{"id":7496,"date":"2021-02-05T08:00:35","date_gmt":"2021-02-05T00:00:35","guid":{"rendered":"https:\/\/social-stand.com\/?p=7496"},"modified":"2021-05-12T14:14:13","modified_gmt":"2021-05-12T06:14:13","slug":"latest-marketing-craze-ar-games","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/latest-marketing-craze-ar-games\/","title":{"rendered":"\u6700\u65b0\u71df\u92b7\u71b1\u6f6e\uff1aAR \u904a\u6232"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Facebook AR \u904a\u6232\u5728\u71df\u92b7\u4eba\u54e1\u4e2d\u8d8a\u4f86\u8d8a\u53d7\u6b61\u8fce\uff0c\u7528\u65bc\u71df\u92b7\u4ed6\u5011\u7684\u54c1\u724c\u3002\u4f60\u53ef\u80fd\u5df2\u7d93\u8a3b\u610f\u5230\u589e\u9577 <\/span><a href=\"https:\/\/social-stand.com\/zh\/twitter-reports-2-billion-gaming-tweets-in-2020\/\"><span style=\"font-weight: 400;\">\u589e\u5f37\u73fe\u5be6\u8da8\u52e2<\/span><\/a><span style=\"font-weight: 400;\"> \u81ea\u5f9e Facebook \u6536\u8cfc VR \u516c\u53f8\u5f8c\uff0c <\/span><a href=\"https:\/\/www.oculus.com\/\"><span style=\"font-weight: 400;\">\u773c\u7f69<\/span><\/a><span style=\"font-weight: 400;\">, 2014 \u5e74\u3002\u96d6\u7136 Oculus \u7684\u982d\u6234\u8a2d\u5099\u4e0d\u662f\u7279\u5225\u66a2\u92b7\uff0c\u4f46\u5b83\u7684 <\/span><a href=\"https:\/\/social-stand.com\/zh\/new-ar-vr-tools-are-up-for-facebook-and-ar-glasses-are-on-the-way\/\"><span style=\"font-weight: 400;\">\u589e\u5f37\u73fe\u5be6\u6280\u8853<\/span><\/a><span style=\"font-weight: 400;\"> \u5e6b\u52a9 Facebook \u8d95\u4e0a\u4e86 Snapchat\u3002\u6700\u8fd1\uff0c\u5404\u5927\u54c1\u724c\u90fd\u559c\u6b61\u7528AR\u904a\u6232\u505a\u71df\u92b7\uff0c\u9019\u4e5f\u662f\u5f88\u591a\u5ba2\u6236\u7684\u8a34\u6c42\u3002\u96d6\u7136\u9019\u4f3c\u4e4e\u662f\u5e02\u5834\u4e0a\u7684\u4e00\u500b\u6d41\u884c\u529f\u80fd\uff0c\u4f46\u6211\u8981\u63d0\u9192\u60a8\uff0c\u5b83\u53ef\u80fd\u4e26\u4e0d\u7e3d\u662f\u6bcf\u6b21\u90fd\u80fd\u5e36\u4f86\u9810\u671f\u7684\u6548\u679c\u3002\u61c9\u4ed4\u7d30\u5be9\u67e5\u63a1\u7528\u9019\u7a2e\u6230\u7565\u7684\u7d30\u7bc0\u3002<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/latest-marketing-craze-ar-games\/#The_AR_game_should_be_fun_in_the_first_place\" >AR\u904a\u6232\u9996\u5148\u61c9\u8a72\u5f88\u6709\u8da3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/latest-marketing-craze-ar-games\/#Forcing_AR_filters_onto_products_will_not_pay_off\" >\u5728\u7522\u54c1\u4e0a\u5f37\u5236\u4f7f\u7528 AR \u6ffe\u93e1\u4e0d\u6703\u6709\u56de\u5831<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/social-stand.com\/zh\/latest-marketing-craze-ar-games\/#Baby_crawl_race_turned_into_baby_formula_car_racing\" >\u5b30\u5152\u722c\u884c\u6bd4\u8cfd\u8b8a\u6210\u4e86\u5b30\u5152\u914d\u65b9\u5976\u7c89\u8cfd\u8eca<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/social-stand.com\/zh\/latest-marketing-craze-ar-games\/#Let_users_enjoy_playing_and_sharing_your_game\" >\u8b93\u7528\u6236\u559c\u6b61\u73a9\u548c\u5206\u4eab\u60a8\u7684\u904a\u6232<\/a><\/li><\/ul><\/nav><\/div>\n\n<h3><span class=\"ez-toc-section\" id=\"The_AR_game_should_be_fun_in_the_first_place\"><\/span><b>AR\u904a\u6232\u9996\u5148\u61c9\u8a72\u5f88\u6709\u8da3<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u7b2c\u4e00\u6b3e\u5438\u5f15\u7528\u6236\u6ce8\u610f\u529b\u7684AR\u904a\u6232\u662f <\/span><a href=\"https:\/\/www.scmp.com\/yp\/discover\/entertainment\/tech-gaming\/article\/3054246\/flappy-bird-reborn-how-unlock-new-flying-face\"><span style=\"font-weight: 400;\">\u98db\u63da\u7684\u81c9<\/span><\/a><span style=\"font-weight: 400;\"> \u904a\u6232\u3002\u5728\u9019\u88e1\uff0c\u7528\u6236\u5fc5\u9808\u4e0d\u65b7\u7728\u773c\u4f86\u63a7\u5236\u9ce5\u7684\u904b\u52d5\u3002\u7dca\u96a8\u5176\u5f8c\u7684\u662f\u201c<\/span><a href=\"https:\/\/lifehacker.com\/how-to-find-the-what-disney-character-are-you-filter-1840747851\"><span style=\"font-weight: 400;\">\u4f60\u662f\u54ea\u500b\u8fea\u58eb\u5c3c\u89d2\u8272\uff1f<\/span><\/a><span style=\"font-weight: 400;\">\u201d\u73fe\u5728\u4e5f\u5ee3\u53d7\u7528\u6236\u6b61\u8fce\u3002\u9019\u5169\u6b3e\u904a\u6232\u90fd\u975e\u5e38\u53d7\u6b61\u8fce\uff0c\u4e0d\u50c5\u56e0\u70ba\u5b83\u5011\u4ee4\u4eba\u8033\u76ee\u4e00\u65b0\uff0c\u800c\u4e14\u56e0\u70ba\u5275\u4f5c\u8005\u4e0d\u53d7\u9650\u65bc\u63a8\u5ee3\u7279\u5b9a\u54c1\u724c\u3002\u5c07\u7528\u6236\u7684\u6a02\u8da3\u6700\u5927\u5316\u4f5c\u70ba\u552f\u4e00\u76ee\u6a19\u8981\u6bd4\u54c1\u724c\u9700\u8981\u78ba\u4fdd\u5176\u904a\u6232\u5728\u6a02\u8da3\u548c <\/span><a href=\"https:\/\/berniewong.net\/know-your-brands-true-value-before-embarking-on-marketing\/\"><span style=\"font-weight: 400;\">\u6709\u6548\u71df\u92b7<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Forcing_AR_filters_onto_products_will_not_pay_off\"><\/span><b>\u5728\u7522\u54c1\u4e0a\u5f37\u5236\u4f7f\u7528 AR \u6ffe\u93e1\u4e0d\u6703\u6709\u56de\u5831<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u7531\u65bc\u6d88\u8cbb\u8005\u7684\u5438\u5f15\u529b\u8d8a\u4f86\u8d8a\u5927\uff0c\u8a31\u591a\u54c1\u724c\u90fd\u52a0\u5165\u4e86\u958b\u767c AR \u904a\u6232\u7684\u884c\u5217\u3002\u5728\u67d0\u4e9b\u60c5\u6cc1\u4e0b\uff0c\u8a31\u591a\u4eba\u767c\u73fe\u4ed6\u5011\u7121\u6cd5\u9054\u5230\u9810\u671f\u7684\u6548\u679c\u3002\u9019\u662f\u56e0\u70ba\u50be\u5411\u65bc\u5f37\u884c\u8986\u84cb Facebook \u6216 Instagram <\/span><a href=\"https:\/\/social-stand.com\/zh\/instagram-adds-new-ar-filters-and-stories-frames-for-diwali\/\"><span style=\"font-weight: 400;\">AR\u6ffe\u93e1<\/span><\/a><span style=\"font-weight: 400;\"> \u5728\u60a8\u7684\u7522\u54c1\u4e0a\u3002\u4f8b\u5982\uff0c\u4f7f\u7528\u9762\u90e8\u8b58\u5225\u70ba\u7528\u6236\u63d0\u4f9b\u98f2\u6599\u548c\u98df\u7269\u3002\u71df\u92b7\u4eba\u54e1\u53ef\u80fd\u6703\u89ba\u5f97\u9019\u5f88\u6709\u8da3\uff0c\u4f46\u8acb\u8a2d\u8eab\u8655\u5730\u70ba\u73a9\u5bb6\u8457\u60f3\u3002\u73a9\u5bb6\u6703\u559c\u6b61\u4e26\u767c\u73fe\u5206\u4eab\u81ea\u5df1\u73a9\u904a\u6232\u7684\u50f9\u503c\u55ce\uff1f<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Baby_crawl_race_turned_into_baby_formula_car_racing\"><\/span><b>\u5b30\u5152\u722c\u884c\u6bd4\u8cfd\u8b8a\u6210\u4e86\u5b30\u5152\u914d\u65b9\u5976\u7c89\u8cfd\u8eca<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">AR\u7248\u201c<\/span><a href=\"https:\/\/flappybird.io\/\"><span style=\"font-weight: 400;\">\u98db\u63da\u7684\u9ce5<\/span><\/a><span style=\"font-weight: 400;\">\u201d\u4e4b\u6240\u4ee5\u5982\u6b64\u53d7\u6b61\u8fce\uff0c\u662f\u56e0\u70ba\u5728\u904a\u6232\u904e\u7a0b\u4e2d\u6355\u6349\u5230\u4e86\u73a9\u5bb6\u7684\u6709\u8da3\u8868\u60c5\u3002\u90a3\u4e9b\u5206\u4eab\u4ed6\u5011\u662f\u54ea\u500b\u8fea\u58eb\u5c3c\u89d2\u8272\u7684\u4eba\u4e5f\u6703\u5f15\u8d77\u5176\u4ed6\u4eba\u7684\u8208\u8da3\uff0c\u4e26\u8b93\u4ed6\u5011\u4e5f\u9019\u6a23\u505a\u3002\u9019\u88e1\u7684\u95dc\u9375\u662f\u9019\u500b\u904e\u7a0b\u5f88\u6709\u8da3\uff0c\u7d50\u679c\u53ef\u4ee5\u5728\u793e\u4ea4\u5a92\u9ad4\u4e0a\u5206\u4eab\u3002\u5c07\u6b64\u61c9\u7528\u5230\u54c1\u724c\u71df\u92b7\u7684\u80cc\u666f\u4e0b\uff0c\u5c0d\u65bc\u5c55\u793a\u7522\u54c1\u7279\u6027\u7684\u8f03\u8edf\u65b9\u9762\uff08\u6216\u76e1\u53ef\u80fd\u591a\u5730\u5c55\u793a\u6700\u8edf\u7684\u65b9\u9762\uff09\u975e\u5e38\u91cd\u8981\u3002\u6211\u5011\u5275\u9020\u4e86 AR \u904a\u6232\uff0c\u73a9\u5bb6\u53ef\u4ee5\u5728\u65e5\u672c\u7684\u6afb\u82b1\u4e0b\u7ad9\u7acb\u6216\u5750\u4e0b\uff0c\u6216\u91cd\u904a\u7ae5\u5e74\u7684\u904a\u6a02\u5834\u3002\u9019\u4e9b\u90fd\u975e\u5e38\u53d7\u6b61\u8fce\uff0c\u6700\u8fd1\uff0c\u6211\u5011\u5df2\u7d93\u5c07\u201c<\/span><a href=\"https:\/\/www.nba.com\/pelicans\/2020-pelicans-baby-crawl-race-official-rules\"><span style=\"font-weight: 400;\">\u5b30\u5152\u722c\u884c\u6bd4\u8cfd<\/span><\/a><span style=\"font-weight: 400;\">\u201d\u8b8a\u6210\u4e86\u4e00\u6b3e\u201c\u5b30\u5152\u65b9\u7a0b\u5f0f\u8cfd\u8eca\u201d\u904a\u6232\u3002\u9019\u4e9b\u60f3\u6cd5\u4e0d\u50c5\u50c5\u662f\u70ba\u4e86\u597d\u73a9\u3002\u4ed6\u5011\u5de7\u5999\u5730\u5305\u542b\u4e86\u4ed6\u5011\u7522\u54c1\u7684\u54c1\u724c\u4fe1\u606f\u3002\u90a3\u4e9b\u5728\u6b64\u985e\u6e38\u6232\u4e2d\u63ee\u821e\u5176\u5fbd\u6a19\u548c\u7522\u54c1\u7684\u4eba\u53ea\u662f\u201c\u6578\u5b57\u5316\u201d\u5ba3\u50b3\u6750\u6599\uff0c\u60a8\u53ef\u80fd\u6703\u5728\u8cfc\u7269\u4e2d\u5fc3\u9047\u5230\u9019\u7a2e\u60c5\u6cc1\u3002\u4e0d\u592a\u53ef\u80fd\u5728\u7db2\u6c11\u4e2d\u5f15\u8d77\u95dc\u6ce8\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Let_users_enjoy_playing_and_sharing_your_game\"><\/span><b>\u8b93\u7528\u6236\u559c\u6b61\u73a9\u548c\u5206\u4eab\u60a8\u7684\u904a\u6232<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u6211\u60f3\u5230\u7684\u4e00\u500b\u6210\u529f\u7684\u4f8b\u5b50\u662f <\/span><span style=\"font-weight: 400;\">\u6bd4\u5967\u96f7<\/span><span style=\"font-weight: 400;\"> \u9999\u6e2f\u7684\u9664\u81ed\u5291 Z \u5674\u9727\u904b\u52d5\u3002\u5b83\u5c55\u793a\u4e86\u4e00\u4f4d\u4f7f\u7528\u8a72\u7522\u54c1\u7684\u54f2\u5b78\u5bb6\u5927\u5e2b\u3002\u5118\u7ba1\u6d89\u53ca\u4e00\u4e9b\u786c\u63a8\u92b7\uff0c\u4f46\u8a72\u526a\u8f2f\u5f88\u6709\u8da3\uff0c\u8db3\u4ee5\u8b93\u670b\u53cb\u5011\u5927\u7b11\u3002\u7279\u5225\u662f\u7576\u7522\u54c1\u805e\u8d77\u4f86\u4e0d\u50cf\u81a0\u6c34\u6642\u3002\u5929\u540e\u5ee3\u544a\u727d\u982d\u7684\u6574\u9ad4\u6548\u679c\u9084\u662f\u4e0d\u932f\u7684\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">AR\u6ffe\u93e1\u904a\u6232\u5c07\u5728\u5f88\u9577\u4e00\u6bb5\u6642\u9593\u5167\u4fdd\u6301\u6d41\u884c\u3002\u56e0\u6b64\uff0c\u5c0d\u65bc\u5e0c\u671b\u5229\u7528\u9019\u4e00\u9ede\u9032\u884c\u6709\u6548\u71df\u92b7\u7684\u71df\u92b7\u4eba\u54e1\uff0c\u8acb\u8a18\u4f4f\u4e0d\u8981\u50c5\u50c5\u95dc\u6ce8\u7522\u54c1\u66dd\u5149\u4e26\u5c07\u5176\u690d\u5165\u7528\u6236\u7684\u9762\u90e8\u7279\u5fb5\u3002\u76f8\u53cd\uff0c\u7372\u52dd\u7684\u7b56\u7565\u662f\u5728\u6709\u8da3\u3001\u53ef\u5171\u4eab\u7684\u5167\u5bb9\u548c\u7522\u54c1\u4fe1\u606f\u4e4b\u9593\u627e\u5230\u9069\u7576\u7684\u5e73\u8861\u3002<\/span><\/p>\n<p><b>\u539f\u59cb\u4f86\u6e90\uff1a<\/b>\u00a0<a href=\"https:\/\/berniewong.net\/latest-marketing-craze-ar-games\/\">https:\/\/berniewong.net\/latest-marketing-craze-ar-games\/<\/a><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Facebook AR Games have become increasingly popular among marketers for marketing their brands. You might have noticed the growing AR trend since Facebook bought VR company, Oculus, in 2014. While Oculus&#8217; headsets are not a particularly big seller, its AR technology has helped Facebook catch up with Snapchat. Recently, brands love to use AR games [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":7498,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[32,315,9,316,6],"tags":[1340,1341,1342,1343],"class_list":["post-7496","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-digital-marketing","category-instagram","category-social-media-marketing","category-social-media-","tag-ar-camera-filter","tag-ar-games","tag-baby-formula-car-racing","tag-oxford-baby-crawling-competition"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Latest Marketing Craze: AR Games - Social Stand<\/title>\n<meta name=\"description\" content=\"Facebook AR Games have become increasingly popular among marketers for marketing their brands. 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