{"id":7445,"date":"2021-02-03T11:09:02","date_gmt":"2021-02-03T03:09:02","guid":{"rendered":"https:\/\/social-stand.com\/?p=7445"},"modified":"2021-02-03T11:09:02","modified_gmt":"2021-02-03T03:09:02","slug":"facebook-tests-advanced-topic-exclusion-controls-to-select-advertisers","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/facebook-tests-advanced-topic-exclusion-controls-to-select-advertisers\/","title":{"rendered":"Facebook \u6e2c\u8a66\u9ad8\u7d1a\u4e3b\u984c\u6392\u9664\u63a7\u5236\u4ee5\u9078\u64c7\u5ee3\u544a\u5546"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Apple \u5ba3\u5e03 IDFA \u4fc3\u4f7f Facebook \u60f3\u65b9\u8a2d\u6cd5\u6e1b\u5c11\u7981\u6b62\u6578\u64da\u8ddf\u8e2a\u7684\u5f71\u97ff\u3002\u4ee5\u6e1b\u8f15\u5176\u5c0d <\/span><a href=\"https:\/\/social-stand.com\/zh\/apples-ios-14-update-set-to-impact-instagrams-ad-targeting\/\"><span style=\"font-weight: 400;\">\u5ee3\u544a\u5b9a\u4f4d<\/span><\/a><span style=\"font-weight: 400;\">, \u5e73\u53f0\u555f\u7528 <\/span><a href=\"https:\/\/social-stand.com\/zh\/facebook-adds-new-login-mode-for-creators\/\"><span style=\"font-weight: 400;\">\u6709\u9650\u7684\u767b\u9304\u6a21\u5f0f<\/span><\/a><span style=\"font-weight: 400;\"> \u5275\u4f5c\u8005\u4e4b\u9593\u3002\u5b83\u9084\u9032\u884c\u4e86\u4e00\u6b21 <\/span><a href=\"https:\/\/social-stand.com\/zh\/facebook-conducts-webinars-about-apples-idfa\/\"><span style=\"font-weight: 400;\">\u7db2\u7d61\u7814\u8a0e\u6703<\/span><\/a><span style=\"font-weight: 400;\"> \u95dc\u65bc IDFA\u3002\u8fd1\u65e5\uff0c\u5e73\u53f0\u65b0\u589e <\/span><a href=\"https:\/\/www.socialmediatoday.com\/news\/facebook-tests-new-prompts-to-encourage-users-to-allow-data-tracking-as-idf\/594299\/\"><span style=\"font-weight: 400;\">\u88dc\u5145\u63d0\u793a<\/span><\/a><span style=\"font-weight: 400;\"> \u9f13\u52f5 iOS \u7528\u6236\u5141\u8a31\u6578\u64da\u8ddf\u8e2a\u3002\u8207\u6b64\u4e00\u8d77\uff0cFacebook \u6e2c\u8a66\u5148\u9032 <\/span><a href=\"https:\/\/www.socialmediatoday.com\/news\/facebook-tests-new-topic-exclusions-for-advertisers-within-news-feeds\/594310\/\"><span style=\"font-weight: 400;\">\u4e3b\u984c\u6392\u9664\u63a7\u4ef6<\/span><\/a><span style=\"font-weight: 400;\"> \u9078\u64c7\u5ee3\u544a\u5546\u3002<\/span><\/p>\n<figure id=\"attachment_7469\" aria-describedby=\"caption-attachment-7469\" style=\"width: 2048px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-7469\" src=\"https:\/\/social-stand.com\/wp-content\/uploads\/2021\/02\/143656448_320056772740852_3571381212944280441_n-scaled.jpg\" alt=\"\u4e00\u500b\u5973\u4eba\u5728\u6236\u5916\u5beb\u77ed\u4fe1\u7684\u624b\u3002\" width=\"2048\" height=\"1153\" srcset=\"https:\/\/social-stand.com\/wp-content\/uploads\/2021\/02\/143656448_320056772740852_3571381212944280441_n-scaled.jpg 2048w, https:\/\/social-stand.com\/wp-content\/uploads\/2021\/02\/143656448_320056772740852_3571381212944280441_n-300x169.jpg 300w, https:\/\/social-stand.com\/wp-content\/uploads\/2021\/02\/143656448_320056772740852_3571381212944280441_n-1024x576.jpg 1024w, https:\/\/social-stand.com\/wp-content\/uploads\/2021\/02\/143656448_320056772740852_3571381212944280441_n-768x432.jpg 768w, https:\/\/social-stand.com\/wp-content\/uploads\/2021\/02\/143656448_320056772740852_3571381212944280441_n-1536x865.jpg 1536w, https:\/\/social-stand.com\/wp-content\/uploads\/2021\/02\/143656448_320056772740852_3571381212944280441_n-16x9.jpg 16w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><figcaption id=\"caption-attachment-7469\" class=\"wp-caption-text\">Facebook<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">\u5728 <\/span><a href=\"https:\/\/social-stand.com\/zh\/facebook-adds-new-tools-for-brand-safety-control\/\"><span style=\"font-weight: 400;\">2020 \u5e74 9 \u6708 14 \u65e5<\/span><\/a><span style=\"font-weight: 400;\">, Facebook \u70ba\u8996\u983b\u555f\u7528\u4e86\u54c1\u724c\u5b89\u5168\u63a7\u5236\u3002\u9019\u4f7f\u5f97\u5ee3\u544a\u5546\u53ef\u4ee5\u6392\u9664\u4ed6\u5011\u7684\u8996\u983b\uff0c\u4ee5\u986f\u793a\u6700\u591a\u56db\u500b\u4e00\u822c\u4e3b\u984c\u2014\u2014\u904a\u6232\u3001\u65b0\u805e\u3001\u653f\u6cbb\u548c\u5b97\u6559\u3002\u8a72\u5e73\u53f0\u73fe\u5728\u6b63\u5728\u6e2c\u8a66\u9ad8\u7d1a\u4e3b\u984c\u6392\u9664\u63a7\u5236\u4ee5\u9078\u64c7\u5ee3\u544a\u5546\u3002\u9019\u5141\u8a31\u4ed6\u5011\u9078\u64c7\u4ed6\u5011\u60f3\u8981\u6392\u9664\u4ed6\u5011\u7684\u5167\u5bb9\u51fa\u73fe\u7684\u4e3b\u984c\u3002\u4f8b\u5982\uff0c\u5982\u679c\u54c1\u724c\u5167\u5bb9\u662f\u95dc\u65bc\u5152\u7ae5\u73a9\u5177\u7684\uff0c\u5247\u54c1\u724c\u53ef\u4ee5\u9078\u64c7\u201c\u72af\u7f6a\u8207\u60b2\u5287\u201d\u6216\u5176\u4ed6\u5c08\u9580\u91dd\u5c0d\u6210\u4eba\u4e3b\u984c\u7684\u5167\u5bb9\u4f5c\u70ba\u6536\u9304\u7684\u4e00\u90e8\u5206\u3002\u6b64\u985e\u6392\u9664\u5c07\u5728\u65b0\u805e\u6e90\u4e0a\u6709\u6548\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Facebook \u6e2c\u8a66\u9ad8\u7d1a\u4e3b\u984c\u6392\u9664\u63a7\u5236\u4ee5\u9078\u64c7\u5ee3\u544a\u5546 <\/span><a href=\"https:\/\/www.facebook.com\/business\/news\/testing-topic-exclusion-controls-for-advertisers\"><span style=\"font-weight: 400;\">2021 \u5e74 1 \u6708 29 \u65e5<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h3><b>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Facebook \u7684\u9ad8\u7d1a\u4e3b\u984c\u6392\u9664\u63a7\u5236\u662f\u5411\u7528\u6236\u4fdd\u8b49\u4ed6\u5011\u7684\u65b0\u805e\u6e90\u4e0d\u6703\u986f\u793a\u7121\u95dc\u5167\u5bb9\u7684\u53e6\u4e00\u7a2e\u65b9\u5f0f\u3002\u5c0d\u65bc\u71df\u92b7\u4eba\u54e1\u4f86\u8aaa\uff0c\u9019\u662f\u63d0\u9ad8\u5ee3\u544a\u6548\u679c\u7684\u66f4\u597d\u65b9\u5f0f <\/span><a href=\"https:\/\/social-stand.com\/zh\/facebook-streamlines-ad-targeting-options\/\"><span style=\"font-weight: 400;\">\u5ee3\u544a\u7d30\u5206<\/span><\/a><span style=\"font-weight: 400;\">.\u901a\u904e\u80fd\u5920\u9078\u64c7\u8207\u54c1\u724c\u76f8\u95dc\u7684\u4e3b\u984c\uff0c\u4ed6\u5011\u53ef\u4ee5\u8207\u76ee\u6a19\u53d7\u773e\u5efa\u7acb\u806f\u7e6b\u4e26\u9f13\u52f5 <\/span><a href=\"https:\/\/social-stand.com\/zh\/facebook-expands-new-engagement-alerts-for-groups\/\"><span style=\"font-weight: 400;\">\u8a02\u5a5a<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>#Pinterest \u5546\u696d\u6a21\u5f0f<br><br>\u8cc7\u6599\u4f86\u6e90\uff1a<\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/www.facebook.com\/business\/news\/testing-topic-exclusion-controls-for-advertisers\"><span style=\"font-weight: 400;\">https:\/\/www.facebook.com\/business\/news\/testing-topic-exclusion-controls-for-advertisers#<\/span><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Apple\u2019s announcement of IDFA has stirred Facebook to create ways to lessen the impact of barring data tracking. To lessen its impact on ad targeting, the platform enabled a limited login mode among Creators. It also conducted a webinar about IDFA. Recently, the platform adds a supplementary prompt to encourage iOS users to allow data [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":7468,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5,316,6],"tags":[1324,10,1225,1325],"class_list":["post-7445","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook","category-social-media-marketing","category-social-media-","tag-advanced-topic-exclusion-controls","tag-facebook","tag-idfa","tag-newsfeed"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook Tests Advanced Topic Exclusion Controls to Select Advertisers - Social Stand<\/title>\n<meta name=\"description\" content=\"Apple\u2019s announcement of IDFA has stirred Facebook to create ways to lessen the impact of barring data tracking. To lessen its impact on ad targeting, the\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/social-stand.com\/zh\/facebook-tests-advanced-topic-exclusion-controls-to-select-advertisers\/\" \/>\n<meta property=\"og:locale\" content=\"zh_HK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Tests Advanced Topic Exclusion Controls to Select Advertisers - Social Stand\" \/>\n<meta property=\"og:description\" content=\"Apple\u2019s announcement of IDFA has stirred Facebook to create ways to lessen the impact of barring data tracking. 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