\u770b\u770b\u793e\u4ea4\u5a92\u9ad4\u548c\u6d88\u606f\u50b3\u905e\u5e73\u53f0\u7684 2020 \u5e74\u56de\u9867\u3002\u00a0<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/a-2020-review-of-social-media-and-messaging-platforms\/#Facebook\" >Facebook<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/a-2020-review-of-social-media-and-messaging-platforms\/#Instagram\" >Instagram<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/social-stand.com\/zh\/a-2020-review-of-social-media-and-messaging-platforms\/#LinkedIn\" >\u9818\u82f1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/social-stand.com\/zh\/a-2020-review-of-social-media-and-messaging-platforms\/#Pinterest\" >Pinterest<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/social-stand.com\/zh\/a-2020-review-of-social-media-and-messaging-platforms\/#Snapchat\" >Snapchat<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/social-stand.com\/zh\/a-2020-review-of-social-media-and-messaging-platforms\/#Twitter\" >\u63a8\u7279<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/social-stand.com\/zh\/a-2020-review-of-social-media-and-messaging-platforms\/#WhatsApp\" >WhatsApp<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/social-stand.com\/zh\/a-2020-review-of-social-media-and-messaging-platforms\/#YouTube\" >YouTube<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/social-stand.com\/zh\/a-2020-review-of-social-media-and-messaging-platforms\/#Implications_for_Marketers\" >\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-7558 size-full\" src=\"https:\/\/social-stand.com\/wp-content\/uploads\/2021\/02\/Blog-Images-.jpg\" alt=\"\" width=\"1200\" height=\"628\" srcset=\"https:\/\/social-stand.com\/wp-content\/uploads\/2021\/02\/Blog-Images-.jpg 1200w, https:\/\/social-stand.com\/wp-content\/uploads\/2021\/02\/Blog-Images--300x157.jpg 300w, https:\/\/social-stand.com\/wp-content\/uploads\/2021\/02\/Blog-Images--1024x536.jpg 1024w, https:\/\/social-stand.com\/wp-content\/uploads\/2021\/02\/Blog-Images--768x402.jpg 768w, https:\/\/social-stand.com\/wp-content\/uploads\/2021\/02\/Blog-Images--16x8.jpg 16w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Facebook\"><\/span><b>Facebook<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Facebook \u7531\u99ac\u514b\u00b7\u624e\u514b\u4f2f\u683c\u65bc <\/span><a href=\"https:\/\/gadgets.ndtv.com\/social-networking\/news\/facebook-turns-17-february-4-birthday-animation-launch-2004-mark-zuckerberg-2-75-billion-users-whatsapp-instagram-messenger-oculus-2363279#:~:text=Facebook%20at%2017%20has%20over%202.5%20billion%20users%20worldwide.&amp;text=Facebook%20turns%2017%20today%2C%20February,speaks%20of%20friendship%20and%20inclusion.\"><span style=\"font-weight: 400;\">2004 \u5e74 2 \u6708 4 \u65e5<\/span><\/a><span style=\"font-weight: 400;\">.\u5b83\u7684\u4e3b\u8981\u76ee\u7684\u662f\u901a\u904e\u5efa\u7acb\u793e\u5340\u4f86\u62c9\u8fd1\u4e16\u754c\u7684\u8ddd\u96e2\u3002\u622a\u81f3 2021 \u5e74 1 \u6708\uff0c\u8a72\u793e\u4ea4\u7db2\u7d61\u73fe\u5728\u64c1\u6709 27.4 \u5104\u6708\u6d3b\u8e8d\u7528\u6236\u3002\u622a\u81f3 2020 \u5e74\u5e95\uff0c\u5b83\u7684\u5229\u6f64\u4e5f\u589e\u9577\u4e86 22%\uff0c\u6536\u5165\u70ba <\/span><a href=\"https:\/\/www.socialmediatoday.com\/news\/facebook-reports-record-revenue-and-warns-of-apples-privacy-changes\/594133\/\"><span style=\"font-weight: 400;\">$860\u5104<\/span><\/a><span style=\"font-weight: 400;\">. Facebook \u7684\u91cd\u9ede\u73fe\u5728\u662f <\/span><a href=\"https:\/\/social-stand.com\/zh\/facebook-integrates-messenger-and-instagram-direct\/\"><span style=\"font-weight: 400;\">\u5b8c\u5168\u96c6\u6210<\/span><\/a><span style=\"font-weight: 400;\"> \u5b83\u7684\u4e00\u7cfb\u5217\u61c9\u7528\u7a0b\u5e8f\u2014\u2014Facebook\u3001Instagram\u3001Messenger \u548c WhatsApp\u3002\u5b83\u4e5f\u5728\u60f3\u8fa6\u6cd5\u907f\u514d\u4e00\u6b21\u640d\u5931 <\/span><a href=\"https:\/\/social-stand.com\/zh\/facebook-conducts-webinars-about-apples-idfa\/\"><span style=\"font-weight: 400;\">\u860b\u679c\u7684 IDFA<\/span><\/a><span style=\"font-weight: 400;\"> \u5230\u4f4d\u3002\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Instagram\"><\/span><b>Instagram<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Instagram \u7531 Kevin Systrom \u548c Mike Krieger \u65bc 2010 \u5e74 10 \u6708 6 \u65e5\u5275\u7acb\u3002\u9019\u6b3e\u7167\u7247\u548c\u8996\u983b\u5206\u4eab\u61c9\u7528\u96a8\u5f8c\u65bc 2012 \u5e74\u88ab Facebook \u6536\u8cfc\u30022020 \u5e74\u898b\u8b49\u4e86 <\/span><a href=\"https:\/\/social-stand.com\/zh\/4077-2\/\"><span style=\"font-weight: 400;\">\u63a8\u51fa\u6372\u8ef8<\/span><\/a><span style=\"font-weight: 400;\"> \u5728 Instagram \u4e0a\u3002 Reels \u662f\u77ed\u683c\u5f0f\u7684\u97f3\u6a02\u8996\u983b\uff0c\u4f8b\u5982 TikTok\u3002 Instagram \u8a2d\u7f6e\u70ba <\/span><a href=\"https:\/\/social-stand.com\/zh\/instagram-boosts-exposure-of-reels-on-its-main-feed\/\"><span style=\"font-weight: 400;\">\u4fc3\u9032<\/span><\/a><span style=\"font-weight: 400;\"> \u6372\u8ef8\u8d85\u904e\u9019\u4e9b\u7af6\u722d\u5c0d\u624b\u3002\u76ee\u524d\uff0c\u5e73\u53f0\u6708\u6d3b\u8e8d\u7528\u6236\u905411.6\u5104\u3002\u5b83\u9084\u5e36\u4f86\u4e86\u4e00\u500b <\/span><a href=\"https:\/\/www.theverge.com\/2020\/2\/4\/21122956\/instagram-ad-revenue-earnings-amount-facebook\"><span style=\"font-weight: 400;\">$20\u842c\u5ee3\u544a\u6536\u5165<\/span><\/a><span style=\"font-weight: 400;\"> 2020 \u5e74\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"LinkedIn\"><\/span><b>\u9818\u82f1<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Linked \u6700\u521d\u662f\u7531 Reid Hoffman \u65bc 2002 \u5e74 12 \u6708\u4f5c\u70ba\u5546\u696d\u548c\u5c31\u696d\u5728\u7dda\u5e73\u53f0\u63a8\u51fa\u7684\u3002\u5982\u4eca\uff0c\u5b83\u5df2\u767c\u5c55\u6210\u70ba\u6700\u5927\u7684\u5c08\u696d\u4eba\u58eb\u7db2\u7d61\uff0c\u64c1\u6709 <\/span><a href=\"https:\/\/www.socialmediatoday.com\/news\/linkedins-advertising-business-is-on-the-rise-while-user-engagement-remai\/594307\/\"><span style=\"font-weight: 400;\">7.4\u5104<\/span><\/a><span style=\"font-weight: 400;\"> \u622a\u81f3 2020 \u5e74\u7684\u6708\u6d3b\u8e8d\u7528\u6236\u3002\u5b83\u9084\u8a18\u9304\u4e86 17% \u7684\u6536\u5165\u589e\u9577 <\/span><a href=\"https:\/\/www.microsoft.com\/en-us\/Investor\/earnings\/FY-2021-Q2\/press-release-webcast\"><span style=\"font-weight: 400;\">$431\u5104<\/span><\/a><span style=\"font-weight: 400;\">. LinkedIn\u63a8\u51fa\u7684\u6700\u65b0\u66f4\u65b0\u662f <\/span><a href=\"https:\/\/social-stand.com\/zh\/linkedin-launches-learning-center-for-ad\/\"><span style=\"font-weight: 400;\">\u5ee3\u544a\u5b78\u7fd2\u4e2d\u5fc3<\/span><\/a><span style=\"font-weight: 400;\"> \u53ca <\/span><a href=\"https:\/\/social-stand.com\/zh\/linkedin-adds-product-tab-on-company-pages-2\/\"><span style=\"font-weight: 400;\">\u7522\u54c1\u6a19\u7c64<\/span><\/a><span style=\"font-weight: 400;\"> \u5728\u516c\u53f8\u9801\u9762\u4e0a\u3002\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Pinterest\"><\/span><b>Pinterest<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u7f8e\u570b\u5716\u7247\u5206\u4eab\u670d\u52d9 Pinterest \u7531 Ben Silbermann \u65bc 2009 \u5e74 12 \u6708\u5275\u7acb\u3002\u622a\u81f3 2020 \u5e74\uff0c\u5b83\u5df2\u4e0a\u5347\u5230 <\/span><a href=\"https:\/\/www.socialmediatoday.com\/news\/pinterest-rises-to-459-million-users-posts-strong-revenue-result-in-q4\/594594\/\"><span style=\"font-weight: 400;\">4.59\u5104<\/span><\/a><span style=\"font-weight: 400;\"> \u6708\u6d3b\u8e8d\u7528\u6236\u3002\u5b83\u9084\u5728 2020 \u5e74\u7b2c\u56db\u5b63\u5ea6\u9304\u5f97 76% \u6536\u5165\u589e\u9577 $7.06 \u5104\u3002\u6700\u8fd1\uff0cPinterest \u63a8\u51fa <\/span><a href=\"https:\/\/social-stand.com\/zh\/pinterest-expands-ar-try-on-for-eyeshadow\/\"><span style=\"font-weight: 400;\">AR\u8a66\u7a7f<\/span><\/a><span style=\"font-weight: 400;\"> \u53ca <\/span><a href=\"https:\/\/social-stand.com\/zh\/pinterest-unveils-dynamic-creative-ad-targeting\/\"><span style=\"font-weight: 400;\">\u52d5\u614b\u5ee3\u544a\u5b9a\u4f4d<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Snapchat\"><\/span><b>Snapchat<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Bobby Murphy\u3001Evan Spiegel \u548c Reggie Brown \u65bc 2011 \u5e74 7 \u6708 8 \u65e5\u5275\u5efa\u4e86\u4e00\u500b\u540d\u70ba Snapchat \u7684\u591a\u6d88\u606f\u61c9\u7528\u7a0b\u5e8f\u3002\u622a\u81f3 2020 \u5e74 12 \u6708\uff0c\u5b83\u5df2\u7d93 <\/span><a href=\"https:\/\/www.socialmediatoday.com\/news\/snapchat-posts-a-62-increase-in-revenue-adds-16-million-more-users-in-lat\/594588\/\"><span style=\"font-weight: 400;\">2.65\u5104<\/span><\/a><span style=\"font-weight: 400;\"> \u6bcf\u65e5\u6d3b\u8e8d\u7528\u6236\u3002\u5b83\u9084\u8a18\u9304\u4e8662%\u7684\u6536\u5165\u589e\u9577$9.11\u5104\u3002 Snapchat \u4eca\u5e74\u7684\u4e00\u4e9b\u4eae\u9ede\u662f <\/span><a href=\"https:\/\/social-stand.com\/zh\/page\/2\/?s=snapchat\"><span style=\"font-weight: 400;\">AR \u5275\u4f5c\u8005\u8cc7\u52a9<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/social-stand.com\/zh\/snapchat-applies-for-patent-on-bitmoji-fashion\/\"><span style=\"font-weight: 400;\">bitmoji\u6642\u5c1a\u5c08\u5229<\/span><\/a><span style=\"font-weight: 400;\">\uff0c \u548c <\/span><a href=\"https:\/\/social-stand.com\/zh\/snapchat-is-working-on-events-invite\/\"><span style=\"font-weight: 400;\">\u6d3b\u52d5\u9080\u8acb\u529f\u80fd<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Twitter\"><\/span><b>\u63a8\u7279<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">2006 \u5e74 3 \u6708 21 \u65e5\uff0cTwitter \u5275\u59cb\u4eba Jack Dorsey \u5206\u4eab\u4e86\u7b2c\u4e00\u689d\u63a8\u6587\u2014\u2014\u201cjust setting up my twttr\u201d\u3002\u9019\u500b\u5fae\u535a\u793e\u4ea4\u7db2\u7d61\u6709 <\/span><a href=\"https:\/\/www.omnicoreagency.com\/twitter-statistics\/\"><span style=\"font-weight: 400;\">3.4\u5104<\/span><\/a><span style=\"font-weight: 400;\"> 2020\u5e74\u5e95\u6708\u6d3b\u8e8d\u7528\u6236\u6578\uff0c\u5168\u5e74\u7e3d\u6536\u5165\u7d04$16.4\u5104\u3002\u6700\u8fd1\uff0cTwitter \u6b63\u5728\u5c0b\u6c42\u901a\u904e\u6536\u8cfc <\/span><a href=\"https:\/\/social-stand.com\/zh\/twitter-acquires-revue-a-platform-for-publishing-newsletters\/\"><span style=\"font-weight: 400;\">\u8a55\u8ad6<\/span><\/a><span style=\"font-weight: 400;\"> \u4e26\u8207 <\/span><a href=\"https:\/\/social-stand.com\/zh\/twitter-and-nbcuniversal-expand-partnership\/\"><span style=\"font-weight: 400;\">NBC\u74b0\u7403<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"WhatsApp\"><\/span><b>WhatsApp<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">WhatsApp \u65bc 2009 \u5e74 5 \u6708 3 \u65e5\u958b\u59cb\u4f5c\u70ba\u4e92\u806f\u7db2\u6d88\u606f\u50b3\u905e\u61c9\u7528\u7a0b\u5e8f\u3002\u5b83\u7531 Brian Acton\u3001Jan Koum \u548c Will Cathcart \u5275\u7acb\uff0c\u9700\u8981\u4f7f\u57fa\u65bc\u96fb\u8a71\u7684\u901a\u4fe1\u6c11\u4e3b\u5316\u3002\u7528\u6236\u53ea\u9700\u4f7f\u7528\u624b\u6a5f\u865f\u78bc\u8a3b\u518a WhatsApp \u5e33\u6236\u5373\u53ef\u3002 2014 \u5e74\uff0cFacebook \u6536\u8cfc\u4e86 WhatsApp\u3002\u622a\u81f3 2020 \u5e74\uff0c\u6709 <\/span><a href=\"https:\/\/www.businessofapps.com\/data\/whatsapp-statistics\/#4\"><span style=\"font-weight: 400;\">20\u5104<\/span><\/a><span style=\"font-weight: 400;\"> \u5168\u7403 180 \u500b\u570b\u5bb6\/\u5730\u5340\u7684 WhatsApp \u7528\u6236\u3002\u5b83\u9084\u5831\u544a\u4e86 $50 \u5104\u7684\u5546\u696d\u4fe1\u606f\u6536\u5165\u3002 Facebook \u9810\u8a08\u4eca\u5e74\u5c07\u901a\u904e\u63a8\u51fa WhatsApp \u4f86\u589e\u52a0 WhatsApp \u7684\u6536\u5165 <\/span><a href=\"https:\/\/social-stand.com\/zh\/whatsapp-introduces-carts-for-easier-shopping\/\"><span style=\"font-weight: 400;\">\u63a8\u8eca<\/span><\/a><span style=\"font-weight: 400;\"> \u53ca <\/span><a href=\"https:\/\/social-stand.com\/zh\/new-shop-button-at-whatsapp\/\"><span style=\"font-weight: 400;\">\u5546\u5e97\u6309\u9215<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"YouTube\"><\/span><b>YouTube<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u73cd\u59ae\u7279\u5091\u514b\u905c\u5728 2004 \u5e74\u7684\u8d85\u7d1a\u7897\u8868\u6f14\u4e2d\u4e0d\u5c0f\u5fc3\u66b4\u9732\u4e86\u5979\u7684\u4e73\u623f\u3002 Jawed Karim \u8a66\u5716\u627e\u5230\u9019\u6a23\u4e00\u500b\u4e8b\u4ef6\u7684\u7247\u6bb5\uff0c\u9019\u8b93\u4ed6\u7522\u751f\u4e86\u8207 Chad Hurley \u548c Steve Chen \u4e00\u8d77\u63a8\u51fa YouTube \u7684\u60f3\u6cd5\u3002 2005 \u5e74 2 \u6708 14 \u65e5\uff0c\u7b2c\u4e00\u500b YouTube \u8996\u983b\u88ab\u4e0a\u50b3\u3002\u9019\u662f Jawed \u5728\u8056\u5730\u4e9e\u54e5\u52d5\u7269\u5712\u88fd\u4f5c\u7684\u526a\u8f2f\u3002\u4eca\u5929\uff0cYouTube \u5831\u5c0e\u4e86 <\/span><a href=\"https:\/\/social-stand.com\/zh\/youtube-releases-its-top-ads-leaderboard-in-2020\/\"><span style=\"font-weight: 400;\">20\u5104<\/span><\/a><span style=\"font-weight: 400;\"> \u6bcf\u6708\u6d3b\u8e8d\u7528\u6236\u548c <\/span><a href=\"https:\/\/blog.youtube\/news-and-events\/top-10-ads-watched-on-youtube-2020\/\"><span style=\"font-weight: 400;\">$50.4\u5104<\/span><\/a><span style=\"font-weight: 400;\"> \u6536\u5165 3<\/span><span style=\"font-weight: 400;\">rd<\/span><span style=\"font-weight: 400;\"> 2020 \u5e74\u7b2c\u4e8c\u5b63\u5ea6\u3002\u4eca\u5929\uff0cYouTube \u5c08\u6ce8\u65bc\u6dfb\u52a0\u65b0\u7684\u8996\u983b\u529f\u80fd\uff0c\u4f8b\u5982 <\/span><a href=\"https:\/\/social-stand.com\/zh\/youtube-tests-clips-a-fun-way-to-share-part-of-a-video\/\"><span style=\"font-weight: 400;\">\u526a\u8f2f<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/social-stand.com\/zh\/youtube-tests-product-tags-on-video-clips\/\"><span style=\"font-weight: 400;\">\u7522\u54c1\u6a19\u7c64<\/span><\/a><span style=\"font-weight: 400;\">\uff0c \u548c <\/span><a href=\"https:\/\/social-stand.com\/zh\/youtube-explains-how-shorts-impact-a-channel-analytics\/\"><span style=\"font-weight: 400;\">\u77ed\u8932<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Implications_for_Marketers\"><\/span><b>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u4eca\u5929\uff0c\u793e\u4ea4\u5a92\u9ad4\u662f\u6578\u5b57\u71df\u92b7\u7684\u91cd\u8981\u7d44\u6210\u90e8\u5206\u3002\u5b83\u5f4c\u5408\u4e86\u54c1\u724c\u8207\u5176\u5ba2\u6236\u4e4b\u9593\u7684\u5dee\u8ddd\u3002\u8d85\u904e <\/span><a href=\"https:\/\/www.statista.com\/statistics\/278414\/number-of-worldwide-social-network-users\/#:~:text=Social%20media%20usage%20is%20one,almost%204.41%20billion%20in%202025.\"><span style=\"font-weight: 400;\">36\u5104<\/span><\/a><span style=\"font-weight: 400;\"> \u4eba\u5011\u5728\u5168\u7403\u7bc4\u570d\u5167\u4f7f\u7528\u793e\u4ea4\u5a92\u9ad4\u3002\u56e0\u6b64\uff0c\u793e\u4ea4\u5a92\u9ad4\u7db2\u7d61\u53ef\u4ee5\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6\u4e26\u589e\u52a0\u6f5b\u5728\u5ba2\u6236\u548c\u92b7\u552e\u984d\u3002\u5c0d\u65bc\u71df\u92b7\u4eba\u54e1\u4f86\u8aaa\uff0c\u793e\u4ea4\u5a92\u9ad4\u4e00\u76f4\u662f\u4ed6\u5011\u71df\u92b7\u7b56\u7565\u7684\u4e00\u90e8\u5206\u3002\u95dc\u9375\u662f\u8207\u89c0\u773e\u4e92\u52d5\u4e26\u59cb\u7d42\u5982\u4e00\u5730\u767c\u4f48\u5167\u5bb9\uff0c\u4ee5\u63d0\u5347\u54c1\u724c\u7684\u8a8d\u77e5\u5ea6\u3002<\/span><\/p>\n<p><b>#Pinterest \u5546\u696d\u6a21\u5f0f<br><br>\u8cc7\u6599\u4f86\u6e90\uff1a<\/b><span style=\"font-weight: 400;\">:\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.socialmediatoday.com\/news\/facebook-reports-record-revenue-and-warns-of-apples-privacy-changes\/594133\/\"><span style=\"font-weight: 400;\">https:\/\/www.socialmediatoday.com\/news\/facebook-reports-record-revenue-and-warns-of-apples-privacy-changes\/594133\/<\/span><\/a><\/p>\n<p><a href=\"https:\/\/www.theverge.com\/2020\/2\/4\/21122956\/instagram-ad-revenue-earnings-amount-facebook\"><span style=\"font-weight: 400;\">https:\/\/www.theverge.com\/2020\/2\/4\/21122956\/instagram-ad-revenue-earnings-amount-facebook<\/span><\/a><\/p>\n<p><a href=\"https:\/\/www.socialmediatoday.com\/news\/linkedins-advertising-business-is-on-the-rise-while-user-engagement-remai\/594307\/\"><span style=\"font-weight: 400;\">https:\/\/www.socialmediatoday.com\/news\/linkedins-advertising-business-is-on-the-rise-while-user-engagement-remai\/594307\/<\/span><\/a><\/p>\n<p><a href=\"https:\/\/www.socialmediatoday.com\/news\/pinterest-rises-to-459-million-users-posts-strong-revenue-result-in-q4\/594594\/\"><span style=\"font-weight: 400;\">https:\/\/www.socialmediatoday.com\/news\/pinterest-rises-to-459-million-users-posts-strong-revenue-result-in-q4\/594594\/<\/span><\/a><\/p>\n<p><a href=\"https:\/\/www.socialmediatoday.com\/news\/snapchat-posts-a-62-increase-in-revenue-adds-16-million-more-users-in-lat\/594588\/\"><span style=\"font-weight: 400;\">https:\/\/www.socialmediatoday.com\/news\/snapchat-posts-a-62-increase-in-revenue-adds-16-million-more-users-in-lat\/594588\/<\/span><\/a><\/p>\n<p><a href=\"https:\/\/www.omnicoreagency.com\/twitter-statistics\/\"><span style=\"font-weight: 400;\">https:\/\/www.omnicoreagency.com\/twitter-statistics\/<\/span><\/a><\/p>\n<p><a href=\"https:\/\/www.businessofapps.com\/data\/whatsapp-statistics\/#4\"><span style=\"font-weight: 400;\">https:\/\/www.businessofapps.com\/data\/whatsapp-statistics\/#4<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/blog.youtube\/news-and-events\/top-10-ads-watched-on-youtube-2020\/\"><span style=\"font-weight: 400;\">https:\/\/blog.youtube\/news-and-events\/top-10-ads-watched-on-youtube-2020\/<\/span><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>The year 2020 has been a tough year for everyone. The lockdown and social distancing measures brought about by the COVID-19 pandemic have affected businesses and lives. Yet, it also has some positive effects. It allowed families to get closer together while staying inside their homes. It also accelerated the growth of eCommerce among social [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":7560,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5,9,18,47,37,316,6,109,500,44],"tags":[10,28,17,1351,48,39,23,111,293,45],"class_list":["post-7535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook","category-instagram","category-linkedin","category-pinterest","category-snapchat-zh-hant","category-social-media-marketing","category-social-media-","category-twitter","category-whatsapp","category-youtube","tag-facebook","tag-instagram-2","tag-linkedin","tag-messaging-apps","tag-pinterest","tag-snapchat","tag-social-media","tag-twitter","tag-whatsapp","tag-youtube"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A 2020 Review of Social Media and Messaging Platforms - Social Stand<\/title>\n<meta name=\"description\" content=\"The year 2020 has been a tough year for everyone. 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