{"id":7301,"date":"2021-01-26T08:00:58","date_gmt":"2021-01-26T00:00:58","guid":{"rendered":"https:\/\/social-stand.com\/?p=7301"},"modified":"2021-01-25T12:09:31","modified_gmt":"2021-01-25T04:09:31","slug":"what-can-i-do-if-my-marketing-budget-has-been-reduced","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/what-can-i-do-if-my-marketing-budget-has-been-reduced\/","title":{"rendered":"\u5982\u679c\u6211\u7684\u71df\u92b7\u9810\u7b97\u6e1b\u5c11\u4e86\u600e\u9ebc\u8fa6\uff1f"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Facebook \u4f3c\u4e4e\u6b63\u5728Creator Studio \u4e0a\u6e2c\u8a66\u201c\u65e5\u66c6\u8996\u5716\u201d\u529f\u80fd\u3002\u5b83\u5b89\u6392\u4e26\u5141\u8a31\u56de\u6eaf\u5e16\u5b50\u3002\u5167\u5bb9\u71df\u92b7\u4eba\u54e1\u61c9\u8a72\u719f\u6089\u9019\u4e00\u9ede <\/span><a href=\"https:\/\/www.facebook.com\/business\/help\/2223502627919449?id=203539221057259\"><span style=\"font-weight: 400;\">\u65e5\u66c6<\/span><\/a><span style=\"font-weight: 400;\">.\u5728 Facebook \u64c1\u6709\u6b64\u529f\u80fd\u4e4b\u524d\uff0c\u6211\u5011\u5fc5\u9808\u5275\u5efa\u81ea\u5df1\u7684 <\/span><a href=\"https:\/\/social-stand.com\/zh\/facebook-tests-instagram-content-calendar-on-creator-studio\/\"><span style=\"font-weight: 400;\">\u5167\u5bb9\u65e5\u66c6<\/span><\/a><span style=\"font-weight: 400;\"> \u6bcf\u6708\u70ba\u5ba2\u6236\u63d0\u4f9b - \u7279\u5225\u662f\u5728\u8a08\u5283\u5e33\u6236\u4fe1\u606f\u548c\u5e16\u5b50\u7684\u5167\u5bb9\u6642\u3002<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/what-can-i-do-if-my-marketing-budget-has-been-reduced\/#Get_Rid_of_the_%E2%80%9COld_Habits%E2%80%9D_of_Marketing\" >\u64fa\u812b\u71df\u92b7\u7684\u201c\u820a\u7fd2\u6163\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/what-can-i-do-if-my-marketing-budget-has-been-reduced\/#Dont_Forget_to_Soft-Sell_Your_Brand_In_Addition_to_the_Hardware\" >\u9664\u4e86\u786c\u4ef6\u4e4b\u5916\uff0c\u5225\u5fd8\u4e86\u8edf\u63a8\u60a8\u7684\u54c1\u724c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/social-stand.com\/zh\/what-can-i-do-if-my-marketing-budget-has-been-reduced\/#To_Be_Precise_Is_Better_Than_Doing_More\" >\u7cbe\u78ba\u6bd4\u505a\u5f97\u66f4\u591a\u66f4\u597d<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400;\">\u5ba2\u6236\u53ef\u80fd\u66f4\u559c\u6b61\u586b\u5beb\u4ed6\u5011\u7684 <\/span><a href=\"https:\/\/www.facebook.com\/business\/learn\/lessons\/create-content-calendar\"><span style=\"font-weight: 400;\">\u6708\u66c6<\/span><\/a><span style=\"font-weight: 400;\">.\u6211\u5efa\u8b70\u76f8\u53cd\u3002\u904e\u53bb\uff0c\u6211\u66fe\u6975\u529b\u5efa\u8b70\u6211\u7684\u5ba2\u6236\u6e1b\u5c11\u4ed6\u5011\u7684 <\/span><a href=\"https:\/\/social-stand.com\/zh\/facebook-offers-courses-on-how-to-create-content-that-stands-out\/\"><span style=\"font-weight: 400;\">\u5167\u5bb9<\/span><\/a><span style=\"font-weight: 400;\">.\u4f5c\u70ba\u4e00\u500b\u6a5f\u69cb\uff0c\u9019\u4f3c\u4e4e\u6709\u9ede\u9055\u53cd\u76f4\u89ba\u3002\u7136\u800c\uff0c\u7576\u5167\u5bb9\u91cf\u6e1b\u5c11\u6642\uff0c\u7d50\u679c\u901a\u5e38\u6703\u66f4\u597d\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5728\u70ba\u65b0\u5ba2\u6236\u898f\u5283 Facebook \u548c Instagram \u5167\u5bb9\u88fd\u4f5c\u6642\uff0c\u9019\u7a2e\u7b56\u7565\u5f88\u53d7\u6b61\u8fce\u3002\u7562\u7adf\uff0c\u5728\u4e00\u500b\u4e0d\u78ba\u5b9a\u7684\u5e02\u5834\uff0c\u71df\u92b7\u9810\u7b97\u53d7\u5230\u5f71\u97ff\uff0c\u800c\u4ee3\u7406\u6a5f\u69cb\u4e3b\u52d5\u627f\u64d4\u4e00\u9805\u4efb\u52d9\uff0c\u54ea\u500b\u5ba2\u6236\u4e0d\u6703\u5728\u4e4e\u5b83\u82b1\u4e86\u591a\u5c11\u9322\uff1f<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Get_Rid_of_the_%E2%80%9COld_Habits%E2%80%9D_of_Marketing\"><\/span><b>\u64fa\u812b\u71df\u92b7\u7684\u201c\u820a\u7fd2\u6163\u201d<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 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href=\"https:\/\/social-stand.com\/zh\/new-video-by-facebook-for-tips-on-branded-content-and-stories-ads\/\"><span style=\"font-weight: 400;\">\u5167\u5bb9\u7b56\u7565<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u5167\u5bb9\u4fe1\u606f\uff0c\u63d0\u9ad8\u4e86\u751f\u7522\u8cea\u91cf\u3002\u7d50\u679c\u662f\u5167\u5bb9\u7684\u6578\u91cf\u6e1b\u5c11\u4e86\uff0c\u4f46\u5167\u5bb9\u7684\u8cea\u91cf\u537b\u66f4\u9ad8\u4e86\u3002\u7c89\u7d72\u5011\u4e5f\u66f4\u559c\u6b61\u5b83\uff08\u81f3\u5c11\u4ed6\u5011\u6c92\u6709\u88ab\u63a8\u9072\uff09\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u904e\u53bb\uff0c\u5167\u5bb9\u6578\u91cf\u591a\uff0c\u8cea\u91cf\u4f4e\u3002\u56e0\u6b64\uff0c\u96d6\u7136\u8207\u7c89\u7d72\u806f\u7e6b\u7684\u6a5f\u6703\u66f4\u5927\uff0c\u4f46\u7531\u65bc\u52a3\u8cea\u5167\u5bb9\u7684\u6578\u91cf\u9f90\u5927\uff0c\u7c89\u7d72\u201c\u4e0d\u559c\u6b61\u201d\u5ba2\u6236\u9801\u9762\u7684\u6a5f\u6703\u5c31\u8d8a\u9ad8\u3002\u5f88\u591a\u7c89\u7d72\u5df2\u7d93\u611f\u89ba\u5230\u5ee3\u544a\u75b2\u52de\uff0c\u4f4e\u8cea\u91cf\u7684\u5167\u5bb9\u53ea\u6703\u52a0\u5287\u4ed6\u5011\u7684\u611f\u53d7\u3002<\/span><b>\u00a0<\/b><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Dont_Forget_to_Soft-Sell_Your_Brand_In_Addition_to_the_Hardware\"><\/span><b>\u9664\u4e86\u786c\u4ef6\u4e4b\u5916\uff0c\u5225\u5fd8\u4e86\u8edf\u63a8\u60a8\u7684\u54c1\u724c<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u7576\u60a8\u6383\u63cf <\/span><a href=\"https:\/\/social-stand.com\/zh\/facebook-allows-branded-content-within-groups\/\"><span style=\"font-weight: 400;\">\u4e0d\u540c\u54c1\u724c\u7684\u5167\u5bb9<\/span><\/a><span style=\"font-weight: 400;\">&#039; \u9801\u9762\uff0c\u4f60\u6703\u610f\u8b58\u5230\u4ed6\u5011\u5c08\u6ce8\u65bc\u7522\u54c1\u63a8\u5ee3\uff0c\u800c\u4e0d\u662f\u50f9\u683c\u6216\u529f\u80fd\u3002\u6709\u95dc\u7522\u54c1\u7684\u5217\u8868\u4fe1\u606f\u662f\u5fc5\u4e0d\u53ef\u5c11\u7684\uff0c\u4f46\u60a8\u53ef\u80fd\u9084\u5e0c\u671b\u5728\u54c1\u724c\u5167\u5bb9\u65e5\u66c6\u4e2d\u6dfb\u52a0\u5fae\u5999\u7684\u54c1\u724c\u4fe1\u606f\u3002\u7576\u6f5b\u5728\u5ba2\u6236\u9078\u64c7\u7522\u54c1\u6642\uff0c\u7522\u54c1\u529f\u80fd\u548c\u50f9\u683c\u53ea\u662f\u8981\u8003\u616e\u7684\u5404\u7a2e\u56e0\u7d20\u4e4b\u4e00\u3002\u5982\u4eca\uff0c\u5ba2\u6236\u9084\u5c07\u8003\u616e\u7522\u54c1\u4f86\u6e90\u3001\u751f\u7522\u548c\u7d93\u71df\u7406\u5ff5\u3002\u9019\u4e9b\u90fd\u662f\u8a2d\u8a08\u54c1\u724c\u9801\u9762\u7684\u597d\u6750\u6599\u3002<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"To_Be_Precise_Is_Better_Than_Doing_More\"><\/span><b>\u7cbe\u78ba\u6bd4\u505a\u5f97\u66f4\u591a\u66f4\u597d<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u5e74\u5e95\u6642\uff0c\u4e00\u4e9b\u9810\u7b97\u6709\u9650\u7684\u65b0\u5ba2\u6236\u8207\u6211\u5011\u806f\u7e6b\uff0c\u8a0e\u8ad6\u958b\u59cb\u4f7f\u7528 Facebook <\/span><a href=\"https:\/\/social-stand.com\/zh\/facebook-updates-on-brand-safety-and-content-monetization\/\"><span style=\"font-weight: 400;\">\u5167\u5bb9\u71df\u92b7<\/span><\/a><span style=\"font-weight: 400;\">.\u5927\u7d04\u4e00\u500b\u6708\u5f8c\uff0c\u6211\u5011\u5df2\u7d93\u5728\u8a0e\u8ad6\u4ed6\u5011\u7684\u65b0\u5e74\u6578\u5b57\u71df\u92b7\u7b56\u7565\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5927\u5bb6\u90fd\u5ea6\u904e\u4e862020\u5e74\u7684\u98a8\u66b4\uff0c\u4e0d\u6562\u5c0d2021\u5e74\u7684\u65b0\u524d\u666f\u5145\u6eff\u5e0c\u671b\u3002\u9810\u7b97\u4e5f\u6c92\u6709\u4ee5\u524d\u90a3\u9ebc\u5065\u5eb7\u4e86\u3002\u4f46\u662f\uff0c\u66f4\u7cbe\u6e96\u7684\u7b56\u7565\uff0c\u66f4\u7d30\u7dfb\u7684\u57f7\u884c\uff0c\u66f4\u5c11\u7684\u6d6a\u8cbb\uff0c\u5fc5\u5c07\u6210\u5c31\u66f4\u7a69\u5b9a\u7684\u5e02\u5834\u884c\u60c5\uff0c\u5e36\u4f86\u66f4\u591a\u7684\u7a81\u7834\u6a5f\u6703\uff01<\/span><\/p>\n<p><strong>#\u6578\u4f4d\u5275\u4f5c\u8005\u662f\u4ec0\u9ebc<br><br>\u8cc7\u6599\u4f86\u6e90\uff1ahttps:\/\/business.twitter.com\/en\/blog\/must-have-twitter-lists.html<\/strong>\u00a0<a href=\"https:\/\/berniewong.net\/what-can-i-do-if-my-marketing-budget-has-been-reduced\/\">https:\/\/berniewong.net\/what-can-i-do-if-my-marketing-budget-has-been-reduced\/<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Facebook seems to be testing a \u201cCalendar View\u201d feature on Creator Studio. It schedules and allows backdating of posts. Content marketers should be familiar with this calendar. Before Facebook had this feature, we had to create our content calendars for clients every month &#8211; especially when planning the content for account information and posts. 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