{"id":6926,"date":"2021-01-13T08:23:40","date_gmt":"2021-01-13T00:23:40","guid":{"rendered":"https:\/\/social-stand.com\/?p=6926"},"modified":"2021-12-27T09:07:07","modified_gmt":"2021-12-27T01:07:07","slug":"you-can-now-shop-on-whatsapp-in-the-era-of-social-commerce","status":"publish","type":"post","link":"https:\/\/social-stand.com\/zh\/you-can-now-shop-on-whatsapp-in-the-era-of-social-commerce\/","title":{"rendered":"\u60a8\u73fe\u5728\u53ef\u4ee5\u5728\u793e\u4ea4\u5546\u52d9\u6642\u4ee3\u5728 WhatsApp \u4e0a\u8cfc\u7269"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">2020\u5e74\uff0c\u4e0d\u5c11\u54c1\u724c\u5546\u548c\u96f6\u552e\u5546\u9806\u52e2\u958b\u8a2d\u7db2\u5e97\u3002\u5176\u4ed6\u4eba\u5247\u5728\u5927\u578b\u8cfc\u7269\u5e73\u53f0\u4e0a\u5217\u51fa\u81ea\u5df1\uff0c\u4f5c\u70ba\u5c07\u5176\u7522\u54c1\u63a8\u5411\u5e02\u5834\u4e26\u64f4\u5927\u5176 <\/span><a href=\"https:\/\/social-stand.com\/zh\/buck-the-trend-increase-sales-through-an-online-pop-up-store\/\"><span style=\"font-weight: 400;\">\u7dda\u4e0a\u92b7\u552e\u6e20\u9053<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u5207\u63db\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">\u5207\u63db<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/social-stand.com\/zh\/you-can-now-shop-on-whatsapp-in-the-era-of-social-commerce\/#Browse_%E2%80%93_But_Not_Sell_Yet_%E2%80%93_On_WhatsApp\" >\u700f\u89bd - \u4f46\u5c1a\u672a\u51fa\u552e - \u5728 WhatsApp \u4e0a<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/social-stand.com\/zh\/you-can-now-shop-on-whatsapp-in-the-era-of-social-commerce\/#Set_Up_an_Online_Store_Using_a_WhatsApp_Business_Account\" >\u4f7f\u7528 WhatsApp \u4f01\u696d\u5e33\u6236\u8a2d\u7f6e\u5728\u7dda\u5546\u5e97<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/social-stand.com\/zh\/you-can-now-shop-on-whatsapp-in-the-era-of-social-commerce\/#The_Psychological_Warfare_of_Online_Retail_Marketing\" >\u7db2\u7d61\u96f6\u552e\u71df\u92b7\u7684\u5fc3\u7406\u6230<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p><a href=\"https:\/\/www.whatsapp.com\/?lang=en\"><span style=\"font-weight: 400;\">WhatsApp<\/span><\/a><span style=\"font-weight: 400;\"> \u5df2\u6b63\u5f0f\u63a8\u51fa\u5176 WhatsApp <\/span><a href=\"https:\/\/social-stand.com\/zh\/whatsapp-introduces-carts-for-easier-shopping\/\"><span style=\"font-weight: 400;\">\u63a8\u8eca<\/span><\/a><span style=\"font-weight: 400;\"> \u8cfc\u7269\u529f\u80fd\uff0c\u4ee5\u91cd\u65b0\u5be9\u8996\u5728\u7dda\u96f6\u552e\u3001Facebook Shop \u548c Instagram <\/span><a href=\"https:\/\/social-stand.com\/zh\/getting-started-with-facebook-and-instagram-shops\/\"><span style=\"font-weight: 400;\">\u5e97\u92ea<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><a href=\"https:\/\/social-stand.com\/zh\/finding-new-business-opportunities-in-e-commerce\/\"><span style=\"font-weight: 400;\">\u96fb\u5b50\u5546\u52d9<\/span><\/a><span style=\"font-weight: 400;\"> \u5df2\u7d93\u5f9e\u201c\u6211\u5011\u61c9\u8a72\u9019\u6a23\u505a\uff0c\u4ee5\u53ca\u5982\u4f55\u53bb\u505a\uff1f\u201d\u5230\u201c\u5fc5\u9808\u505a\u7684\uff01\u600e\u9ebc\u9084\u6c92\u505a\u597d\uff1f\u201d\u54c1\u724c\u5fc5\u9808\u958b\u59cb\u5c07\u6ce8\u610f\u529b\u8f49\u5411<a href=\"https:\/\/social-stand.com\/zh\/you-can-now-shop-on-whatsapp-in-the-era-of-social-commerce\/\"> \u793e\u4ea4\u5546\u52d9<\/a> \u4e26\u90e8\u7f72\u66f4\u5177\u6230\u7565\u6027\u7684\u5728\u7dda\u96f6\u552e\u71df\u92b7\u548c\u696d\u52d9\u6230\u7565\u3002<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Browse_%E2%80%93_But_Not_Sell_Yet_%E2%80%93_On_WhatsApp\"><\/span><b>\u700f\u89bd - \u4f46\u5c1a\u672a\u51fa\u552e - \u5728 WhatsApp \u4e0a<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">WhatsApp\u63ed\u793a\u4e86\u5b83\u7684\u5c0d\u8a71\u5f0f <a href=\"https:\/\/social-stand.com\/zh\/you-can-now-shop-on-whatsapp-in-the-era-of-social-commerce\/\">\u8cfc\u7269\u529f\u80fd<\/a> \u5e74\u4e2d\uff0c\u7b97\u662f\u5c0d Facebook Commerce \u548c Instagram Shops \u7684\u8f14\u52a9\u529f\u80fd\u3002\u5982\u679c\u5ba2\u6236\u5e0c\u671b\u5728\u7db2\u4e0a\u8cfc\u7269\u6642\u806f\u7e6b Whatsapp \u5546\u5e97\uff0c\u4ed6\u5011\u53ef\u4ee5\u4f7f\u7528 Whatsapp\u3002\u4ed6\u5011\u9084\u53ef\u4ee5\u9078\u64c7\u8cfc\u8cb7\u4e26\u88fd\u4f5c <\/span><a href=\"https:\/\/social-stand.com\/zh\/facebook-pay-brings-payment-to-whatsapp-brazil\/\"><span style=\"font-weight: 400;\">\u4ed8\u6b3e<\/span><\/a><span style=\"font-weight: 400;\">.\u9019\u662f\u6700\u7406\u60f3\u7684\u5ba2\u6236\u65c5\u7a0b\u3002<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u4f46\u73fe\u5728\u4e0d\u8981\u628a\u4f60\u7684\u671f\u671b\u503c\u63d0\u9ad8\u5f97\u592a\u9ad8\u3002 <a href=\"https:\/\/social-stand.com\/zh\/you-can-now-shop-on-whatsapp-in-the-era-of-social-commerce\/\">WhatsApp \u8cfc\u7269\u8eca<\/a> \u4e0d\u53ef\u5426\u8a8d\uff0c\u5df2\u7d93\u63a8\u51fa\u7684\u5c31\u662f\u4e00\u500b\u8cfc\u7269\u8eca\uff0c\u6b61\u8fce\u5927\u5bb6\u201c\u770b\uff0c\u9078\u4f60\u60f3\u8981\u7684\u201d\uff0c\u4f46\u76ee\u524d\u9084\u6c92\u6709\u6536\u6b3e\u65b9\u5f0f\u3002 <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u5728 WhatsApp \u4e2d\u5305\u542b\u652f\u4ed8\u529f\u80fd\u4ecd\u7136\u6709\u592a\u591a\u7684\u66f2\u6298\u3002\u89aa\u611b\u7684\u9999\u6e2f\u96f6\u552e\u696d\u4e3b\uff0c\u901a\u904e\u5c07\u60a8\u7684\u7522\u54c1\u6295\u653e\u5230\u570b\u969b\u5728\u7dda\u7a7a\u9593\u4f86\u64f4\u5927\u60a8\u7684\u6f5b\u5728\u5ba2\u6236\u7fa4\uff0c\u6316\u6398\u53ef\u80fd\u5230\u9054\u4e16\u754c\u6bcf\u500b\u89d2\u843d\u7684\u6f5b\u529b\u3002<\/span><\/p>\n\n\n\n<div class=\"wp-block-rank-math-faq-block\"><div class=\"rank-math-faq-item\"><h2 class=\"rank-math-question\"><span class=\"ez-toc-section\" id=\"Set_Up_an_Online_Store_Using_a_WhatsApp_Business_Account\"><\/span><strong>\u4f7f\u7528 WhatsApp \u4f01\u696d\u5e33\u6236\u8a2d\u7f6e\u5728\u7dda\u5546\u5e97<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><div class=\"rank-math-answer\">\u8981\u5c07 WhatsApp \u7684\u8cfc\u7269\u8eca\u529f\u80fd\u6dfb\u52a0\u5230\u60a8\u7684\u5728\u7dda\u5546\u5e97\uff0c\u5fc5\u9808\u5c07\u6307\u5b9a\u7684 WhatsApp \u5e33\u6236\u8a2d\u7f6e\u70ba WhatsApp <a href=\"https:\/\/social-stand.com\/zh\/facebook-releases-how-to-on-using-whatsapp-for-business\/\">\u4f01\u696d\u8cec\u6236<\/a> \u4e26\u66f4\u65b0\u5230\u6700\u65b0\u7684 WhatsApp \u7248\u672c\u3002\u7136\u5f8c\uff0c\u5728\u8a2d\u7f6e\u4e0b\u7684\u696d\u52d9\u5de5\u5177\u4e2d\uff0c\u60a8\u5c07\u627e\u5230 <a href=\"https:\/\/social-stand.com\/zh\/new-features-for-whatsapp-qr-codes-for-businesses-and-catalog-links\/\">\u76ee\u9304<\/a>. <br><br>\u9019\u5141\u8a31\u5546\u5bb6\u4e0a\u50b3\u7522\u54c1\u7167\u7247\u3001\u540d\u7a31\u3001\u50f9\u683c\u548c\u5176\u4ed6\u8a73\u7d30\u4fe1\u606f\u3002\u6700\u597d\u7684\u90e8\u5206\u662f\u60a8\u53ef\u4ee5\u6dfb\u52a0\u53ef\u4ee5\u5728 WhatsApp \u4e0a\u67e5\u770b\u7684\u7db2\u7ad9\u5730\u5740\u3002\u5982\u679c\u6709\u9867\u5ba2\u559c\u6b61\u7684\u6771\u897f\uff0c\u53ef\u4ee5\u901a\u904e WhatsApp \u5c07\u4ed6\u5011\u5b9a\u5411\u5230\u60a8\u7684\u5546\u5e97\u7db2\u7ad9\u4ee5\u5b8c\u6210\u8cfc\u8cb7\u548c\u4ed8\u6b3e\u3002<\/div><\/div><div class=\"rank-math-faq-item\"><h2 class=\"rank-math-question\"><span class=\"ez-toc-section\" id=\"The_Psychological_Warfare_of_Online_Retail_Marketing\"><\/span><strong>\u7db2\u7d61\u96f6\u552e\u71df\u92b7\u7684\u5fc3\u7406\u6230<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><div class=\"rank-math-answer\">\u5229\u7528\u793e\u4ea4\u5a92\u9ad4\u7db2\u7d61\u7684\u793e\u4ea4\u5546\u52d9\u6216 Whatsapp \u96fb\u5b50\u5546\u52d9\u662f\u4e00\u7a2e\u589e\u9577\u8da8\u52e2\u3002\u73fe\u5834\u4e92\u52d5\u548c UGC\uff08\u7528\u6236\u751f\u6210\u7684\u5167\u5bb9\uff09\u4e5f\u4ee5\u6975\u5927\u5730\u4fc3\u9032\u5728\u7dda\u92b7\u552e\u800c\u8457\u7a31\u3002\u7c21\u55ae\u5730\u901a\u904e\u50b3\u7d71\u7684\u7528\u6236\u5c0e\u5411\u5ee3\u544a\u958b\u8a2d\u5728\u7dda\u5546\u5e97\u5145\u5176\u91cf\u53ea\u80fd\u7a31\u70ba\u57fa\u672c\u3002<\/div><\/div><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">\u8981\u5728\u793e\u4ea4\u5a92\u9ad4\u4e0a\u6210\u529f\u92b7\u552e\uff0c\u5fc5\u9808\u8003\u616e\u4eba\u969b\u4e92\u52d5\u3002\u71df\u92b7\u5fc3\u7406\u5b78\u4e5f\u6703\u6d3e\u4e0a\u7528\u5834\uff0c\u4f8b\u5982 <\/span><a href=\"https:\/\/resourcefuldesigner.com\/three-tier-pricing-strategy-rd145\/#:~:text=A%20three%2Dtier%20pricing%20strategy%20is%20when%20you%20offer%20three,a%20three%2Dtier%20pricing%20strategy.\"><span style=\"font-weight: 400;\">\u4e09\u5c64\u5b9a\u50f9\u7b56\u7565<\/span><\/a><span style=\"font-weight: 400;\">\uff0c \u5bb3\u6015\u932f\u904e\u4ec0\u9ebc \uff08<\/span><a href=\"https:\/\/www.crazyegg.com\/blog\/fomo-marketing\/#:~:text=What%20is%20the%20Meaning%20of,regret%20failing%20to%20act%20later.\"><span style=\"font-weight: 400;\">\u932f\u5931\u6050\u61fc\u75c7<\/span><\/a><span style=\"font-weight: 400;\">), <\/span><a href=\"https:\/\/www.carlocab.com\/up-sell-down-sell-and-cross-sell-do-you-know-what-they-mean\/\"><span style=\"font-weight: 400;\">\u52a0\u552e\u548c\u6e1b\u552e<\/span><\/a><span style=\"font-weight: 400;\">\uff0c\u4e26\u5f15\u5c0e\u6f5b\u5728\u5ba2\u6236\u7684\u57f9\u80b2\u3002\u96f6\u552e\u71df\u92b7\u4eba\u54e1\uff0c\u65e2\u7136\u60a8\u5df2\u7d93\u4e0a\u7db2\uff0c\u5c31\u4e0d\u8981\u5fc3\u6eff\u610f\u8db3\u5730\u5750\u7b49\u9867\u5ba2\u4f86\u4e86\u3002\u5236\u5b9a\u5168\u9762\u7684\u5728\u7dda\u96f6\u552e\u71df\u92b7\u8a08\u5283\uff0c\u4e26\u5118\u5feb\u57f7\u884c\u3002<\/span><\/p>\n\n\n\n<p><strong>\u539f\u59cb\u4f86\u6e90\uff1a<\/strong> <a href=\"https:\/\/berniewong.net\/you-can-now-shop-on-whatsapp-in-the-era-of-social-commerce\/\">https:\/\/berniewong.net\/you-can-now-shop-on-whatsapp-in-the-era-of-social-commerce\/<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>In 2020, many brands and retailers have taken advantage of the trend to open online stores. Others have listed themselves on mega shopping platforms as a means to put their products to the market and expand their online sales channels. WhatsApp has officially launched its WhatsApp carts shopping feature to have another look at online [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":7036,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[32,315,316,6,500],"tags":[1239,1238,1146],"class_list":["post-6926","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-digital-marketing","category-social-media-marketing","category-social-media-","category-whatsapp","tag-online-retail-marketing","tag-online-shop","tag-social-commerce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>You Can Now Shop on WhatsApp in the Era of Social Commerce - Social Stand<\/title>\n<meta name=\"description\" content=\"In 2020, many brands and retailers have taken advantage of the trend to open online stores. 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