{"id":7102,"date":"2021-01-12T17:08:36","date_gmt":"2021-01-12T09:08:36","guid":{"rendered":"https:\/\/social-stand.com\/?p=7102"},"modified":"2021-05-12T14:14:13","modified_gmt":"2021-05-12T06:14:13","slug":"what-marketers-need-to-know-about-youtubes-trueview-video-ads","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/what-marketers-need-to-know-about-youtubes-trueview-video-ads\/","title":{"rendered":"\u71df\u92b7\u4eba\u54e1\u9700\u8981\u4e86\u89e3 YouTube \u7684 TrueView \u8996\u983b\u5ee3\u544a"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u4e0d\u53ef\u5426\u8a8d\uff0c\u8996\u983b\u5ee3\u544a\u662f\u7576\u4eca\u6578\u5b57\u71df\u92b7\u7684\u91cd\u8981\u5143\u7d20\u3002\u9019\u662f 2021 \u5e74\u6700\u5927\u7684\u5167\u5bb9\u6a5f\u6703\u3002 <\/span><a href=\"https:\/\/animoto.com\/blog\/news\/social-video-trends-marketers-2020\/\"><span style=\"font-weight: 400;\">85%<\/span><\/a><span style=\"font-weight: 400;\"> \u7684\u71df\u92b7\u4eba\u54e1\u6307\u51fa\uff0c\u5b83\u5011\u662f\u5438\u5f15\u76ee\u6a19\u53d7\u773e\u6ce8\u610f\u529b\u7684\u6709\u6548\u65b9\u5f0f\u3002\u8ac7\u5230\u5728\u7dda\u983b\u9053\uff0cYouTube \u7121\u7591\u662f\u6700\u53d7\u6b61\u8fce\u7684\u8996\u983b\u5206\u4eab\u5e73\u53f0\u3002\u4f5c\u70ba <\/span><a href=\"https:\/\/www.alexa.com\/topsites\"><span style=\"font-weight: 400;\">2<\/span><span style=\"font-weight: 400;\">nd<\/span><\/a><span style=\"font-weight: 400;\"> \u5168\u7403\u8a2a\u554f\u91cf\u6700\u5927\u7684\u7db2\u7ad9\uff0c <\/span><a href=\"https:\/\/social-stand.com\/zh\/youtube-releases-its-top-ads-leaderboard-in-2020\/\"><span style=\"font-weight: 400;\">YouTube \u5ee3\u544a<\/span><\/a><span style=\"font-weight: 400;\"> \u53ef\u4ee5\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6\u3001\u6f5b\u5728\u5ba2\u6236\u751f\u6210\u548c\u92b7\u552e\u91cf\u3002\u8a72\u5e73\u53f0\u4e0a\u6709\u4e00\u7a2e\u5ee3\u544a\u5ba2\u6236\u559c\u6b61\u7684\u8996\u983b\u5ee3\u544a\u683c\u5f0f\u3002\u5b83\u7a31\u70ba TrueView \u5ee3\u544a\u3002 10 \u500b YouTube \u89c0\u773e\u4e2d\u6709 8 \u500b\u66f4\u559c\u6b61\u5b83\u5011\u800c\u4e0d\u662f\u5176\u4ed6\u985e\u578b\u7684 Google \u5ee3\u544a\u3002\u8b93\u6211\u5011\u4e86\u89e3\u71df\u92b7\u4eba\u54e1\u9700\u8981\u4e86\u89e3\u7684\u6709\u95dc YouTube TrueView \u5ee3\u544a\u7684\u4fe1\u606f\u3002<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/what-marketers-need-to-know-about-youtubes-trueview-video-ads\/#What_is_a_TrueView_Video_Ad\" >\u4ec0\u9ebc\u662f TrueView \u8996\u983b\u5ee3\u544a\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/what-marketers-need-to-know-about-youtubes-trueview-video-ads\/#Types_of_TrueView_Video_Ads\" >TrueView \u8996\u983b\u5ee3\u544a\u7684\u985e\u578b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/social-stand.com\/zh\/what-marketers-need-to-know-about-youtubes-trueview-video-ads\/#Implications_for_Marketers\" >\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/a><\/li><\/ul><\/nav><\/div>\n\n<figure id=\"attachment_7277\" aria-describedby=\"caption-attachment-7277\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-7277\" src=\"https:\/\/social-stand.com\/wp-content\/uploads\/2021\/01\/youtube-trueview-discovery-ad-800.png\" alt=\"\" width=\"800\" height=\"296\" srcset=\"https:\/\/social-stand.com\/wp-content\/uploads\/2021\/01\/youtube-trueview-discovery-ad-800.png 800w, https:\/\/social-stand.com\/wp-content\/uploads\/2021\/01\/youtube-trueview-discovery-ad-800-300x111.png 300w, https:\/\/social-stand.com\/wp-content\/uploads\/2021\/01\/youtube-trueview-discovery-ad-800-768x284.png 768w, https:\/\/social-stand.com\/wp-content\/uploads\/2021\/01\/youtube-trueview-discovery-ad-800-16x6.png 16w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-7277\" class=\"wp-caption-text\">YouTube<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"What_is_a_TrueView_Video_Ad\"><\/span><b>\u4ec0\u9ebc\u662f TrueView \u8996\u983b\u5ee3\u544a\uff1f<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u4e00\u500b <\/span><a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/video\/youtube-trueview\/\"><span style=\"font-weight: 400;\">TrueView \u8996\u983b\u5ee3\u544a<\/span><\/a><span style=\"font-weight: 400;\"> \u662f YouTube \u4e0a\u7684\u63d2\u64ad\u6216\u53ef\u8df3\u904e\u8996\u983b\u5ee3\u544a\u3002\u5b83\u662f\u7531\u8c37\u6b4c\u65bc <\/span><a href=\"https:\/\/www.businessinsider.com\/youtube-launching-new-trueview-ad-format-today-2010-12\"><span style=\"font-weight: 400;\">2010 \u5e74 12 \u6708 2 \u65e5<\/span><\/a><span style=\"font-weight: 400;\">. TrueView \u5f4c\u5408\u4e86\u54c1\u724c\u71df\u92b7\u76ee\u6a19\u8207\u89c0\u773e\u8208\u8da3\u4e4b\u9593\u7684\u5dee\u8ddd\u3002\u89c0\u773e\u53ef\u4ee5\u9078\u64c7\u662f\u8df3\u904e\u9084\u662f\u89c0\u770b\u5ee3\u544a\u3002\u56e0\u6b64\uff0c\u4ed6\u5011\u4e0d\u6703\u88ab\u4ed6\u5011\u4e0d\u60f3\u770b\u5230\u7684\u5ee3\u544a\u8f5f\u70b8\u3002 TrueView \u7684\u512a\u9ede\u5728\u65bc\uff0c\u9664\u975e\u89c0\u773e\u89c0\u770b\u5ee3\u544a\uff0c\u5426\u5247\u5ee3\u544a\u5546\u7121\u9700\u652f\u4ed8\u4e00\u5206\u9322\u3002\u71df\u92b7\u4eba\u54e1\u9078\u64c7\u70ba\u6bcf\u500b\u8996\u5716\u652f\u4ed8\u7684\u8cbb\u7528\uff0c\u4ee5\u4fbf\u4ee5\u5408\u9069\u7684\u50f9\u683c\u7372\u5f97\u5408\u9069\u7684\u53d7\u773e\u3002\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">TrueView \u8996\u983b\u5ee3\u544a\u662f <\/span><span style=\"font-weight: 400;\">\u9078\u64c7\u53c3\u52a0<\/span><span style=\"font-weight: 400;\">\uff0c\u56e0\u6b64\uff0c\u5ee3\u544a\u5546\u53ef\u4ee5\u6295\u653e\u4efb\u4f55\u9577\u5ea6\u7684\u5ee3\u544a\u3002\u4ed6\u5011\u53ef\u4ee5\u5617\u8a66\u5404\u7a2e\u5275\u610f\u683c\u5f0f\uff0c\u5f9e\u5feb\u901f\u5165\u9580\u8996\u983b\u5230\u63d2\u64ad\u8996\u983b\u63a8\u85a6\uff0c\u518d\u5230\u66f4\u9577\u7684\u7522\u54c1\u6f14\u793a\u3002\u4e00\u4e9b\u6700\u6210\u529f\u7684 TrueView <\/span><a href=\"https:\/\/social-stand.com\/zh\/ads-are-now-available-on-shorter-youtube-videos\/\"><span style=\"font-weight: 400;\">\u8996\u983b\u5ee3\u544a\u7684\u9577\u5ea6<\/span><\/a><span style=\"font-weight: 400;\">s \u6642\u9577\u8d85\u904e 3 \u5206\u9418\uff0c\u89c0\u773e\u6703\u7559\u4e0b\u4f86\u89c0\u770b\u5b83\u7684\u5168\u90e8\u5167\u5bb9\u3002 <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u501f\u52a9 TrueView\uff0c\u71df\u92b7\u4eba\u54e1\u53ef\u4ee5\u6839\u64da\u89aa\u548c\u529b\u3001\u4eba\u53e3\u7d71\u8a08\uff08\u5e74\u9f61\u3001\u6027\u5225\u3001\u4f4d\u7f6e\u7b49\uff09\u548c\u4e3b\u984c\u4f86\u5b9a\u4f4d\u5ee3\u544a\u3002\u5b83\u7d50\u675f\u4e86\u88ab\u52d5\u5ee3\u544a\uff0c\u56e0\u70ba TrueView \u5ee3\u544a\u6703\u5f71\u97ff\u89c0\u770b\u8005\u5728\u8996\u983b\u7d50\u675f\u5f8c\u63a1\u53d6\u884c\u52d5\u3002\u9019\u4e9b\u884c\u52d5\u5305\u62ec\uff1a<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5c07\u8996\u983b\u6dfb\u52a0\u5230\u64ad\u653e\u5217\u8868<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u8cfc\u8cb7\u7522\u54c1<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u55ae\u64ca\u8996\u983b\u8aaa\u660e\u4e0a\u7684\u4efb\u4f55\u93c8\u63a5<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u4e0b\u8f09\u61c9\u7528\u7a0b\u5e8f<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u767c\u8868\u8a55\u8ad6<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u559c\u6b61\u6216\u4e0d\u559c\u6b61\u8996\u983b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5206\u4eab\u8996\u983b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u8a02\u95b1\u983b\u9053<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u67e5\u770b\u983b\u9053\u4e0a\u7684\u5176\u4ed6\u8996\u983b<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u56e0\u6b64\uff0c\u5b83\u4f7f\u8996\u983b\u5ee3\u544a\u66f4\u5177\u4e92\u52d5\u6027\u3002\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Types_of_TrueView_Video_Ads\"><\/span><b>TrueView \u8996\u983b\u5ee3\u544a\u7684\u985e\u578b<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">TrueView <\/span><a href=\"https:\/\/support.google.com\/google-ads\/answer\/2375464?hl=en&amp;visit_id=637461965366046280-2133244717&amp;rd=1#video-discovery\"><span style=\"font-weight: 400;\">\u767c\u73fe\u8996\u983b\u5ee3\u544a<\/span><\/a><span style=\"font-weight: 400;\"> \u8207 Google \u4e0a\u7684\u641c\u7d22\u5ee3\u544a\u975e\u5e38\u76f8\u4f3c\u3002\u5b83\u5011\u51fa\u73fe\u5728\u89c0\u770b\u9801\u9762\u7684\u76f8\u95dc\u8996\u983b\u4e2d\uff0c <\/span><a href=\"https:\/\/social-stand.com\/zh\/google-tests-adding-short-form-videos-on-search-results\/\"><span style=\"font-weight: 400;\">\u641c\u7d22\u7d50\u679c<\/span><\/a><span style=\"font-weight: 400;\">\u548c YouTube \u4e3b\u9801\u3002\u9019\u4e9b\u985e\u578b\u7684 TrueView \u5ee3\u544a\u6703\u8986\u84cb\u6b63\u5728\u5c0b\u627e\u8996\u983b\u89c0\u770b\u7684\u89c0\u773e\u3002\u9019\u610f\u5473\u8457\u7576\u89c0\u770b\u8005\u9ede\u64ca\u5c55\u793a\u5ee3\u544a\u6642\uff0c\u4ed6\u5011\u6703\u5c0d\u8a72\u54c1\u724c\u611f\u8208\u8da3\u3002\u4ed6\u5011\u9084\u53ef\u4ee5\u5750\u5728\u5408\u4f5c\u5925\u4f34\u7db2\u7ad9\u4e0a\u7684\u5167\u5bb9\u65c1\u908a\u3002\u5ee3\u544a\u5546\u70ba TrueView \u767c\u73fe\u5ee3\u544a\u7684\u6bcf\u6b21\u9ede\u64ca\u4ed8\u8cbb\u3002\u9ede\u64ca\u5ee3\u544a\u7684\u89c0\u770b\u8005\u6703\u88ab\u8f49\u5230\u8996\u983b\u5ee3\u544a\u7684\u89c0\u770b\u9801\u9762\u3002\u5ee3\u544a\u5546\u4e0d\u518d\u9700\u8981\u70ba\u89c0\u770b\u8005\u5728\u9ede\u64ca\u5ee3\u544a\u5f8c\u5728\u89c0\u770b\u9801\u9762\u4e0a\u57f7\u884c\u7684\u4efb\u4f55\u5176\u4ed6\u64cd\u4f5c\u4ed8\u8cbb\u3002\u767c\u73fe\u8996\u983b\u5ee3\u544a\u662f\u54c1\u724c\u6216\u7522\u54c1\u8003\u616e\u6d3b\u52d5\u7684\u7d55\u4f73\u683c\u5f0f\u3002\u4ed6\u5011\u7684\u4e3b\u8981\u76ee\u7684\u662f\u63d0\u9ad8\u54c1\u724c\u6216\u7522\u54c1\u7684\u77e5\u540d\u5ea6\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/support.google.com\/google-ads\/answer\/6303978?hl=en\"><span style=\"font-weight: 400;\">TrueView \u8cfc\u7269\u5ee3\u544a<\/span><\/a><span style=\"font-weight: 400;\"> \u9023\u63a5 YouTube <\/span><a href=\"https:\/\/support.google.com\/google-ads\/answer\/2375464?hl=en&amp;visit_id=637461965366046280-2133244717&amp;rd=1#skippable-instream\"><span style=\"font-weight: 400;\">\u8996\u983b\u63d2\u64ad\u5ee3\u544a<\/span><\/a><span style=\"font-weight: 400;\"> \u901a\u904e\u8cfc\u7269\u5361\u6307\u5411\u73fe\u6709 Merchant Center \u7684\u7522\u54c1\u93c8\u63a5\u3002\u5ee3\u544a\u5546\u6700\u591a\u53ef\u4ee5\u70ba\u6bcf\u500b\u8996\u983b\u6dfb\u52a0 6 \u5f35\u8cfc\u7269\u5361\u3002\u8981\u6295\u653e TrueView \u8cfc\u7269\u5ee3\u544a\uff0c\u54c1\u724c\u5fc5\u9808\u5c07\u5176 Google Ads \u5e33\u6236\u8207 Google \u5546\u5bb6\u5e33\u6236\u76f8\u95dc\u806f\u3002\u4e4b\u5f8c\uff0c\u54c1\u724c\u53ef\u4ee5\u9078\u64c7\u54c1\u724c\u6216\u7522\u54c1\u8003\u616e\u7684\u6d3b\u52d5\u76ee\u6a19\u548c\u8cfc\u7269\u7684\u5b50\u985e\u578b\u76ee\u6a19\u3002\u7528\u6236\u6700\u591a\u53ef\u4ee5\u5411\u5ee3\u544a\u7cfb\u5217\u6dfb\u52a0 10 \u500b\u7522\u54c1\uff0c\u4f46\u53ea\u6703\u986f\u793a 6 \u500b\u3002\u96d6\u7136 TrueView \u8cfc\u7269\u5ee3\u544a\u7684\u4e3b\u8981\u76ee\u6a19\u662f\u8b93\u89c0\u773e\u8cfc\u8cb7\u7522\u54c1\uff0c\u4f46\u4ed6\u5011\u901a\u5e38\u4f7f\u7528\u6bcf\u6b21\u5c55\u793a\u8cbb\u7528 (CPM) \u8cfc\u8cb7\u6a21\u5f0f\u6536\u8cbb\u3002\u6bcf\u6b21\u5c55\u793a\u76f8\u7576\u65bc\u8a2a\u554f\u986f\u793a\u5ee3\u544a\u7684\u9801\u9762\u7684\u4eba\uff0c\u5ee3\u544a\u5546\u6309\u6bcf 1000 \u6b21\u5c55\u793a\u6536\u8cbb\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/support.google.com\/google-ads\/answer\/7671017?hl=en#:~:text=TrueView%20for%20action%20campaigns%20use,as%20sitelinks%20or%20lead%20forms.\"><span style=\"font-weight: 400;\">TrueView \u884c\u52d5\u865f\u53ec\u5ee3\u544a<\/span><\/a><span style=\"font-weight: 400;\"> \u662f\u53e6\u4e00\u500b\u4f8b\u5b50 <\/span><a href=\"https:\/\/support.google.com\/google-ads\/answer\/2375464?hl=en&amp;visit_id=637461965366046280-2133244717&amp;rd=1#skippable-instream\"><span style=\"font-weight: 400;\">\u8996\u983b\u63d2\u64ad\u5ee3\u544a\u3002<\/span><\/a><span style=\"font-weight: 400;\"> \u5b83\u5011\u5728\u4efb\u4f55 YouTube \u8996\u983b\u4e4b\u524d\u3001\u671f\u9593\u6216\u4e4b\u5f8c\u64ad\u653e\uff0c\u4e26\u4e14\u53ef\u4ee5\u5728 5 \u79d2\u5f8c\u8df3\u904e\u3002\u5b83\u5011\u51fa\u73fe\u5728 Google \u5408\u4f5c\u5925\u4f34\u61c9\u7528\u548c YouTube \u89c0\u770b\u9801\u9762\u4e2d\u3002\u9019\u4e9b\u985e\u578b\u7684 TrueView \u8996\u983b\u5ee3\u544a\u6703\u5f71\u97ff\u89c0\u770b\u8005\u901a\u904e\u8996\u983b\u7684\u7247\u5c3e\u756b\u9762\u6216\u6a19\u984c\u5c0d CTA \u63a1\u53d6\u884c\u52d5\u3002\u501f\u52a9\u884c\u52d5\u5ee3\u544a\uff0c\u5ee3\u544a\u5546\u53ef\u4ee5\u5305\u542b\u6f5b\u5728\u5ba2\u6236\u8868\u55ae\u6216\u7db2\u7ad9\u93c8\u63a5\u7b49\u53ef\u9078\u529f\u80fd\u3002\u5ee3\u544a\u5546\u901a\u904e Google \u5ee3\u544a\u6839\u64da\u6bcf\u6b21\u64cd\u4f5c\u8cbb\u7528 (CPA) \u4ed8\u8cbb\u3002\u4ed6\u5011\u53ef\u4ee5\u901a\u904e\u6700\u5927\u5316\u8f49\u5316\u7387\u6216\u76ee\u6a19\u6bcf\u6b21\u8f49\u5316\u8cbb\u7528\u51fa\u50f9\u4f86\u8a2d\u7f6e\u56fa\u5b9a\u9810\u7b97\u3002 TrueView \u884c\u52d5\u5ee3\u544a\u662f\u4e00\u7a2e\u975e\u5e38\u9069\u5408\u6f5b\u5728\u5ba2\u6236\u958b\u767c\u3001\u92b7\u552e\u548c\u7db2\u7ad9\u6d41\u91cf\u7684\u5ee3\u544a\u7cfb\u5217\u5f62\u5f0f\u3002\u7e3d\u9ad4\u800c\u8a00\uff0cTrueView \u884c\u52d5\u865f\u53ec\u5ee3\u544a\u7684\u4e3b\u8981\u601d\u60f3\u6b78\u7d50\u70ba\u63a8\u52d5\u8f49\u5316\u3002<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Implications_for_Marketers\"><\/span><b>\u71df\u92b7\u4eba\u54e1\u7684\u884c\u52d5\u65b9\u6848\uff1a<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">TrueView \u8996\u983b\u5ee3\u544a\u662f\u4e00\u7a2e\u5728 YouTube \u4e0a\u9032\u884c\u71df\u92b7\u7684\u7d93\u6fdf\u9ad8\u6548\u7684\u65b9\u5f0f\u3002\u54c1\u724c\u53ea\u9700\u5728\u89c0\u773e\u8207 TrueView \u4e92\u52d5\u6642\u4ed8\u8cbb <\/span><a href=\"https:\/\/social-stand.com\/zh\/twitter-shows-impact-of-mixed-video-ads\/\"><span style=\"font-weight: 400;\">\u8996\u983b\u5ee3\u544a<\/span><\/a><span style=\"font-weight: 400;\">.\u56e0\u6b64\uff0c\u4ed6\u5011\u70ba\u771f\u6b63\u7684\u53c3\u8207\u800c\u4e0d\u662f\u50c5\u50c5\u70ba\u66dd\u5149\u4ed8\u8cbb\u3002\u6b64\u5916\uff0cTrueView \u8996\u983b\u5ee3\u544a\u7684\u5b9a\u4f4d\u9078\u9805\u5c08\u6ce8\u65bc YouTube \u4e0a\u6700\u6709\u50f9\u503c\u7684\u76ee\u6a19\u53d7\u773e\u3002\u548c <\/span><a href=\"https:\/\/www.statista.com\/statistics\/805656\/number-youtube-viewers-worldwide\/\"><span style=\"font-weight: 400;\">18.6\u5104<\/span><\/a><span style=\"font-weight: 400;\"> \u6bcf\u6708\u6d3b\u8e8d\u7528\u6236\uff0c\u9019\u4e9b\u5ee3\u544a\u53ef\u4ee5\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6\u3002\u540c\u6642\uff0c\u8996\u983b\u5275\u610f\u53ef\u4ee5\u5f71\u97ff\u89c0\u773e\u63a1\u53d6\u5c0d\u54c1\u724c\u7522\u751f\u7a4d\u6975\u5f71\u97ff\u7684\u884c\u52d5\u3002<\/span><\/p>\n<p><b>#Pinterest \u5546\u696d\u6a21\u5f0f<br><br>\u8cc7\u6599\u4f86\u6e90\uff1a<\/b><span style=\"font-weight: 400;\">: <\/span><span style=\"font-weight: 400;\">https:\/\/www.socialmediaexaminer.com\/youtube-trueview-ads-demystified-what-marketers-need-to-know\/<\/span><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Video ads are undeniably an important element of digital marketing today. It\u2019s the biggest content opportunity in 2021. Around 85% of marketers noted that they are an effective way to catch the attention of a target audience. When it comes to online channels, YouTube is, no doubt, the most popular video-sharing platform. Being the 2nd [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":7278,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[316,6,44],"tags":[1250,1248,1249,1247,45],"class_list":["post-7102","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-marketing","category-social-media-","category-youtube","tag-action-ads","tag-discovery-video-ads","tag-shopping-ads","tag-trueview-video-ads","tag-youtube"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Marketers Need to Know About YouTube&#039;s TrueView Video Ads - Social Stand<\/title>\n<meta name=\"description\" content=\"Video ads are undeniably an important element of digital marketing today. It\u2019s the biggest content opportunity in 2021. Around 85% of marketers noted that\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/social-stand.com\/zh\/what-marketers-need-to-know-about-youtubes-trueview-video-ads\/\" \/>\n<meta property=\"og:locale\" content=\"zh_HK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Marketers Need to Know About YouTube&#039;s TrueView Video Ads - Social Stand\" \/>\n<meta property=\"og:description\" content=\"Video ads are undeniably an important element of digital marketing today. It\u2019s the biggest content opportunity in 2021. Around 85% of marketers noted that\" \/>\n<meta property=\"og:url\" content=\"https:\/\/social-stand.com\/zh\/what-marketers-need-to-know-about-youtubes-trueview-video-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"Social Stand\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-12T09:08:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-12T06:14:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/social-stand.com\/wp-content\/uploads\/2021\/01\/SSB2101-018_What_Marketers_Need_to_Know_About_YouTube_s_TrueView_Video_Ads-01.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"cristy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"cristy\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9810\u8a08\u95b1\u8b80\u6642\u9593\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 \u5206\u9418\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u884c\u92b7\u4eba\u54e1\u9700\u8981\u4e86\u89e3 YouTube TrueView \u5f71\u7247\u5ee3\u544a\u7684\u54ea\u4e9b\u8cc7\u8a0a - \u793e\u4ea4\u7acb\u5834","description":"\u4e0d\u53ef\u5426\u8a8d\uff0c\u8996\u983b\u5ee3\u544a\u662f\u7576\u4eca\u6578\u5b57\u71df\u92b7\u7684\u91cd\u8981\u5143\u7d20\u3002\u9019\u662f 2021 \u5e74\u6700\u5927\u7684\u5167\u5bb9\u6a5f\u6703\u3002\u5927\u7d04 85% \u7684\u71df\u92b7\u4eba\u54e1\u6307\u51fa","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/social-stand.com\/zh\/what-marketers-need-to-know-about-youtubes-trueview-video-ads\/","og_locale":"zh_HK","og_type":"article","og_title":"What Marketers Need to Know About YouTube's TrueView Video Ads - Social Stand","og_description":"Video ads are undeniably an important element of digital marketing today. It\u2019s the biggest content opportunity in 2021. Around 85% of marketers noted that","og_url":"https:\/\/social-stand.com\/zh\/what-marketers-need-to-know-about-youtubes-trueview-video-ads\/","og_site_name":"Social Stand","article_published_time":"2021-01-12T09:08:36+00:00","article_modified_time":"2021-05-12T06:14:13+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/social-stand.com\/wp-content\/uploads\/2021\/01\/SSB2101-018_What_Marketers_Need_to_Know_About_YouTube_s_TrueView_Video_Ads-01.jpg","type":"image\/jpeg"}],"author":"cristy","twitter_card":"summary_large_image","twitter_misc":{"\u4f5c\u8005":"cristy","\u9810\u8a08\u95b1\u8b80\u6642\u9593":"4 \u5206\u9418"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/social-stand.com\/what-marketers-need-to-know-about-youtubes-trueview-video-ads\/#article","isPartOf":{"@id":"https:\/\/social-stand.com\/what-marketers-need-to-know-about-youtubes-trueview-video-ads\/"},"author":{"name":"cristy","@id":"https:\/\/social-stand.com\/zh\/#\/schema\/person\/f8a2263ad62f2a994d7b4f3842685972"},"headline":"What Marketers Need to Know About YouTube&#8217;s TrueView Video Ads","datePublished":"2021-01-12T09:08:36+00:00","dateModified":"2021-05-12T06:14:13+00:00","mainEntityOfPage":{"@id":"https:\/\/social-stand.com\/what-marketers-need-to-know-about-youtubes-trueview-video-ads\/"},"wordCount":858,"publisher":{"@id":"https:\/\/social-stand.com\/zh\/#organization"},"image":{"@id":"https:\/\/social-stand.com\/what-marketers-need-to-know-about-youtubes-trueview-video-ads\/#primaryimage"},"thumbnailUrl":"https:\/\/social-stand.com\/wp-content\/uploads\/2021\/01\/SSB2101-018_What_Marketers_Need_to_Know_About_YouTube_s_TrueView_Video_Ads-01.jpg","keywords":["Action Ads","Discovery Video Ads","Shopping Ads","TrueView Video Ads","YouTube"],"articleSection":["Social Media Marketing","Social-Media \u793e\u4ea4\u5a92\u9ad4","YouTube"],"inLanguage":"zh-HK"},{"@type":"WebPage","@id":"https:\/\/social-stand.com\/what-marketers-need-to-know-about-youtubes-trueview-video-ads\/","url":"https:\/\/social-stand.com\/what-marketers-need-to-know-about-youtubes-trueview-video-ads\/","name":"\u884c\u92b7\u4eba\u54e1\u9700\u8981\u4e86\u89e3 YouTube TrueView \u5f71\u7247\u5ee3\u544a\u7684\u54ea\u4e9b\u8cc7\u8a0a - \u793e\u4ea4\u7acb\u5834","isPartOf":{"@id":"https:\/\/social-stand.com\/zh\/#website"},"primaryImageOfPage":{"@id":"https:\/\/social-stand.com\/what-marketers-need-to-know-about-youtubes-trueview-video-ads\/#primaryimage"},"image":{"@id":"https:\/\/social-stand.com\/what-marketers-need-to-know-about-youtubes-trueview-video-ads\/#primaryimage"},"thumbnailUrl":"https:\/\/social-stand.com\/wp-content\/uploads\/2021\/01\/SSB2101-018_What_Marketers_Need_to_Know_About_YouTube_s_TrueView_Video_Ads-01.jpg","datePublished":"2021-01-12T09:08:36+00:00","dateModified":"2021-05-12T06:14:13+00:00","description":"\u4e0d\u53ef\u5426\u8a8d\uff0c\u8996\u983b\u5ee3\u544a\u662f\u7576\u4eca\u6578\u5b57\u71df\u92b7\u7684\u91cd\u8981\u5143\u7d20\u3002\u9019\u662f 2021 \u5e74\u6700\u5927\u7684\u5167\u5bb9\u6a5f\u6703\u3002\u5927\u7d04 85% \u7684\u71df\u92b7\u4eba\u54e1\u6307\u51fa","breadcrumb":{"@id":"https:\/\/social-stand.com\/what-marketers-need-to-know-about-youtubes-trueview-video-ads\/#breadcrumb"},"inLanguage":"zh-HK","potentialAction":[{"@type":"ReadAction","target":["https:\/\/social-stand.com\/what-marketers-need-to-know-about-youtubes-trueview-video-ads\/"]}]},{"@type":"ImageObject","inLanguage":"zh-HK","@id":"https:\/\/social-stand.com\/what-marketers-need-to-know-about-youtubes-trueview-video-ads\/#primaryimage","url":"https:\/\/social-stand.com\/wp-content\/uploads\/2021\/01\/SSB2101-018_What_Marketers_Need_to_Know_About_YouTube_s_TrueView_Video_Ads-01.jpg","contentUrl":"https:\/\/social-stand.com\/wp-content\/uploads\/2021\/01\/SSB2101-018_What_Marketers_Need_to_Know_About_YouTube_s_TrueView_Video_Ads-01.jpg","width":1200,"height":628},{"@type":"BreadcrumbList","@id":"https:\/\/social-stand.com\/what-marketers-need-to-know-about-youtubes-trueview-video-ads\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/social-stand.com\/"},{"@type":"ListItem","position":2,"name":"What Marketers Need to Know About YouTube&#8217;s TrueView Video Ads"}]},{"@type":"WebSite","@id":"https:\/\/social-stand.com\/zh\/#website","url":"https:\/\/social-stand.com\/zh\/","name":"\u793e\u6703\u7acb\u5834","description":"\u793e\u4ea4\u5a92\u9ad4\u4ee3\u7406","publisher":{"@id":"https:\/\/social-stand.com\/zh\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/social-stand.com\/zh\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"zh-HK"},{"@type":"Organization","@id":"https:\/\/social-stand.com\/zh\/#organization","name":"\u793e\u6703\u7acb\u5834","url":"https:\/\/social-stand.com\/zh\/","logo":{"@type":"ImageObject","inLanguage":"zh-HK","@id":"https:\/\/social-stand.com\/zh\/#\/schema\/logo\/image\/","url":"https:\/\/social-stand.com\/wp-content\/uploads\/2017\/08\/touch-logo-social-stand.png","contentUrl":"https:\/\/social-stand.com\/wp-content\/uploads\/2017\/08\/touch-logo-social-stand.png","width":152,"height":152,"caption":"Social Stand"},"image":{"@id":"https:\/\/social-stand.com\/zh\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/social-stand.com\/zh\/#\/schema\/person\/f8a2263ad62f2a994d7b4f3842685972","name":"\u8106\u8106\u7684","image":{"@type":"ImageObject","inLanguage":"zh-HK","@id":"https:\/\/secure.gravatar.com\/avatar\/58cb31ea8240cb8716f7e16d66d6e5f4c0c318617a3d097c1bbbf9d6276c4aea?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/58cb31ea8240cb8716f7e16d66d6e5f4c0c318617a3d097c1bbbf9d6276c4aea?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/58cb31ea8240cb8716f7e16d66d6e5f4c0c318617a3d097c1bbbf9d6276c4aea?s=96&d=mm&r=g","caption":"cristy"},"url":"https:\/\/social-stand.com\/zh\/author\/cristy\/"}]}},"_links":{"self":[{"href":"https:\/\/social-stand.com\/zh\/wp-json\/wp\/v2\/posts\/7102","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/social-stand.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/social-stand.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/social-stand.com\/zh\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/social-stand.com\/zh\/wp-json\/wp\/v2\/comments?post=7102"}],"version-history":[{"count":0,"href":"https:\/\/social-stand.com\/zh\/wp-json\/wp\/v2\/posts\/7102\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/social-stand.com\/zh\/wp-json\/wp\/v2\/media\/7278"}],"wp:attachment":[{"href":"https:\/\/social-stand.com\/zh\/wp-json\/wp\/v2\/media?parent=7102"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/social-stand.com\/zh\/wp-json\/wp\/v2\/categories?post=7102"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/social-stand.com\/zh\/wp-json\/wp\/v2\/tags?post=7102"}],"curies":[{"name":"\u53ef\u6fd5\u6027\u7c89\u5291","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}